Browse all travel guides tagged with "Fashion"
Open in Tokyo's Omotesando since November 2025, AMI PARIS POP-UP STORE AND LE CAFÉ AMI has extended its run through winter 2027. The "second Parisian home" pop-up features a facade reminiscent of Haussmann architecture, plus Le Café Ami with drinks supervised by Ogawa Coffee and sweets themed on Ami de Cœur.
Cosme Kitchen's holiday collection with picture book artist Kurahashi Rei adds four items, a bag and a pouch from Ball & Chain CAFE in two colors each, on sale December 1, 2026. Advance reservations open on November 11.
The Eim TOKYO POPUP STORE runs from November 13 to 15, 2026, at KADO MINAMI AOYAMA, with early sales of new lawgy and MILRTY items, an evening Night market, and an original logo glass for purchases of ¥15,000 or more (tax included).
The jewelry brand e.m. holds a limited-time event, "A SPELL OF COLOR," at e.m. Umeda Store in Hankyu Umeda Main Store from Wednesday, November 18 to Tuesday, November 24, with color stone select jewelry, limited pieces marking the brand's 30th anniversary, and on-site stone setting by craftspeople on November 21 and 22.
From November 18 (Wed) to 24 (Tue), 2026, Hankyu Umeda Main Store holds a Christmas jewelry event at Kotokoto Stage 12 on the 1st floor. Five brands, including HiMARI and galbe, present delicate jewelry themed on diamonds and hearts.
Hotel Metropolitan Kamakura has put on sale an official-website-exclusive stay plan that comes with a takeaway samue (Japanese work clothing) co-developed by Maker's Shirt Kamakura and local temples. Priced from ¥34,200 per room for two guests (room only), the plan opens for reservations at 2:00 PM on November 10, 2026.
From November 13 to 25, 2026, Korean apparel brands I FEEL LUCKY and THE BACKYARD FAMILIA are holding a joint pop-up store on the 4th floor of Shibuya PARCO, marking the Japan debut of THE BACKYARD FAMILIA, with discounts of up to 40% off on selected items.
Apparel brand Kurosawa Costume (黒澤衣裳) holds its third pop-up and costume design sketch exhibition at Daikanyama Address in Tokyo on November 21 and 22, 2026, with original sketches for Toyotomi Kyodai! (豊臣兄弟！) on display. Admission is free and no reservation is needed.
PORTER CLASSIC holds "CASHMERE LOVE," an event centered on BABY CASH (baby cashmere), a representative fall and winter material, at GINZA Stage on the 6th floor of Ginza Mitsukoshi's Main Building from Wednesday, November 11 to Tuesday, November 24, with early sales of limited items.
Roomwear brand SNIDEL HOME holds its first Holiday Concept Store, "A STARLIGHT HOLIDAY", at Forestgate Daikanyama from November 18 to 20, 2026, with free admission, a limited-time cafe and store-exclusive items.
ADAM ET ROPE' releases two collaboration items for the 35th anniversary of Sonic the Hedgehog, a stand-collar down jacket (¥49,500) and a graphic tee (¥9,900), both in black. Pre-orders for the down jacket open November 6, 2026, and the tee goes on sale November 7.
Workwear brand SUMWARE holds its first Tokyo showcase, "SUMWARE MARKET," at TEN10 STUDIO in Yoyogi, Shibuya on Friday, November 20 and Saturday, November 21, 2026. Makers of clothing, food, farming, craft and art set up booths, and mister it. collaboration products make their debut. Admission is free.
A pop-up event for the cashmere brand Y YO (イーヨ) runs at the Barneys New York Ginza flagship store from November 20 to December 6, 2026, with colorful cashmere knitwear, stoles, knit caps, and other accessories on offer.
Eyewear brand Zoff releases "Zoff｜miffy," its first collaboration with Miffy, on November 12, 2026, with 5 styles in 15 variations from ¥9,900 plus matching accessories.
AMERICAN HOLIC's Disney Collection gets a new "Mickey & Friends" lineup of 11 styles, including knit pullovers, sweatshirts, jacquard mittens and a wreath pouch charm. Sales begin on November 13, 2026 at AMERICAN HOLIC stores nationwide and online, with prices from ¥3,990 including tax.
BEAMS and Crocs have teamed up on two clogs that recreate the classic American casual outerwear, the Souvenir Jacket (sukajan) and the MA-1. Sales start November 13 at BEAMS JAPAN (Shinjuku), with the Classic Crafted Clog at ¥15,400 and the Classic EXP Clog at ¥16,500 (tax included).
COSPA Essentials is releasing a Japan-made sukajan jacket with high-density embroidery of Nina Iseri from the TV anime GIRLS BAND CRY, with pre-orders open ahead of a late April 2027 release.
KITTE Nagoya's 1st-floor atrium hosts "KITTE NAGOYA × Creema Christmas market" for six days on December 4–6 and 11–13, 2026, with works by 50 or more Creema creators, handmade food, workshops, and a limited-design Christmas card for purchasers.
Louis Vuitton Shibuya Men's Store (ルイ·ヴィトン 渋谷メンズ店) is holding its 2026 holiday installation through Thursday, December 31, with miniature trains traveling to five miniature worlds, women's items at the store for the first time, and a free Shibuya-themed engraving service.
A new G-SHOCK collaboration watch from MHL., based on the square 5600 series model DW-5600UE-1JF, is arriving. Priced at ¥24,200, it goes on sale November 12 at MHL. stores nationwide and online.
WAKASA&CO. KYOTO Shijo Store in Kyoto holds "Nordic Exhibition - STYLE WINTER 2026 -" with an opening-eve event on November 20, 2026 and a main run from November 21 to 29. The 10 days bring Finnish and Danish brands, Nordic-style food and drinks, a guest bartender from Gion and an original perfume-making workshop.
Pop-up stores for Y's for men's 2026-27 Autumn/Winter collection run at Isetan Shinjuku Men's Building from November 11, Kokura Izutsuya from November 18 and JR Nagoya Takashimaya from November 25, 2026. The lineup reworks the 2003-04AW stitch series in four pieces and includes a second collaboration hat with STETSON.
Cartier Shinsaibashi Boutique opens in Osaka's Shinsaibashi on November 6, 2026, with a private Residence on the third floor, a facade by architect Yuko Nagayama, and interiors featuring Japanese traditional crafts.
Women's fashion brand CELFORD releases its second collaboration collection with Paddington on November 6, 2026, with online sales starting at 12:00 PM on the official online store and USAGI ONLINE, and in-store sales at CELFORD stores nationwide.
A new collection celebrating Mickey Mouse's November 18 birthday arrives at Disney Store from November 13, with an early release on November 10 at select stores and the Disney official online store. Mickey, dressed up for his birthday party, appears on plush toys, a stand mirror, a tote bag and more.
The V&A-organized touring exhibition DIVA makes its final stop at The National Art Center, Tokyo in Roppongi from March 24 to July 19, 2027, with about 280 items and a special Japan-only section on Akihiro Miwa.
New York-based artist Eric Haze presents his first exhibitions in Fukuoka at GALLERY SOPH. and SORTone Fukuoka from November 20, 2026, with limited items on sale at both venues.
CONVENIENCE WEAR, FamilyMart's original apparel brand, teams up with the anime STEEL BALL RUN JoJo’s Bizarre Adventure for line socks, an Imabari towel handkerchief and a towel-in-pouch, on sale at Famima Online from November 6, 2026 and in stores from November 10.
A pop-up store for SEVENTEEN unit JxJ (JEONGHAN X JOSHUA) runs at SHIBUYA TSUTAYA from November 6 to November 23, 2026, with official merchandise for the unit's first solo performance in Japan.
To mark its 75th anniversary, Max Mara is holding "The Art of Making" pop-up stores at five stores across Japan starting November 4, 2026, with Japan-exclusive items and a special pop-in store at its Omotesando store.
JAM HOME MADE's collaboration with the anime My Hero Academia features Dark Deku and Armored All Might face rings, plus a U.A. High School emblem ring and necklace that come with can badges. Pre-orders begin on November 7, 2026.
New Era will release a 25-style Pokémon 30th anniversary collection of caps, T-shirts, tote bags, and neck pouches, including kids' caps and T-shirts, on November 20 (Friday) at New Era stores, the official online store, and retailers nationwide.
Artist Noritaka Tatehana's solo exhibition "Heel-less Shoes" runs through December 12, 2026 at KOSAKU KANECHIKA in Kyobashi, Tokyo. About 40 works are on view, centered on 30 pieces of his signature Heel-less Shoes and including a new series of drawings. Admission is free.
From December 4 to 25, 2026, the Shimokitazawa commercial space reload hosts a Gachapin & Mukku Christmas event with original artwork, a collaboration pop-up with 10 brands, and a greeting event on December 19.
SESAME STREET MARKET, the world's only official Sesame Street store, releases the first collection of its joint project with actor Yosuke Kubozuka on November 12. The crown-themed lineup of T-shirts, a hoodie, a cap, and accessories is available at four stores and online.
Embroidered T-shirts for Mobile Suit Gundam, Mobile Suit Gundam ZZ and After War Gundam X, plus three Mobile Suit Gundam ZZ logo mark designs, are joining the STRICT-G Embroidery series. Pre-orders open November 6, 2026 on Premium Bandai, with in-store sales at STRICT-G locations starting November 14.
A collaboration collection between S'YTE and manga artist Shin-ichi Sakamoto's "#DRCL midnight children" goes on sale on November 12, 2026, with items including an embroidered sukajan, a drape coat, T-shirts, ties, and a bag.
The Disney Twisted-Wonderland collection jewelry from TUfave adds rings inspired by Ignihyde Dorm, with reservations open from November 6, 2026 at 12:00 PM, and the Idia Shroud ring returns by popular demand.
From November 14 to 29, 2026, Omotesando Hills hosts the third GELATO PIQUE CHRISTMAS GIFT MARKET, featuring a merry-go-round, a first-ever holiday lottery, capsule toys, a charm market, and limited-edition items, plus holiday displays on the grand staircase and at the main entrance.
On Saturday, November 14, 2026, Kurashiki City holds a free event at KITTE Osaka (2F Event Space B) from 11:00 AM to 8:00 PM, with Kojima jeans, tatami edging, igusa and Sanada cord goods, a famous-confection buffet and hands-on craft workshops.
Metal T-shirts, a Long T-shirt and face towels featuring characters from the anime NEEDY GIRL OVERDOSE are scheduled to go on sale on November 6, 2026, at Kyoto IP Shoten as part of the TOKYO MADNESS CLUB series.
Style editorial brand niko and ... marks the release of the film "Godzilla Minus Zero" with a second Godzilla collaboration of 12 menswear types, going on sale in stages from November 12, 2026.
PEACH JOHN's second collection with Sanrio's Hello Kitty goes on sale November 11, 2026, with four limited-quantity items including a lace bra set, pajamas, a cardigan set, and a pouch.
Fashion brand Samansa Mos2 will release a collaboration collection with Fujiya's long-selling candy Milky on November 14, 2026, featuring a sweatshirt, cardigan, bags, charm, pouch, socks, and beret, with Milky's signature red as the key color.
UNIQLO Kyoto, opening at Kawaramachi Sanjo on November 6, 2026, will offer Yasaka-designed UTme! T-shirts at ¥1,990 and tote bags at ¥1,990 and ¥2,490, plus Yasaka embroidery designs at RE.UNIQLO STUDIO.
Zoff's collaboration eyewear collection with the Pretty Cure Series, "Zoff | Precure," goes on regular sale on November 12, 2026 at select Zoff stores and the Zoff official online store, with four eyewear models at ¥13,300 and ¥15,500.
Casual lifestyle brand '47 is releasing new caps inspired by Snow White on November 5 as part of its 2026 autumn/winter Disney Design Collection. The 12-model lineup includes adult CLEAN UP and MVP styles and four kids' styles.
ATTISESSION, the women's brand from UNITED ARROWS, releases its first collaboration items with Sanrio's Cinnamoroll on Saturday, November 14, 2026, a four-piece lineup of a 2-pack T-shirt, room shoes, a pouch bag, and a charm.
Glass accessory brand ayano fukumura is launching "Immersive," a new series on the theme of cities and culture. The first installment features Harajuku and Christmas, with the Christmas collection going on sale in stages from early November at Mono to Art stores.
Little Princess CELFORD, the new dog and cat line from the fashion brand CELFORD, teams up with Hello Kitty for the first time. The collection of two dogwear styles and a walking bag goes on sale November 5, 2026 at sanrio house stores in Shinjuku, Osaka and Nagoya and on the official online store.
The Nyan Nyan Nyanko collaboration cafe "Nyan Nyan Nyanko Hanten" runs from December 1 to 21, 2026 in Kobe and Hiroshima, with Chinese-style menu items, original goods, and a SPINNS collaboration line.
Ron Herman opens its Takashimaya Gate Tower Mall store in Nagoya on November 13, 2026, with two collaboration bags from pionunnal, GARDEN Large and MOVE, sold only at the new store.
SAMANTHAVEGA is releasing a collection inspired by the Disney animated film Lady and the Tramp, featuring a handbag, a bi-fold wallet, a mini mini shoulder bag, and bag charms. Advance sales began on November 1, with a nationwide release on November 11.
Shibuya PARCO holds its 7th anniversary program "BORDER/SHIBUYA" from November 20 to 29, 2026, featuring an opening party, a POPEYE 50th anniversary exhibition, events in Shibuya Hyakkendana, and more than 100 limited and early-release items.
WAVE, a brand that designs the way we see, holds its first pop-up store "AnOther View" at SPEAK FOR in Daikanyama, Tokyo, from November 6 to 8, 2026, with art, vintage clothing, antiques, wine, coffee, and flowers.
WILDSIDE, the conceptual project from Yohji Yamamoto Inc., opens a new store on the 2nd floor of Shibuya PARCO on Friday, November 20, 2026. The store will serve as the project's base for sharing its world and new initiatives.
BEAMS PARK on February 6, 2027 will bring four areas to Yoyogi National Stadium. They are the BE FES music festival (¥14,000), the UNION TABLE food project, the BEAMS FLEA MARKET and the GRAND ARCH Mölkky finals. Lottery presale for BE FES tickets runs from October 30 to November 4, 2026.
To mark 10 years of collaboration with Peanuts, gelato pique is releasing the PEANUTS meets GELATO PIQUE collection of roomwear, goods and bedding on November 6, 2026, featuring 10 characters including Snoopy in striped roomwear.
From November 6, 2026 to January 14, 2027, Kiddyland Omokado store on the 4th floor of Tokyu Plaza Omotesando “Omokado” hosts a pop-up store for the new unisex label “hololive - holoSynQ,” with early sales of original apparel themed on the VTuber group FLOW GLOW.
Louis Vuitton Shibuya Men's Store (ルイ·ヴィトン 渋谷メンズ店) will hold its 2026 holiday installation from Saturday, November 7 to Thursday, December 31, featuring store-exclusive items, an advance-sale bag, and a free Shibuya-themed engraving service.
From November 4 to 10, 2026, the 5th floor of Isetan Shinjuku's Main Building hosts a Marimekko holiday pop-up featuring the forest animals Kurre the squirrel and Ketunmarja the fox and berries, with a lineup of pop-up exclusive items.
MASCODE RUNWAY / BACKSTAGE, a free pop-up by the mask and eyeliner brand MASCODE, takes place at Shibuya Cast Space on November 22 and 23, 2026, with makeup matched to the mask color you choose, a photo booth, and visit bonuses.
From Friday, November 20, 2026, Hands Omiya in Saitama will sell new SNK goods, including a The King of Fighters '96 game shirt, T-shirts of Fatal Fury, Fatal Fury Special, Samurai Shodown, and Metal Slug X, and waterproof stickers. The event runs through Saturday, December 19.
Two tanker jackets inspired by Mobile Suit Gundam ZZ are joining the STRICT-G.ARMS collection. Pre-orders open October 30, 2026 on Premium Bandai, with in-store sales at STRICT-G locations starting October 31.
AND CHIPS, the Capcom fashion label that reimagines Capcom's properties, is releasing a new collection with illustrator NAKAKI PANTZ based on Onimusha: Way of the Sword. A T-shirt, a metallic sticker and a clear file go on sale at Capcom Store locations from October 30, 2026.
Designer Anna Sui and singer Ado have teamed up on the "BLUE ROSE SHOW" collaboration, with a cosmetics collection going on sale on November 1 and a handkerchief and pouch collection on November 4.
CASETiFY and Rihanna's Fenty Beauty have teamed up on phone cases and tech accessories designed to carry makeup essentials on the go. The collection goes on sale at 12:00 PM JST on October 28, 2026.
From November 11 to 17, 2026, a collaboration pop-up between PEACEMINUSONE and ZO&FRIENDS takes place at Hankyu Umeda Main Store in Osaka, with 10 collaboration items and purchase novelties exclusive to the store. Entry is by advance lottery reservation on some dates and times.
BEAMS PLUS will hold BEAMS PLUS LIMITED STORE in BISHU at BISHU FES. in Ichinomiya, Aichi, on November 7 and 8, 2026, with items made from leftover Bishu fabric, an overcoat order event, limited-edition doughnuts and fashion shows.
Champion is releasing its first collaboration collection with WACKO MARIA, a lineup of REVERSE WEAVE® sweatshirts, hoodies and sweatpants, in limited quantities starting October 31, 2026.
The collaboration collection FRAY I.D♡Sanrio characters features Hello Kitty, My Melody and My Sweet Piano across seven items, including a cardigan, a dress, two bags, a bucket hat, a hair clip and a charm. It goes on sale October 29, 2026 at sanrio house stores in Shinjuku, Osaka and Nagoya and on the official online store.
Urban Research's regional project JAPAN MADE PROJECT teams up with companies in Hitsuji Summit Bishu to release a Bishu tweed jacket and pants set and a fancy tweed knit pullover on November 6, 2026, at select stores and online.
From October 30 to November 3, 2026, Lanvin celebrates 100 years of its men's line with the limited-time pop-up "LE PARC" at Shibuya Cast Garden, featuring a flower gift, an original tea stand, a pop-up boutique, and a lucky draw worth ¥1,000,000 in total.
Madhappy Tokyo, the brand's flagship store in Harajuku, will hold its 1st Anniversary Event on October 30 and 31, 2026, with a Tokyo-exclusive collection, a limited anniversary drink, book curation, and custom embroidery.
Maison de FLEUR will release six collaboration items featuring Miffy and her friend Boris Bear, including tote bags, face-shaped pouches and charms, on November 3, 2026, with online early sales starting at 8:00 PM on November 2.
From November 6 to 12, 2026, URBAN RESEARCH KYOTO hosts a special exhibition and pop-up that brings together London-based silkscreen artist Kate Gibb and the Japanese bag brand Morphée, featuring original silkscreen works, limited-edition collaboration bags and graphic apparel.
A new four-model eyewear collection inspired by Honda's Super Cub and CBR motorcycles goes on sale October 29th at select OWNDAYS stores and the online store, with online pre-orders open from October 26th.
Starting October 30, 2026, PATCH&PLAY's Harajuku flagship store launches &NUI., a new line for nui-katsu (plush toy) fans, with Oshi-nui plush-making products on display and creative staff on hand to help make accessories that suit your plush or match you both.
Roomwear brand SNIDEL HOME is releasing the fifth installment of its Harry Potter featuring collection, with the lineup revealed online on October 23, 2026 and sales starting October 30.
Y's is presenting "Y's - IN REVERSE", a capsule collection themed on discharge printing, at limited-time stores opening in turn from November 4 (Wed), 2026, starting at Isetan Shinjuku and continuing to Urawa, Shizuoka, Tachikawa, Kanazawa, Kokura and Hiroshima.
STRICT-G RUNWAY, a new project proposing everyday outfits for Gundam Series characters, debuts with its 2026 Autumn/Winter collection. Sales begin October 31, 2026, with a HiKESHi SPiRiT pop-up in Asakusa running through November 30 and Premium Bandai pre-orders opening October 30.
On November 21 (Sat), 22 (Sun), and 23 (Mon, holiday), 2026, Yokohama Symphostage hosts a free flea market with a cumulative total of more than 500 shops selling vintage clothing, antiques, crafts, and baked sweets, plus live music from 14 acts.
ABC-MART GRAND STAGE on the second floor of LaLaport Shin-Misato in Misato, Saitama reopens on October 23, 2026 with an opening campaign of triple app points and bulk-purchase discounts through November 4.
BAPE and UNDEFEATED team up again for a wrestling-inspired FW26 collection, going on sale Saturday, October 24, 2026 online and at stores nationwide.
A Baqless shop-in-shop opens on October 23, 2026 inside the select shop HULLE at Emi Terrace Tokorozawa in Saitama. An original tote bag goes to buyers spending ¥10,000 or more through November 1, while supplies last.
BEAMS MANGART is releasing its first collaboration with the anime Cowboy Bebop on October 30, 2026, with T-shirts, hoodies, a bandana, a throw blanket and a skate deck featuring collage artwork by art director Tetsuya Nagato. The items are sold from October 30 to November 10 at BEAMS CULTUART Takanawa and the BEAMS official online shop.
The Bunka Fashion College Culture Festival runs from November 1 to 3, 2026, with a fashion show of seven scenes and 81 pieces created by about 700 students, plus a LOVOT collaboration and an exhibition.
Designed by Jonathan Anderson for the Spring 2027 men's collection, the "Dior Double Up" bags feature a pocket hidden under the flap and a central prong buckle. The ¥650,000 bag is scheduled for release on October 29 and the ¥500,000 bag on November 26.
EAU DOUCE 4℃ launches its 2026 Holiday Collection, La Clé Dorée, on October 23, 2026 with key and door motifs set with natural stones, at EAU DOUCE 4℃ stores, some 4℃ stores and the official online shop.
The Popcorn Sweater (¥15,400) returns and the new Wool Mackinaw Short Jacket (¥49,500) joins it in Eddie Bauer's collaboration with men's FUDGE and Color at Against, with a pre-sale at FUDGE WEEKEND on October 24 and 25, 2026.
British fashion brand FRED PERRY opened three limited-time outlet stores in Tosu (Saga), Kobe Sanda (Hyogo) and Shiga Ryuo (Shiga) in October 2026, with white-based interiors featuring a shirt wall and a laurel wreath neon sign.
A special collection of everyday wear and goods featuring GREEN×EXPO 2027 mascot Tunku Tunku and original artwork by artist kurry will be offered at BAYCREW'S FESTIVAL OSAKA 2026, held October 24 and 25, 2026 at Grand Green Osaka Umekita Park.
Kanzashi-ya Wargo's new Shizuku Suiren Ippon Kanzashi sets a translucent water lily in a teardrop-shaped frame, with a long chain that sways with every step. It is available in three colors from October 23.
KEEN's fall/winter 2026 collaboration with the Paris footwear brand PHILEO features three models, Evanston PHILEO, Providence PHILEO Clog and Targher PHILEO, on sale from November 6 at the KEEN official online store.
From November 1, 2026, a digital mirror offering AI fashion diagnosis and virtual try-on will be set up at Kirarina Keio Kichijoji, a shopping complex directly connected to Kichijoji Station, as a free trial experience.
LILY BROWN's one-year-only Anniversary Edition line releases its 2nd Collection, The Screen Icons, a lineup of dresses inspired by the styles of classic cinema actresses. Preorders open October 23, 2026.
LOWRYS FARM begins selling its first collaboration collection with the anime Chibi Maruko-chan on October 31, 2026, with 18 items from apparel to lifestyle goods at LOWRYS FARM stores and online.
From October 29 to 31, 2026, WALL_alternative in Nishi-Azabu, Tokyo hosts free live performances and DJ sets by HIRAKU YAMAMOTO, A.Valley, w.a.u and reina, curated by Tribe, alongside the Shunsuke Imai exhibition.
A dress-shaped fashion art piece inspired by Paris and the flowering dogwood of Minato City will be shown at the Hollywood Beauty Plaza in Roppongi Hills from October 31 to November 5, 2026, timed with Roppongi Art Night 2026.
MUU STUDIO (ムースタジオ), an apparel brand directed by creator takumu, launched on ZOZOTOWN on October 6, 2026 with a first collection of seven styles priced from ¥4,400 to ¥22,000 including tax, and a free pop-up is planned in Shibuya, Tokyo, on November 14.
New Balance Golf will roll out its latest winter 2026 apparel and accessories in stages from Friday, October 23, with an October "Heat Reflect" theme and a November "Classic Effect" theme.
Fashion brand niko and ... is revealing all 13 items of its third collaboration with the Netflix series Stranger Things on October 23, 2026, with sales starting November 6 at select stores.
From October 31 to November 29, 2026, Pasand by ne Quittez pas Kanazawa will show work by artist Ryo Takahashi as a venue of the GO FOR KOGEI exhibition "APERTO," with a free talk event on November 1.
Food delivery service Rocket Now is running a collaboration campaign with Korean fashion platform MUSINSA from October 23 to November 8, 2026, with an air lottery booth at the MUSINSA Osaka Pop-Up Store 2026 and an app-only lottery for 90% OFF coupons.
A tote bag made with apple-derived synthetic leather RINGO-TEX® and COTOH × The Rolling Stones artwork goes on sale at the LuVLEE Artwork Project in Shibuya from October 26 to November 2, 2026, priced at ¥29,700 (tax included).
Japanese design watch brand TACS releases the DAY AND NIGHT 38mm on October 23, 2026, a one-hand 24-hour watch in a smaller case, priced at ¥35,200 (tax included) and including two Japan-limited colors.
TAKEO KIKUCHI's new label BOWLER HAT LABEL publishes its 2026 Winter Collection, themed on a fictional spy intelligence organization in early Showa-era Japan, on the official online store from October 23, with sales starting October 26.
ABC-MART is selling "Authentic Studs," an exclusive Vans model based on the classic "Authentic," with gold studs and colored stones on a suede upper, in Black and Brown for ¥9,900 (tax included).
Special items from Anya Hindmarch and Ron Herman are arriving at Ron Herman, including the Small Mortimer Tote with a handwritten "Do your own thing" message, the Mortimer Tote, and key charms inspired by Ron Herman's shopper and the packaging of Ron Herman Cafe's lemon cake.
To mark BEAMS' 50th anniversary, the "BEAMS BOY Licca-chan" collaboration doll goes on sale Friday, November 6 for ¥19,800 (tax included). A launch event with a limited postcard, gifts, and an early gacha release will be held at BEAMS BOY Harajuku the same day.
The NOMADY series of 14 items, led by a fluffy wearable blanket long gown in four Ortega-pattern designs, went on sale from mid-October 2026 at Cayhane stores nationwide and online.
Champion's first sweat-type recovery wear, a general medical device set-up with far-infrared circulation support, goes on sale from late October at its online store, directly operated stores and retailers nationwide.
Felissimo's Museum-bu began web sales on October 22 of three items, an ear accessory, an ear cuff ring and a long stole, created in collaboration with the 78th Annual Exhibition of Shōsō-in Treasures, running October 24 to November 9, 2026 at Nara National Museum.
HTHREE Fitting Room, a reservation-only try-on event for the Taiwan-born hand-dyed leather shoe brand, is running in Kanda, Tokyo through November 28. Tassel loafers are scheduled to be available for fitting from October 30, and non-hand-dyed models are now on sale alongside the hand-dyed ones.
Jewelry brand les bonbon has released its "Epiphany" holiday collection, built around delicate gold and colored stones chosen by feel. The lineup is on offer at the Omotesando store.
A waterproof sneaker inspired by karesansui, the "Cloudmonster 1 WP atmos" is a collaboration between the Swiss sports brand On and Tokyo sneaker shop atmos. Limited sales start in Japan on October 31, 2026, with a general release on November 7.
ace. has started selling the "Flex Light Coat 2" shoulder bag series, which uses a water-resistant material and has plenty of pockets for small items. Four sizes in black and brown are available, priced from ¥15,400 (tax included).
To mark 40 years of the Hurricane Top, CHUMS is releasing the "Made In Japan Hurricane Top" on October 23, 2026. The fabric is knitted slowly by Okazaki Knit in Wakayama, and the price is ¥62,700 (tax included).
On December 12, 2026 (Saturday), the finalists of FASHION FRONTIER PROGRAM 2026, an award program that discovers and nurtures future fashion talent, give their final presentations and the awards ceremony follows at Box1000 in MoN Takanawa.
GENUINS, an ethical footwear brand from Spain, will release new clog sandals with mountain boot, moccasin and penny loafer designs from late October 2026. Prices start at ¥22,000 (tax included).
GROUNDIES, a barefoot shoe brand from Germany, begins releasing its 26FW collection of 23 models in seven categories in stages from Thursday, October 22, 2026, with boots at the center of the lineup.
Omotesando-based jewelry brand KAJITA is releasing three new diamond pieces from its "KAJITA Diamond" collection at a showcase held from October 22 to 31, 2026 at KAJITA JEWELLERY SALON in Minami-Aoyama, Tokyo.
On October 28, 2026, LASTFRAME will release new bags in its "METALLIC" series, knit with lamé thread inspired by the gold and silver threads of Kyoto's traditional culture. Prices range from ¥19,800 to ¥33,000 including tax.
MARY QUANT and Peanuts have teamed up for a fashion collection of apparel, bags, pouches and accessories, on sale from November 4, 2026 while supplies last, with online pre-orders opening October 28.
Digital fashion marketplace TOKYO AVATAR GATE will release VRChat-compatible collaboration items based on the TV anime Re:ZERO -Starting Life in Another World-, with 6 apparel items on October 28, 2026 and 6 goods and accessory items on November 4, 2026.
An original solar watch inspired by the Demon Lord from the fantasy RPG Stella Sora opens for orders on October 23, 2026 at the watch shopping site WORLD WIDE WATCH. The price is ¥22,000 (tax included).
THE CAP's "MLB PINS" collection reproduces the team logos of all 30 Major League Baseball clubs as pin badges. On sale since early September at ¥1,650 (tax included), they can be attached to caps, bags, and jackets.
TIMEX will release the "1978 Day Date Fume Dial Reissues" on November 6, 2026, with pre-orders opening October 21. Inspired by a 1978 archive design, the 37mm quartz watch comes in blue and brown and is priced at ¥30,800 (tax included).
TUMI's holiday campaign "Gifts for the Journey" draws on the Alpine world of its Fall/Winter 2026 collection, with luggage, backpacks, bags, accessories and a playful "Snow Monster" charm, available at TUMI stores nationwide and on TUMI.com.
Ecome Group has released oversized, unisex hoodies and pullovers featuring Mickey Mouse, Goofy, Snow White, Kermit, and Toy Story characters on pigment-washed bodies, priced at ¥5,390 and ¥6,490 (tax included).
From November 18 to December 25, 2026, FEILER's "FEILER ART Happy Holidays!" brings a new film narrated by voice actor Yuki Kaji, a customizable digital greeting card, holiday gift products and a prize draw for 50 FEILER pouches.
The 2-way shoulder bag from unify featuring OSAMU GOODS' retro-pop Jill and Jack embroidery (model OTNS-03) is back in stock, with advance pre-orders open on the web only. It comes in 6 colors at ¥4,620 (tax included).
Children's clothing brand petit main will hold a renewal opening of its Abeno Harukas Kintetsu Main Store on November 20, 2026, moving from Tower Building 8F to Wing Building 8F with a larger sales floor and an expanded lineup including LIEN and buyer-selected goods.
sanrio house opens its fourth store on the 5th floor of Shibuya PARCO on Friday, November 13, 2026. The store carries Shibuya PARCO-exclusive Hello Kitty items, a holiday collection and cosmetics, and the "CAPSULE TOY LAND" pop-up runs from opening day to November 26. Visits are by advance reservation for the time being.
Swedish fashion house TOTEME opens a women's limited store on the 3rd floor of Isetan Shinjuku Main Building on October 28, 2026, running through July 2027 with a wide wardrobe range and items available in Japan only at Isetan Shinjuku.
UNITED ARROWS and GMO AI&Robotics Corporation (GMO AIR) have co-developed original wear for humanoid robots, a four-item lineup of jacket, pants, T-shirt and scarf for the Unitree "G1", with requests accepted from October 20, 2026.
URBAN RESEARCH ROSSO's 2026 Outer Collection offers 15 original coats and jackets made for long-term wear, with outerwear currently open for reservations available at 10% off the regular price.
A pop-up for the global fashion and culture brand 13DE MARZO comes to ZeroBase Shibuya from October 30 to November 8, 2026, with apparel, a café where every drink comes with a bear plush, and a collaboration with The Rolling Stones.
Fall/Winter 2026 knitwear from ANNUAL, the knit brand by MN Inter-Fashion, is now on sale at the select shop Piu di aranciato, featuring the Fusion Knit Pullover and the Half Zip Short Pullover.
On Sunday, November 22, 2026, ANREALAGE will hold a fashion show at the Kunitachi Station south exit rotary and Daigaku-dori in Kunitachi, Tokyo, to mark the station's 100th anniversary, with LED TOKYO handling large LED screens and visual staging.
Banana Republic is launching a limited 25-piece capsule collection with New York-based brand ZANKOV, made with materials such as brushed cashmere and leather. It goes on sale on October 22, 2026 at the Banana Republic Toranomon store and the official online store, priced from ¥12,000 to ¥80,000.
To mark its 50th anniversary, BEAMS will hold the multi-genre event "BEAMS PARK" on February 6, 2027, gathering the many cultures it has encountered over 50 years at Yoyogi National Stadium's First and Second Gymnasiums and the surrounding area in Tokyo.
Fine jewelry brand COCOSHNIK is launching its new "METAL EXPRESSION" gold jewelry collection on October 16 (Friday), featuring rings in K18 and K10 yellow gold.
Jewelry brand e.m. holds its 30th anniversary exhibition and POP UP SHOP "ARE YOU EXCITED?" in Harajuku from October 21 to 25, 2026, with on-the-spot color stone select rings, limited motif rings, earrings and key chains, early-release clear rings, and its first jewelry pouch.
GELATO PIQUE KIDS & BABY will release "ASAHIYAMA ZOO GELATO PIQUE" on October 23, 2026, a collection inspired by baby snow leopards, Ezo red foxes, and gentoo penguins from Asahiyama Zoo, with part of the sales donated to the zoo's fund.
A pop-up store for HUMMEL 00, the fashion line from Danish sports brand hummel, runs at the hummel shop in LaLaport EXPOCITY, Osaka, from October 16 to 25, 2026, with 2026 AW items on the theme of Archives.
Style brand narifuri is releasing three limited made-to-order collaboration bikes inspired by the TV anime THE GHOST IN THE SHELL, planned for February 2027. The bikes will be on display at a pop-up store at Daikanyama Tsutaya Books in Tokyo from October 17, 2026.
New Era's casual wear line NEW ERA BLACK LABEL releases its 2026 fall/winter collection in stages from Friday, October 16, 2026, exclusively at New Era Stores nationwide and the official online store.
The on-demand print service オリジナルプリント.jp began selling three winter neck warmers on October 15, 2026, including a CORDURA® model and two 2WAY models, each available with an original design from a single piece.
OSHMAN'S and the inner-down brand TAION are releasing an exclusive 2026 fall/winter outerwear collection from October 16, led by the ASTORIA DOWN DUFFLE COAT, the second Danner x TAION x OSHMAN'S triple collaboration model.
A SAVE THE DUCK pop-up shop is open at GREEN AGE on the 8th floor of Hankyu Umeda Main Store through February 16, 2027, with its 2026 fall/winter collection including a boa jacket in the Hankyu-exclusive color RAINY BEIGE, an eco-fur vest and a waterproof trench coat.
Snow Peak's new "Pertex Light Weight Down" series goes on sale October 16 at its directly managed stores and online store, offering a jacket, vest, and women's jacket with 20D PERTEX® QUANTUM fabric and 800 fill power washable down.
STYLEMIXER and DIDION will release a holiday coffret set on October 28, 2026, pairing a STYLEMIXER-exclusive pouch with a coffret in a choice of two colors for ¥7,700 (tax included). A joint preview exhibition will be held on October 24 at Creative Space CALM Harajuku.
DIME, Shogakukan's business trend media, is taking pre-orders from October 16 at 12:00 PM on Shogakukan's official online store for Ultraman Series 60th anniversary collaboration items, including nine Mamoru Uchiyama T-shirt designs at ¥5,000 each and two Manhattan Portage bags.
WEGO's new "FAVE GEAR" series goes on sale October 16, 2026, with monotone, minimal itabags, plush pouches, and trading card accessories designed for men who want to carry their "oshi" into everyday style.
YES GOOD MARKET 2026 took place over three days from October 2 to 4 at Okazaki Park in Kyoto, drawing an estimated 30,000 to 35,000 visitors, with its first-ever pre-event and a new flea market among the highlights.
Apple Watch band online store BELTIES opens a two-day pop-up store at Chameleo cafe in Yokohama Chinatown on October 24 and 25, 2026, with try-on displays, discounted Bandee Joy items, and a 10% OFF perk.
Jewelry brand CANAL 4℃ releases its new Stainless Collection, made with surgical stainless steel and designed with low allergy in mind, on October 16, 2026 at CANAL 4℃ stores nationwide and its official online shop.
British lifestyle brand Cath Kidston launches a new project, "Life with BOOK BAG," with a pop-up at Daikanyama Tsutaya Books from October 28 to November 13, 2026, offering 21 Book Bag designs alongside books on London culture and lifestyle.
CHUMS has released the PERTEX series, a reversible winter lineup that pairs lightweight PERTEX UNLIMITED® fabric on the outside with a recycled polyester fleece on the inside.
COSPA is releasing new Frieren: Beyond Journey's End goods, including three Tsumamare acrylic charms, T-shirts, bags, a reel key holder and dialogue acrylic stands, with early sales for most items at Machi★Asobi vol.31 on October 17 and 18, 2026, ahead of general release in late January 2027.
RADIO EVA, the official Evangelion project, has decided on an emergency additional production run of the EVANGELION MA-1 REMODEL by AVIREX jackets in black, red and navy, with reservations opening October 16, 2026 at 11:00 AM.
FREAK'S STORE's special-order Schott leather jackets, a sheep leather trucker jacket and coach jacket updated from past collaboration models, are on sale at FREAK'S STORE stores and online for ¥121,000 (tax included) each.
Furugi Fes with ZOZOUSED, now in its 12th edition, fills East Halls 1 and 2 of Tokyo Big Sight on Sunday, November 15, 2026, with more than 300 shops from across Japan. Regular advance tickets are ¥500 and day-of tickets are ¥700.
Hirotaka is adding fancy-cut lab-grown diamond pieces, including an edgy heart shape, to its HYPNOTICS collection from October 15 (Thursday), with a special display at Hirotaka Tokyo Midtown.
Kagawa-based bag brand Kawanishi Kaban releases the Dual Tote every, a minimal vertical leather tote made from a single piece of leather, priced at ¥44,900 (tax included) and on sale from October 17, 2026.
Loro Piana's 15th store in Japan opened in Omotesando, Tokyo on October 9, 2026, spread over four floors behind a terracotta-tile facade designed by architect Jun Aoki, with the "Master of Fibres" installation on view from October 29 to November 1.
Louis Vuitton's men's "LV Trainer Sneaker," inspired by vintage basketball shoes, arrives in two new versions, one in monogram canvas with natural leather details and one in lamb leather with light-toned monogram canvas trim.
In its second year as a partner of Real Madrid, Louis Vuitton has unveiled new formal wear and official travel wear for the club's men's and women's football teams and men's basketball team.
Maison de FLEUR releases its first Gobelin weave items featuring its original teddy bear FLEUR TEDDY, the 9th collaboration with French maker ART DE LYS, going on sale in stages from October 23, 2026.
Women's watch brand MATOW is releasing three new dial colors for its Seigetsu MINI SQUARE watch, inspired by hydrangea, balloon flower and wisteria. It goes on sale on October 17, 2026 at MATOW retailers nationwide and the official online store.
Shoe brand MINNETONKA adds three boa-trimmed styles for autumn and winter, a Japan-exclusive sneaker, thin-sole ballet shoes and lace-up boots, available at its official online store.
A limited-time MONCHHICHI RAISED donut and six collaboration goods from Randy's Donuts, FREAK’S STORE and Monchhichi go on sale from October 24, 2026.
French brand Repetto adds a soft knit beanie with a ribbon motif to its 2026 Autumn/Winter collection, available in two colors, Gris Chine Clair and Icone, at ¥18,700 each.
RHC Ron Herman introduces an exclusive version of Barbour's Beaufort work jacket, updated with padding and a shorter length, in BLACK and IVORY from Saturday, October 24.
Winter sandal brand SUBU, celebrating its 10th anniversary, teams up with Perth-born street and skater brand Butter Goods for the SUBU×BUTTER GOODS Woven Sandal, on sale worldwide from October 15, 2026 for ¥19,800.
Autumn and winter wear and goods from the Yuji Nishimura × Sanrio Characters collaboration, including boa loungewear sets, hoodies, and jerseys, are being re-released at select Don Quijote stores in sequence from Tuesday, October 13.
Los Angeles snowboard apparel brand 686 has released its 2026-27 collaboration collection with motocross brand Fox Racing, including a FOX YELLOW COLORBLOCK jacket and pants, hoodies, gloves and beanies, at 686 authorized retailers nationwide and LIKES ONLINE STORE.
’47 will exhibit at atmoscon 2026 for the first time on October 31 and November 1 at Shinjuku Sumitomo Building, selling five atmos pink × MLB × ’47 collab caps and holding a free cap customization workshop for buyers.
From October 27 to November 2, 2026, Ookami-chan, the handmade wolf works of artist 黒田有里, will appear at Barneys New York for the first time, with 36 wolves gathering at the UNION SQUARE pop-up space in the Ginza flagship store.
BLUE BLUE JAPAN's coverall and painter pants in Kotsubu Sashiko, a fabric originally made for martial arts uniforms, are dyed by hand with the rare suminagashi technique and went on sale on October 10, 2026.
Spanish shoe brand Camper is releasing Alaro, a new unisex winter line of boat shoes, boots, and a floral-embroidered TWINS edition, with sales in Japan through its official online store and CAMPER Shibuya PARCO.
Sock brand CHICSTOCKS will release Snoopy ankle socks on October 16, 2026, with embroidered motifs of Snoopy playing baseball, ice hockey, basketball and American football. They come in two colorways at ¥2,420 each.
For the Spring 2027 men's collection, Jonathan Anderson reinterprets the iconic "Dior Roadie" as a low-top lace-up in suede and nubuck, priced at ¥160,000 and available at Dior boutiques nationwide and online from October 2026.
Italian luxury brand Golden Goose has released a capsule collection with Disney's "Mickey & Friends," featuring Super-Star sneakers, apparel, and accessories. A Co-Creation event with Disney artists takes place at HAUS Tokyo, its Ginza flagship, on October 23, 2026.
Women's bag brand HIROFU released four new styles and a new navy color of its CITTA city bag series, along with the new ACCANOVA leather small goods series, on October 14, 2026.
A J&M DAVIDSON pop-up store runs at the Tomorrowland Lumine Yurakucho store from October 15 to October 25, 2026, with TOMORROWLAND special-order studded bags and items not normally carried in the store.
New goods from the TV anime Botan Kamiina Fully Blossoms When Drunk, including T-shirts, totes, and pass cases, will go on early sale in late November 2026 in Chichibu, with general sales planned for mid-December 2026.
Three new Capucines models in Taurillon leather have been released, featuring bicolor combinations, an enamel-finished Flower Crown and gold-colored LV initials.
Matsuzakaya Nagoya Store is holding a shopping event in its first collaboration with the magazine "Clothes I Want to Wear When I Grow Up", gathering familiar shops with knitwear, coats, shoes, and accessories, plus a talk live with three fashion professionals.
Italian footwear brand Moon Boot will hold pop-ups at Daimaru Sapporo from October 21 to 27, 2026, at Isetan Shinjuku from December 16 to 31, and at SNOW BUNKER TOKYO from mid-November 2026 to late February 2027.
NEW ERA makes its first appearance at atmoscon 2026 in Shinjuku on October 31 and November 1, with limited-edition caps made with MLB and TRADMAN’S BONSAI, a 16-person bonsai workshop, and the BAT CATCH CHALLENGE.
As reading gains renewed attention among younger people, OWNDAYS presents four eyewear styles for autumn reading scenes, from antique bookstore strolls and quiet nights at home to terrace reading and audiobooks.
Ron Herman Kids introduces baby gift items including its first silicone bib, zip coveralls, a OneLuck collaboration rompers and bib set, and a rompers and bib gift box.
Samantha Thavasa Petit Choice is adding new wallets, multi cases, pass cases, and zipper charms to its popular Disney collection, inspired by seven characters including Cinderella, Princess Aurora, Ariel, Belle, Jasmine, Rapunzel, and Anna and Elsa, on sale nationwide from October 14 (Wednesday).
SCREAM, a Fukuoka-based ice cream developer, created "Japanese Black Tea and Cassis" for the cafe at the new agnès b. Matsuya Ginza flagship, which opened October 9, 2026. The ¥770 (tax included) flavor is sold for a limited time while supplies last.
AMERICAN HOLIC's second set of original items with American sports brand RUSSELL ATHLETIC goes on sale in stages from mid-October 2026, with five styles including a collared skipper knit, a logo sweatshirt, and a drawstring bag.
AS KNOW AS plus is launching Wzip sweat hoodies featuring Hello Kitty, Pompompurin, Cinnamoroll, and Kuromi. They go on sale from 6:00 PM on Friday, October 16 at ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus stores.
The lifestyle brand CDL TOKYO will hold its CDL TOKYO POP UP STORE 2026 WINTER "SCENT OF DAYS" at House of OMOTESANDO in Tokyo from November 27 to 29 and at CONCENT OSAKA from December 4 to 6, with new items made for the event.
Jewelry brand e.m. marks its 30th anniversary with a new collection and limited-edition collections going on sale at its directly operated stores nationwide on November 1, 2026, with an early release at Laforet Museum Harajuku from October 21 to 25.
for/c p.m, the premium line of the sustainable fashion brand for/c, goes on sale in earnest on October 13, 2026, at Rakuten Ichiba and ZOZOTOWN. Styling ideas for new middle and long coats are introduced, and knit and down items follow on October 21.
FREAK'S STORE has released exclusive Champion Reverse Weave® sweatshirts in 10 designs that express the history, culture, and mindset of various American regions, now on sale at stores nationwide and online.
Jewelry brand e.m. will release the little emblem 30th anniversary collection, featuring Teeny-Tiny motif necklaces with stars, hearts and ribbons plus made-to-order Alphabet rings, at its directly operated stores nationwide from Sunday, November 1, 2026.
To mark the 30th anniversary of the jewelry brand e.m., the new LOVE BY e.m. 30YEARS COLLECTION goes on sale on November 1, 2026, with an advance sale at the "ARE YOU EXCITED?" exhibition at Laforet Museum Harajuku from October 21 to 25.
Samansa Mos2 releases three new items on October 15, 2026, a dress, a knit cardigan and a gamaguchi bag, featuring delicate nature-inspired embroidery by embroidery artist マカベアリス.
Moonbat is launching four winter accessories designed around Cartoon Network's animated series The Powerpuff Girls, including two scarves, a bag, and a knit hat, available first at PLAZA from around mid-October and at Loft, ZOZOTOWN, and other stores from early November 2026.
Following last year's well-received first collaboration, the NANGA × Freada special-order down jacket is on sale again with a new PURPLE shade, in a four-color lineup of PURPLE, RED, BLACK, and BEIGE.
Petit Loup's Oshare Koguma Collection adds five winter outfits for 12 cm plush toys, from a red knit cardigan set to a navy duffle coat and a Santa poncho. All five went on sale on October 13, 2026.
Puma's new SPEEDCAT CROC, a suede version of the SPEEDCAT lifestyle shoe with glossy crocodile-style details, goes on sale October 15, 2026 in three colors at ¥15,950 (tax included), with global brand ambassador ROSÉ in the campaign visual.
TAG Heuer's 38 mm Formula 1 Solargraph x Oracle Red Bull Racing special edition celebrates a decade of partnership with the racing team and goes on sale in October 2026 for ¥324,500 (tax included).
BONAVENTURA, a luxury brand from Milan, Italy, pairs MagSafe-compatible back cover cases with leather magnet card cases. Pre-orders for the four card cases open on October 8, 2026, priced from ¥13,200 to ¥17,600 (tax included).
JOURNAL STANDARD relume is rolling out its Collinsville Wool knit series in crewneck, V-neck, and polo styles, made with fine merino wool from Australia's Collinsville, with sales starting in stages from October 10.
Dior's new "Dior Bow" shoes, with a ribbon across the front of the sandals, come in black and powder pink and will be available at Dior boutiques nationwide and the official online boutique from October 2026.
Céline Dion wore Dior at her Paris concert "CELINE DION PARIS 2026-2027" on October 7. Photos newly shot by Sophie Carre show the savoir-faire behind the white muslin and organza pleated dress.
Womenswear brand emmi is releasing two special-order items made with the Japanese inner down brand TAION, a quilted coat (¥34,980, tax included) and a quilted skirt (¥24,200, tax included), at its directly managed stores nationwide on October 14 (Wednesday), with advance orders open online.
To mark FREAK'S STORE's 40th anniversary, ALPHA INDUSTRIES and NANGA team up on a reversible down MA-1 and a 3-way M-65 fishtail parka, on sale online from October 9 (Fri.) and in FREAK'S STORE stores from October 10 (Sat.).
The collaboration between GOLD'S GYM and Los Angeles fitness and lifestyle brand YoungLA arrives in Japan for the first time, with six limited-quantity items on sale from October 13, 2026 at select Gold's Gym and Fitness Shop stores and online.
Women's fashion brand MIESROHE is releasing a water-repellent, multi-way down jacket made with Japanese inner down brand TAION. Priced at ¥49,500 (tax included), pre-orders open October 21 and in-store sales start November 18.
The 2nd delivery of MODMNT's 2026 Fall/Winter Collection centers on down wear that reinterprets outdoor and military functional clothing, and goes on sale on October 16, 2026.
The sixth consecutive collaboration between Shiga-based outdoor brand NANGA and winter sandal brand SUBU goes on sale October 9, 2026 at NANGA retailers, with a new camouflage-style MOUNTAIN PIXELATE WINTER SANDAL joining the lineup.
NEWYORKER's women's line has published its "The color of AUTUMN" feature on the official online store, showcasing knitwear, a shirt, a skirt, a dress, pants, and scarves priced from ¥14,300 to ¥30,800 (tax included).
Skechers releases Skechers Garage on October 9, 2026, a kids' sneaker with a clear garage built into the midsole that holds two toy mini cars. It is priced at ¥8,690 (tax included).
Audemars Piguet will unveil new 37mm and 41mm Royal Oak Automatic models in October 2026, with 18K pink gold cases and bracelets and bezels set with green tsavorites and yellow sapphires.
A BATHING APE® and Crocs release the BAPE® X CROCS ECHO 2 in BLACK and PURE WHITE, on sale from October 3, 2026 for ¥16,500 (tax included).
BAYFLOW, ALAND, and PAGEBOY have released Harry Potter collaboration items, on sale since September 10, 2026 at each brand's stores and on the official online store and ST.
Designed by Jonathan Anderson, the Dior Ribbon sneakers add a new silhouette to the maison's lineup, debuting in beige and black, with new Cruise 2027 Collection variations in bouclé denim and sheepskin.
A new Sagara Embroidery Multi Pouch with Disney and Pixar characters from The Little Mermaid, Big Hero 6, Lilo & Stitch, Toy Story, and Zootopia goes on sale in late October for ¥2,530 (tax included) at retail stores nationwide.
ENFÖLD is holding a pop-up store on the 2nd floor of Isetan Shinjuku's Main Building from October 7 to 13, featuring sustainable limited items made from leftover fabric, the archetype collection, and collaboration items.
Takamatsu-based bag maker Kawanishi Kaban launches the Dual Key Case book, a one-piece leather key case that opens like a book, priced at ¥22,900 (tax included) and on sale from October 10, 2026.
Kodak Apparel's first pop-up store in the Sapporo area opens at Sapporo PARCO on October 9, 2026 and runs through March 28, 2027, with the 26AW collection and Sapporo-exclusive novelties.
Two lifestyle models from Mammut's 2026 autumn/winter DRY DOWN collection, the Roseg 2.0 IN Hooded Jacket and the Floeberg HS Thermo Hooded Coat, go on sale from October 8, combining down warmth and water repellency for city wear.
Baby gift brand MARLMARL releases new autumn/winter 2026 items, including a long-use blouson coat, a cape coat, a knit with detachable sleeves and a pom-pom knit hat. Available online from October 8 and at directly operated stores from October 9.
MARREA, a bag brand that has been expanding its fan base in Japan through pop-ups, is holding its first Tohoku pop-up at Fujisaki in Sendai from October 8 to October 14, 2026, with lightweight bags in a wide range of colors.
MR.BROTHERS CUT CLUB opened NAKAMEGURO 2ND, its 11th store in Japan and overseas, in Nakameguro, Tokyo on October 2, 2026. A reception party at TRUNK(HOTEL) CAT STREET and a BROSH POP UP follow on October 16.
Women's brand emmi will release an exclusive version of the New Balance MT10 sneaker on October 15, 2026. The ¥18,920 (tax included) model features black suede with stone pink details.
Starting October 8, 2026, Peak Design Tokyo in Ginza sells three new colors, Eclipse, Lapis, and Stone, for the City Sling 2L and City Backpack 22L from the City Line series, available only at the store in Japan.
A VACHEMENT pop-up store runs at Tomorrowland Lumine Shinjuku from October 8 to 25 and at Lumine Tachikawa from October 15 to November 1, 2026, with TOMORROWLAND exclusive outerwear and fall/winter 2026 new arrivals.
WILDSIDE, the conceptual project from Yohji Yamamoto Inc., is releasing cotton canvas sneakers made with MOONSTAR's FINE VULCANIZED line. They go on sale on October 14, 2026, online and at three stores in Osaka and Tokyo.
Y's / Y's for men opens a new store on the 2nd floor of Ikebukuro PARCO on Friday, October 16, 2026. Ikebukuro-exclusive items and double-name sweatshirts and pants go on sale, and a logo keychain is offered with a ¥44,000 purchase (tax included).
The ANEMONE accessory shop at Tokyo Solamachi in Tokyo Skytree Town reopened after a renewal on Friday, October 2, 2026, with store hours matching the facility's.
Belluna Online Store has released seven relaxed-fit track jackets and sweatshirts featuring Disney characters such as Mickey Mouse, Minnie Mouse, Winnie the Pooh, and Toy Story 5 characters, priced from ¥2,480 to ¥3,980.
Cath Kidston will reissue five archive prints picked from fan requests gathered on social media, with day bags, totes and more on sale from October 23 and a pre-sale at Hankyu Umeda from October 14.
Inspired by Coach's popular cherry bag charm, the new "Coach Cherry Parfum" goes on sale October 7, 2026 (Wednesday), pairing a fruity floral scent with a deep red bottle topped with a gold cherry charm.
A Gianvito Rossi pop-up store focused on the Fall/Winter 2026 collection runs from October 7 to 20, 2026 at Hankyu Umeda Main Store, with the new MAYFAIR series on sale ahead of other stores.
KEEN's JASPER ZIONIC hybrid shoe, which pairs the JASPER design with the ZIONIC sole, is on sale in four exclusive colors at OSHMAN'S stores and its official online store. In Japan, these items are handled only by OSHMAN'S.
Margaret Howell's collaboration collection with Mackintosh offers waterproof, windproof coats and blousons made with the modern material RAINTEC®. It goes on sale October 7 at MARGARET HOWELL stores and the mix.tokyo online shop.
MOONSTAR's 810s line releases its fall/winter 2026 new products from October 21. The lineup includes the ORDLY plain-toe shoe at ¥13,200, rebuilt from formal shoes for students and public-sector use, and a new IVORY/BLACK color for the SNOWF winter boot.
Leather product brand objcts.io is releasing the Essential Leather Boston, its first Boston bag, on October 14, 2026. It comes in Large and Medium sizes in black and brown, with a waterproof leather exterior and cushioned handles.
The kitten-themed "CAT Collection" went on sale on October 7th (Wednesday) from PEACH JOHN ROOM and PEACH JOHN BEAUTY, with autumn and winter roomwear in 11 styles plus a beauty lineup in a winter-limited Amber Vanilla scent.
ERRA, a new line directed by fashion directors Keiji Kaneko and Daisuke Genma, goes on sale at the concept store V.A. and its online store on October 10, 2026, with a first collection of two shirts, a tee set, a cap and a sweatshirt.
A new limited model of the OCEANUS analog radio-controlled solar watch, the OCW-SG1000MC features a newly developed marble ceramic bezel that evokes the powerful swells of the sea. It goes on sale November 13 at ¥748,000 (tax included), limited to 300 pieces.
The ONE STAR AGED CANVAS IGNT goes on sale on October 13, 2026, pairing 90s One Star details with the fire pattern from the ALL STAR IGNT in a single Black/Red Flame colorway.
Milan-born bag brand DONE! is holding its first pop-up store in the Kansai region on the 1st floor of Hankyu Umeda Main Store from October 7 to 13, 2026. Purchasers receive a colorful strap and a heart carabiner, and founder Stefania Gnutti will be in the store on opening day.
The second gelato pique collaboration with Sanrio characters, GELATO PIQUE ♡ Sanrio characters, goes on sale October 28, 2026, at GELATO PIQUE LIMITED CONCEPT STORE locations in Sapporo, Ginza, Nagoya, Umeda and Fukuoka, with sanrio house stores and online stores also carrying the collection.
Kids' fashion brand BREEZE releases a collaboration collection with the picture-book series Kobito Zukan on Friday, October 9, 2026, at BREEZE stores and its online store.
GROOVE X's family robot LOVOT gets a ghost-themed knit basewear made in collaboration with FRGMT. The FRGMT GHOST KNIT comes in black and white and goes on sale on October 9, 2026, for ¥15,980 (tax included).
MARY QUANT, THEATRE PRODUCTS and PUBLUX have teamed up on a bag series of five exclusive designs priced from ¥8,800 (tax included), sold online and at all FREAK'S STORE locations.
New Era, the global sports and lifestyle brand, is opening New Era Umeda South at Diamor Osaka on Thursday, November 12, its third store in the Osaka area. To mark the opening, the store will release limited-edition 9FORTY and 9THIRTY caps and a side patch exclusive to this location.
Samansa Mos2 will release five new autumn items in its SA Embroidery series on October 9, 2026, including a pintuck dress, gathered-hem pants, and scalloped knitwear, at stores nationwide and online.
Select shop Uzuri, which introduces brands from Africa, holds the "African Quiet Luxury" POP-UP STORE on the 2nd floor of Shinjuku Takashimaya from October 14 to 20, 2026, with bags, jewelry, shawls and more from across the continent.
atmoscon 2026, an urban culture festival combining sneakers, music, fashion and art, takes place October 31 and November 1, 2026, at Shinjuku Sumitomo Building, with early-release items and additional live acts now announced.
Fashion brand equalment (イコールメント) marks its 3rd anniversary with a new collection at a pop-up store in RAYARD MIYASHITA PARK North 2F, THE [ ] STORE, open to the public from October 7 to October 13, 2026.
Italian luxury maison Gianvito Rossi is holding a limited-time pop-up at Hankyu Umeda Main Store from October 7 to 20, 2026, featuring its Fall/Winter 2026 collection with the theme "Winter Garden" and offering the new rhinestone-embellished MAYFAIR series ahead of other stores.
JAMES PERSE, the Los Angeles-born brand, reopens on the 3rd floor of Hankyu Men's Osaka on October 21, 2026, as its first standalone men's store in Kansai. The new space expresses grown-up California luxury and carries the winter collection SUNSET ST.GERMAIN.
From October 28 to November 3, the 1st floor Promotion Space 11 at Hankyu Umeda Main Store hosts CROSSLINKING Japanese Creators, featuring HERMNANT's Nishijin hikihaku bags, Bunshogama tableware, and Awahino kettle-roasted tea. A sencha tea ceremony workshop with all three brands is held ahead of the event on October 24.
From October 10 to 12, 2026, HIBIYA CENTRAL MARKET in Tokyo Midtown Hibiya holds a special event with an autumn wine festival, limited-time food from guest vendors, a ceramics exhibition, and an eyewear pop-up.
pTa.shop has added 10 sweatshirt designs to its Iwanami Shoten collection, using the cover colors of 『岩波文庫』 and 『岩波新書』 plus the arabesque pattern from the paperback covers. On sale since September 17, 2026 at ¥8,800 (tax included).
Launer London joins the first half of British Fair 2026 at Hankyu Umeda Main Store from October 7 to 12, 2026, taking orders for the QE II model that celebrates the 100th anniversary of Queen Elizabeth II's birth.
LUNA EARTH ONLINE has added autumn-colored scrunchies, simple gold and silver accessories and earring catches to its lineup, with new items released on Thursday, October 1. Prices range from ¥110 to ¥1,430 (tax included).
Mitsukoshi Isetan Group's autumn "think good" sustainability campaign runs from October 7, 2026, with upcycling projects, a student design award and regional craft items at Isetan Shinjuku, Nihonbashi Mitsukoshi and Ginza Mitsukoshi.
New Era's latest "NEW ERA SNOWBOARDING" collection for the 2026-27 season, with snow jackets, snow pants, a pullover hoodie, socks and gloves, goes on sale in stages from October 8 (Thursday) at New Era stores and the official online store.
NOT A CITY and SKWAT plan to turn about 2,000 tsubo of the former commercial floors of the Tower Building at IMPERIAL HOTEL, TOKYO into the culture complex NOT A MUSEUM, scheduled to open in summer 2027 and run for about four years.
Pierre Mantoux, the luxury legwear brand from Milan founded in 1932, is holding a pop-up at Nihombashi Mitsukoshi Main Store from October 7 to 20, 2026, featuring its 2026-27 fall/winter collection.
The palm-sized genuine leather mini wallet "ポトレ プレミアム" (about 90 mm wide by 95 mm high) from the Osaka-based leather goods brand 新進工房 will be sold on the support-purchase service Makuake. It opens to show bills, cards and coins from one direction, and holds up to 12 bills, 8 cards and 15 coins.
On September 18, 2026, pTa.shop began selling three new T-shirt designs based on the work of Niigata-based illustrator Ryotaro Sato (サトウリョウタロウ). The T-shirts cost ¥4,950 (tax included) and come in sizes S to XXL.
To mark its 7th anniversary on November 1, SHIBUYA SCRAMBLE SQUARE will hold its first off-site event, a ZINE-making experience at SHIBUYA KITAYA PARK on November 3, along with new shops, pop-ups, and SHIBUYA SKY anniversary events.
British everyday-wear brand Sunspel is holding a pop-up on the 1st floor of Hankyu Men's Osaka from October 7 to 20, 2026, featuring cashmere knitwear, the Classic T-Shirt, and the Loopback Sweatshirt.
The Korean street brand TEDDY ISLAND, whose teddy bear key ring helped start the bag-decoration trend in Korea, returned to the fashion store 60% on October 2. A campaign runs through October 16 with 19 T-shirt designs at 40% off and a teddy bear doll for five randomly selected customers.
TISSOT has announced the new Supersport NBA watch, featuring a sandblasted steel case, a monochrome gray design, and basketball-inspired details such as a 24-second bezel and an NBA logo on the seconds hand. It is priced at ¥77,000 (tax included).
BAPE and Crocs team up again for two MULTI CAMO styles in BLACK and WHITE, going on sale October 3, 2026 for ¥16,500 each (tax included).
COMFES vol.10, a free urban culture event combining vintage clothing markets, food, and DJ music, takes place at Minatomachi River Place in Namba, Osaka, on November 21 and 22, 2026.
The unisex jewelry brand JAM HOME MADE has added a ring and pierced earrings made of hollow Silver 925 marine chain to its Hollow series. The new items go on sale on October 2, 2026.
maison des perles, a brand that makes accessories using French haute couture embroidery, has created Miffy brooches and pins with illustrations by Dick Bruna. Made-to-order sales begin on October 10, 2026.
A limited-time pop-up store for the jewelry brand MONAKA jewellery runs at Tomorrowland Lumine Tachikawa from October 1 to 12 and at Tomorrowland Kashiwa Takashimaya Station Mall from October 16 to 25, 2026.
Gundam apparel shop STRICT-G is adding three autumn items to its NEW YARK series, including a T-shirt, a long-sleeve T-shirt, and a coach jacket. Pre-orders open October 2 at Premium Bandai, with in-store sales starting October 10.
Women's bag brand Y'SACCS and sports equipment maker Mizuno release their first collaboration, a five-bag collection priced from ¥19,800, with sales starting on October 7, 2026.
On Saturday, October 10, a corner for the British outdoor brand Rab opens inside ZANE ARTS Kobe Sannomiya, starting with the 2026 autumn/winter lineup, which centers on apparel. A two-day POP UP and an opening giveaway are planned.
URBAN RESEARCH is releasing an exclusive version of the adidas Originals TOBACCO in a greenish-gray Cinder colorway. Pre-orders open October 6, 2026 at the URBAN RESEARCH ONLINE STORE.
GRACE CONTINENTAL and Grace Class present their 2026-27 Autumn/Winter collection under the theme "Soft Awakening," the first full-scale collection since welcoming a new brand director. It has been on sale since mid-September 2026.
To mark the 75th anniversary of Fujiya's Milky candy, Green Parks will release eight Peko-chan collaboration items, including a sweatshirt, long tee, bags, and charms, on October 9, 2026. A Peko-chan visit event follows on October 11 at the Ikebukuro Sunshine City store.
Kids' fashion brands Lycee mine and b.ROOM have Halloween outfits on sale that work as both costumes and everyday wear, including fluffy cat looks, Heisei-era schoolgirl styles, and ghost, mummy, and skeleton items.
Maison de FLEUR releases its ribbon and faux-fur "PALE WINTER" collection on October 16, 2026 — eight styles of tippets, stoles, earmuffs and gloves, led by the pearl ribbon faux-fur tippet that sold out early last year.
MAX&Co. is celebrating its 40th anniversary with the pop-up store "EVERYDAY HEROES," held in turn at Hankyu Umeda, Abeno Harukas Kintetsu, Ginza Mitsukoshi, and Isetan Shinjuku from September 30 to November 24, 2026.
From October 10 to 12, 2026, the first joint fashion pop-up "October STYLE Week" takes place on the first floor of WAKASA & CO. KYOTO's Shijo store in Kyoto, with three brands offering Nordic items, vintage eyewear, and shark leather goods.
Sneaker brand +diana will release gym training shoes co-developed with three top athletes from the Japan Bodybuilding & Fitness Federation (JBBF) on October 9, 2026. The shoes are priced at ¥26,400 (tax included) and sold at select Diana stores, +diana stores, and the Diana official web shop.
P’s ANDRICHEY, a workwear maker headquartered in Kurashiki, Okayama, launched its official website on October 1, 2026, introducing its brand philosophy and its new brand CYW56. Limited-edition CYW56 models are also now on sale.
To mark its 27th anniversary, Gothic and Lolita brand Moi-même-Moitié will release "The Eternal Blue Rose Tea Party," a collaboration collection with accessory brand Q-pot. General release begins October 16, 2026 at 6:00 PM on the brand's official online shop.
Ron Herman's 26FW Collection Recommended Styling presents eight fall looks, from check and leopard patterns to layered knits, shirts, and cut-and-sew tops, with item prices.
SECRID's new Palmellato, Pyramid and Serpent leathers bring vegetable-tanned aging, a three-dimensional pyramid pattern and a glossy snake emboss to its Miniwallet and Slimwallet card wallets.
Tokyo-born winter sandal brand SUBU celebrates its 10th anniversary with SUBU DOTS COLLECTION 2026, 10 styles in 22 colors priced from ¥9,900 to ¥14,300, with reservations starting October 2 and release on October 9.
The second wave of the Sanrio Characters x WORKMAN collection goes on sale in early October, adding Kuromi items to the Hello Kitty lineup. The six WORKMAN-exclusive items, including a sweatshirt, a hooded scarf and a wrap skirt, are priced from ¥1,290 to ¥2,500 (tax included).
ADDICTION served as backstage partner for TOGA's Spring/Summer 2027 collection at London Fashion Week on September 19, 2026, and the two brands will release a limited holiday collection on October 23.
AS KNOW AS plus has released a Tom and Jerry long-sleeve T-shirt that comes with a matching acrylic keychain. The unisex item costs ¥3,950 (¥4,345 including tax) and is available in four colors on ZOZOTOWN, Rakuten Fashion, and at AS KNOW AS plus stores.
From October 7 to 20, 2026, Hankyu Umeda Main Store's 1st Floor Kotokoto Stage 12 is themed on a British traveling funfair, with tartan fashion, a Peter Rabbit™ special sales area with greeting events, and scones, a British classic.
Shoe brand ESPERANZA is releasing platform sneakers in collaboration with NARUMIYA CHARACTERS, featuring Berrie-chan of Mezzo Piano and Nakamura-kun of Angel Blue. Early sales start October 1 at Lumine Est Shinjuku, with a nationwide release from October 15.
Starting October 1, 2026, HEATH's Yokosuka store on the 6th floor of Yokosuka More's City holds an anniversary campaign with a total of 13% in points back on October 1, an original sacoche with purchases of ¥25,000 or more, and the exclusive "SUBMARINE" coach jacket at ¥12,990.
unify's Hello Kitty 2-way mini shoulder bag, with delicate 3D embroidery in light gray and navy, has sold out even after its restock and is now taking preorders exclusively on the web.
NANGA's winter staple AURORA-TEX® and AURORA TEX light down series adds new colors such as BLU, S.BEG, SAGE and PPL, and goes on sale in stages from October 9, 2026.
Ron Herman Kids introduces its fall picks, including exclusive-color Lee LOCO Jackets, SISSEL EDELBO jackets, long-sleeve tees, and a Pheeta collaboration one-piece.
The sneaker brand SPINGLE will open its new specialty store SPINGLE Miyajima in a renovated traditional house near Itsukushima Shrine on October 8, 2026, along with the store-exclusive SP-442MJ, hand-painted with Miyajima maple leaves.
Lingerie brand YU'NOW has added a new lavender color to its popular mole knit-style loungewear, with early sales starting September 25 (Friday) on the ZOZOTOWN official sales site.
Banana Republic Shinsaibashi opens on October 1 as the brand's new base in the Osaka area, with Shinsaibashi-exclusive gold metallic knitwear, an opening tote bag gift, and a four-day welcome beer event with Minoh Beer.
The women's bag brand HIROFU is adding "DATES," an exotic red-brown reminiscent of the date palm, to its long-selling CESTA series, on sale from September 30, 2026 at the online store and HIROFU stores nationwide.
IMVAL's "October Collection" goes on sale October 1 at QOOZA in Laforet Harajuku and on the QOOZA online store, with eight items including a striped frill maid dress and heart-motif fur outerwear.
KIMONOMACHI, a kimono brand from Kyoto, will release the fall/winter 2026 collection of its washable Kimono Fukubukuro line on September 30, with 12 designs and a limited-quantity 20% off coupon available through October 11.
LOVEBOAT is releasing a new kids' hoodie in three designs from late October, bringing the brand's logo, heart, and leopard-print motifs to everyday kids' fashion at ¥3,190 each (tax included).
Mammut has begun the full rollout of its 2026 fall/winter Dry Down Collection, a 25-style lineup split into Performance and Urban categories, with a special exhibition at Mammut Shinjuku from October 1 to 4.
A new 2WAY mini boston bag with a softly rounded shape and a light water-repellent finish is now open for WEB-exclusive advance reservations at T2O ONLINE STORE. It comes with a mini pouch printed with OKABE TETSURO's cat illustrations.
Saturdays NYC and PUMA Golf release their second collaboration on October 2, 2026, featuring a leopard-print PUMA CLYDE GOLF shoe and coordinating apparel.
PUMA GOLF and Saturdays NYC release their second collaboration on October 2, 2026, led by a limited-quantity leopard-color PUMA CLYDE GOLF shoe and matching apparel.
Luxury watch resale specialist Haruyoshi, which has a store on Ginza Chuo-dori, has acquired a discontinued platinum jewelry Rolex Cosmograph Daytona (Ref. 116576TBR) with a 36-stone baguette diamond bezel and a pavé diamond dial.
The fourth collaboration between Japanese goods brand Wamonoya Kaya and KIMONO artist Tamao Shigemune brings wa-yo clothing and fashion accessories, including a new KUMATAN pattern, to Kaya's directly operated stores nationwide and its official online shop from early October 2026.
Cactus Jack and Oakley unveil the first chapter of their eyewear collaboration, with three eyewear styles curated and redesigned by Travis Scott, releasing September 24 and 26.
COSPA is releasing new apparel from TV anime *Goodbye, Lara* — a sweatshirt and T-shirt recreating the "SIGA" design worn by Lara and Mari Otsu in the show, set to launch in early December 2026.
Her lip to OSAKA, the brand's first street-level store in Osaka, grand opens in Shinsaibashi on September 26, featuring a "SECOND HOUSE"-concept interior and merchandise available only at the Osaka location.
To mark the 55th anniversary of the TV anime LUPIN THE 3RD, a new collaboration collection with ZOZOTOWN goes on sale October 23, featuring 12 items with newly drawn illustrations, famous scenes, and artwork by JUN INAGAWA. A Laforet Harajuku pop-up runs from October 6.
SPACE SOUVENIR, a fashion and lifestyle brand imagining a "souvenir shop in outer space," has unveiled the first part of its 26AW collection, with new pop-up shops opening at Haneda Airport Tsutaya Books and Ropponmatsu Tsutaya Books in Fukuoka.
COCOSHNIK, the World Group's fine jewelry brand for everyday luxury, unveils "EAR EDIT," a new earring collection celebrating varied forms and textures, available from Friday, September 18.
Fashion label Kolor is opening a new store on the 2nd floor of Ikebukuro PARCO, its 11th location and first in the Ikebukuro area, featuring sculptural fixtures and guardrail-inspired displays designed by creative director Taro Horiuchi, along with a store-exclusive T-shirt and opening novelty.
Fragrance brand LOA is opening a nine-day pop-up called 'LOA POPUP TOKYO' in Harajuku, Tokyo, from September 19 to 27, 2026, letting visitors try all 14 of its scents alongside the debut of its first hair tool and a new scented scrunchie made with hair wear brand DRESS.
ADAM ET ROPE', run by JUN Co., Ltd., is releasing a new special-order collaboration with British outerwear brand MACKINTOSH called the HUMBIE SL GTX EX, a shorter-length wool melton coat in black and navy priced at ¥169,400. It launches September 26, 2026 at ADAM ET ROPE' HOMME stores and on the J'aDoRe JUN ONLINE store.
MERRELL JAPAN APPAREL's 2026 fall/winter collection, built around wearing, layering, and transforming pieces for city and outdoor life, goes on sale from September 18.
RURU MARY’S, the sweets brand from Mary Chocolate Company, is teaming up with FEILER, the German chenille-weave textile brand, for the first time, releasing two floral-print handkerchief, bag, and pouch collections on October 9 at select FEILER shops nationwide and its official online store.
Men's fashion brand TAKEO KIKUCHI launches its NEW WARDROBE feature page on the official online store from September 18, showcasing a select lineup of items to enrich your autumn styling.
TETRU REDESIGN, a bag and shoe repair workshop in Higashimurayama, Tokyo, is expanding into a full remake and redesign service that turns customers' treasured bags into shapes they can use today, and from October 2026 will add original furoshiki wrapping and packaging to round out the experience.
Vendome Boutique, a costume jewelry brand that highlights the beauty of natural materials, introduces its Fall 2026 "Nouvelle Élégance" collection, featuring a reversible tiger's eye necklace and a lineup of minimal, layerable earrings and ear cuffs in gold tones.
YES GOOD MARKET 2026 announces a first-ever pre-event at Kyoto's Okazaki Park on October 2, opening the FOOD AREA early, and unveils its lineup of official products and collaboration items with multiple brands and artists ahead of the main event on October 3 and 4
OLD MOUNTAIN & Co. and GLAD HAND & Co. have teamed up on a collaboration collection called TIMELESS GARAGE CULTURE, inspired by early 20th-century advertising and garage culture, going on sale September 19, 2026, alongside pop-up events in Izumo, Shimane, and Harajuku, Tokyo.
Men's brand PAPAS is running "Yataro's Coordinate," a styling series led by Creative Officer Yataro Matsuura on the brand's official Instagram and website, pairing his outfits with the PAPAS items used to put them together. Vol.01 went up on August 17 and vol.02 followed on September 15, 2026.
TAICHI is releasing the RSS017 DRYMASTER-FIT Hoop Up Shoes, thick-sole riding shoes built to give riders more confidence when putting a foot down at a stop while keeping shift operation smooth. The waterproof, protector-equipped shoes use a BOA® Fit System and come in three colors for 30,800 yen (tax included).
V.A., the concept store run by JUN Co., Ltd., releases a collection item with the brand Unlikely on September 18, 2026, an Aged Sweat Crew built on a 1970s-80s-style raglan-sleeve crewneck and finished with a cracked-print Mickey Mouse graphic.
Dinos has begun carrying NAO-ART's "Disney Wig Collection," a lineup of 13 wigs styled after popular Disney female characters, marking the brand's first appearance on Dinos Online Shop alongside NAO-ART's own site, Alicia lulu.
Footwear brand grounds is releasing a new outsole called "GRAFFITI," which reworks the sole of its signature "MOOPIE" with five translucent, gummy-like TPU parts for a lighter, more comfortable fit. Sales begin September 26, 2026 at the official online store and directly operated shops.
Fashion reuse brand KLD is holding a four-day pop-up at Kyoto's Shinpuhkan from October 2 to 5, 2026, featuring around 400 pieces from its rare archive, including Maison Martin Margiela, HERMES, and COMME des GARCONS.
TiCTAC, the nationwide watch select shop, and Kyoto-born classic watch brand KUOE release their third special-order model together, a ROYAL SMITH 90-010 with a moss-green dial and gold accents, launching September 18 at TiCTAC stores nationwide and the official online store.
Mexican goods brand Letra is bringing back its popular eco fur handle covers and bag covers, letting basket and mercado bags take on a warm fall/winter look, with WEB SHOP pre-orders running September 16 to 25, 2026, and pop-up sales continuing at various venues.
Nikon Imaging Japan is turning its brightest lens ever, the NIKKOR Z 58mm f/0.95 S Noct, into a neck warmer and a paper cup set, both available now at the official Nikon Direct online shop.
Tokyo-based jewelry brand PARCELLE JEWELRY holds a seven-day pop-up shop at Daimaru Sapporo's 1st floor event space from September 23 to 29, 2026, featuring cabochon-cut Cent Couleur jewelry made exclusively for the event alongside custom order consultations.
On November 8, HOTEL GRAPHY Shibuya returns to SHIBUYA BRIDGE with the sustainable fashion show RAILWAY TO RUNWAY 2026, collaborating with upcycled-clothing brand SAIKOUCHIKU on a 15-look lineup that includes two pieces upcycled from secondhand clothing collected in Shibuya. The free, reservation-only event for 100 guests also includes an after-party, a SAIKOUCHIKU pop-up shop, and an upcycled-hanger art installation.
Following its travel and business lines, Samsonite is launching a new casual bag category with its first collection, "TOTESS." The two-way tote bags come in three shapes and two colors, going on sale September 16 at select Samsonite stores nationwide and the official online store.
Yamaguchi sake brewery Abunotsuru Shuzo joined designer Kentaro Kameyama's show at New York Fashion Week, turning a traditional sake barrel into a runway look and sending sixth-generation brewer Ryutaro Miyoshi down the runway himself.
Fashion brand ANNA SUI teams up with the Puella Magi Madoka Magica film for a collection of bags, wallets, jewelry, and accessories, which will be available to order through Marui's online store, with samples on display at the Yurakucho, Hakata, and Namba Marui stores.
BIRKENSTOCK is opening its first directly managed store in the Nagoya Station area inside Takashimaya Gate Tower Mall on September 15, 2026, marking the brand's second store in Nagoya with a full sandal-to-shoe lineup and a store design inspired by its anatomical footbed.
To mark Ultraman's 60th anniversary, Breitling is releasing a Japan-limited Navitimer B01 Chronograph 43 Ultraman Limited featuring a meteorite dial and design details inspired by the hero. Pre-orders open September 15 at the official online boutique, with general sales following from October 1 at Breitling boutiques and authorized retailers nationwide.
Nijigen COSPA is releasing new Mahiru Shiina merchandise from TV anime The Angel Next Door Spoils Me Rotten Season 2, including T-shirts, tote bags, a towel, and acrylic art stands, with early sales at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in mid-December 2026.
From September 16 to October 20, 2026, bag brand FUMIKODA holds a pop-up event at Daimaru Tokyo store to mark its 10th anniversary, featuring limited-quantity anniversary sets built around its popular business backpacks and bags, plus the first showcase of a new color for its "MARINA" box tote bag.
From September 23 to October 20, 2026, Hankyu Umeda Main Store's 4th floor Shoes Gallery hosts the "2026AW SNEAKER FAIR," featuring loafer and mule sneakers from brands like Ash and Cole Haan, weekly pop-ups from HOGAN, Voile Blanche, D.A.T.E., NOKWOL, and Pierre Hardy, a gathering of luxury sneakers, new UGG® and Golden Goose arrivals with on-site customization, and expert help choosing the right pair.
Louis Vuitton's new "Back to School" collection for the coming autumn includes a lineup of women's shoes in easy-to-coordinate, chic colors. Timeless designs such as sneakers, ballet flats, and loafers are rendered in a range of materials featuring Maison motifs including the Monogram Flower and the LV Circle.
Maison de FLEUR is releasing a six-piece collection themed around Disney and Pixar's Coco, with bags, pouches, a charm, and a scarf inspired by the film's characters and motifs. Pre-orders open September 16 on STRIPE CLUB, followed by general online sales September 29 and an in-store release October 2.
Weekend Max Mara's 2026 fall/winter signature collection, created with stylist and former L'Uomo Vogue editor-at-large Robert Rabensteiner, is now rolling out at shops nationwide and on the official online store, blending Alpine calm with urban culture.
To mark BEAMS' 50th anniversary and TOKYO GAME SHOW 2026's 30th anniversary, BEAMS MANGART is launching the GAME ARTeee COLLECTION on September 15, with T-shirts illustrated by TGS official artist Zashikiwarashi featuring characters from seven Japanese game companies. BEAMS is also once again serving as the official staff wear partner for TOKYO GAME SHOW 2026, held September 17 to 21 at Makuhari Messe.
Christian Louboutin's latest collection introduces two new shoe styles — the moccasin-inspired "Mocastrass" and the Mary Jane-style "Jane Nina Pump" — blending the maison's signature femininity with refined craftsmanship for a modern take on classic elegance.
Milan-based bag brand DONE! opens its first pop-up store in Japan at JR Nagoya Takashimaya from September 16 to 29, 2026, with Founder & CEO Stefania Gnutti visiting in person to introduce the brand on opening day.
Toys R Us Japan is releasing a new fall/winter apparel collection for DRAGON QUEST BABY&KIDS, the official baby and kids brand of the Dragon Quest series, starting September 18. The fifth installment in the series since it launched in September 2024, this collection adds cute Slime-themed pieces, the brand's first maternity items, and gift box sets, with sizes now available up to 130cm.
gelato pique is releasing "AUTUMN BEAR COLLECTION with LE SSERAFIM," a collection delivered by its global visual, LE SSERAFIM, from September 17, 2026, at stores nationwide, its official online store, and other retailers, with a special feature page live from September 14.
Lifestyle brand Her lip to, operated by heart relation Co., Ltd., will open its long-awaited first street-level store in the Osaka area at Shinsaibashi on September 26, 2026, following Tokyo's House of Herme with a SECOND HOUSE concept space featuring canal blue as its signature color.
PATCH&PLAY, an embroidery and mending shop from Harajuku's NewMake creative community, pre-opens September 18 and holds its grand opening September 29 in the first-floor lobby of the newly renovated Tokyu Stay Shinjuku, launching with a limited run of original patches inspired by the shuttered jazz cafe DUG.
ZOZOTOWN will open pre-orders on September 18, 2026, for the Pokémon 30th Anniversary 1025 T-shirt Collection, turning all 1,025 known Pokémon into T-shirt designs across 13 sizes for kids and adults, with a bonus Pikachu sticker and original packaging included.
Samantha Thavasa LUMINE SHINJUKU is hosting a period-limited PINOWASSAN pop-up shop from September 17 to 23, 2026, with a special event featuring Kanna Hashimoto on opening day.
SUPER A MARKET’s Aoyama and Kyoto shops are holding an order event for L’EIGHT STUDIO, an Italian jewelry brand known for its colorfully embroidered medal charms. Shoppers can choose from necklaces, rings, bracelets, and charms, selecting their own metal color, motif, and embroidered lettering. Aoyama runs September 18–21, and Kyoto runs September 26–October 4, 2026.
3rd STYLE, the original shop on the 4th floor of Hankyu Men's Osaka, reopens on September 18 with a renewed mix of jewelry- and culture-inspired casual pieces, a new fitting space, and renewal exclusives from brands including Drumohr and EMMETI, alongside a revived pop-up event space.
Stripe International's casual brand AMERICAN HOLIC unveils its 2026 autumn season visuals nationwide on September 11, reworking standard everyday wear through new color combinations, layering, and silhouettes under the theme "NEW ORDINARY."
Haruyoshi Group, a Tokyo-based luxury watch and jewelry resale specialist, has acquired two rare Audemars Piguet Royal Oak Perpetual Calendar watches that between them wear Audemars Piguet's proprietary new material and a rarely seen case size, combinations almost never found even in the secondhand market.
Berluti has relocated its boutique within Nagoya Sakae Mitsukoshi to a newly designed 94-square-meter space that blends the maison's heritage with a contemporary retail concept.
Bulgari has unveiled "auruBOROS – Urban Memory and Collective Dream," its first public art installation in the United States, on New York's High Line from September 10 to 20, 2026, marking a new chapter of the "Serpenti Infinito" exhibition alongside new Serpenti high jewelry inspired by American art and culture.
World Group's women's brand cloenc opens a "SMOOTH KEEP" feature page on its official online store from September 11, spotlighting five stretch, washable setup styles designed to look polished from the office to everyday life.
FURFUR is releasing its first capsule collection with the fantasy film Gremlins on September 17, 2026, featuring six Gizmo-themed items — from T-shirts and a sweatshirt to a knit, a bag, and a mirror charm — with collection visuals unveiled from September 11.
Gérald Genta has unveiled the Geneva Minute Repeater Golden Obsidian, a new minute repeater watch that follows the previous Geneva Minute Repeater Black Onyx. The 40mm yellow gold timepiece pairs a golden obsidian dial with the in-house, hand-wound GG-002 caliber and arrives in September 2026.
Hankyu Umeda Main Store's Koto Koto Stage 12 hosts "Define Yourself" from September 23 to October 6, 2026, bringing together European eyewear, fashion accessories, and fragrances, including a Kansai debut.
CAMSHOP.JP's "CIVIC History T-Shirt," printed with generations of Honda's Civic, adds black and dark beige colorways and goes on sale at a duty-free shop in Narita Airport Terminal 2 from late September 2026, with pre-orders open now on the official online shop.
London Pottery, the British teapot brand, is adding two new UK-inspired designs, Tea Party and Big Ben, to its popular knit tote bag, going on sale from September 11, 2026 at the official Japan distributor's online store.
MILKFED. is releasing a collaboration collection with Miffy, the character created by Dutch illustrator Dick Bruna, with pre-orders opening September 11, 2026 at the official online store calif and MILKFED. stores nationwide, ahead of the full release on September 18 at calif, ZOZOTOWN, and MILKFED. stores nationwide.
COSPA is releasing new NieR:Automata Ver1.1a merchandise for the YoRHa unit, including a Heavyweight T-Shirt and an M-51 Jacket, plus a 2B Full Graphic T-Shirt and cleaner cloths, with early sales for the two YoRHa items at TOKYO GAME SHOW 2026 ahead of general release in mid-December 2026.
Nyanko Dai Shoten Online has added four puffy pop stickers and a kids' trainer recreating the "I LOVE うに" outfit worn by Li'l Jamiera Cat, with all five items launching September 11, 2026.
From September 17 to 19, 2026, PARCELLE JEWELRY brings its one-day-only Petite Boutique pop-up to Kyoto Takashimaya, Hanshin Umeda Main Store, and Abeno Harukas Kintetsu Main Store in turn, featuring jewelry rarely seen at its regular stores.
Accessory brand LAPUIS has collaborated with underwear brand Robert P.Miller on a chic, heart-shaped scrunchie, with online pre-orders opening September 11 ahead of in-store sales at CASSELINI Harajuku from September 19.
RODEO CROWNS WIDE BOWL is releasing a collaboration collection with the beloved comic duo Tom and Jerry on September 11 at RODEO CROWNS WIDE BOWL stores nationwide and on the WEBSTORE. The lineup blends playful comic artwork and denim details across tops, knitwear, and bags.
SHOO・LA・RUE, the women's fashion brand from 株式会社アルカスインターナショナル (WORLD Group), is releasing a feature page on its official online store from September 11, 2026 (Friday), introducing functional yet polished commute items for busy everyday life.
Artists Shusaku Takaoka and Yoichiro Uchida present the two-person exhibition "ALTERD" at GOLDFLOG COFFEE in Hakata, Fukuoka, from September 19 to 27, 2026, alongside a special collaboration item from apparel brand THE FOUND.
CLAT-JAPAN, the custom apparel and goods service from Focus Co., Ltd., has expanded its cap embroidery options to include the brim, with orders accepted at short turnaround and without a prior estimate.
French bag brand Hervé Chapelier will release a limited special edition of its popular Panther Blanc pattern, the "704FB" in Panther Blanc x Noir x Blanc, starting September 11, 2026, exclusively through its official online store and Matsuya Ginza.
TOMORROWLAND's Kichijoji store is hosting a MONAKA jewellery pop-up from September 10 to 20, 2026, featuring natural stone pieces alongside the K18 and diamond MANTEL and STRING series, with in-store ordering available for select designs.
ABC-MART is releasing an exclusive fall/winter colorway of New Balance's low-profile "204L" nationwide from September 10, alongside a new visual campaign featuring actress Nana Mori that captures the shoe's urban, sophisticated style.
E-COME GROUP is releasing an officially licensed Paris Saint-Germain full-zip hoodie from early September 2026, featuring a delicate embroidered emblem on the chest and a bold logo across the back, available in black and ivory.
A limited capsule collection born from a collaboration between the sashiko artisan collective Sashiko Gals and the fashion brand KUON launches at Patina Osaka and Patina Maldives on September 16, 2026, with Patina Tianjin to follow.
Lifestyle shop Watashi no Heya is set to release a new scarf collection around October, opening with designs by illustrator Kata Yukiko that reimagine the interiors of three beloved kissaten in Kyoto, Tokyo, and Kanagawa.
Wrangler brings back its 1950s rodeo-era Champion Jacket in a faithful, Japan-made reissue, with advance sales starting September 12, 2026 at a limited-time pop-up store on the 2nd floor of Shinjuku Flags.
Y's and NEW ERA® are releasing a new three-style cap collection made from the crepe de chine fabric emblematic of Yohji Yamamoto, launching September 18 at Y's stores across Japan and the official online boutique.
COSPA is releasing a new Frieren: Beyond Journey's End necktie, two T-shirt designs, and removable character patches, with early sales for the T-shirts at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in early December 2026.
From October 7 to 19, 2026, Hankyu Umeda Main Store's 9th floor celebrates the 100th anniversary of Queen Elizabeth II's birth with the British sweets, afternoon tea, fashion, and equestrian-inspired goods she loved, plus a talk show by her former personal assistant Angela Kelly.
Bag brand ace. is releasing the third installment of its cat-motif bag series with wire art brand HAyU, including a new suitcase, fresh colors for existing styles, and limited-edition travel accessories.
HIROKO HAYASHI, the leather goods brand from World Group's Hirof Co., Ltd., is releasing three new Fragment Case designs on September 9 — GIRASOLE, DAMASCO, and CARDINALE — each pairing a minimal silhouette with a distinctive leather material.
Building on the success of its 2025 limited editions, Louis Vuitton adds five new watches to its Tambour Spin Time collection, each finished in a bold color that carries the icon's spirit of travel into a new chapter.
On September 18, Maison de FLEUR opens a new store at Sapporo's Pole Town underground shopping mall, marking the brand's anniversary month with a store-exclusive Light Pink color from its Gâteau Buffet collection, an anniversary lottery, and limited novelties.
MUS, the successor to "Disney SERIES CREATED by MOUSSY," is opening its very first store at Sunshine City Alpa in Ikebukuro on October 16, 2026. The brand is also weaving a new "NATUVENTURE" story under its Disney SERIES CREATED by MUS line, introduced in August at D23 in the US, with further details still to come.
Tokyo-based luxury watch and jewelry reseller Haruyoshi has acquired a Patek Philippe Nautilus "Tiffany Blue" (Ref. 5711/1A-018) — a double-signed model released in 2021 to mark the two brands' historic partnership and limited to just 170 pieces worldwide.
Golf apparel brand SLDO. unveils its 2026 Autumn/Winter Collection, revisiting the BLACK aesthetic it started from as it enters its sixth year, with pre-orders opening September 9 at the official online store.
The dress-up and raising game Sugar Doll has launched a new classic gacha called "Autumn rug for you," offering autumn-themed outfits and backgrounds, alongside its ongoing premium gacha and background pack sale.
THE ARKEOS CLUB, a fashion, culture, and social space in Tokyo's Ginza, opens a new store called "TAC" directly across from its existing store on September 19, 2026, featuring ANATOMICA, Rocky Mountain Featherbed, BIG YANK, and ALDEN.
Digital fashion marketplace TOKYO AVATAR GATE will release a VRChat-compatible Ultraman Series collaboration collection on September 16, 2026, featuring a "Narikiri Kaiju" costume line and an 8-piece "Real Clothes" graphic apparel line.
Womenswear brand Ameri joins forces with Wrangler, the jeans brand born in 1947 as the world's first to be created by a designer, on a two-piece denim collaboration built around this season's "Drive" theme, arriving September 29 at Ameri's web store and its directly-run stores.
Bvlgari has released a video across social media introducing the Octo Finissimo Dual Time x Vianney Halter, a limited-edition timepiece and the brand's first movement collaboration, created with independent watchmaker Vianney Halter and unveiled at Geneva Watch Days in September 2026.
emmi is releasing its adidas Originals collaboration sneaker, the "TOKYO W EMMI," with early sales starting September 10 at select Tokyo stores, where shoppers can also join a shoe-accessory customization event before the nationwide release on September 17.
AKROS is releasing an official Girls Band Cry hooded jacket that faithfully recreates the one Nina Iseri wears in the anime, with pre-orders opening September 8, 2026 through the AKROS official website and Animate Online and sales beginning in January 2027, priced at ¥16,500 (tax included) in unisex sizes M to XXL.
From September 9 to 22, 2026, Hankyu Umeda Main Store's 1st Floor Bag Gallery hosts a fall bag feature built around this season's key silhouettes, from relaxed hobo and slouchy shapes to East-West and barrel bags, alongside deep autumn colors and suede and fur textures.
A new Hello Kitty mini shoulder bag collection from E-COME Group goes on sale from mid-September, featuring a vintage-look faux leather design, versatile 2-way handbag and shoulder-strap styling, and a choice of three colors — brown, black, and pink.
unify's Hello Kitty 2-way tote bag has returned to stock by popular demand, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and an adjustable rope strap that switches between a shoulder bag and a mini tote.
IKEPOD, the Swiss watch brand known for challenging convention through bold industrial design, is releasing the MINIPOD, a new rectangular model that carries forward the design philosophy of its 2001 Manatee, in eight colorways from September 9.
LOVEBOAT is releasing a new brand-logo hoodie from late October, updating the Y2K style of late-1990s and 2000s Shibuya gyaru culture with a modern oversized silhouette and street-inspired look, available in two colorways with a large logo print across the front.
Maison de FLEUR's 2026 anniversary collection, "Gâteau Buffet," brings 14 cake- and strawberry-inspired bags, pouches, and accessories to stores and STRIPE CLUB from September 18, alongside a lottery, novelty gifts, and Instagram and LINE campaigns.
T-Two-O adds a new heather gray colorway to its Moomin horizontal shoulder bag, a soft muted gray designed to blend into autumn and winter outfits, with room for a 500ml bottle, multiple pockets, and a matching embroidered mini pouch.
KAPOK JAPAN will debut NEO DOWN KAPOK® BEYOND, a new loft insulation made entirely from kapok fiber, at the "NOT A DOWN" launch event in Minami-Aoyama, Tokyo, on October 6 and 7, 2026, where a signature down jacket using the material will also make its first public appearance.
Lifestyle brand Out n About holds a limited-time pop-up at Atre Ebisu's Fontaine Terrace from September 15 to 27, 2026, offering an early release of its first vegan leather bag series along with colorful totes, lifestyle goods, and a purchase gift.
Sanrio Sports, the golf wear and goods line blending Sanrio characters with World's apparel expertise, rolls out its 2026 fall/winter collection from September 9, with limited-time pop-up stores opening in Tokyo, Osaka, and Nagoya from September 23.
Scottish leather brand STRATHBERRY is holding a limited-time pop-up store at Isetan Shinjuku from September 9 to September 29, 2026, showcasing its Mosaic, Kite, and Tote collections along with Corda, a new line from its 2026 fall/winter collection.
A limited-edition three-way collaboration between Suica's Penguin, travel media brand cotrip, and bag brand Kitamura brings the "Multi-Way Bag for Traveling with Suica's Penguin" to GRANSTA MALL this November, with only 500 pieces produced across two colorways.
From September 9 to 22, 2026, Hankyu Umeda Main Store's Koto Koto Stage 12 hosts THE CURATED TIME (時を、美しく重ねる。), a limited-time event featuring six jewelry, fashion, beauty, and sweets brands, including several appearing at Hankyu Umeda for the first time.
Accessory brand 33club has joined forces with shoe brand THREE TREASURES on its first-ever footwear collection, with a pre-order display at LAPIN ET HALOT in Omotesando running September 12 to 15 and online pre-orders opening the same day.
Attipas debuts three new baby shoe designs styled after firefighters, police officers, and animals like capybaras and raccoons, arriving September 8 in charcoal, navy, and muted fall/winter tones.
imprimo has added a Chihuahua silhouette charm to its pet jewelry line, following earlier Dachshund and Toy Poodle designs, with sales starting September 7, 2026 through the imprimo official site.
A limited-time pop-up from KOJIMA PRODUCTIONS and PARCO's game label PARCO GAMES, KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE, opens on the 9th floor of Shinsaibashi PARCO from September 19 to October 12, 2026, bringing together more than 15 brand collaborations, original merchandise, exhibits, and a collaboration menu built around the "STRAND" theme of DEATH STRANDING.
LECIEN Corporation is holding the LECIEN Embroidery Exhibition 2026 in Tokyo's Omotesando from October 23 to 25, 2026, featuring work from an open call that drew 509 applicants, alongside pieces by professional embroidery artists, artist talk shows, and a collaboration with Bunka Fashion College.
LOULOU WILLOUGHBY's "DESSERT" collection pop-up runs at Isetan Shinjuku's Center Park from September 9 to 15, featuring colorful new pieces, pre-release items, and a special Instagram Live shopping session.
Women's fashion brand Mila Owen will reopen its store on the 3rd floor of Osaka Takashimaya on September 16, 2026, with limited-color items, a novelty giveaway, and a points campaign for MA Card members.
ZOZOTOWN is releasing a dark brown suede colorway of adidas Originals' popular "OZGAIA W" shoe as a ZOZOTOWN collaboration model, available for pre-order starting September 11, 2026.
Brioni is bringing its iconic "Brioni Grand Tour" bespoke trunk show, which first began in the early 1950s, to Tokyo from September 24 to 27, 2026, offering guests one-on-one sessions with a master tailor and a curated look at the brand's craftsmanship.
From September 2 to 22, 2026, Hankyu Umeda Main Store's 8th-floor GREEN AGE curates a Travel Bag & Cosmetics feature ahead of Japan's fall Silver Week holidays, spotlighting suitcases, backpacks, and Boston bags from PROTECA, THE NORTH FACE, and Aer alongside travel-size cosmetics and comfort goods for the journey.
HAYNI's new woven tote bag "Phikah" goes on sale September 4, 2026, featuring a three-dimensional knit texture, a shape-changing design, and a choice of seven colors.
In Osaka's Shinsaibashi, the Hermès specialty store ORANGE BOUTIQUE SHINSAIBASHI has reopened as a combined store with HOUBIDOU, expanding the sales floor, adding a new floor for Rolex, Chanel, and Louis Vuitton items, and opening a private buyback booth.
JTB Publishing has released an original T-shirt collection inspired by the 100-year history of JTB Timetable, featuring timetable symbols, a nostalgic Showa-era cover design, and the beloved stationmaster illustration. The six-design, six-color lineup goes on sale September 4, 2026 at the online store pTa.shop.
Marc Jacobs, the New York-born lifestyle brand, opens a new store on the 2nd floor TOKYO Closet of Isetan Shinjuku's Main Building, offering the latest ready-to-wear, shoes, handbags, jewelry, and more, with a RUNWAY 2026 pop-up running through September 8.
Orion Beer is collaborating with creator label "Akaku" for the first time, releasing original goods featuring artwork by illustrators Yoshida Natsumi, NEONERDYBOY, and Poki from September 12, 2026, alongside a pop-up event at CARBON COFFEE in Fukuoka running September 12 to 25.
Samantha Thavasa is releasing a Hello Kitty collaboration collection of bags, wallets, and charms, with online pre-orders opening September 4, 2026, ahead of a nationwide release on September 11.
SNIDEL HOME teams up with Sanrio's Cinnamoroll for a dreamy, star-themed loungewear and accessories line, going live online September 4 and in stores from September 11.
Snow Peak's twice-yearly Seppousai thanksgiving festival returns October 3–4, 2026, at stores, campfields, and its online store nationwide, bringing limited-edition gear such as the Living Shell 2026 EDITION and apparel, two-day-only sales, and campfield events.
Nijigen COSPA is releasing two new outer jackets featuring Arcueid Brunestud from TSUKIHIME -A piece of blue glass moon-, with early sales at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in mid-November 2026.
Ahead of its September 5 opening at Tokyo Midtown Hibiya Hall, here is a full look at Yuichi Hirako's exhibition "HUMAN AND NATURE," including its indoor and outdoor installations, limited collaborations with I'm donut? and NEUTRALWORKS., and its full lineup of gallery tours, workshops, and talk sessions.
Four new models join Converse's "MADE IN JAPAN" series for fall/winter 2026, featuring reworked colors and materials across the ALL STAR J and ONE STAR J lines, launching from September 2026 at the Converse Official Online Shop and select retailers.
MINA, FENDI's Japan brand ambassador and a member of TWICE and MISAMO, appeared at the brand's pop-up store at Isetan Shinjuku Main Building 1F The Stage on its opening day, carrying the new "FENDI Magic" bag in an elegant all-lace off-shoulder dress.
On Saturday, October 3, 2026, MITSUI OUTLET PARK SHIGA RYUO hosts Sky Lantern 2026 & Shiga Prefecture Urban Development Future Expo, a one-day event pairing a daytime expo celebrating Shiga's local charm with an evening finale where visitors light around 500 wish-filled lanterns across the autumn sky.
Rakuten Fashion Week Tokyo 2027 S/S is underway at Shibuya Hikarie's Hikarie Hall through September 5, and its second half brings a public street snap project and the Tokyo debut of Taiwanese label C JEAN, alongside a recap of runway highlights from the first half.
Dutch card wallet brand SECRID, known for its patented sliding system, holds a pop-up at Hankyu Men's Tokyo from September 2 to 29, 2026, featuring new autumn colors and new items already popular overseas.
Snow Peak's "TAKIBI Denim" series adds new fall/winter 2026 models on September 4 at its directly managed stores and online store, offering a flame-retardant denim jacket, pullover, and pants in black and indigo that develop natural fading and texture change with wear.
Tommy Hilfiger's 2026 Fall campaign, themed "Only in New York," casts global brand ambassador JISOO as a guest at The Plaza Hotel, bringing her own style to the brand's Classic American Cool aesthetic alongside a cast that includes Travis Kelce, Gigi Hadid, and Peggy Gou.
Waterproof suede and a rugged grip outsole bring functional design to two beloved UGG silhouettes
Anime Bungo Stray Dogs is collaborating with ZOZOTOWN on a limited seven-item lineup featuring newly drawn illustrations by artist OkiCha, open for pre-order exclusively on ZOZOTOWN from September 9, 2026.
Filmarks Culture Wear is releasing an official Swallowtail Butterfly apparel collection — T-shirts, a magnet set, and a blanket — through pre-order starting September 4, timed to the 30th-anniversary release of the film's 4K remaster.
unify's Hello Kitty mini pochette has returned to stock after selling out, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and a 2-way design that switches between a shoulder bag and a mini tote.
Ikebukuro PARCO is completing the largest renewal in its history this fall, with new and renewed shops opening across its fashion floors and two official pop culture stores, Ultraman and Star Wars, arriving as Japan's first of their kind, from September through November 2026.
LIMI feu's shop at Isetan Shinjuku Main Building 2F TOKYO Closet reopened on September 2 with a renewed, punk-inspired space of pink lattice and silver accents, offering an early look at select pieces from the 2026-27 Autumn/Winter collection alongside store-exclusive items.
New Balance introduces "983," a lifestyle sneaker reinterpreting 2000s performance running shoes with a sculptural, refined silhouette. It arrives October 1st at New Balance stores, the official online store, and other retailers.
Buffer, the HUMAN MADE-produced brand led by creative director Tetsu Nishiyama, releases a five-style drop on September 5, 2026 — three graphics based on the 1982 film "Fast Times at Ridgemont High" plus two Buffer original items — at Buffer Store and online.
BARNEYS NEW YORK Ginza Main Store and Roppongi host a pop-up event for Charlotte CHESNAIS, a French jewelry brand known for fluid, sculptural lines that trace the body, running at Roppongi from September 4 to 27 and at Ginza from October 2 to 29, 2026.
ENFÖLD presented its 2027 Spring and Summer collection, themed "WRAPPING STRUCTURE," at Rakuten Fashion Week, translating the hidden framework and layered materials of architecture into sculptural silhouettes. The show also featured drawings by graphic designer 山口崇太, a footwear collaboration with goyemon, and makeup by NARS.
British lifestyle brand Fable England launches its "Orla" collection on September 1, the second chapter of the 2026 autumn/winter "Divine Nature" line, bringing warmth and soft femininity to bags, scarves, and jewelry.
Ferragamo is launching a new leather goods collection, the "Ferragamo Cara Bag," pairing sculptural design with the maison's Italian craftsmanship and its signature Gancini closure.
John Lobb's Tokyo Midtown store reopens on September 2, 2026 as a new-concept boutique featuring the brand's first private salon room and a capsule fixture for its BY REQUEST custom-order service, alongside two store-exclusive shoe models and a limited-time Bristle Hide ordering event.
KATOKOA mamoru, a brand from apparel and accessories maker Kawabe Co., Ltd. that designs Japan's creatures at risk of extinction, expands its lineup with socks in 10 designs at ¥2,200 (tax included) each, releasing from mid-September 2026. A portion of sales proceeds will go to the Japanese Association of Zoos and Aquariums' Wildlife Conservation Fund.
From August 27, Japanese accessory brand LUNA EARTH ONLINE has added new fall arrivals starting at ¥330 (tax included), including check-pattern hair clips and scrunchies, new ear cuff designs, and body piercings.
Okamoto Corporation is releasing two limited-edition colors, Pale Pink and Light Greige, for its winter staple room sock "Marude Kotatsu Socks," available in limited quantities at stores nationwide and online from early September.
NELL, the sleep brand known for its pocket-coil mattresses, is releasing the NELL×COIL COLLECTION — original sheets, a duvet cover, a pillow and pillowcase set, and roomwear covered in a pattern of Pokémon's Magnemite. The lineup goes on sale September 1, 2026 on NELL's official site, with sales at Bic Camera Yurakucho starting September 7.
NOTIME, a 24-hour unmanned secondhand clothing shop, is opening its first Nagano City location on September 19, letting shoppers enter and check out entirely through LINE and self-checkout.
PAUL & JOE is offering a head start on autumn style with a new socks collection featuring the brand's iconic cats Nounette and Gipsy alongside colorful florals and animal motifs, available in women's, men's, and unisex styles across a wide range of sizes from early August 2026.
Paul Stuart GOLF, Paul Stuart's golf line, has opened its first standalone permanent store on the 6th floor of Matsuya Ginza, offering a full men's and women's lineup and a permanent polo shirt pattern-order service.
UGG launches its "Born to Feel" global campaign on September 3, pairing modeling icon Tyson Beckford with rising star Julez Smith and unveiling a reimagined Birch collection featuring the Birch Boot II and Birch Hiker.
Needs Co., Ltd. and Sun Family Co., Ltd. launch the "varinuc Muffler-Attached Warmth Hat" for 2,178 yen (tax included) starting September 1. Soft faux fur wraps the head, ears, and neck, and the hat can be worn down as a muffler for two styles in one.
URBAN RESEARCH Lumine Shinjuku hosts a BuddyOptical pop-up shop from September 10 to 23, 2026, marking its store renewal with the eyewear brand's collections and a special-order piece from URBAN RESEARCH KYOTO.
TOYO KITCHEN STYLE opens reservations at 12:00 PM on September 5 for the 2026 Dolce&Gabbana x Fiasconaro panettone collection, adding three new flavors and a redesigned classic for a lineup of 14 items available in limited quantities.
A new "Matsuya Ginza Limited Shop" for the apparel line ERIKO YAMAGUCHI has opened on the first floor of Matsuya Club at Matsuya Ginza, featuring an original loom-inspired fixture, pre-order pieces from the 2026 Fall/Winter collection, and store-exclusive colors and jewelry.
gelato pique is launching its third Pokémon collaboration collection, "Pokémon meets GELATO PIQUE," on September 9, 2026. The lineup carries a Pichu-Pikachu-Raichu evolution motif across sizes and newly introduces Clefairy and Marill designs.
British diamond cutter Monnickendam is expanding its permanent jewelry corner at Isetan Shinjuku on September 2, 2026, with a larger display space, its signature Tudor Rose series, and limited-edition jewelry that comes with a teddy bear from British brand Merrythought.
Saturdays NYC teams up again with Hanes for a second special-order collaboration, launching an original-fit crew neck waffle long sleeve pullover (2-pack) that pairs soft, quick-drying comfort with vintage-inspired detailing. It arrives September 4, 2026 at Saturdays NYC stores and its official online store.
Fashion brand SORIN is releasing its first collaboration with Hello Kitty, a three-piece collection called SORIN♡HELLO KITTY, at sanrio house shops and online starting September 3, 2026. The lineup includes a ribbon bustier, a sheer top, and a layered tank dress, each finished with Hello Kitty embroidery.
Moonstar's "b/m" brand is releasing the "B/M Taobio" boot sneaker in black, pairing a side-gore boot with a platform sole for a look that's voluminous yet light and easy to wear every day.
pTa.shop has added three new T-shirt designs featuring artwork by illustrator Chiba Kotaro — pinoko, LITH, and Ramen Gacho — on sale since August 10, 2026.
Flying Tiger Copenhagen introduces its "Gothcore" series, part of a new 111-item Halloween lineup available at all stores and online from August 21, 2026, featuring skeleton-motif accessories, a coffin-shaped bag, and other gothic-inspired pieces.
AKROS is faithfully recreating the jacket that Momoka Kawaragi wears in Girls Band Cry, with pre-orders opening in August 2026 through the AKROS official site and Animate Online ahead of a December 2026 release.
pTa.shop has added three new T-shirt designs to its Grave of the Fireflies collaboration with Shinchosha, featuring watercolor art from the film's original image boards, on sale since August 12, 2026.
Louis Vuitton has released a new lineup of men's bags, including the Bastille PM, Keepall Bandoulière 35, and Vagabond Hobo PM in the classic Monogram Archive Canvas, alongside the Satchel Wearable Wallet and Steamer 30 in the tonal Monogram Midnight Canvas.
Uniqlo U's fall/winter 2026 collection, Confidence in Form, arrives September 11 as the final collection of the line's first chapter under designers Christophe Lemaire and Sarah-Linh Tran, ten years after the label's 2016 debut. The lineup carries forward Uniqlo U's precise tailoring and timeless design through soft, structural womenswear and function-driven menswear.
Anya Hindmarch brings its homeware and lifestyle collection "ANYA LIFE" to Hankyu for the first time, opening a limited-time shop at Hankyu Umeda Main Store from September 2 to 8, 2026, with ceramics, fragrance, and nylon pouches featuring the brand's signature "Eyes" motif.
Dr. Martens teams up with Warner Bros. Discovery Global Consumer Products for a bold new footwear and accessories collection inspired by the heroes and villains of The Powerpuff Girls, featuring the Buzz 5i, Buzz Hi, and Buzz Strap shoes alongside bags and socks, launching worldwide on August 27.
VENEX launches its first-ever collaboration with the globally beloved anime Dragon Ball, opening reservation sales for the COMFORT PUNCH HALF SETUP recovery wear at select stores and its official online store starting August 25.
GORELAX, the totonoi sauna brand from Pine Create, is teaming up with Okinawa's Orion Beer on a new collaboration collection — seven kinds of unisex items, including printed T-shirts and an embroidered cap, sold exclusively at general stores and variety shops across Okinawa Prefecture starting late August 2026.
From August 26 to September 22, 2026, Hankyu Men's Osaka and Hankyu Men's Tokyo host the AW 2026 "HUMOUR NATURE" season promotion, featuring a Japan-born culture market and a lineup of pop-up stores from noteworthy brands.
From August 26 to September 22, 2026, Hankyu Umeda Main Store's 5th and 6th floor HANKYU LUXURY area marks the start of the 2026-27 autumn/winter season under the theme "TIME IS BEAUTIFUL," with pop-ups from Giorgio Armani, Zenith, Fendi, and Tod's, special nail and personal color events, and a wide lineup of new fall fashion, jewelry, and watches.
New Era, the global sports and lifestyle brand, is opening New Era Nagoya Station on the 7th floor of Takashimaya Gate Tower Mall — directly connected to Nagoya Station — in October, its fourth store in the Nagoya area, complete with limited-edition caps inspired by the city's signature anbata toast.
SAMANTHAVEGA is releasing a special collection celebrating the 20th anniversary of Disney Channel's High School Musical, featuring handbags, a shoulder bag, and bag charms inspired by the film's characters, available from August 24, 2026.
Tudor's touring sumo-themed pop-up store makes back-to-back stops in Osaka, opening at Shinsaibashi PARCO from August 28 as "Shinsaibashi Basho," then at Osaka Takashimaya from September 9 as "Osaka Takashimaya Basho," with newly shot portraits of four top-division sumo wrestlers alongside Tudor's iconic staple models.
From September 2 to 8, 2026, Hankyu Umeda Main Store's 4th floor Kotokoto Stage 41 hosts "Just enough, always me.", a fall fashion event featuring RIELLE RICHE, mallow blue, SY UNITED ARROWS, and quūi, with brands making their Hankyu and Kansai debuts.
To celebrate its 50th anniversary, BEAMS is holding "BEAMS 50 Festival," a two-day summer festival planned by its western Japan staff, at GRAND GREEN OSAKA's Rohto Heart Square Umekita on September 11 and 12, 2026, with a yagura stage, festival games, food and retail booths, and an after-party at Time Out Market Osaka.
COCOSHNIK, the World Group's fine jewelry brand for everyday luxury, unveils "SHADES OF DIAMONDS," a new lineup of rings, earrings, and a necklace celebrating diamonds' many nuances and gradations, available from Friday, August 21.
Activewear brand CRONOS is opening its first store in Osaka's Shinsaibashisuji shopping street on September 12, 2026, one of its largest locations yet, alongside a limited-edition bicolor collection available only there.
Paris- and London-inspired select shop Déclic opens its Jiyugaoka store on September 17, 2026, inside the new JIYUGAOKA MUSE SQUARE commercial complex, offering curated fashion, jewelry, and lifestyle brands from across Europe.
Starting August 3, 2026, guests staying at select hotels and ryokan around Ehime's Dogo Onsen can rent an original yukata featuring artist Mika Ninagawa's photography-based designs, part of the ongoing "Mika Ninagawa with EiM × Dogo Art" project that runs through February 2027.
Fendi is opening a pop-up store at Isetan Shinjuku Main Building 1F The Stage from September 2 to 8, 2026, celebrating its new 2026-27 Fall/Winter collection with an early sale of iconic bags and exclusive personalization services.
Interior lifestyle brand Francfranc is introducing a new fall tableware collection inspired by apparel trends, including tartan check and tweed-patterned ceramics, at stores nationwide from August 21, 2026, with early availability on the official online shop from August 20.
GOTHIC Yohji Yamamoto, the silver accessory line from Yohji Yamamoto POUR HOMME, opens its first pop-up store at Isetan Shinjuku's Men's Building from August 26 to September 1, featuring new jewelry, its first sunglasses, leather goods, and apparel.
Hankyu Men's Tokyo welcomes three new brand shops this summer, LEVI'S® PREMIUM STORE opens on the 7th floor on August 21, followed by UNIVERSAL WORKS.'s first store in Japan on the 6th floor and custom bicycle brand CHERUBIM's permanent shop on the 7th floor, both opening August 28.
Jewelry brand Hirotaka is releasing the AMBER SPEAR earrings, set with amber and white agate, in limited quantities from August 20, 2026, available at Hirotaka's directly-operated stores and its official online store.
Japan Post is releasing original merchandise built around its postage stamp designs — T-shirts, polo shirts, tote bags, and acrylic charms — available as made-to-order items through Japan Post's online shop starting August 21, 2026.
Louis Vuitton Women's Artistic Director Nicolas Ghesquière and Cosmetic Creative Director Pat McGrath collaborate for the first time on a limited-edition beauty collection for La Beauté Louis Vuitton, marking the Monogram's 130th anniversary with two collections, Monogram Dune and Monogram Infrarouge, each featuring an eyeshadow palette, satin lipstick, and topper lip balm inspired by its iconic canvas.
E-COME GROUP's fashion brand LOVEBOAT has released the DREAMY CANDY SEAL Collection, featuring Sanrio's Hello Kitty and Kuromi in gyaru-inspired leopard-print designs across four dome-shaped, candy-like sticker styles, on sale from mid-August.
French luxury streetwear brand lucien pellat-finet is releasing a Peanuts collaboration collection of cashmere knits and sweatshirts from August 28, 2026, available at its directly-run stores and the Coronet official online store. The collection draws on artwork from early Peanuts comics selected by artistic director Tsuyoshi Noguchi, with Snoopy and friends adding a playful touch throughout.
From August 19, Amsterdam bag brand MARREA is holding limited-time pop-ups at Nihonbashi Mitsukoshi Main Store and, starting August 26 for the first time, at Ginza Mitsukoshi, showcasing its popular Midi bag in multiple colors alongside a Ginza-exclusive custom charm program.
Vintage collector NEVERLAND brings around 60 rare '80s and '90s photo T-shirts and brand logo T-shirts, including pieces shot by Bruce Weber, Robert Mapplethorpe, and Richard Avedon, to a pop-up at CHELSEA VINTAGE ROOM™ in Ginza from August 21 to 30, 2026.
Kids' brand Samansa Mos2 Lagom is releasing a collection inspired by Disney's Zootopia on August 20, 2026, with a six-item lineup of tees, a shoulder bag, a cap, and a plush pouch featuring Judy Hopps and Nick Wilde.
SHISEIDO's 2026 holiday collection reunites with fashion designer TOMO KOIZUMI for a limited-edition lineup of skincare, lip, and makeup items inspired by vivid color and Ginza's sense of wonder.
TASAKI is holding a "Your balance" POP-UP Store at Ginza Mitsukoshi through August 25, showcasing new pieces from its balance and danger jewelry lines along with a limited-time customization service that lets visitors personalize their own balance jewelry.
URBAN RESEARCH and URBAN RESEARCH DOORS are each releasing an exclusive colorway of Levi's® popular 728 HR Wide Leg jeans, arriving in stores and online from Friday, August 21, 2026.
ANAYI is releasing its 2026 autumn/winter collection, "PASSAGE," in stores and on its official online store from August 19, with campaign visuals that blend live-action material with AI-generated imagery to tell one model's story of change and growth.
CONVERSE TOKYO is releasing its first collaboration with Puella Magi Madoka Magica on August 21, 2026, featuring a four-item lineup — including a T-shirt, an acrylic stand, and a HARIO Lampwork Factory necklace — built around new artwork of six characters by artist Samehoshi.
From August 26 to September 1, Hankyu Umeda Main Store's 8th floor Promotion Space 81 gathers six brands spanning amphibious wear, fine jewelry, and hats, including a brand making its first appearance in Kansai and a popular collaboration jewelry line rarely available to try on in person.
LASTFRAME, a brand dedicated to carrying traditional Japanese craft techniques into contemporary design, releases new items in its "KASANE" bag series from August 26, 2026, drawing on "kasane no irome," a traditional Japanese color-layering aesthetic passed down since the Heian period.
From September 3 to 6, 2026, Michael Kors is hosting the "JET SET LOUNGE TOKYO" pop-up event in Roppongi, Tokyo, featuring destination-inspired drinks, immersive photo spots, and a look at the new Hamilton Modern handbag collection.
Snow Peak's new "Nylon Double Rip" series launches August 21 at its directly managed stores and online, offering a lightweight, durable, and water-repellent nylon lineup of jackets, pants, a dress, and a cap suited to both outdoor and everyday use.
Korean fashion brand STAND OIL debuts its 2026 autumn/winter collection "Move, Mess, Mine" on August 19, built around soft-silhouette bags inspired by the free, unguarded energy of rave culture.
Filmarks Culture Wear is releasing a Train to Busan T-shirt through the Filmarks Store and select theaters starting August 21, timed to the film's first-ever 4K theatrical release marking its 10th anniversary.
Universal Studios Japan unveils Back to Hogwarts food and merchandise at The Wizarding World of Harry Potter, including a 25th-anniversary Butterbeer mug from September 1, plus collectible pouches and a stained-glass sun catcher from September 9, alongside house-themed apparel.
Tokyo Midtown Hibiya launches its brand-new hall with "HUMAN AND NATURE," an exhibition by contemporary artist Yuichi Hirako running September 5 to October 18, 2026, featuring around 300 works across indoor and outdoor spaces plus limited collaborations with I'm donut? and NEUTRALWORKS.
’47’s new Bow Back Collection pairs mini Major League Baseball team logos with a ribbon-trimmed rear strap across ten cap colorways, arriving in August at the official online store and ’47 retailers nationwide.
Bag brand unify has released a special collaboration series with OSAMU GOODS, bringing the nostalgic Jack & Jill artwork to life through rich embroidery. Lightweight, water-repellent, and available in six colorways, the 2-way bag works as an everyday companion or a subbag for travel and leisure.
E-COME GROUP is releasing a new goods collection inspired by Disney's Winnie the Pooh and friends from late September, featuring bags, pouches, and eco bags in honey-toned colors and retro pop patterns.
British footwear brand FitFlop, distributed in Japan by Doshisha, has teamed up with global color authority Pantone on a new collection exploring the connection between color, comfort, and movement, spanning sneakers, ballerina flats, and Mary Janes.
New York bag brand LeSportsac is holding its first-ever Charm Custom Event at its Omotesando flagship store from August 21 to 23, 2026, letting shoppers pair original charms and ribbon tape to give their bag a personal touch.
An original mezzo piano capsule toy, the "Pom Pom Charm," is rolling out to capsule toy corners across Japan from mid-September, with five designs to collect.
A new spikeless golf shoe series built for grip and stability, "MIZUNO NEO IMPACT," arrives at Mizuno golf retailers, Mizuno directly-managed stores, and the Mizuno official online shop from September 18, 2026.
Official goods for SBI MUSIC CIRCUS HOKKAIDO, the festival's first-ever Hokkaido edition, have gone on sale ahead of the September 26, 2026 event at Daiwa House PREMIST DOME in Sapporo, with separate collections for the daytime DAYBREAK and all-night AFTER DARK portions.
Hankyu Umeda Main Store is hosting a limited-time shop for "beautiful people," themed "New Classic," at its 1st Floor Promotion Space 12 from August 26 (Wed) to September 1 (Tue), 2026, featuring a new bag lineup that includes a leather bag available for early sale exclusively at the store.
From August 26 to September 1, 2026, Korean lifestyle brand EMIS is opening a limited-time pop-up shop at Hankyu Umeda Main Store in Osaka, marking the first Osaka appearance of its brand character MISUGI.
PRINCIPE PRIVÉ - Epoca d'Oro in Omotesando has added a 1980s Piaget Polo Ref.7131C701, a solid 18K gold quartz watch with an integrated bracelet, to its lineup at ¥4,530,000 (tax included).
Combined sales of the horror game series Ao Oni on Nintendo Switch and Steam have topped 250,000 units, with new details also revealed on the Ao Oni Horror Pencil, an early purchase bonus for the upcoming package release.
Church's continues its collaboration with British actor Theo James for the 2026 autumn/winter season, filming at Goodwood Motor Circuit to blend the brand's signature craftsmanship with a freer, more modern take on dressing up.
B's International's four lifestyle brands have joined New York-based label ORIGINAL ROSE and 150-year-old sports brand SPALDING on a limited-edition ceramic basketball planter, sold for three days only at the INSTALLATION POP UP inside calif art gallery in Nakameguro, Tokyo, from August 21 to 23, 2026.
Samantha Thavasa Petit Choice is releasing a seven-item "Tiny Chum" collection with an apple motif, including a multi pass case, wallet, handbag, and charms, available for advance order from August 14 and in Samantha Thavasa Petit Choice retail stores from August 21, 2026.
Jewelry brand agete introduces agete & DEARS, a new line that reimagines traditional bridal and memorial jewelry as a freer, more personal way to carry feelings for loved ones and for yourself. The collection launches on August 13, 2026, exclusively at five agete storefronts.
French bag brand Hervé Chapelier will release a limited-quantity special edition of its beloved nylon boat tote (M size), the "1027NTD" in Naclé × Naclé × Dragée Tag, starting August 14, 2026, exclusively through its official online store and three boutiques.
KACHIKA's SOLA backpack, which has repeatedly topped Amazon's Backpack ranking, adds three understated new colors — Sand Beige, Forest Wood Brown, and Midnight Blue — bringing its unisex lineup to six colors in total.
Kinokuniya's Moomin Bag Collection launched in July 2026 with seven designs featuring Moomin and friends. Based on sales data through August 12, here are the three most popular bags, along with a design recommended separately by the product development team.
T-Two-O adds two new designs to its Moomin embroidered tote bag series, depicting Little My's warm ties with Snufkin, Mymble, and her siblings in a lightweight, 15-liter nylon tote.
Fashion brand niko and ... is releasing its first-ever collaboration with the viral capsule toy character "Oretachi Fukuro-men," launching instant-ramen-themed goods under "INSTANT RAMEN IS MY HERO" with advance reservations opening August 14, 2026, at the official WEB store and ST, ahead of a September 4 full release at select stores including flagship "niko and ... TOKYO."
EMODA reveals its 2026 Autumn/Winter Collection, themed "Bonnie," with 12 new looks layering delicate lace, sculptural peplum silhouettes, and rich fur, arriving at RUNWAY channel and EMODA stores.
GLOBAL WORK is releasing its first-ever KIDS collaboration with lifestyle director Naoko Takayama, a five-piece line called "Sempre fofo" designed for both nursery school and everyday outings, with pre-orders opening August 12 and general release on September 8, 2026.
GOOD GOODS ISSEY MIYAKE, a brand launched in 2018 that proposes products born from experimental thinking, is holding a pop-up event at CIBONE in Omotesando from August 19, featuring "Material in Progress," a research project created with DAIKEI MILLS, alongside a wide range of brand items.
From August 26 to 31, 2026, Hankyu Umeda Main Store's 9th floor event space hosts its first-ever "VINTAGE BASE 2026," bringing together vintage specialists in fashion, furniture, and jewelry alongside food and coffee from a New York-born bakery.
New Era and Timberland are releasing a limited "Timberland® × New Era® Collection" on August 16, featuring 59FIFTY® and 19TWENTY® caps for four MLB teams alongside a Timberland waterproof boot in New York Yankees colors, fronted by a campaign starring Yankees infielder Jazz Chisholm Jr.
Japanese leather brand objcts.io introduces a new drawstring-style Purse Bag crafted from glossy, water-resistant lamb leather, available in three carry styles alongside a matching iPhone accessory purse.
Converse unveils a collaboration with Sanrio Characters, dressing up the ALL STAR sneaker in special designs themed on Pompompurin, Kuromi, and Hello Kitty, available from August 21, 2026.
Lifestyle brand Her lip to releases its first-ever Hello Kitty collaboration, Hello Kitty meets Her lip to "Limited Collection", with an early sale at a pop-up store at Daikanyama T-SITE GARDEN GALLERY from August 20 to 26, 2026, ahead of a wider rollout.
French bag brand Hervé Chapelier holds a limited-time collaboration event with Sunny&Co. at Daimaru Sapporo from August 12 to 18, featuring a popular personal order session and a limited-edition tote bag that also launches the same day at the official online store.
HIROFU is adding two new colors, Willow and Cheddar, to its original Soft Vacchetta leather line of bags and small goods, available from August 12 at the online store and HIROFU shops nationwide.
Kinokuniya has released the Mini Boston, a lightweight bag made from ONIBEGIE, a material dyed with natural pigments extracted from onion skins, available in four soft shades — Wine, Mustard, Beige, and Navy — starting August 12, 2026.
Maison de FLEUR is releasing its first-ever collaboration with the character SIROTAN, a collection of bags, pouches, and charms in soft ivory, sax, and pink tones, with pre-orders opening August 11 and in-store sales beginning August 21, 2026.
NATURAL BEAUTY BASIC is releasing its first-ever collaboration with Sanrio's Pompompurin to mark both brands' 30th anniversaries, with a 12-piece lineup of T-shirts, cardigans, bags, and accessories launching August 10, 2026 at stores nationwide and on the mix.tokyo online store.
AEON Fantasy is rolling out the Sanrio Characters Tortoiseshell-Style Tassel Keychain, a six-design lineup featuring Hello Kitty, My Melody, and Cinnamoroll, at its cashless Kapuebo capsule toy machines starting August 13, 2026.
Ikebukuro HUMAX Cinemas has released additional details for its special screening of all 13 episodes of the TV anime Serial Experiments Lain, tied to fashion brand SEVESKIG's collaboration project "let's all love lain." A newly drawn key visual by Yoshitoshi ABe has also been unveiled.
TAG Heuer is marking the final F1 Dutch Grand Prix at Zandvoort with two new 38 mm TAG Heuer Formula 1 Solargraph watches, limited to 1,500 and 1,000 pieces and available from August 2026.
FREAK'S STORE's official online store, Daytona Park, is the first to reveal the 2026 Fall/Winter special-order Barbour collections from FREAK'S STORE, Firsthand, and Freada, featuring updated takes on the Bedale and Borrowdale alongside the newly added Transport model, with sales starting at FREAK'S STORE stores at the same time.
Osaka hat brand CAMURI is releasing the Seersucker Short visor Cap (CA-009), a breathable seersucker take on its long-running Short visor Cap developed in response to customer reviews, available in navy, white, and mustard from ¥8,800, with a KIDS size at ¥5,280.
United Arrows' womenswear brand Drawer will reopen its Aoyama flagship store on September 10, 2026, following a renewal by designer Wonderwall® Masamichi Katayama themed "Inheritance and Deepening," featuring a redesigned space and renewal-exclusive apparel.
FamilyMart Online is releasing two glow-in-the-dark T-shirts and a set of acrylic charms inspired by mystery magazine "Mu," tying into FamilyMart's "Same Price, 45% More" campaign, from August 7, 2026.
Kids brand Fluffy BROTHERS has released a new Minecraft-themed apparel collection, including the return of last year's popular Diamond Sword setup, through its official online store and Rakuten shop.
Louis Vuitton has released new men's bag charms, including the Bag Charm LV Louis Bear, a miniature recreation of a runway look from the 2026 Fall/Winter men's fashion show, and the Bag Charm Mini Steamer, a miniature pouch inspired by an iconic bag.
MILKFED. is releasing the second installment of its Teletubbies collaboration collection, featuring two T-shirt designs and a zip hoodie inspired by Tinky Winky, Dipsy, Laa-Laa, and Po, with pre-orders opening August 7, 2026 on the official online store calif and at MILKFED. stores nationwide.
Miu Miu reinterprets its early-2000s archive shoe as part of the MIU MIU SIGNATURES line, with a lighter iconic sole, refined leather-and-suede uppers, and a crystal-embroidered special model first shown at the Fall/Winter 2026 show.
Nijigen COSPA is releasing new Cure Arcana Shadow merchandise from Star Detective Precure!, including a T-shirt, acrylic stand, pass case, and cushion cover featuring newly drawn illustrations.
Fashion brand antiqua has opened pre-orders for its 2026 fall/winter outerwear collection, offering an original bag as a free gift, available only through this promotion, to customers who reserve select pieces from the 10-style lineup while supplies last.
Nijigen Cospa is releasing full-color T-shirts with an exclusive aurora hologram sticker featuring Saki Hanami, Temari Tsukimura, Kotone Fujita, Lilja Katsuragi, and Sumika Shiun from Gakuen Idolmaster, on sale during the pre-sale final for the LIVE TOUR -標- Final Performance, from August 6 to 16, 2026 via Asobi Store.
Louis Vuitton's 2026 Fall-Winter Womenswear Collection introduces the "Luna Pumps," pairing an elongated pointed toe with an avant-garde curved heel finished in a horn-like texture.
Maison de FLEUR is marking Hanamaruobake's August 7 birthday with a four-piece collaboration collection starring Marumaru, Kokomaru, and Marun, open for pre-order from August 7 through August 23, 2026 via STRIPE CLUB and ZOZOTOWN.
Sneaker boutique KICKS LAB. is releasing an exclusive edition of Mizuno's WAVE PROPHECY LS on August 14, 2026, in two colorways priced at ¥27,500. The lifestyle sneaker pairs Mizuno's INFINITY WAVE technology with a design inspired by Japan's car and motorcycle culture.
earth music&ecology Japan Label is releasing an 8-piece collection inspired by TV anime Natsume's Book of Friends, featuring Nyanko-sensei-themed knitwear, apparel, and accessories, available for pre-order from August 7, 2026 on the STRIPE CLUB online store.
OUTER LIMITS Co., Ltd. opens Nigel Cabourn OMOTESANDO STORE, the brand's largest sales floor in the Kanto region, in Tokyo's Omotesando on August 8th, complete with the brand's first cafe space.
Peak Design, the San Francisco gear brand, introduces "City Line," a new bag collection for city living. The six-model lineup includes a sling, crossbody bags, a tote, and backpacks, and launches in Japan on August 8, 2026.
Petit Loup has released four new outerwear designs and a color formal series for its 12cm plush bear costume line, also compatible with the popular 17cm size, now available online and in stores.
PUMA introduces "SUEDE BLOOM," a women's model within its "NEVER NOT SUEDE" campaign that pairs the classic SUEDE silhouette with faux pearl details and two styles of interchangeable laces, arriving Thursday, August 13.
eSports team ZETA DIVISION closed out its three-day "ZETA DIVISION 5TH ANNIVERSARY POP UP" at the Harajuku concept store V.A., marking five years with fans through limited-edition merchandise and a dedicated exhibition space that drew more than 3,000 visitors from July 31 to August 2.
Launching September 23, 2026, Burberry Beauty adds a new fragrance to its Goddess collection — "Burberry Goddess Amber Vanilla Eau de Parfum Intense," built around a roasted vanilla note for a deeper, more refined sense of warmth.
A Koshu Inden gamaguchi coin purse featuring Pochita from Chainsaw Man – The Movie: Reze Arc, crafted by Kofu-based workshop Inden no Yamamoto, opens for pre-order on PochiMart starting August 4, 2026.
Why are you here.....? Kyoto opens August 8, 2026 on Fuyacho-dori, bringing the Osaka-based select shop's cross-genre lineup — from THE ROW to VUJA DÉ — to central Kyoto, with an opening reception, a VUJA DÉ designer visit, matcha tastings, and ceramics by ceramic artists.
French luxury fashion house AMI PARIS has opened its largest store in Japan on the 2nd floor of Shinsaibashi PARCO in Osaka, offering a 154-square-meter space stocked with its 2026 fall/winter collection alongside womenswear, menswear, and accessories.
From July 24 to August 26, 2026, sock brand Ayatori and fragrance brand Haya take over the rotating exhibitor spot at Creators Shop Loop in Nadya Park, Nagoya, each hosting a hands-on workshop during the run.
Uema Kashiten is turning the popular Chiikawa x SUPPAIMAN collaboration design — Chiikawa, Hachiware, and Usagi dressed as SUPPAIMAN — into merchandise for the first time, with five items across 12 varieties including T-shirts, keychains, and mascots arriving August 7, 2026.
Relier81, a Kyoto-based brand that upcycles kimono and obi fabrics into fashion items, is holding a 21-day pop-up store at NEWoMan Yokohama's NEWoMan Lab., featuring new square sandal designs, an apple leather 2-way bag, and a refreshed stole lineup.
From August 1 to 9, 2026, 4℃ Ginza Main Store hosts the second installment of its in-store collaboration with Hibiya Kadan, decorating the shop with seasonal flowers and giving away a single stem to customers who follow the store's Instagram or try on jewelry.
AMI PARIS has reopened its boutique on the 3rd floor of GINZA SIX in Tokyo following a full interior redesign, unveiling a brighter Parisian-inspired space along with GINZA SIX-exclusive items to mark the renewal.
ATELIER Spick & Span's Nagoya Lachic store is holding its annual "Matsuri" event from August 15 to 16, 2026, featuring a limited-edition novelty by calligrapher Nozomiko, a live painting session, and POP-UP items from Spick & Span, FRAMeWORK, NOBLE, and Lilas.
FREAK'S STORE is releasing a special SANRIO CHARACTERS collaboration collection featuring American-comic-style print T-shirts and playful charms with cute motifs that hide the characters' faces, spanning Hello Kitty, Cinnamoroll, Kuromi, My Melody, and HAPIDANBUI.
JOURNAL STANDARD is releasing a Balmacaan Coat Cotton CORDURA WINDSTOPPER made exclusively with nanamica, reworking the brand's signature coat with a durable cotton-CORDURA blend, a windproof WINDSTOPPER liner, and a relaxed A-line silhouette.
British lifestyle brand Mulberry joins the Umeda Snoopy Festival at Hankyu Umeda Main Store from August 12 to 25, 2026, with an exclusive PEANUTS collection featuring original Snoopy artwork across 11 made-to-order pieces.
Japanese apparel brand RIELLE RICHE is holding a joint 2026 Autumn Collection exhibition and 2026 Summer Collection pop-up store in Tokyo's Jingumae on August 7 and 8, 2026, showcasing pieces such as a short trench coat, a fur blouson coat, and a boa blouson coat.
To mark manga artist Kazuo Umezz's 90th birthday, Village Vanguard is releasing limited apparel and goods featuring art from "Makoto-chan," "Senrei," and "Orochi" at 72 stores nationwide from August 7, with online pre-orders opening July 30 at 6:00 PM.
AMI PARIS adds a Japan-exclusive "Vert Celadon" colorway to its iconic "Paris Paris" handbags and wallet, pairing soft green with subtle blue tones on small-grain cowhide leather.
To mark its 10th anniversary, kimono rental chain VASARA is releasing six women's yukata 4-piece sets featuring newly drawn Blue Lock character illustrations, each limited to 50 sets and going on sale August 1, 2026 through its official online store.
Ahead of Isetan Shinjuku's September 2 refresh opening, CABaN is temporarily relocating to a pop-up store in the store's 3rd floor Contemporary/Promotion space from July 29 to September 1, offering a lineup of new and signature items.
FILA, the sports lifestyle brand born in Italy, and MARY QUANT are joining forces for the first time, launching a collaboration collection of knitwear, tops, a skirt, and bags on August 12, 2026.
To celebrate its 60th anniversary, Sanburos's Japanese-culture brand Holiday Girl is releasing a new Tokaido Shinkansen collection featuring the 0 Series, 300 Series, and 923 Series Doctor Yellow T4 Formation, with T-shirts, magnets, and a denim jacket going on sale sequentially from late July 2026.
A limited-time shop for jewelry brand "JUTIQU," known for sealing pearls and cubic zirconia inside clear resin under the concept "sculpture you wear," opens at Hankyu Umeda Main Store's 1st floor Accessory Event from August 5 to 11, featuring its signature Glam series alongside new heart-motif rings and bangles.
MFC STORE is restocking every item in its SpongeBob SquarePants collaboration collection after the original release drew a strong response, with all nine styles - seven T-shirts and two Hawaiian shirt designs - back on sale from July 29, 2026, at MFC STORE stores and the official online store.
From August 5 to 11, 2026, Hankyu Umeda Main Store's 4th floor Koto Koto Stage 42 hosts a limited-time collection from shoe brand nouvelleRobe Oú, featuring comfortable, eco-conscious footwear designed with office style in mind.
From August 1 to August 30, 2026, BARNEYS NEW YORK GINZA Main Store and FUKUOKA host a pop-up event for OBLADA, a Japan-born denim and casualwear brand that updates vintage and American casual style into a modern look, featuring restocked T-shirts, BARNEYS NEW YORK-exclusive colorways, and an Instagram Live by model Miyako Takayama.
Tokyo-based jewelry brand PARCELLE JEWELRY holds a seven-day pop-up shop at Matsuzakaya Nagoya's Main Building 1st Floor North Entrance Event Space from August 5 to 11, 2026, showcasing handcrafted pieces across six collections, including a strawberry-motif pavé ring making its Nagoya debut.
RIMOWA's shop in the Bag Gallery on the 2nd floor of Hankyu Umeda Main Store reopens on August 5, 2026 with a more spacious layout, a new client care space for on-site repairs, a hot stamping service, and a new Ink Blue color for its Groove leather bag collection.
Orion Beer is releasing a new lineup of Chiikawa x Orion Beer design T-shirts from July 28, 2026, marking the launch of the Orion Clear Free Chiikawa design can, with shisa and kurimanju motifs capturing the relaxed feel of Okinawa.
From August 5, MARC JACOBS celebrates the launch of its 2026 Fall Collection with limited-time pop-up stores at Isetan Shinjuku and Hankyu Umeda Main Store, featuring hand-painted collaboration bags by three artists alongside pieces from the new collection.
A limited-time pop-up store celebrating the 25th anniversary of Millennium Actress and the 20th anniversary of Paprika, both directed by Satoshi Kon, opens at JR Kyoto Isetan with limited-edition apparel and goods inspired by the two films.
New Era, the global sports and lifestyle brand, teams up with Japan-born fresh donut specialty store I’m donut ? for a new collaboration headwear line, arriving August 1 at the New Era official online store and I’m donut ? locations.
Japanese leather brand objcts.io teams up with fashion label SOPHNET. for the first time, adding the brand's scorpion logo to a MagWear iPhone case and Micro Bag lineup launching July 31, 2026, at both brands' online stores and the SOPH. Shop.
CUBE Co., Ltd., known for the golf apparel brand MARK & LONA, is bringing Korean golf brand TECHSKIN to Japan starting with a POPUP store at Taiheiyo Club Gotemba West, followed by an official Amazon store and expanded partnerships with shops such as Double Eagle Ebisu.
YAMATO Lab.'s pop-up event Yadotsunagi — Memories of a Stay, the Sound of Geta Echoing — runs at Kinosaki Onsen from August 1 and at YAMATO Lab. TOKYO in Kagurazaka from August 7, 2026, showcasing items reworked from yukata donated by 14 Kinosaki ryokan.
FRAY I.D is collaborating with Sanrio's Hello Kitty on a four-piece summer lineup, including a tulle-ribbon T-shirt, a charm, and two bags, launching online August 1, 2026, with early access at a Shibuya pop-up store from July 25.
Oshare Bon Odori Vol. 9, a fashion-forward take on Japan's traditional bon odori dance produced by designer KEITA MARUYAMA, returns on August 22, 2026, at TOKYO NODE's rooftop SKY GARDEN & POOL in Toranomon Hills Station Tower, with DJs Maki Nomiya and Tomoyuki Tanaka (FPM), taiko drumming, and a VIP dining plan from Michelin three-star chef Kei Kobayashi's KEI Collection PARIS.
LANVIN en Bleu is adding new shell-motif accessories with a vintage-like presence to its lineup, pairing couture-inspired detailing with a textured, artisan-style finish across a necklace, earrings, and a brooch.
LASTFRAME, the Japanese brand that reimagines traditional craftsmanship through contemporary design, opens a pop-up store on the first floor of Isetan Shinjuku's main building from July 29 to August 25, 2026, showcasing its new Autumn/Winter 2026 collection.
Starting Wednesday, July 22, the Arena Shop and the Ryukyu Golden Kings official online shop are offering a new 2026-27 season summer lineup, including a fan-favorite Gordy design, easy-to-wear sweat shorts, kids' items, and Kings caps in a wide range of styles and colors.
WEGO is holding a three-day pop-up event, "WEGO 2026 SUMMER SPECIAL POPUP," at THE PLUG in Harajuku from August 7 to 9, 2026, celebrating IVE member REI's appointment as the face of its WEGO 2026 SUMMER visual campaign.
Global lifestyle brand CASETiFY is launching a new Marvel Spider-Man collection of phone cases and tech accessories inspired by the film Spider-Man: Brand New Day, available online and at select stores across Japan starting July 22, 2026.
Champion is teaming up with illustrator Ichijo Hikaru on a limited-edition short sleeve T-shirt collection inspired by basketball and American football, launching July 25 at Champion's official online store and directly-run stores in Japan.
Fashion brand Diagram has released the season visual for its 2026 Pre Autumn collection, themed New York Harbor Ease, alongside a nationwide Onward Members +7% points campaign running from July 22 to 31, 2026.
earth music&ecology is releasing a Disney Collection inspired by the film Zootopia, with advance reservations opening July 22, 2026 and a nationwide launch on August 21, featuring playful pouches and bags starring Judy, Nick, and Clawhauser.
FREAK'S STORE has rounded up its T-shirt and top lineup for the new season, spanning logo and photo prints, border patterns, girly docking designs, and Henley neck styles.
From July 29 to August 18, 2026, Hankyu Umeda Main Store's 1st-floor Accessory section hosts "ACCESSORY SUMMER GIFT," bringing together store-exclusive silver rings, customizable charms, and lucky-motif accessories from brands including e.m., 4°C, Bijou de M, KAJA BIJOUX, and MILAMORE.
Maison de FLEUR is celebrating "Maison de FLEUR Day" on August 7, 2026 with the Journée Maison de FLEUR collection, a lineup of seven rose-themed bags, pouches, a wallet, and a charm in soft pink and ivory, releasing at stores nationwide and on the official STRIPE CLUB web store, with early online reservations opening July 25.
Couture dress brand Red Carpet Dress MAMI OKANO, based in Monaco, has launched two new offerings — a Second Line Dress collection and a dress rental service — bringing its once fully bespoke, one-of-a-kind gowns within easier reach ahead of this autumn's wedding and party season.
STANDARD CALIFORNIA and RHC Ron Herman are releasing an exclusive Football Tee, arriving at RHC Ron Herman and Ron Herman "R" stores plus the online store starting July 25, 2026.
URBAN RESEARCH’s flagship store, URBAN RESEARCH KYOTO, will host the THE FOUND. pop-up “Found in Fade.” from July 25 through August 2, 2026, featuring newly fade-dyed vintage-style T-shirts, a special-order “LOVE ARCHIVE” collection, and original artwork by illustrator Shusaku Takaoka.
H&M is releasing a 16-sticker LINE collaboration set with character SHIBANBAN, free to download for anyone who adds the brand's LINE official account between July 21 and August 17, 2026, along with a welcome discount coupon.
AEON's exclusive brand "PART2 BY JUNKO SHIMADA" begins selling a new Hello Kitty collaboration collection on July 16, 2026, offering 15 items — including dresses, T-shirts, and tote bags — in a Paris-inspired tricolor design, available at around 300 AEON and AEON Style stores nationwide and on AEON Style Online.
Arma bianca and Animate's joint brand "arti-mate" is releasing Animate-exclusive Aria the Scarlet Ammo apparel and goods featuring new swimsuit-themed artwork by Kobuichi, with in-store sales starting October 3, 2026, and online pre-orders opening July 16, 2026.
AVIREX has teamed up with Hawaii-founded resort sandal brand ISLAND SLIPPER on a new collaboration collection featuring the flight jacket's signature MAP pattern, arriving July 18 at AVIREX stores nationwide and its official online store.
CELFORD launches its 2026 autumn collection themed "INTELLECT IN ORNAMENT," featuring Korean influencer Dabin, with pre-orders opening July 16 on its official online store and USAGI ONLINE.
Jewelry brand GARNI is opening a pop-up shop at Hakata Hankyu from July 29 to August 4, 2026, featuring its 2026 collection theme "Yohaku" (Blank Space) alongside the signature Crockery series.
TOKYO BASE's select shop JAPAN EDITION opens a new flagship store on Namiki-dori in Ginza on July 16, 2026, marking the occasion with special collaboration items from YAMANE INDUSTRIES and gold.
FENETRE Co., Ltd. debuts a new baby clothing brand, L’AUBE bébé, tailored with the same aesthetic as its womenswear label L'AUBE BLANC. A two-day launch event takes place in Daikanyama on July 18 and 19, 2026, ahead of the collection's online debut on July 24.
Mexican goods brand Letra has released PLAYFUL ASSORT, a one-of-a-kind, limited-quantity collection of hand-woven mercado bags in vibrant, sun-soaked colors inspired by Mexico's streets, available exclusively through its official WEB SHOP, with pop-up shop events also taking place at Matsuzakaya Shizuoka and Tokyu Department Store Kichijoji.
MURUA is releasing a new collaboration collection with Tokyo-based artist Ran Tondabayashi, the fourth in its 20th-anniversary series, with a top, skirt, tote bag, and socks up for pre-order from July 16 ahead of an August 7 in-store launch.
Starting July 25, 2026, atmos Shinjuku is hosting a pop-up dedicated to THE NORTH FACE's VECTIV series, featuring five new footwear models along with a limited novelty gift for purchasers.
From July 17 to August 16, 2026, BARNEYS NEW YORK GINZA and FUKUOKA host a pop-up event for ÖLEND, a bag brand born in Barcelona in 2012, marking the first time Barneys New York has carried the brand's colorful, size-varied bags.
From July 22 to 27, 2026, Osaka Takashimaya hosts "Fresh! Fun! HAWAIʻI," a six-day fair bringing around 30 shops of Hawaiian food, fashion, and art to its 7th floor, along with hula shows, live music, and a collaboration stage tied to BS12 Twellv's "Falling in Love with Hawaii."
Samansa Mos2 is releasing an 11-piece Disney Collection featuring Mickey Mouse on July 24, 2026, available at stores nationwide and through the official CAN ONLINE SHOP. The lineup pairs playful Mickey Mouse print items like T-shirts and socks with a delicately embroidered series of skirts, bags, and accessories in white, red, and black.
Shimamasu Honpo has launched the "Uchinaa T-Shirt," an original design by Okinawa-based art director Kyoko Shimabukuro that reworks the "Shimamasu" salt brand logo into an everyday fashion piece, now available at San-A stores across Okinawa.
Te chichi is releasing a new Disney Collection featuring Mickey & Friends on July 24, 2026, with six playful items — T-shirts, one-mile wear, a bag, and charms — designed around the characters enjoying a day off. The collection will also be sold at Disney THE MARKET 2026 in Nihombashi Mitsukoshi Main Store starting August 5.
From August 1 to September 30, 2025, The Ritz-Carlton, Fukuoka is offering a limited-time collaboration afternoon tea with Italian luxury leather brand Valextra at Cafe Diva on the 18th floor, featuring seasonal Kyushu fruit and an original Valextra charm.
VIS, the womenswear brand from Jun Co., Ltd., updates its special-order bag collaboration with OUTDOOR PRODUCTS using a soft suede material, with two new bag styles arriving July 23, 2026.
On July 19 and 20, 2026, VOLCOM is holding a special session at the Shonan Open where artist Karasu will use his original Waruagaki painting and printing technique to customize visitors' clothing at HUG-RIDE PARK in Fujisawa.
amu is adding a new BLUE colorway to its Buddy Cap, made from amuca, a material upcycled from used fishing nets, with the color debuting in person on July 18-19 at a cycling and fishing festival held at Tamagawa Takashimaya S.C. ahead of Marine Day.
Areeam, the fashion brand produced by influencer Ainyan, is holding a pop-up store at Lumine Est Shinjuku from July 21 to 31, 2026, featuring original items and a new Disney Collection inspired by Toy Story, Mickey Mouse, and Minnie Mouse.
Womenswear brand Arpege story Original is releasing a "wearable skincare" line of basic tops — a compact-form T-shirt and a rib knit tank — finished with a skin-moisturizing beauty treatment, going on sale nationwide on July 16.
BUNZABURO, a Kyoto shibori (tie-dye) fashion brand born from tie-dye specialty shop Katayama Bunzaburo Shoten, opens a limited-time store in the AIRPORT MALL on the fourth floor of Narita Airport's Terminal 2 main building starting July 17, 2026, with a bag-centered lineup that highlights shibori's textured beauty.
Plus-size fashion brand CHUBBY’S CLUB and DOMDOM HAMBURGER release a collaboration collection of graphic T-shirts, an open-collar shirt, and shorts on July 17, 2026, blending playful designs with the burger chain's beloved characters.
DIANA's signature plain pumps are getting a rich suede colorway available only through the DIANA WEBSHOP and Ginza Main Store starting July 9, with dark brown, ochre orange, and deep teal offered in limited quantities.
Women's fashion brand FURFUR has released the latest visuals for its 2026 Autumn Collection. The collection became available on July 9th at noon, with pre-orders starting on July 15th at noon through the official online store and USAGI ONLINE.
From July 16 to 26, 2026, Gallery CABaN NEWoMan Yokohama and CABaN Fukuoka are hosting an exhibition for "GIFTSHOP," a new Paris-born culture-souvenir brand inspired by the city's celebrated restaurants and cafes, with apparel, accessories, and a complimentary postcard gift for buyers.
A reversible sukajan jacket inspired by Girls Band Cry pairs a fully embroidered hannya design on one side with a printed illustration of the band's five members on the other, with preorders opening July 10 ahead of a late-October release.
As forecasters call for another scorching summer, Hanshin Umeda Main Store is stocking a wide range of cooling goods, refreshing accessories, and odor-care items to help shoppers get through the season in comfort.
Riviera Zushi Marina's Malibu Farm restaurant in Zushi, Kanagawa Prefecture, is hosting HUBLOT SUMMER LOUNGE, a limited-time collaboration with Swiss watch brand HUBLOT featuring a pastel-toned space, a timepiece display, and a limited dessert and drink menu, from July 17 to August 2, 2026.
From July 29 to August 4, 2026, Kyoto Takashimaya S.C. hosts "Fresh! Fun! HAWAI'I," a seven-day fair bringing Hawaiian food, fashion, art, and hands-on experiences like hula shows and ukulele lessons to its 7th floor.
MARTE's original brand "sahara" has released a new line of sheer tops printed with artwork by the Swedish painter Hilma af Klint, available in five designs from July 11, 2026, at MARTE ONLINE STORE and select stores.
mezzo piano junior debuts a new room line called "Mezzo Piano Room," featuring loungewear and home items for spending special, cozy time at home. The collection launches July 10, 2026, at select stores and on the official online shop, NARUMIYA ONLINE.
MUJI is releasing a new "Double Gauze" series — breathable room long pants and seamless pajamas made from soft cotton gauze — in stores and online starting July 13.
Tokyo-based ukiyo-e artist NAGA and Los Angeles streetwear brand Philip Lumbang are releasing their first joint collection starting July 2026, featuring T-shirts that blend traditional Japanese motifs with skateboarding and breakdancing scenes.
From July 18, 2026, outdoor brand NANGA is holding its annual "Natsu Matsuri" summer festival at NANGA Shop locations nationwide and on NANGA ONLINE SHOP, featuring gachagacha prizes, hands-on workshops, and new goldfish-motif T-shirts and caps.
New Era and Hollywood Ranch Market are bringing back their special collaboration cap in two new bicolor colorways, with pre-orders opening July 10, 2026 and arrival expected in late August.
U-TREASURE, a consolidated subsidiary of K.UNO, is taking reservations for five Pokémon 30th anniversary necklaces featuring Pikachu, Magikarp, Ditto, and Snorlax, each engraved with the anniversary logo.
Samantha Thavasa Japan Limited is releasing a new "Toy Story" collection inspired by Disney and Pixar's latest film Toy Story 5, featuring four bag and pouch items designed with colors and motifs themed around Woody and Buzz Lightyear, with pre-orders opening July 13 and nationwide sales starting July 21.
SAMANTHAVEGA is releasing its first collaboration collection with Sanrio's Sugarbunnies characters, featuring handbags, wallets, and bag charms available for advance order from July 10 and in stores nationwide from July 18, 2026.
Skechers is releasing a collaboration collection with the beloved character Care Bears™ on July 10, 2026, reimagining the brand's iconic silhouettes — including Skechers Street™ UNO for women and light-up and UNO LITE models for kids — in Care Bears' signature colorful style.
Starting Friday, July 31, 2026, fashion brand SMELLY is launching a three-color nail polish collection with a hint of autumn nuance, available in stores and online for ¥1,100 each.
THE HAIR BAR TOKYO's Summer POP-UP runs at NEWoMan Yokohama from July 23 to August 12, 2026, spotlighting three brands over three weeks — TURTLE STORY, Colette Malouf, and THBT — with limited and early-release hair accessories plus up-style demonstrations.
To mark the 20th anniversary of Toradora!, arma bianca and Animate's joint brand "arti-mate" is releasing Animate-exclusive original apparel and goods featuring new artwork by YASU, with in-store sales starting September 26, 2026, and online pre-orders opening July 13, 2026.
Casual fashion brand Ungrid is releasing an adult T-shirt and pouch featuring Toy Story characters, timed to the Japanese theatrical release of Toy Story 5, with both items available from July 9, 2026 through RUNWAY channel and ZOZOTOWN.
A new limited-edition handkerchief design joins Wako's popular collaboration with the German chenille-weave brand FEILER, available exclusively at Wako Ginza starting July 2026.
A RESTAURANT FOODS (ARF), an online store for high-quality ingredients aimed at restaurant professionals, has begun selling a curated selection of vintage clothing inspired by art and food, chosen together with Tokyo vintage shop owners, starting July 7, 2026.
BRILLIANCE+, the jewelry brand run by Dream Fields Inc., is holding a wedding ring custom order event where couples can choose from a full lineup of 8 colors, including 4 limited colors such as Steel Gold and Olive Gold, exclusively at its Ginza, Osaka, and Nagoya showrooms from July 17 through October 25, 2026.
Italian brand Brunello Cucinelli brings its new pre-collection, "Capsule Primavera," to Hankyu Umeda Main Store's HANKYU LUXURY floor from July 22 to August 4, 2026, alongside a tie-in with the store's summer children's program "HANKYU Kids College" featuring an Andersen's Fairy Tales giveaway.
At House of Dior Ginza, Café Dior by Anne-Sophie Pic presents a refined afternoon tea uniting chef Anne-Sophie Pic's culinary artistry with Christian Dior's fashion heritage, featuring six mini savory and sweet creations inspired by his debut collection.
Chloé's 2027 Spring Collection revisits the late 1990s, when Savile Row tailor Edward Sexton brought his signature precision to the maison, reinterpreting tailoring as both heritage and an evolving expression of the house. The collection arrives at Chloé boutiques and Chloe.com from November 2026.
Dior Makeup Creative and Image Director Peter Philips designed a radiant makeup look built on delicate, nuanced colors for Jonathan Anderson's Fall-Winter 2026-2027 Haute Couture collection.
emmi teams up with Italian sports lifestyle brand FILA on "ECHAPPE MS," a modern take on FILA's 1995 outdoor shoe finished in an ivory colorway with a fresh blue accent, with pre-orders opening July 8 ahead of the July 9, 2026 in-store release.
FRAY I.D opens pre-orders on July 15 for its new fall collection worn by izna's BANG JEE MIN, including a limited-color capsule collection of three pieces she personally selected.
This summer, Gotemba Premium Outlets is welcoming six new brands, including a permanent Salomon store and pop-ups from SATUR, ALEXIA STAM, VASIC, New Era, and Madhappy, alongside a relocated and renewed Petit Bateau store.
From July 15 to 21, 2026, Hankyu Umeda Main Store's 8th-floor "GREEN AGE" corner hosts "Play the Beach Side !! '26 vol.2," featuring swimwear from SWELLY and RESELVES alongside sun care and eyewear brands.
From July 15 to 21, Hankyu Umeda Main Store's 1st floor Promotion Space 11 hosts limited-time pop-up shops for KiwandaKiwanda and BABACHIC as part of the second week of the SUMMER STYLE JOURNEY event, featuring original-print wear, sun-and-rain umbrellas, and colorful upcycled bags made from ocean plastic waste.
From July 8, 2026, Hankyu Umeda Main Store's 1st-floor Season Goods section hosts limited-time pop-ups featuring UV-cut parasols from untule and washable, sun-blocking hats from Beaurance, helping shoppers stay comfortable on summer outings.
VIS is releasing a Hello Kitty collaboration collection with a playful sun-tanned design, including bags, a T-shirt, and charms, available from July 10, 2026 at VIS stores nationwide and the J'aDoRe JUN ONLINE store.
From July 16, jewelry brand Hephol presents its first exhibition at Kobun Garou in Tokyo's Nihonbashi Hamacho, showcasing its antique coin jewelry alongside new pieces inspired by mythology and celestial motifs, with a selection of antique coins on hand for custom orders.
LeTech begins self-operated management of two long-stay hotels in Osaka, pairing Nipponbashi's subculture charm with Minamisenba's textile and fashion heritage.
From July 17 to 31, 2026, BARNEYS NEW YORK GINZA's UNION SQUARE presents a double solo exhibition where visitors can experience the worlds of contemporary artists itabamoe and SOMETA at the same time, alongside original goods such as T-shirts and keychains and a lottery sale of new artworks.
Kyoto kimono brand KIMONOMACHI is holding its longest-ever in-person sale, the Kimono Treasure Hunt Market, for five days from July 14 to 18, 2026, offering yukata dressing ticket giveaways, 10% off new 2026 yukata, venue-only exhibits, and a recycled kimono and clearance sale timed to Gion Matsuri and Tenjin Matsuri.
Starting July 18, 2026, the LACOSTE Harajuku store is releasing a Harajuku-exclusive collection for My Lacoste Artist Program Vol.10, its tenth artist collaboration, featuring original crocodile-motif designs by street artist YOSHI47 across T-shirts, a cap, a bag, mugs, and stickers.
This summer, Louis Vuitton marks Rencontres d'Arles with a new edition of its City Guide Arles book, a pop-up bookstore in the city, and two new Fashion Eye photobooks capturing Ibiza and Bucharest.
MAX&Co. is hosting the pop-up store "STRIPED WITH A TWIST" at Isetan Shinjuku from July 8 to 21, 2026, showcasing a playful update on classic stripes alongside three limited-edition fragrances created with Italian perfume house MAVIVE.
MILKFED. is releasing a new collection themed around Jessie from the Toy Story series, including T-shirts, a tote bag, a pouch, and a keychain, available from July 21 at MILKFED. Shinjuku to coincide with Lumine Est Shinjuku's Toy Story - Playful Journey Collection campaign.
HIPSHOP is releasing its first-ever collaboration with MINIONS on July 10, 2026, featuring a special underwear collection filled with the Minions' playful world, colorful character designs, and sizes for the whole family.
Saturdays NYC teams up with New Era on two exclusive cap models featuring the brand's signature logos, with pre-orders now open ahead of the July 17, 2026 release.
New Era, the global sports and lifestyle brand, is releasing a new cap collection featuring Swarovski crystals on July 15, 2026, with designs including New York Yankees logos, the New Era logo, and plain styles available at New Era stores and its official online store.
Onari Sauna in Kamakura will hold a collaboration event with Swiss sports brand On on July 26, 2026, combining a Cloudmonster 3 TryOn experience, a roughly 7km coastal group run, and a sauna session, with 30 spots available by lottery.
On July 10, Onitsuka Tiger opened its largest global flagship store yet in Shinjuku, Tokyo — a four-floor, 1,837-square-meter space with a striking tiger-yellow concrete facade, floor-by-floor design themes, and a new amusement area on M2F.
BAREFOOT DREAMS' Butter Chic Collection makes its first appearance at Ron Herman Men's on July 11, offering a T-shirt, shorts, and jogger pants in black, cut in a relaxed silhouette from a remarkably soft, smooth-textured fabric.
Shibuya's streets, parks, and concert halls will once again transform into one giant stage this October, as the 21st edition of the neighborhood's flagship music festival brings together music, dance, fashion, anime, and street culture across two days.
Kyoto textile brand SOU・SOU is relocating its jika-tabi specialty shop, SOU・SOU Tabi, to a new location on July 16, 2026, marking the brand's 23rd anniversary with a store designed by architect Hisanobu Tsujimura and a range of original jika-tabi and tabi socks.
aimme's Tokyo Harajuku and Ikebukuro stores are running a limited-time Mama Furisode event from July 18 to 31, offering special contract benefits for customers planning to wear a mother's inherited furisode for their coming-of-age ceremony or photo shoot.
aimme Tokyo Ikebukuro, a furisode and graduation hakama rental store, is running a July 2026 campaign that gives customers who purchase an album a complimentary one-dress photo session.
A|X Armani Exchange has released its 2026 summer beachwear collection, featuring lightweight, quick-drying men's beach shorts in two lengths alongside an online-exclusive women's separates line with a leaf-print bikini top and a high-waisted bottom.
Cath Kidston will release two new T-shirt styles in nine colors from July 10, including the debut of an all-over print featuring "Button Rose," the brand's beloved floral icon with a 30-year history.
Cullet, the Tokyo-based accessory brand offering everything from timeless staples to the latest trends, added a new lineup of trendy dot accessories and eye-catching bracelets on July 1, perfect for both everyday looks and special occasions.
discord Yohji Yamamoto will hold a pop-up store at Isetan Shinjuku from July 8 to 21, 2026, with an early, limited-quantity release of bags patchworked from archive textiles and a new Spanish leather Y Backpack.
Samansa Mos2 will release its new "Veil-Ramie" series, made entirely from ramie fiber, on July 10, 2026, offering a four-piece adult summer lineup that includes a sleeveless dress, a tiered tunic, a frill blouse, and a stole.
VALEUR Futako-tamagawa, the second shop from GEO Group's OKURA specializing in luxury vintage watches, bags, and jewelry, opens on July 7, 2026, following the brand's first location in Omotesando.
Gadget accessory brand A SCENE and pet lifestyle brand MELL are releasing their first joint collection — a dog lead, a paracord strap, and an eco bag — in limited quantities from July 6, 2026, with a pre-launch event at Osaka cafe heys on July 4.
The Grand T-Shirt Exhibition 2026, featuring more than 1,000 rare vintage T-shirts curated by weber alongside memorable pieces from celebrities and cultural figures, opens July 4 at Space O in Omotesando Hills and runs through July 19, 2026.
Lifestyle brand Dessin is releasing its first collaboration items with junior high school painter Sei Horinouchi, featuring vivid animal print T-shirts and a tote bag, with nationwide store sales beginning July 17th and online pre-orders already open.
Inspired by the water lilies of Paris's Tuileries Garden, Jonathan Anderson's new Dior collection brings delicate floral motifs to bags, shoes, jewelry, and accessories, arriving in boutiques this July.
A new collection inspired by the colorful, candy-coated world of Wreck-It Ralph launches at Disney Store locations on July 10th, with early release at select stores and the Disney Official Online Store from July 7th, featuring plush keychains, bag charms, and fashion items themed around Ralph, Vanellope, and the film's other candy-world characters.
The children's brand "familiar" is holding an experiential pop-up event called "Mirai Hyakkaten" at Hankyu Umeda Main Store's Koto Koto Stage 11 and 12 from July 22 (Wed) to 28 (Tue), 2026, featuring an ANTEPRIMA collaboration, hands-on workshops for kids, and a communal sticker art wall.
Ginza Tailor has added two of Italy's leading luxury necktie brands, Silvio Fiorello and Italo Ferretti, to its lineup, bringing meticulous Italian craftsmanship and design to its collection.
Heavenly Jelly, known for pop-up events in Korea, Toronto, Paris, Vancouver, and other cities, is holding a custom shoe event at OPEN STUDIO, the gallery attached to FREAK'S STORE Shibuya, from July 10 to July 26, 2026, letting visitors mix and match around 60 parts to build a custom pair.
A limited-time ice cream shop inspired by apparel brand POPPY's designs has opened in Harajuku, Tokyo, offering six original flavors created with Harlow ICE CREAM plus exclusive apparel items, running through October 31, 2026.
Mexican goods brand Letra is releasing a new black colorway of its handwoven mercado bags in three sizes, available exclusively through its WEB SHOP from July 3, 2026, alongside pop-up shops touring department stores in Kobe, Nagoya, Sapporo, Tokyo, and Fukuoka.
From July 15 to 20, 2026, the 9th floor Art Stage at Hankyu Umeda Main Store will host an exhibition and sale introducing the American traditional craft of Nantucket baskets, featuring works by 16 talented artists centered on instructors from the Japan Nantucket Basket Association, along with daily workshops for visitors of all skill levels.
Menswear brand nice rice is rolling out new pieces in its "n." series for summer 2026, using marled yarn, linen-like fabric, and cotton linen to bring a calm, understated depth to warm-weather outfits without relying on flashy details.
Pet Paradise is releasing a special dog collection inspired by Disney & Pixar's Toy Story series from July 3, featuring wear, walking goods, and toys themed around Woody, Buzz Lightyear, Alien, and Lotso, available at stores nationwide and online.
Select fashion brand PIMENTÉ is releasing a second collaboration with model Yuko Gomyo, bringing out two leather tote bags for adults in L and S sizes, crafted from Italian cowhide, with pre-orders opening July 3, 2026 and general sales starting July 30, 2026.
Samantha Thavasa Petit Choice is releasing a new lineup of wallets, pouch charms, and zipper charms inspired by four popular Disney cat characters — Figaro, Marie, Lucifer, and the Cheshire Cat — with online pre-orders opening July 3, in-store pre-orders from July 4, and full release from July 10, 2026.
Samantha Thavasa Japan Limited is releasing a 10-design lineup of bag charms and keyrings inspired by The Super Mario Galaxy Movie, in collaboration with Universal Products & Experience. Online sales begin July 3, with in-store sales following on July 4.
Hollywood Ranch Market and Ultraman have released three new T-shirts as the third installment of their collaboration, featuring monotone graphics inspired by the original series' opening sequence, flight scenes, and iconic poses, on sale from July 3 online and at select stores nationwide.
Watabe Wedding is launching "Custom Color Dress," a customizable wedding dress line that combines 5 designs with about 50 colors for roughly 250 possible combinations, at its costume stores nationwide from July 3, 2026.
Streetwear brands XLARGE and X-girl, official sponsors of SUMMER SONIC 2026, have released a key visual starring rapper 3Li¥en to mark the launch of their collaboration T-shirt, going on sale July 4, 2026.
JOURNAL STANDARD relume is releasing its third ethnic collection in collaboration with Indian brand bunai from early July 2026, featuring KALAMKARI block-print shirts and pants alongside exclusive handcrafted beads accessories.
Japanese womenswear brand emmi has teamed up with British lifestyle brand HUNTER for its first-ever collaboration, releasing two utility bags — a puffer mini crossbody and a packable travel sacoche — from July 1 (Wednesday) at emmi stores nationwide, the emmi official online store, and USAGI ONLINE.
Jewelry company LION HEART has launched EMUNE, a new brand whose name combines "Emotion" and "Nuance." It offers everyday jewelry across four collection lines, with sales beginning July 1, 2026.
Felissimo is releasing the first wave of "ULTRAMAN × Felissimo," an adult fashion and lifestyle collaboration marking the Ultraman series' 60th broadcast anniversary, with T-shirts, socks, bags, and home items inspired by heroes and kaiju from the Showa era through the New Generation, on sale from July 1 online and at Kobe Port Tower.
Copenhagen-based jewelry brand LIÉ STUDIO is holding a pop-up store at Tomorrowland Lumine Yurakucho from July 2 to July 12, 2026, featuring SLV925 earrings and a wide range of new jewelry.
LIMI feu's 2026-27 Autumn/Winter Collection lands in stores and online from July 10, featuring raw-cut fraying, tribal patterns, and barbed-wire prints, plus an original parasol gift with qualifying purchases.
SCREAM, a Fukuoka-based ice cream brand, has teamed up with the café division of French fashion house agnès b. on a summer-only ice cream called "b. cool !!", now available at five agnès b. CAFÉ locations across Japan.
Handmade bag brand STATE OF ESCAPE opens its first-ever Hokkaido pop-up shop at Daimaru Sapporo from July 15 to 21, 2026, featuring the signature neoprene Escape Collection, the new knit Meridian Collection, and dual-tone bags sold ahead of their general release.
TAKARA BELMONT CORPORATION is relocating part of "Quantum Leap for Beauty World," the exhibit it showed at Expo 2025 Osaka, Kansai, Japan, to its Tokyo head office, opening it to the public free of charge for one day only on Saturday, August 8, alongside uniform try-on photo sessions and talk shows.
Construction machinery rental company AKTIO begins selling original apparel and everyday lifestyle goods, including T-shirts, caps, a Hydro Flask limited model, masking tape, and magnets, at its official AKTIO BRAND SHOP online store starting July 1, 2026.
New Miffy-themed design T-shirts have arrived at AS KNOW AS plus, available through ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus stores from June 2026.
BIRKENSTOCK opened its sixth concept store in Japan in Shibuya on July 1, 2026. Designed around the theme of "Flow," the store uses natural materials and brand-inspired details to showcase BIRKENSTOCK's world.
Japanese eyewear brand BLANC and ADAM ET ROPÉ release a four-model special-order collection featuring summer blue photochromic lenses, on sale from July 1, 2026, at ADAM ET ROPÉ HOMME stores and J'aDoRe JUN ONLINE.
Japanese sports seat maker BRIDE has released a new original flat cap featuring its signature B mark logo, on sale from July 1, 2026 at BRIDE Meister Shops and dealers nationwide.
Petemo, the pet lifestyle brand from Aeon Pet, opens its first pop-up store in Tokyo's Jiyugaoka neighborhood from July 10 to August 9, 2026, offering premium pet carts, a new apparel lineup, and a pet-friendly shopping space.
A new collaboration between unify and Sanrio Characters brings sophisticated Kuromi embroidery bags in three sizes, combining beautiful 3D embroidery with practical lightweight nylon construction in two chic color options.
Women's fishing wear brand Shipsmast has unveiled its new "Fish Camo Dry" series, featuring an original all-over print inspired by fish and the sea. Hats, T-shirts, long T-shirts, and half pants go on sale July 3, 2026.
A limited-time bespoke eyewear event at Hankyu Umeda pairs one-of-a-kind vintage frames from THE LAST STORE® with customizable photochromic lenses from KODAK Lenses, running July 8–14, 2026.
An embroidered sukajan featuring Lum from the TV anime Urusei Yatsura is set to release in early October 2026. Available for pre-order at COSPA's online store, the jacket features full embroidery on both the front and back, with a lightweight, no-padding design for wear across three seasons.
Kimono brand EMON collaborates with Hawaiian quilt artist Naomi Iida to bring Hawaiian motif yukata to the 11th floor kimono section of Hankyu Umeda Main Store from July 1 to 7, 2026.
Korean golf wear brand FAIRLIAR is opening a pop-up store at Tokyo Midtown Hibiya from July 10 to September 30, 2026 — the brand's longest pop-up to date — featuring the 2026 summer "Romantic Bohemian" collection along with an early look at fall/winter pieces.
Floyd, the Munich-born travel brand drawing inspiration from 1970s California skate culture, is returning to JR Nagoya Takashimaya with an expanded pop-up shop from July 8 to July 21, 2026.
Japanese footwear brand grounds and artist MON7A are launching a collaboration shoe, "MOOPIE x MON7A," priced at ¥49,500. Pre-orders open July 4, 2026 and run through July 23, available at the Shibuya store and online.
A Hello Kitty collaboration bag series from unify and Sanrio Characters features three-dimensional embroidery in light gray and navy, offered in three sizes for everyday use.
Hankyu Umeda Honten's 11th-floor kimono section will feature KIMONO Terrasse's Okayama silk denim pieces — including a custom-order kimono and a pre-tied obi — from July 1 to 7, 2026.
Marugo, a tabi footwear maker founded over 100 years ago, has launched the ITARO 1201 TABI SETTA, a leather sandal that blends the split-toe tabi sole with the aesthetic of traditional Japanese setta sandals.
MY STYLE BAGS, an Italian brand born in Milan in 2008 with no permanent stores in Japan, is opening a limited-time pop-up shop at Hankyu Umeda Main Store from July 1 to 14, 2026, along with a complimentary initial embroidery personalization service.
Hamee's tokitam brand launches three new mobile straps — a candy pouch strap, a delicate charm strap, and a glittering stone rope hand strap — set to go on sale from June 30, 2026.
discord Yohji Yamamoto is adding light green, dark green, and black colorways to five Italian leather bag styles in its MADE IN ITALY series, available at stores and online from July 10, 2026.
The palm-sized stuffed animal AI pet Fuzozo, which won the iF Design Award 2026, is heading to Casselini HARAJUKU for a hands-on experience event running June 30 to July 13.
The global jewelry brand Pandora is opening a new store outside the central ticket gate at Hankyu Osaka Umeda Station on July 7, 2026, complete with a personalized engraving service.
Marking the 60th anniversary of The Beatles' visit to Japan, IKEUCHI ORGANIC has launched a summer jacket recreating the mysterious "towel jacket" the band wore in Florida in 1964. Officially licensed by Apple Corps Ltd. and made from organic cotton towel fabric, the piece took two years to complete.
KIMONO ARCH and remake brand YEAH RIGHT!! are launching their second collaboration collection on July 4, 2026, featuring unique one-of-a-kind haori and kimono pieces that bring together vintage European tablecloths and Japanese kimono fabric from production regions across Japan.
Maison de FLEUR is releasing a five-piece collaboration collection with Sanrio's My Sweet Piano on July 4, 2026, featuring embroidered tote bags, a round pouch, and charms all showcasing the adorable character dressed in her signature strawberry hood.
A BATHING APE is releasing the SENJAFUDA COLLECTION on June 27, 2026, blending traditional Japanese senjafuda culture with contemporary streetwear design.
From July 10 to 24, 2026, UNDER R's Sendagaya and Osaka stores will host a special pop-up featuring an exclusive A24 × UNDER R apparel collection, rare merchandise, and more, timed to the Japan release of A24's new horror film "Bring Her Back."
The Hawaiian jewelry brand "Artistry & I," crafted by a jeweler from Hawaii, arrives at Hankyu Umeda Main Store from July 1 to 7, 2026, as part of the Hawaii Fair 2026. A live engraving demonstration by a master craftsman with over 40 years of experience will also be held from July 4 to 7.
From July 1 to July 16, 2026, Hankyu Umeda Main Store's 4th-floor Sneaker Edit hosts EDIT FOR SUMMER, a sandal collection spotlighting the latest styles from UNITED NUDE and 4CCCCEES.
Seven collaboration apparel items and three chibi character goods from the Hell's Paradise Jigokuraku collaboration with anime fashion brand Favorite will be open for pre-order starting June 26.
Nijigen Cospa is releasing five new THE IDOLM@STER MILLION LIVE! items — including a limited Tsumugi Shiraishi all-print T-shirt with exclusive sticker — available for pre-sale via Asobi Store event goods from June 24 to July 5, 2026.
Maison de FLEUR is releasing its "STAR series," a five-item collection inspired by a starry night sky for the Tanabata season, at stores nationwide and online on July 1, 2026.
Starting July 2, 2026, Maison Margiela Fragrances presents "Memory Overlay," a new fragrance experience that layers two REPLICA scents to create a personal collage of memories.
MASCOMPANY, a Korean headwear brand, is releasing five new cap models from July 1, 2026, featuring a vintage-wash aesthetic that makes new caps feel like treasured thrift-store finds.
Mermaid Closet, a swimwear brand designed for lolita fashion lovers, will open a limited-time pop-up at Laforet Harajuku's "Ai to Kyouki no Market - 'LOVE & MADNESS' MARKET" event from July 1 to July 31, 2026.
NewMake, a circular creative community, is holding an embroidery workshop on July 1, 2026, at PATCH&PLAY in Harajuku, where participants can add custom embroidery to their own clothing and accessories using the SKiTCH PP1 machine.
S.T. Dupont unveils the new Geode collection, drawing inspiration from the natural beauty and quiet strength of geodes, offered in two mineral tones across lighters and writing instruments.
SOU・SOU わらべぎ's "Isemomen Kodomo Jinbei," a children's summer garment made from traditional Ise cotton with vibrant Kyoto yuzen dyeing, has sold over 110,000 pieces since its 2010 launch and continues to grow in popularity.
Tiffany & Co. marks the first anniversary of its flagship store Tiffany Ginza with a Japan-exclusive high jewelry collection of four "Bird on a Rock" brooches inspired by the four seasons, along with a special limited-time installation on the first floor.
Kimono rental service VASARA is launching a new mini-length yukata style for summer 2026, offering a playful and active take on traditional Japanese summer wear suited for theme parks, live events, and photo spots.
ZOZOTOWN is releasing an exclusive Toy Story collection starting June 29, 2026, featuring limited-edition T-shirts inspired by Toy Story 5 — available via lottery — along with made-to-order designs featuring Woody, Buzz Lightyear, and Jessie.
Crocs is rolling out its 2026 summer collection from July 1, 2026, featuring new colors and styles across footwear, Jibbitz™ Shoe Charms, and bags.
New goods from the anime Gals Can't Be Kind to Otaku!? are coming from Nijigen Cospa, including the Amane & Ijichi "Otaku-kun Saaa~" T-shirt, individual character T-shirts, acrylic stands, and 65mm can badges — all scheduled for release in early September 2026.
HIROFU, the Japanese leather brand known for its Simple/Minimal/Contemporary aesthetic, is launching a new "Blue Ember" metallic color for its popular CESTA series on June 24, 2026, available online and at HIROFU stores nationwide.
Italian luxury house Loro Piana is set to open its new flagship store in Omotesando, Tokyo in October 2026, housed across four floors of a specially designed building featuring a distinctive terracotta tile facade by architect Jun Aoki.
Maison de FLEUR is releasing a special limited collection inspired by the traveling exhibition "Marie Antoinette Style" at Yokohama Museum of Art, available exclusively at the exhibition shop from August 1, 2026.
Anteprima is releasing its first-ever collaboration with Doraemon. The DORAEMON COLLECTION features wire bags and accessories inspired by the beloved character and his secret gadgets, available from July 1, 2026.
Casselini and assa have teamed up to release a stylish sun-and-rain parasol in three colors, available online and at the Harajuku store from June 19.
The brand CONTROL FREAK / CTFK is hosting a limited-time popup at 8 PLAZA locations across Japan from June 22 to August 20, 2026, featuring a water-repellent nylon bag collection designed for rainy days.
Lovetoxic (ラブトキシック) by Narumiya International is releasing a Stitch and Angel-themed collection starting June 26, 2026 — "Stitch Day" — featuring T-shirts, camisoles, arm covers, and hand towels in blue and pink colorways.
MERRELL's 1TRL collection introduces the CHAM REDUX RMT and summer edition CHAM REDUX SIEVE, both reinterpreting the iconic CHAMELEON archive model with contemporary design — available from June 19, 2026 at select stores.
New Era launches the second collaboration with SASHIKO GALS, a sashiko embroidery community based in Otsuchi-cho, Iwate. Six styles across the 59FIFTY and 9TWENTY silhouettes feature New York Yankees, Los Angeles Dodgers, and San Diego Padres team designs with hand-stitched sashiko embroidery.
ROPE' PICNIC is releasing a special summer collaboration collection with Sanrio characters featuring Hello Kitty, Kuromi, and My Melody. The first wave, themed "SUNNY SUMMER," includes 12 items such as apparel, bags, and accessories, with online pre-orders starting June 19 and in-store sales beginning June 25, 2026.
Laforet Harajuku is hosting a series of summer pop-up shops this July, including the "Yukata IN LAFORET" event featuring kimono brands Furifu and MIKI SAKURA, a Pingu x Hapidanbui collaboration store, and a new installation by artist yooolk.
creative photo studio aim Tokyo Harajuku releases a new visual combining a baby pink tulle dress with effortlessly romantic styling and dewy one-tone pink makeup, evoking an "effortless sweetness" theme.
倭物やカヤ's popular separate yukata line expands for summer 2026, adding sophisticated adult women's patterns and a first-ever men's separate yukata with pants, along with new Hita geta and easy-wrap obi belts.
Kyoto-based kimono brand KIMONOMACHI has expanded its popular CoolPass juban line with two new colors, 臙脂 (enji, deep red) and 牡丹鼠 (botannezu, grayish pale wisteria), offering moisture-wicking, machine-washable, and iron-free kimono under-garments year-round.
LeSportsac is launching a collaboration with Seoul-based fashion brand Rest&Recreation (R&R), starting summer 2026. The collection blends New York style with Korean youth culture, featuring bags and pouches under the theme "Between Here & Away."
The Hawaii-based handmade apparel brand Moco Lima Hawaii holds its first-ever solo popup at Nihonbashi Mitsukoshi Main Store from June 17 to 23, 2026, featuring bags, skirts, accessories, and the exclusive "Nihonbashi Tote."
Wacoal's fashion brand OUR WACOAL and ADAM ET ROPÉ have teamed up for their third collaboration, releasing a cup-in tank top designed to be worn as an outer layer, available in two lengths and three colors.
Samantha Thavasa Petit Choice is releasing a Star Wars collection of wallets, tote bags, and charms inspired by iconic characters and spacecraft. Online pre-orders open June 19, 2026, with in-store sales beginning June 26.
SAMANTHA VEGA is releasing a fall/winter pre-collection that includes a long-awaited vanity bag from the popular Ribbon Accent series and new colors for the Quilting Logo Tape Handbag.
A limited-edition boat shoe from Vans, crafted in a suede and smooth leather combination with an off-white colorway, is launching exclusively at URBAN RESEARCH DOORS stores in Japan on June 19, 2026.
Kyoto-based shoemaker 吉靴房 has announced the Kaku-Koo (革公緒), a new leather zori sandal that fuses traditional Japanese footwear design with Western shoemaking principles, priced at ¥35,200.
A summer collaboration between ARCH & LINE and Ron Herman Kids featuring seersucker fabric and SOLOTEX® material is now on sale at Ron Herman stores and online.
Louis Vuitton has launched a new lineup of women's bag charms from the LV Resort collection, featuring the brand's charming mascot "Vivienne" handcrafted in pastel crochet, mink fur, leather, wood, and more in playful summer themes.
A special Tom and Jerry collection themed "Being friends with everyone is the best!" goes on sale at Right-on from June 17, 2026, featuring matching parent-and-child T-shirts, rubber charms, face-shaped drawstring bags, canvas magnets, a summer blanket, and a print cushion.
BEAMS GOLF has teamed up with Hiyaron, Lotte's instant-cooling pack brand, to release a summer collaboration collection featuring contact-cooling socks and a cool towel — both designed to help keep golfers refreshed during the hot season.
To mark the 130th anniversary of the iconic Monogram, Louis Vuitton presents a new line of women's bags in the richly textured "Monogram Emblem" jacquard canvas, inspired by the Maison's earliest trunks.
Gothic Lolita brand Moi-même-Moitié has unveiled the eighth installment of its popular art series "Moitié-Style Aestheticism World," featuring Harajuku creator Shinako — with exclusive content releasing June 12 at 3:00 PM on the brand's online salon.
Korean makeup brand LUNA and Korean lifestyle brand FINCA launched their first-ever collaboration collection, "LUNA × FINCA HOMECANCE Edition," on May 29, 2026, featuring limited base and point makeup items — including two Japan-debut products.
Japanese ladies' fashion brand Viaggio Blu has launched a new summer lemon print collection inspired by the lemon groves of Amalfi, Italy, featuring elegant pieces available at stores nationwide and online.
Eyewear brand YUICHI TOYAMA. holds a one-week popup store at Isetan Shinjuku from June 17 to 23, 2026, featuring limited-edition eyewear from the 19th Collection and an advance sale of the prestige YUICHI TOYAMA:5 special collection.
Liwoy., a dress rental brand for special occasions ranging from wedding receptions to hotel dinners and travel, has updated its services based on customer feedback, introducing a limited-time rental period extension, a streamlined TRY ON SERVICE, revised multi-rental pricing, and a new protection option.
MONAKA jewellery is hosting a limited-time pop-up store at Tomorrowland Lumine Ikebukuro from June 11 to 21, 2026, showcasing its popular natural stone series alongside K18 and diamond collections.
Bridal jewelry brand atelier ST, CAT is opening a dedicated engagement ring and diamond specialist store, -u- atelier ST, CAT, in Yoyogi-Uehara on June 27, 2026, with lab-grown diamonds and new designs making their debut.
Following the immediate sell-out of their first collaboration, Bugaboo and Konges Sløjd are launching a second limited-edition collection in June 2026, featuring the iconic cherry motif in a dusty pink palette across strollers and accessories.
COBMASTER introduces the HUMMING PACK VEST, combining backpack storage with vest-style wearability for music festivals and outdoor activities. Priced at ¥12,100, it launches in mid-June 2026.
Japanese footwear brand JELLY BEANS has launched its Spring/Summer 2026 sandal collection from the popular "Fuwasara" series, combining six comfort-focused technologies with on-trend designs.
ROPÉ PICNIC has released its first collection featuring the brand's beloved dog icon character, with 5 French chic apparel and accessory items now available at stores nationwide and online.
Starting June 10, Yokohama Takashimaya's 1F Seasonal Goods section will feature around 1,200 sun/rain dual-use umbrellas, with trending colors for men and a limited-time heat-shielding experience machine.
CASETiFY and Maison Kitsuné have launched their 2026 Spring/Summer collaboration, bringing fox-themed phone cases and tech accessories that blend French and Japanese style influences.
CONTROL FREAK is holding a limited-time popup at Kinetics WOMEN Jiyugaoka from June 5 to 14, 2026, showcasing water-repellent nylon bags designed for the rainy season.
KACHIKA has released new rain shoes for the rainy season that combine waterproof functionality with a minimal, sneaker-like design — featuring a cushioned insole, built-in deodorizing technology, and a high-grip anti-slip sole.
LULUTI, a fashion rental service offering dresses for weddings and special occasions, is opening its first store along the JR Keiyo Line at Aeon Mall Makuhari Shintoshin in Chiba City on August 6, 2026.
Japanese menswear brand MEN'S BIGI is releasing an aloha shirt collection on June 13, 2026, featuring revived archive prints originally hand-drawn in the 1980s and 90s, crafted in a rayon-linen blend.
Prada Beauty is set to release the Prada Paradoxe Hand Triple Care Hand Cream on July 3, 2026, bringing the multifaceted Paradoxe fragrance to fingertips with a luxurious skincare formula featuring shea butter, iris extract, biotin, and niacinamide.
bonjour records is releasing a collection of five official T-shirts featuring classic cover art from Scottish rock band Primal Scream. Pre-orders open on June 12, 2026, with the T-shirts going on sale on June 27, 2026.
Women's fashion brand FRAY I.D is opening a new store at Kyoto Takashimaya S.C. on June 5, 2026. The grand opening comes with limited color items, special campaigns for MA CARD and MA Points holders, and a novelty tote bag for qualifying purchases.
FREAK'S STORE is dropping a special collaboration with the Baki the Grappler fighting manga series to celebrate 35 years of serialization, featuring nine graphic tees and random pin badges with fan-favorite characters. Sales begin June 12, 2026.
Three brands — Soccer Shop KAMO, SINSS, and BE@RBRICK — unite at the and ST TOKYO flagship in Harajuku's WITH HARAJUKU building for a pop-up celebrating Blokecore, the global trend merging soccer culture with everyday fashion. The event runs from June 5 through July 9, 2026.
cloenc, a ladies' brand from World Group, has opened a special feature page dedicated to its Rashguard 2026 summer collection, featuring functional designs with cooling, UV protection, and breathability for versatile warm-weather wear.
The women's fashion brand emmi is opening a new location at Daimaru Kyoto on June 18, 2026, with store-exclusive items, an opening novelty gift, and early-release collections.
FamilyMart's original apparel brand CONVENIENCE WEAR is launching its first cotton-linen collection on June 5, 2026, featuring shirts, easy pants, and a shirt coat that can be worn as a coordinated set for under ¥6,000 tax-included.
A special footwear collection inspired by the art of pop art icon Keith Haring has arrived in Japan. The FitFlop x Keith Haring collection went on sale on June 4, 2026, blending Haring's bold, graphic imagery with FitFlop's biomechanics-based comfort technology.
British fashion label KEITH is holding a Custom Button Shirt event from June 10 to 23, 2026, at KEITH stores across Japan and online, letting shoppers pick from five button designs to personalize their own shirt.
Fashion brand LOULOU WILLOUGHBY is opening a new location at the 3F Career Style floor of Kyoto Takashimaya on June 5. Special opening gifts are available for shoppers.
Three new full color T-shirts inspired by the anime Demon Slayer: Kimetsu no Yaiba are set for release in early September 2026, each showcasing iconic battle scenes between fan-favorite characters.
Lifestyle store Dessin is releasing its first collaboration collection with Gachapin & Mukku, featuring T-shirts for women, men, and kids in a triple collab with RUSSELL ATHLETIC, plus two bag styles, available from June 5 at stores nationwide and the official online store.
Two new products inspired by the Beauxbatons Academy of Magic uniform from Harry Potter and the Goblet of Fire are set to go on sale at Harry Potter – Mahou Dokoro stores across Japan and online starting Friday, June 5, 2026.
Kanzashiya Wargo's new Hana-goromo Ippon Kanzashi evokes a single flower graced with morning dew, combining matte acrylic petals with a brass hoop and shimmering pearl chain drops. Available in four soft garden-inspired colors from June 5, 2026.
Japanese fashion brand Tika has unveiled its 2026 yukata collection with Kanano Senritsu as muse, highlighting the beginner-friendly 2WAY Onepiece Yukata and the romantic SWEET Series.
Hotel Chinzanso Tokyo will open its new "Foresta" wedding banquet hall on October 25, 2026, unveiling exclusive original dresses designed in collaboration with Hatsuko Endo Weddings and TAKAMI BRIDAL, along with a signature aroma experience in the corridor leading to the hall.
A survey found that while 70.7% of people in Japan take some form of UV protection, only 26.1% use sunglasses. Japanese eyewear chain Megane Ichiba is rolling out a wide-ranging initiative called the "One Hundred Million Sunglasses Plan" to normalize sunglasses as an everyday health habit.
Under Armour and French fashion house Marine Serre have announced a collaboration collection rooted in the concept of the base layer, with a limited release kicking off on June 5 at Marine Serre's official online store and select boutiques.
Renfro Japan is rolling out its SEA BREEZE licensed spring/summer 2026 collection, featuring cool-touch roomwear, UV covers, inner garments, and kids' cool towels designed to keep wearers refreshed through Japan's sweltering summer.
The Japanese-pattern umbrella brand Hokusai Graphic is set to open a new store in the Enoshima area of Fujisawa City, Kanagawa Prefecture, in early July 2026 — marking the brand's first location in the Shonan/Enoshima area.
The Mexican goods brand Letra is hosting pop-up shops at 17 locations nationwide in June 2026, bringing the vibrant colors and handcrafted warmth of Mexico directly to fans across Japan.
Re:EDIT Wellness has launched the Aqua Cool UV series — a line of multi-functional, land-and-water-compatible UV-protective activewear for adult women. The collection topped the swimwear real-time ranking on Rakuten Ichiba on its first day of sale.
Accessory brand "uncreated" is set to go on sale from June 1, 2026, born from a collaboration between Uchida Kogeisho, a four-generation acrylic workshop in Ogawa-machi, Saitama, and Osaka-based product designer Kairi Eguchi.
BANACO, a Korean lifestyle brand known for its vibrant color palette, is bringing its BREEZE UV UMBRELLA to Japan on June 10, 2026. The folding umbrella offers 99% UV shielding and water resistance, available in four bold stripe-patterned colors.
Women's fashion brand emmi has teamed up with footwear brand SHAKA to release the KHAZANA THONG EX for emmi, a thong sandal adorned with enamel flower accents. Online pre-orders open May 28, with in-store release set for June 4.
Francfranc is holding limited-time pop-up shops for its popular portable fan series at 15 shopping centers across Hokkaido, Tohoku, Kanto, Chubu, and Kansai regions, with openings starting in June 2026.
Green Parks has launched a five-piece "Rainy Day Fashion Series" featuring water-repellent, quick-dry, and cool-touch properties, available at stores nationwide and the STRIPE CLUB web store from late May 2026.
Malaika Knit Factory has opened on the 3rd floor of T-FACE Toyota in Aichi, featuring an in-store WHOLEGARMENT® knitting machine that lets customers watch their custom knitwear being created from yarn they choose themselves.
Samansa Mos2 is releasing a Disney Collection inspired by the classic animated film Pinocchio on June 4, 2026. The four-item lineup — including embroidered T-shirts, a tote bag, and a face pouch — puts the beloved cat character Figaro at center stage.
A new product line blending Shibuya's urban energy with Japanese traditional craftsmanship — the SHIBUYA TOKYO SOUVENIR SERIES — is now on sale at the SHIBUYA SKY SOUVENIR SHOP on the 46th floor of Shibuya Scramble Square.
From June 4 to 17, Wako's basement Arts and Culture space in Ginza will host "Craft Beyond Borders by Delvaux," a special collection fusing Belgian and Japanese craftsmanship, marking its first public showing in Japan.
To mark its 180th anniversary, American writing instrument brand CROSS is releasing "CROSS Closet" in June — a Japan-exclusive line of stylish interchangeable ballpoint pen refills. The debut collection carries a "Travel" theme, with designs inspired by iconic destinations around the world.
Perfect Suit FActory is releasing Father's Day neckties featuring beer mug and car motifs. Priced at 3,990 yen (tax excluded), they go on sale from May 29, 2026 at P.S.FA stores nationwide.
Open Folders, founded by director Hisato Takenouchi of nana-nana fame, has officially launched as a platform brand crossing products, food, culture, content, street culture, and communities through curation alongside diverse creative partners.
OUR WACOAL teams up with RHC Ron Herman for their second collaboration, releasing a stylish cup-in camisole that blends refined design details with built-in support—versatile enough to wear alone or layered.
Paris-based leather goods brand Polène has opened its first store in the Kansai region at the Bag Gallery on the first floor of Hankyu Umeda Main Store.
The second collaboration between RHC Ron Herman and OUR WACOAL delivers a refined cup-in camisole crafted from compact cotton, available in three colors starting June 12.
The second Cath Kidston × Hello Kitty collaboration collection goes on sale June 5, 2026, featuring 14 items across bags, apparel, accessories, and stationery — including book bags, frill totes, and a first-ever ring notebook and clear file.
FamilyMart's original apparel brand "Convenience Wear" is releasing a vibrant Mexico-themed summer lineup from May 29, 2026, headlined by the debut of a seamless functional T-shirt built for hot weather.
FREAK'S STORE has released its first maternity collection — four pieces crafted in soft cotton fabric to be worn comfortably from pregnancy through the postpartum period.
Taniguchi Shoudo, a Kyoto-based Japanese paper goods maker founded in 1925, has announced the Kokon series — a new line of short-panel folding fans crafted from Mino washi with silk printing, available in four nature-inspired designs.
The British stationery and leather goods brand Smythson is opening its first flagship store in the Tokai region at The Landmark Nagoya Sakae HAERA on June 11, 2026, featuring Nagoya-exclusive notebooks and special opening events.
SON OF THE CHEESE is dropping its debut golf collection "SON OF THE GOLF" on May 29, developed alongside BEAMS GOLF. Seven pieces capture the relaxed, American-casual Florida golf culture that defines the brand.
For summer 2026, Teva is presenting colorful options across five popular sandal models — the Hurricane XLT3, Tirra Sport, Hydratrek Sandal, Original Universal Slim, and Aventrail — with choices ranging from vivid neons to soft pastels.
A new hands-on workshop store in Shibuya lets visitors blend their own perfume from 20 scents, then decorate a bottle and charm to take home.
The MIKOSHI Bag, a new product from Hiroshima-based ethical fashion brand Re:ADY B, has been awarded Gold Winner in the Fashion Design category at London Design Awards 2026 — the first time a Japanese company has taken the prize in that category.
gelato pique's new SEA ANIMALS COLLECTION goes on sale May 29, 2026, featuring polar bears, seals, sea otters, penguins, and walruses in cool-touch roomwear, accessories, and bath items for the whole family.
RODEO CROWNS WIDE BOWL is launching a special collaboration collection with Sesame Street on May 28, 2026 to celebrate the brand's mascot character RODDY's birthday. The lineup includes 5 apparel items and 4 accessories.
The Hello Kitty x ear PAPILLONNER collaboration collection goes on sale June 11 at ear PAPILLONNER stores nationwide and PAL CLOSET. Pre-orders are already in, and the top-ranked items from the 13-piece lineup have been revealed.
To celebrate 30 years of Pompompurin, CA4LA has launched a special collaboration collection featuring two exclusive hats — available only through the CA4LA online shop.
Japanese eyewear brand Zoff has unveiled its May 2026 lineup, featuring 10 eyeglass frame styles in 27 variants — including Y2K-inspired designs and new KIDS XS models — along with 14 sunglasses styles in 20 variants.
Aoyama Shoji has launched a new women's ultra-lightweight jacket using Camifu®, a material with a smooth, washi-like texture. Weighing only about 270g, it can be draped on like a cardigan and features cool-touch and quick-dry functions for summer business wear.
Nagoya Takashimaya is running its expanded "Umbrella Festival" from May 27 to June 25, 2026, featuring around 2,000 sun umbrellas, UV-blocking hats, and cooling sun care products to help shoppers tackle the intense summer heat.
The third YUKO SAEKI for ROPÉ collaboration between fashion brand ROPÉ and illustrator Yuko Saeki launches with two T-shirt styles inspired by the women of Paris, available for pre-order online from May 8, 2026.
Celebrating 20 years of Eagle Talon, character apparel brand C'APPAREL has launched a three-item summer collection featuring Yoshida-kun — an aloha shirt, tote bag, and sandals. Pre-orders are open through June 2, 2026, with delivery expected in July.
JACK GOMME, a Paris-based bag brand, is releasing a limited collaboration collection with designer and artist Marianna Ladreyt starting May 22, 2026, bringing together upcycled materials and bold artistic sensibilities across two iconic bag styles.
Japan-limited Dark Denim and Black colorways of the Michael Kors Hamilton Moderne East West Shoulder Tote Small are now available at stores and the official online store from May 20, 2026.
COSPA is releasing a new lineup of FLCL (Fooly Cooly) apparel and tote bags featuring characters including Haruko and Canti, with pre-orders open until June 7, 2026.
The second FRAY I.D × Reebok collaboration brings two exclusive sneaker models and five apparel and accessories pieces, combining sporty design with feminine elegance. Available online from May 19 and in stores from May 20.
The iconic Météorites finishing powder from Guerlain is gaining a new addition — the Météorites Compact. Featuring a 95% natural-origin formula and proprietary Air-Fresh Veil Technology, the compact launches from May 19, 2026.
H&M Studio's Resort 2026 collection launches on May 21 at H&M Shibuya and online, featuring South of France-inspired pieces including crochet dresses, linen blazers, and summer accessories in a warm sun-baked palette.
Loewe has revealed its 2026 Fall/Winter Pre-Collection campaign, photographed by Talia Chetrit on the volcanic island of Tenerife, furthering the vibrant visual language introduced by creative directors Jack McCollough and Lazaro Hernandez.
ORIHICA has released the Miracle Blouse® VEIL, a new summer blouse developed with textile maker Toray using a proprietary ORITEX fabric that addresses see-through fabric, heat, and UV exposure—common concerns for office casual wear.
Australian handmade bag brand STATE OF ESCAPE is opening its world's first directly-operated store at Tokyo Midtown Hibiya on June 6, 2026, featuring the full lineup and a Hibiya-exclusive color from the Meridian Collection.
Louis Vuitton has launched a new lineup of women's bags in Monogram Empreinte leather, featuring a crosshatch pattern inspired by the quilted lining of the Maison's archival trunks, available in refined Quartz, Hazelnut, and Light Bliss colorways.
Racbaki has released the "Air Sabot," a new slip-on corrective clog in its premium Goku series, featuring an upgraded triple sole that incorporates the brand's skeletal alignment approach to support posture improvement and body shaping through everyday walking.
Following its popular run in Osaka, the Transformers × DenQ POP UP SHOP heads to Shinjuku Marui Men's 8F event space from May 22 to 31, featuring newly illustrated apparel and exclusive in-store purchase bonuses.
Six new items inspired by the Disney & Pixar film Monsters University are now available from Samantha Thavasa Petit Choice, featuring Mike and Sulley motifs across pass cases, wallets, charms, and a shoulder bag.
Children's clothing brand SLAP SLIP, operated by Kobe-based Bebe Co., Ltd., has launched a limited collection featuring Disney & Pixar's Toy Story, available at 68 stores nationwide and online from May 14.
New casual fashion brand ALL NEW MART, launched by World Co. with creator Mika Oizuki as director, is hosting its first-ever pop-up store at Harajuku gallery THE PLUG on June 20 and 21, 2026.
Japanese women's brand Ameri and British heritage brand HUNTER are teaming up for the first time, releasing four rainy-season items — rain boots, loafers, and water-repellent nylon bags — starting May 29.
BIRKENSTOCK is celebrating landmark anniversaries for three iconic silhouettes in 2026 — the Birkenstock Milano and Birkenstock Boston mark their 50th year, while the Birkenstock London reaches its 40th. A series of limited-edition drops, starting May 14 at the Harajuku and Shinsaibashi Concept Stores, honors the brand's archive.
Following its well-received debut, Taiwanese designer brand UUIN is returning to Harajuku for a second pop-up from May 22 to 24, 2026, presenting the spring/summer collection "Beautiful People" inspired by pioneering Taiwanese painter Chen Chin.
Crayon Shin-chan and select shop FREAK'S STORE have teamed up with sauna goods brand SAUVENIR for a triple collaboration, releasing a lineup of sauna goods including KANNAIGI sets, a sauna hat, and a towel set from May 15, 2026.
Chloé presents the second chapter of the Chloé à la Plage High Summer Collection, photographed by David Sims and featuring actress Apple Martin. The collection is available from May 12, 2026, at Chloé boutiques and on Chloe.com.
Louis Vuitton has released a new collection of men's accessories, including key holders with the Maison's iconic mascots and reversible belts with LV Initials buckles in Damouflage canvas.
The ONE STAR SUEDE MULE arrives on May 15, 2026, merging the One Star's refined silhouette with the laid-back ease of a mule in three colorways.
Japanese ladies' fashion brand FRAY I.D has released its 2026 summer collection catalog online, featuring sheer blues and yellows under the theme "AFTER GROW."
Korean brand GRVRGROVE will hold its second Osaka pop-up store at Hankyu Umeda Main Store from May 20 to 26, 2026, showcasing the latest 26SS "Wear yourself" summer collection.
KEYUCA has rolled out a Mother's Day gift lineup featuring new light-blocking UV-cut folding umbrellas with elegant lace details, flower-lace functional innerwear, a squalane-treated knee supporter, and a relaxed camisole — all designed to help mothers enjoy the early summer season comfortably.
Women's fashion brand LAGUNAMOON has launched its 2026 summer web catalog on May 7, starring model and actress Mei Tanaka. The collection highlights vibrant colors, large floral prints, and playful polka dots.
Finnish lifestyle design house Marimekko and global lifestyle brand CASETiFY are releasing a limited collaborative collection on May 18, 2026, bringing iconic Marimekko prints to tech accessories.
mika jewellery is hosting a pop-up at ISETAN SALONE in Tokyo Midtown from May 13 to May 26, showcasing its signature Goddess Collection and a new pink gold Spike Ring making its debut at the venue.
New Era is releasing a triple collaboration collection with media artist Yoichi Ochiai and Kyoto-based textile merchant Eirakuya. The lineup features a 59FIFTY cap and T-shirt incorporating traditional tenugui fabric and Ochiai's artwork, available from May 13 at select stores and online.
Santos Co., Ltd. has released "Hyakkaryoran (百花涼藍)," an all-weather umbrella inspired by the cool elegance of traditional Japanese indigo, featuring three botanical designs with UV cut rate of 99.9% or higher and heat-shielding properties.
Jewelry brand AYAKO SAKURAI will hold a gallery-style event at GINZA TSUTAYA BOOKS GINZA ART SQUARE in GINZA SIX on May 15 and 16, 2026, presenting jewelry as wearable art in a space designed for exploration rather than purchasing.
CASETiFY has released the "Snappy™ Snap & Stick" collection featuring MagSafe-compatible accessories with powerful suction grip technology. K-pop group ILLIT's WONHEE serves as the campaign icon for this new lineup available from May 7, 2026.
British lifestyle brand Cath Kidston has unveiled three Japan-exclusive apron designs and three book bag charm eco bags as Mother's Day gifts, available at directly managed stores nationwide and the official online store. A limited-edition wrapped flower arrangement will also be available in stores on May 9 and 10.
Dior Maison has launched a refreshed Dioriviera collection featuring the "Dior Arabesque" print across tableware, home accessories, and garden furniture — a tribute to Christian Dior's love of nature and art.
GYDA has released its Swimwear Collection 2026 web catalog, featuring three bikini styles that balance a relaxed vibe with a hint of sensuality. Online sales begin May 14.
Brooklyn-based handmade accessory brand SCOSHA is coming to HOLLYWOOD RANCH MARKET in Shibuya for a two-day pop-up event on May 9 and 10, 2026, featuring a limited collection and personal orders with the designer herself.
Seiko 5 Sports is releasing four new Field series watches featuring a rotating compass bezel and Lumibrite-coated Arabic numeral indices for exceptional legibility in the dark. The watches go on sale June 5, priced between ¥52,800 and ¥56,100.
MARY QUANT's water-blue themed "MIZUIRO COLLECTION" launches May 8, 2026, featuring fashion items and cosmetics inspired by the colors of early summer, along with a limited-time collaboration afternoon tea in Tokyo and Osaka.
SAMANTHA VEGA has released a Sanrio Characters collaboration summer collection featuring Hello Kitty, Cinnamoroll, My Melody, and Kuromi across basket bags, mini shoulder bags, and bag charms.
W Osaka is hosting a collaboration afternoon tea with Italian fashion brand N°21 at its 3rd-floor LIVING ROOM, running from May 2 to July 31, 2026.
Women's fashion brand LAUTREAMONT is hosting a Summer Fair from May 13 to 24, 2026, with an original coin case offered to customers spending ¥35,000 (excl. tax) or more, plus a limited edition scarf-print shopper bag for all shoppers.
Mexican goods brand Letra has introduced new pink colorways to its mercado bag lineup for summer 2026, offering a range of shades from vibrant to muted — including soft pairings with blue — for wearers looking to add a pop of color to their everyday looks.
Ron Herman stores across Japan will carry a new exclusive Pendleton blanket from May 23, featuring the Wyeth Trail pattern reimagined in near-white, faded tones.
CABANABASH, Ron Herman's summer-only label, is releasing its 26SS collection at Ron Herman stores and online from May 9, featuring stretch bottoms, swimwear, linen dresses, and handwoven bags inspired by Hawaii's Haleiwa old town.
Eight one-of-a-kind stuffed animals made from unused Tokyo Soiree formalwear went on sale at Isetan Tachikawa in a 14-day limited event — five of the pieces found new homes.
UNION STATION by MEN'S BIGI has released an exclusive Beverly Hills Polo Club coordinated setup pairing a cotton piqué logo T-shirt with nylon shorts — an effortless summer look that balances relaxed comfort with polished style.
The women's fashion brand Droite lautreamont has unveiled its 2026 Summer Collection visuals on the official online site "J Lounge," featuring resort casual styles crafted from natural and functional fabrics.
FEILER ART MUSEUM, a free-entry art experience celebrating FEILER's chenille weave designs, runs at Roppongi Hills Hills Cafe/Space from April 30 to May 6, 2026, with an audio guide by voice actor Yuki Kaji and an exclusive in-venue cafe menu.
The inaugural FENDI Design Prize was held during Milan Design Week in April 2026, drawing over 70 entries from leading design schools worldwide. Gustav Craft's furniture collection "VIA" was selected as the first-ever winner, with the project set to be presented at Design Miami in December 2026.
A collaboration tote from L.L.Bean and SALON adam et rope' arrives in two nuanced brown shades — Beige and Kinari — beginning May 1, 2026.
A MARIHA pop-up event is coming to Tomorrowland in Marunouchi and Osaka Takashimaya, showcasing the brand's popular coin necklaces alongside special order pieces including the diamond-accented "Indian Inspiration" and pearl-adorned "Moon Tears" collections.
Boston-born casual lifestyle brand '47 is releasing a new lineup of embroidered caps featuring Mickey & Friends and Winnie-the-Pooh characters, available from May at the official online store and retailers nationwide.
Armani Beauty is launching the Prisma Flash Lip Balm on May 8, 2026, combining pearl-like radiance with vivid, translucent color in 10 shades — including a pH-reactive Rose Flash.
atmos pink is releasing a gingham check-accented custom Puma H-Street design called "H-STREET atmos pink PICNIC." Pre-orders open April 24, with the in-store release scheduled for May 2, 2026.
Korean eyewear brand BLUE ELEPHANT is offering discount coupons on 7 Japan-exclusive items through its official online store starting April 29, 2026, marking the brand's first-ever discount campaign in Japan.
Italian cashmere brand Falconeri is hosting a pop-up store at Hankyu Umeda's 7th floor from April 29 to July 28, 2026, featuring summer collections in silk, linen, and other natural materials.
A pop-up store for Hong Kong-based fashion brand FUTURE CLASSICS is coming to TOMORROWLAND LUMINE Shinjuku and Futakotamagawa stores, featuring crossbody bags, bucket bags, and other seasonal pieces, with an original scarf gift for purchasers.
HEREU, a Spanish brand known for its artisanal bags and shoes, is holding a limited one-week pop-up store at Hankyu Umeda Main Store featuring the 2026 Spring/Summer collection.
Japanese ladies' brand jouetie teams up with hat-focused accessories brand kaorinomori for a special collaboration, featuring five items blending girly charm with jouetie's signature edge. Pre-orders open May 3, 2026.
LAH has added new SV925 necklaces and a ring to its GRANULE series, showcasing a polished ball chain design that brings both casual and modern character to any look.
Louis Vuitton has released a new collection of men's bags and leather goods in Monogram Surplus Canvas, featuring embossed texture and subtle camouflage-inspired Monogram patterns, as part of the 2026 Pre-Fall Men's Collection.
The iconic backpack from ROCO NAILS, a fashion brand beloved by Gen Z high school girls and trending on TikTok, is launching as a miniature capsule toy. The "ROCO NAILS Mini Color Backpack Mascot" comes in 5 colors and will be available in capsule vending machines across Japan from late April 2026.
BREEZE, a children's fashion brand with around 140 stores nationwide, has released a collaboration collection with Tomica, the long-running diecast minicar series. The lineup covers graphic T-shirts, aloha sets, amphibious pants, pajamas, and an outdoor hat, available in stores and online from April 24, 2026.
A collaboration between TV anime "Detective Conan" and Adastria Co., Ltd. launches on May 9, 2026, featuring 44 items across six brands — GLOBAL WORK, LOWRYS FARM, RAGEBLUE, JEANASIS, PAGEBOY, and PBLIM. Character visit events are also planned at Lalaport Yokohama, Yokohama Sotetsu Joinus, and and ST TOKYO.
Emporio Armani has launched a curated Mother's Day gift page featuring accessories and bags that blend everyday elegance with refined design, timed for May 10, 2026.
Fashion brand HEY! Mrs ROSE is holding its first-ever pop-up shop at BEAMS STREET Umeda from April 24 to May 6, 2026, featuring the 2026 spring/summer collection and exclusive Ray BEAMS camisoles.
To celebrate Star Wars Day on May 4th, jewelry brand JAM HOME MADE is offering free shipping on its Star Wars collection from April 25 to May 10, 2026.
Children's clothing brand klädskåp is releasing its first collaboration with Kobitos Encyclopedia — the beloved illustrated book series celebrating its 20th anniversary in 2026 — starting April 29, 2026, at nationwide stores and the official online shop.
Tabio's Kutsushitaya brand is teaming up with Narumiya International's beloved "Heisei retro" characters ANGEL BLUE and mezzo piano for their first-ever collaboration sock collection, launching May 1st at 149 Kutsushitaya stores and the Tabio online store.
Anne Hathaway attended the "A Night With Runway" gala in London for The Devil Wears Prada 2, wearing a custom-made Louis Vuitton grey and black silk satin boned-bodice ankle-length column dress with a voluminous overskirt.
A limited-time Anpanman Kids Collection pop-up shop is open at Yanase Takashi's Store Anpanman Shop Furano in Hokkaido, featuring Furano-exclusive melon and lavender-themed items through September 30, 2026.
Japanese bag brand AS2OV and select shop NEPENTHES have teamed up for the first time, releasing an exclusive waterproof suede drawstring bag in two colorways in Japan from May 1, 2026.
California-born eyewear brand Black Flys and select shop FREAK'S STORE have launched a special exclusive collection of three custom sunglass styles, each featuring gold FREAK'S STORE branding and exclusive lens colors.
Diamond jewelry brand BRILLIANCE+ has released a new wedding ring called "Atoriela" from April 23, 2026. Handcrafted by skilled Japanese artisans, the ring blends a tactile, crafted texture with refined elegance suitable for everyday wear and formal occasions alike.
CAMPERLAB has released its 2026SS campaign, presenting the season's collection through an intuitive, glitch-infused, hand-drawn visual perspective set against a stark cityscape.
The estaa REIKYAKU Parasol, a sun-and-rain parasol developed with radiative cooling fabric that requires no energy to lower surface temperatures, has returned for the 2026 season after selling out last year.
The Iwami Ginzan lifestyle brand Gungendo has launched its new summer collection "Kaze no Fuku" (Clothes of the Wind) from April 23, 2026, featuring five standout natural-fiber fabrics crafted by artisans from across Japan.
The commercial complex Harajuku Quest in Jingumae, Shibuya has reached full operation as of April 24, 2026, with the opening of its 10th and final tenant on the 6th floor.
MILESTO has released two new bags in its XTREC series — an asymmetry tote bag and a layered helmet bag — blending trench coat aesthetics with high-performance materials. Both are priced at ¥19,800 and went on sale on April 24, 2026.
A new PETIT BATEAU shop opens at Kashiwa Takashimaya S Wing 6F on April 29, 2026, offering a wide range of baby, kids, and women's items, along with Japan-exclusive logo T-shirts and a special gift for the first 50 qualifying customers.
Japanese casual wear brand Right On has released its summer 2026 season visual collection under the theme "Find your true self, grow your smile," featuring light and active styles for the whole family.
American luggage brand Zero Halliburton opened a new flagship store at the Quartz Shinsaibashi landmark building in Osaka on April 25, 2026, with an opening gift campaign running while supplies last.
The leather shoe brand Achilles Sorbo has introduced three new men's leather sneaker models, available from late April 2026 at the Achilles web shop and internationally.
Louis Vuitton has released new women's bags from its "Flight Mode" collection, featuring premium materials and vibrant prints designed to complement summer travel styles.
During Golden Week, 15 OPA VIVRE FORUS shopping facilities across Japan are hosting a special collaboration with illustrator Sanremo, featuring an in-mall bingo hunt, a lucky draw raffle, and a clothing recycling drive.
A collaborative pop-up event featuring Taiwan-based apparel brand HUTCH and creative brand FLUPPYOOZY runs at STAYFUL LIFE STORE in Musashino, Tokyo from April 25 to May 3, 2026, with exclusive T-shirts and a limited keychain gift for qualifying purchases.
The Maison et Voyage Azabudai Hills store launches an original Gurkha sandal collection from April 17, featuring three leather options — including two new colorways — designed by CALMANTHOLOGY's Manabu Kaneko.
RIMOWA's popular Essential polycarbonate suitcase collection has launched two new seasonal colors — Orange and Magenta — available at RIMOWA stores and RIMOWA.com from April 23, 2026.
Three colorways of Nike's Moon Shoe — White, Yellow, and Navy — go on sale exclusively through emmi in Japan starting April 25, available at the emmi official online store, USAGI ONLINE, and emmi stores nationwide.
MILESTO's UTILITY series expands with two new travel-ready items — a packable 34L tote bag and a versatile 2WAY utility pouch — both going on sale from April 17, 2026.
A special collaboration between Australian artist Mulga the Artist and Sanrio Characters brings seven embroidered cap designs featuring Hello Kitty, Kuromi, Pompompurin, Cinnamoroll, Pochacco, My Melody, and Hangyodon, going on sale April 24, 2026.
Fine jewelry brand COCOSHNIK has released a new collection called "REFINED BOLDNESS," featuring bold yet refined K10YG pieces that are available from April 17.
Flying Tiger Copenhagen has added a colorful "Rain Goods" lineup of 17 items to its stores starting April 17, 2026, featuring unisex umbrellas, rain ponchos, and rainy-day accessories that make wet weather a little more fun.
DIANA, the Japanese women's shoes and bags brand, is releasing the third installment of its Harry Potter collaboration collection starting April 29, 2026.
KODAK Apparel will open a limited-time pop-up store at Miyashita Park in Shibuya from April 22 to May 18, 2026, featuring its 2026 SS collection and a special daily limited sale of the CHARMERA keychain camera.
The highly anticipated LACOSTE for ADAM ET ROPE' exclusive collaboration polo shirt is back for 2026, with pre-orders now open online and an in-store release set for May 7.
Korean fashion brand Matin Kim is opening its first standalone Tokyo flagship store in Harajuku on April 26, 2026. The two-floor space will feature the latest SS 2026 collection and exclusive items, along with special opening novelty gifts.
A collaboration between the popular goods brand SWIMMER and Sanrio Characters launched on April 18, featuring cute apparel, face pouch charms, and sticker sets available at Don Quijote and Apita stores across Japan.
Japanese womenswear brand TONAL is releasing a new commuter backpack collection from April 2026, with pre-orders now open and general sales beginning mid-May.
SALON adam et rope' is teaming up with Indian craft brand AAYUSHI for its first exclusive collection, releasing on April 24, 2026, with two spring/summer styles in soft ivory and brown colorways.
aimme's Tokyo Ikebukuro location now offers a dress rental plan for pre-wedding shoots, photo weddings, and ceremonies, featuring original designs that balance trend and individuality.
AS KNOW AS plus has released a collaboration T-shirt featuring Tom and Jerry characters Jerry and Tuffy, complete with a matching acrylic keychain. The unisex long-sleeve T-shirt is available in four colors on ZOZOTOWN, Rakuten Fashion, and at AS KNOW AS plus stores.
Aven (エイヴェン) is a newly launched handkerchief brand featuring five designs created in collaboration with graphic artist MIHO MURAKAMI. Made from 100% cotton and produced in Japan, each 53×53cm piece carries a quietly witty message hidden in the artwork.
A new JAMES PERSE store is opening on the 3rd floor of Hankyu Men's Osaka on April 22, 2026 — the brand's first standalone menswear location in the Kansai region.
Nine Kamen Rider Zero-One collaboration apparel items from the brand Favorite are available for pre-order from April 17, 2026 at 5:00 PM through May 15, 2026, featuring one-piece dresses, a hoodie, and MA-1 jackets inspired by iconic characters from the series.
Louis Vuitton has launched three new men's caps crafted in 100% cotton, each accented with iconic white embroidery — the Cap LV Flower, Cap LV Tracker, and Cap Signature Mesh.
The Okayama-based Japan denim brand MOMOTARO JEANS is opening its first Kyushu location in Fukuoka's Daimyo district, with a space designed to connect the city street to a serene garden courtyard.
The Stella McCartney × H&M collection has been fully revealed ahead of its May 7, 2026 release date, bringing together signature pieces from McCartney's 25-year design history in a sustainable womenswear line.
The TOMORROWLAND store at Osaka Takashimaya has reopened with a refreshed lineup that adds the CABaN brand for the first time and broadens its TOMORROWLAND .B selection, offering quality, timeless wardrobe options.
The lifestyle brand '47 (Forty Seven) has released the ELEVATED GREENS COLLECTION, a golf-inspired functional headwear lineup featuring New York Yankees and Los Angeles Dodgers designs, available at stores and online across Japan from April.
Japanese product brand goyemon is opening goyemon OSAKA, its largest store to date, in Shinsaibashi, Osaka on April 18, 2026. The 150-square-meter space blends traditional Japanese design elements with contemporary aesthetics, alongside exclusive in-store-only items including limited-edition footwear and apparel.
Color stone jewelry brand KAJITA is launching its new "Copa" collection on May 1, 2026, with an early preview at a Nagoya pop-up shop running from April 22.
The fourth collaboration between congés payés ADIEU TRISTESSE and model Kanoco launches on April 24, featuring a sheer frill blouse and an egg-silhouette salopette in relaxed, feminine styles.
Hibiya Kadan's group company Frenet HIBIYA has introduced pokehana, a new product that lets you attach fresh gerbera flowers to your bag or clothing like a keychain or charm, with no watering required.
Children's shoe brand IFME is releasing a new line of summer shoes inspired by popular vehicles, including police cars, fire trucks, and trains, available from mid-April 2026.
Golf brand Pacific GOLF CLUB has teamed up with BRIDGESTONE GOLF for their first-ever collaboration, launching a collection of 8 items — including apparel and accessories — on April 17, 2026.
Following the sold-out 2022 debut, the second triple collaboration sneaker from adidas Originals, atmos, and Daiki Tsuneta's POINTLESS JOURNEY arrives with premium suede uppers, two colorways, and highly customizable details.
Swiss watchmaker Tudor has announced six new additions to its lineup for 2026, including a revamped Tudor Royal with manufacture calibre, an all-black Black Bay Ceramic, the brand-new Tudor Monarch, and Master Chronometer-certified updates to the Black Bay 58 and 58 GMT.
CUNE is releasing its "Otona Kodomo" (Adult-Child) Collection from April 18, 2026, featuring organic cotton clothing in matching styles for adults and children. Available at CUNE stores nationwide, with the online store to follow.
Hublot has launched the Big Bang Reloaded, a 44mm collection that brings the Unico movement to center stage with enhanced color contrasts and five distinct material variants marking significant brand anniversaries.
MUJI is releasing a new "Smooth Satin" series of roomwear and innerwear starting April 20, featuring 100% lyocell satin fabric with a silky feel and moisture-wicking properties for comfortable everyday wear.
Swiss watchmaker Parmigiani Fleurier has presented its 2026 new collection at Watches & Wonders Geneva, marking the maison's 30th anniversary with a world-premiere chronograph innovation and a tribute to its founding craftsmanship traditions.
The Spanish ballet flat brand Pretty Ballerinas is opening its second Osaka location at the new Quartz Shinsaibashi complex on April 25, 2026, featuring a store design making its Japan debut.
British premium travel brand Globe-Trotter is set to open a new location at Quartz Shinsaibashi on April 25, 2026, featuring a store-exclusive tote bag and special opening services.
Sakazen, a Japanese apparel retailer marking its 80th anniversary, is releasing an original Star Wars-themed clothing and accessories collection on April 24, 2026, featuring sizes L through X5 across shirts, polos, t-shirts, shorts, and accessories.
Mila Owen is releasing its first-ever collaboration with Peanuts on April 24, 2026. The PEANUTS RECORDS capsule collection features music-themed designs of Snoopy, Woodstock, and Charlie Brown across apparel and accessories.
Relier81, a Kyoto-based brand that upcycles kimono and obi fabrics into fashion items, is hosting a 14-day pop-up store at the 4th floor event space of Daimaru Tokyo, featuring shoes, bags, a new stole, and a debut apparel line.
Fashion brand RESEXXY is opening its first Tohoku store at Sendai PARCO on April 10, 2026, with opening-exclusive novelty gifts and a limited-edition shopper bag for customers.
AMERICAN HOLIC is releasing new colors for a staff-produced 3WAY drawstring shoulder bag on ZOZOTOWN on April 16, 2026. Previously sold out on its first day, the bag is now available in six colors including three new additions.
Anna Sui has released its third collaboration collection with Sanrio's Hello Kitty, featuring quilted bags, tweed items, and an iPhone case — all launching on April 15, 2026.
Los Angeles denim brand MOTHER is hosting a pop-up at UNITED ARROWS Roppongi Hills from April 10 to April 19, 2026, showcasing new arrivals and popular styles alongside an event-exclusive tote bag for the first 20 purchasers.
Following the success of its first collection in February 2025, NEW ERA is releasing a second collaboration with The Metropolitan Museum of Art on April 16, featuring caps and T-shirts inspired by Leonardo da Vinci's designs and Wassily Kandinsky's paintings.
On March 1, 2026, SHIBUYA TSUMUGI staged a kimono fashion show along Shibuya Center-gai as part of SCG DAYs 2026, turning the busy shopping street into a runway that blended traditional and contemporary kimono styles.
Starting April 10th, approximately 170 AEON and AEON Style stores across Japan will carry 8 types of Tom and Jerry collaboration T-shirts from the youth casual wear brand Doublefocus, priced at 1,980 yen (2,178 yen with tax).
Ron Herman and Baggu are releasing their fifth collaboration bag on April 25, featuring a fresh white-and-navy dot pattern inspired by Ron Herman's corporate colors.
A special collaboration between Ballsey's WHITE LINE and manipuri brings together refined sophistication and handcrafted artistry in a limited collection available at TOMORROWLAND stores.
The jewelry brand CHIKAKO YAJIMA is making its BARNEYS NEW YORK FUKUOKA debut with a pop-up event from April 10 to April 26, 2026, showcasing a spring color collection of natural stone rings.
A handle customization service for the popular BANK LIGHT suitcase series is now available at FPM Milano's Limited Concept Stores, offering 20 leather handle colors including 5 Japan-exclusive options.
Kitajima Seika, a veteran leather shoe manufacturer based in Nara, has launched a new style-up sneaker that combines the elegance of genuine leather with a hidden insole for a natural-looking height boost of 6 cm.
Canadian premium athletic wear brand lululemon is opening a limited-time pop-up store in Tokyo's Jingumae on April 20, 2026, featuring women's, men's, and accessories lines alongside a movement studio and community events.
Sandqvist, the Stockholm-based bag brand known for its Scandinavian minimalism, is celebrating its full Japan launch with a two-day event at THE A.I.R BUILDING in Nihonbashi on April 28–29, 2026.
On March 1, 2026, Shibuya Center-Gai was transformed into a street-side kimono runway during the SCG DAYs 2026 event, as vintage kimono shop Shibuya Tsumugi brought traditional Japanese style to the modern cityscape.
Milan-based jewelry brand ALIITA is holding a pop-up store at TOMORROWLAND LUMINE SHINJUKU from April 9 to 19, 2026, featuring a wide lineup including items not normally available.
Avirex and UNIVERSAL OVERALL are launching their 4th collaboration collection on April 11, 2026, inspired by U.S. Navy postal service history. The lineup includes shirts, a cap, a bag, and denim pants — available at all Avirex stores and online.
A limited-edition capsule collection from Cole Haan and MEN'S BIGI merges urban tailoring with innovative footwear technology, featuring Japan-exclusive sneaker colorways available from April 10.
NANO universe is releasing a special collaboration between its popular Anti Soaked® functional series and Brooks Brothers on April 9, 2026, blending high performance with classic style.
Kids brand Fluffy BROTHERS has released a new apparel collection featuring Sanrio's My Melody and Kuromi characters, now available at their official online store and Rakuten shop.
TOKYO AI Fashion Week 2026 has kicked off from April 3, 2026, featuring a generative AI fashion design contest, a seminar, and hands-on AI experience booths exploring the intersection of fashion and technology.
A large-scale flea market featuring more than 200 curated shops selling vintage clothing, antiques, handcrafted goods, and baked treats will be held at Yokohama Symphostage Gate Plaza on April 11 and 12, 2026.
The golf brand AS2OV GOLF has launched pre-orders for its 2026 spring/summer collection starting April 3, 2026, featuring a CORDURA Ballistic® boston tote, golf shoes with a free-lock system, and a lineup of functional apparel.
To celebrate its 30th anniversary, Japanese women's brand EPOCA has launched a collaboration collection with New York-based illustrator Samantha Hahn, featuring two T-shirt styles and an umbrella — all adorned with original anniversary artwork.
The special collaboration between globally popular girl group ILLIT and Korean lifestyle brand Rockfish Weatherwear is making its first retail appearance in Japan, with items available at select stores from April 10.
KIRA SHARE, a subscription jewelry rental service, has fully renovated its website in April 2026, introducing improved navigation, enhanced search features such as ring size filtering and motif-based search, along with a renewed My Page for a more comfortable user experience.
American hands-free shoe brand Kizik is opening a limited-time pop-up store at Daimaru Sapporo from April 8 to 21, 2026 — the brand's first full-scale entry into Hokkaido, featuring bestsellers and new spring/summer 2026 models for men and women.
LANVIN en Bleu has released a new accessories collection featuring dead stock parts sourced in Paris, with retro-pop styling available in milky white and turquoise colorways.
New Era and the fashion brand Kansai Yamamoto are releasing their first-ever collaboration collection on April 9, featuring caps, T-shirts, bags, and more inspired by bold Japanese design motifs.
Prada Beauty introduces Prada Touch, a hybrid cream-to-powder blush available in 8 shades, launching nationwide in Japan on May 1, 2026.
Relier81, a women's apparel brand known for upcycling unused kimono and obi into handcrafted shoes and bags, will participate in Fashion World Tokyo 2026 Spring at Tokyo Big Sight from April 8 to 10.
BEAMS Harajuku will hold a special one-day event on April 9, 2026, featuring the advance sale of a new personal book, fresh Kamakura vegetables, and the latest SSZ collection.
BRILLIANCE+, a bridal jewelry brand handling over 30,000 natural diamonds, is holding a limited custom order event where couples can choose their wedding ring color from a full lineup of 8 shades — including 4 exclusive colors available only during the event period.
Floyd, a Munich-based travel and lifestyle brand known for its colorful suitcases and skateboard wheel-inspired casters, is set to arrive at the Isetan Shinjuku Store on April 15, 2026.
Japanese ladies' brand FURFUR teams up with denim icon Lee for its first-ever collaboration, releasing two feminine denim pieces — painted half pants and a wide-leg overall — starting April 3, 2026.
Haruulala organic, a baby and children's organic cotton clothing brand, has launched a partnership with Kiyasuku, a clothing alteration service supporting inclusive dressing. Together, both companies will jointly cover 50% of alteration costs, making it easier for children with disabilities or health conditions to wear the clothes they want.
Lily Brown and Puma are releasing a five-piece special collaboration collection rooted in 2000s girls' culture, including the exclusive PUMA H-Street sneaker, apparel, and accessories. Pre-orders open April 3, 2026.
Louis Vuitton has launched new women's hats from the "Nautical" collection, inspired by a seaside getaway. The lineup features denim material throughout, adorned with the iconic Monogram pattern for a sporty yet chic look.
Two new body bags from the Hütte series are now available from travel brand MILESTO. Featuring a water-repellent ripstop fabric, asymmetrical strap design, and multiple pockets, both bags are priced at ¥7,480 each in three colors.
DC Shoes has released the M4 SLIP, a slip-on sandal made entirely of EVA material that mimics the look of the iconic MANTECA 4 skate shoe. Available in three colorways from mid-March 2026.
Doctor Air is set to release the AeroJet STYLE handheld fan in early April 2026, featuring a maximum wind speed of 7.7 m/s and a built-in carabiner in five color variations.
The cotton ponte knit collar T-shirt from the ebure × Ron Herman collaboration is back with new colors, and this season adds a sleeveless top to the lineup — each available in four colors including brand-exclusive shades.
Barneys New York Kobe hosts a colorful jewelry pop-up by FUMIO MAKINO from April 3 to April 26, 2026, featuring natural gemstone pieces handcrafted in Jaipur.
Swedish legwear brand Happy Socks is releasing its first-ever collaboration with Sanrio's iconic Hello Kitty, featuring 21 pop and cute styles including crew socks, sport socks, kids socks, and gift box sets.
JOURNAL STANDARD FURNITURE is releasing a collection of 17 original handblown glass flower vases starting April 4, 2026, available at all JOURNAL STANDARD FURNITURE stores and online at BAYCREW'S STORE.
A special collaboration between ANNA SUI mini and Sanrio's beloved character Hello Kitty has arrived, featuring apparel and accessories with an original Hello Kitty design reimagined in the brand's signature style.
Calbee's JagaRico snack brand and umbrella brand Wpc. have teamed up for their first-ever collaboration, releasing a vinyl umbrella and two folding parasols featuring iconic JagaRico-inspired designs.
Ladurée and Cath Kidston have teamed up for a special collaboration featuring book bags, pouches, and handkerchiefs adorned with intricate hand-drawn prints. Pre-orders open April 3, 2026 at the Cath Kidston Nishi-Ginza store and official online store, with nationwide release planned from early June.
LUNA EARTH ONLINE has added new fruit-motif accessories and colorful ring designs to its lineup, including cherry and strawberry pieces starting from ¥330.
ViS has teamed up with SWIMMER to release a special 3-piece collaboration collection, blending playful character designs with a refined everyday style.
THE NORTH FACE FOOTWEAR SHINSAIBASHI, the brand's world-first footwear-centered concept shop, is set to open on April 25, 2026, on the 4th floor of the new QUARTZ SHINSAIBASHI commercial facility in Osaka.
Japanese jewelry brand VARIÉLLE has launched a new K10 gold collection called "Airy Gold," featuring lightweight earrings and ear cuffs designed to blend naturally into everyday style.
Gucci Beauty has introduced Gucci Bloom Ambrosia d'Oro Eau de Parfum, a luminous new addition to the Gucci Bloom collection created by master perfumer Alberto Morillas, launching June 24, 2026.
Jimmy Choo has launched the "Paradise Cove" campaign for its Riviera 2026 Capsule Collection, blending effortless French Riviera charm with modern Malibu vibes through raffia textures, gingham check prints, and sun-soaked summer silhouettes.
The nature-inspired jewelry brand Plow is hosting a pop-up order event at TICCA Tokyo in Setagaya from April 4 (Sat) to April 14 (Tue), 2026, showcasing new 2026 SS pieces, classic staple items, and custom collections.
Ray-Ban Store Kyoto is set to open on April 3, 2026, in Kyoto's Shimogyo Ward, bringing a 270-square-meter space showcasing around 1,000 eyewear pieces alongside exclusive engraving and maintenance services.
A rooftop market collaboration between Lumine Ikebukuro and fashion magazine FUDGE is set for March 28 and 29, 2026, featuring sustainable lifestyle pop-up Well Green Lab alongside a lineup of art, cosmetics, and apparel brands.
A limited-time pop-up shop featuring Marimekko's playful collection, including exclusive items and early-release pieces, opens at Hankyu Umeda Main Store from April 8 to 21, 2026.
The global sports and lifestyle brand NEW ERA is opening a bag-focused pop-up store on the 1st floor of AMU EST in Hakata from April 3 to 19, 2026 — its first pop-up in the Hakata area.
Areeam, the brand produced by influencer Ainyan, is releasing a spring Disney Collection inspired by Miss Bunny and Thumper from Bambi, featuring gingham check tops and dresses.
The women's fashion brand Droite lautreamont has released its 2026 Spring Collection catalog on the official J Lounge online site, showcasing denim styles layered with lace and natural-texture linen and cotton pieces for the season.
The FRAY I.D x TAW&TOE collaboration sandals are back for 2026, updated with a new exclusive BROWN colorway and a matching drawstring bag. Web pre-order opens March 25 at 12:00 PM.
Swiss outdoor brand MAMMUT is opening its second directly operated store in Osaka on April 25, 2026, on the 4th floor of QUARTZ SHINSAIBASHI — a new complex in the Shinsaibashi area — with an interior inspired by the design culture of Zurich, Switzerland.
A special 12-day exhibition bringing together traditional crafts and handwork from across Japan is held at Sogo Omiya Store's 7th floor event hall from March 26 to April 6, 2026.
Clarks Originals has unveiled the Godney Boat Shoe as part of its Spring/Summer 2026 collection, reinterpreting the classic boat shoe silhouette under the "Desert Ivy" seasonal theme.
The eyewear brand 999.9 (Four Nines) is opening a new store at Hulic Square Sapporo on Saturday, March 28, 2026, in the Sapporo Station area.
The UK-based outdoor lifestyle brand HI-TEC introduces the EASTEND FLOAT, a mule-type take on its classic EASTEND sneaker crafted in sheer material for a lightweight, translucent summer look.
Los Angeles fine jewelry and lifestyle brand HOORSENBUHS launches a dedicated special page on the Ron Herman Online Store on March 25, 2026. The brand's new Omotesando Hills store opens on March 28.
Louis Vuitton's Color Blossom fine jewelry collection expands with 28 new pieces, introducing sodalite — a rare deep navy blue stone — alongside new pavé designs to celebrate the 130th anniversary of the Monogram canvas.
The third volume of Repetto's 2026 Spring/Summer collection is now on sale at stores nationwide and online, featuring the iconic Cendrillon shoe in early summer styles with floral embroidery in fresh blues and reds, plus soft yellow, refined white, and chic bi-color options.
Shizuoka Blue Revs and BEAUTY&YOUTH UNITED ARROWS are releasing their fourth collaborative collection, featuring a short-sleeve rugby shirt and a pile polo shirt that balance casual wearability with stadium presence.
URBAN RESEARCH DOORS is releasing an exclusive model of the adidas Originals Handball Spezial on April 3, 2026, with online store pre-orders opening on March 20.
The outdoor lifestyle brand EKAL is releasing its 2026 spring/summer exclusive collaboration items with NANGA, featuring functional T-shirts designed for both everyday wear and outdoor activities.
Louis Vuitton has released new versions of the LV Sneakarina from the Spring/Summer 2026 Women's Collection, showcasing tapestry materials inspired by Oriental carpets and 19th-century French embroidery, alongside a braided lamb leather style reinterpreted by Women's Artistic Director Nicolas Ghesquière.
A PLAZA-exclusive Disney character collection from Skinnydip London launches on March 24, 2026, featuring Marie from The Aristocats, Lady from Lady and the Tramp, and Lucifer from Cinderella across iPhone cases, wrist bead straps, pouches, and wireless earphone cases.
Fashion brand AMERICAN HOLIC is opening two new stores in the Yokohama area in March 2026, along with exclusive collaboration items created in partnership with Taiwanese fried rice restaurant Minsen Chao Fan, available at four Yokohama locations.
Global fashion brand CHARLES & KEITH is holding a pop-up event at MARKET LAGOICE, a local produce shop in Nishi-Azabu, Tokyo, to celebrate a new fruit-themed capsule collection.
earth music&ecology Japan Label is releasing a special 6-piece collection inspired by the TV anime "Dead Account," featuring items like a Miden Academy uniform-inspired blouse and a spirit receiver holder multi-case, available for pre-order from March 19, 2026.
Francfranc is rolling out a new lineup of cool summer items starting in March, spanning portable outdoor refreshers, cooling pajamas, and the popular "Fuwaro" cold-feel bedding series — including a new reversible design.
LeSportsac's popular ultra-lightweight Essential Collection marks its 10th anniversary with the debut of the "Cerulean Frost" new color and a limited-edition 10th Anniversary Pouch Series, available from March 18, 2026.
NEWoMan SHINJUKU marks its 10th anniversary with two special celebrations — the fashion flea market event NEW YAMI-ICHI featuring around 40 vendors, and the food festival NEW JUBILEE complete with a fan-voted "Oshi Gourmet General Election" and 10th anniversary limited menus.
SLAP SLIP, the children's apparel brand from Kobe-based Bebe Co., Ltd., has launched a new collaboration collection featuring Sanrio's popular characters Cinnamoroll and Pompompurin, now available at 64 stores nationwide and the BEBE MALL online store.
Kobe-based children's apparel brand SLAP SLIP is releasing a nostalgic yet adorable collaboration collection featuring SWIMMER and Sanrio Characters, available at 63 stores nationwide and online from late March 2026.
THE YARD, a kimono brand with a minimalist approach, has released new visuals for its 2026 spring/summer collection themed around "Usurai" (thin ice). Sales begin sequentially from April 2, 2026.
TOKYO CREATIVE SALON 2026 kicked off on March 13 in the Ginza area, offering a mix of tradition and modern creativity through street-walk programs, fashion snap experiences, and cultural events running through March 22.
Yokohama MORES near Yokohama Station West Exit is holding a "Pink Carnival" spring campaign from March 19, featuring pink-themed fashion, food, accessories, a stamp rally, and a limited 10x points campaign.
A new spring/summer apparel collaboration between creator Yuji Nishimura and Sanrio Characters is arriving at Don Quijote stores nationwide from March 20, 2026. Popular items from the previous collection are also being restocked alongside brand-new T-shirt designs.
Inspired by the golden hues of a Roman sunset, FENDI's new fragrance Sogni d'Oro blends French iris and Italian bergamot with a rich leather accord — a scent that captures the luminous spirit of Rome.
A limited-edition collaboration between Italian brand forte_forte and Japanese footwear label SUICOKE arrives on March 20, 2026, featuring sandals in two colorways crafted with artisanal detailing.
Starting March 18, 2026, JIMMY CHOO's cafes in Ginza, Tokyo, and Osaka are serving a limited-edition matcha drink menu created in collaboration with Kyoto matcha brand SHUHARI KYOTO.
Marimekko's "Sakura Fair" kicks off on March 19, 2026, bringing a cherry blossom-inspired Unikko home collection and two Japan-exclusive Unikko knit bag designs to stores and the official online shop across Japan.
Japanese lifestyle goods brand Marna has added 7 new solid colors to its popular Shupatto Compact Bag, available in S, M, and L sizes starting March 17, 2026.
Eight Haikyu!! character print T-shirts featuring iconic quotes on the back and school banners on the front go on sale at approximately 100 Aeon and Aeon Style locations across Japan starting March 20, 2026.
Japanese accessory brand LAPUIS releases an anniversary collection featuring the new Connect Coil accessory series and a special T-shirt co-created with Fruit of the Loom, available from March 19, 2026.
Lovetoxic, the teen girls' fashion brand by Narumiya International, has launched a collaboration collection featuring the beloved global character Monchhichi. Items are now available at Lovetoxic stores nationwide and through the official online shop NARUMIYA ONLINE.
A cherry blossom-inspired pink colorway of the Salomon XA Pro 3D trail shoe launches exclusively through atmos pink, with a lottery opening March 20 and retail release on April 11, 2026.
Amvel has released TOUGHNESS Instant Pleats, a folding umbrella that uses shape-memory fiber technology to cut folding time in half — without the added weight of conventional PET panel designs.
A two-day hands-on workshop lets participants dye their own Allbirds shoes or apparel with natural indigo, guided by master dyer Kenta Watanabe from Tokushima.
LA-based lifestyle brand madhappy and PUMA have unveiled their Spring 2026 collaboration, featuring the iconic Speedcat Plus sneaker reimagined in satin jacquard with a micro-floral pattern, alongside a range of everyday apparel pieces.
Fashion brands Papas and Mademoiselle Non Non are joining TOKYO CREATIVE SALON 2026 MARUNOUCHI with a special silkscreen printing workshop at their Marunouchi flagship store, running March 18 to 20.
The Takarazuka Revue official shop Quatre Rêves is releasing its first collaboration goods with the bag and fashion brand Charmant Sac on March 26, 2026, featuring premium tweed bags and pouches inspired by the iconic stage world of Takarazuka.
A practical guide to renting kimono and yukata in Japan, covering the best rental shops in Kyoto and Tokyo, what the dressing process looks like, typical prices, and tips for getting the most out of your experience.
Brooks Brothers has expanded its non-iron shirt lineup just in time for the new season. Combining easy-care functionality with a polished look, the collection includes both dress shirts and sports shirts, alongside a guide to choosing the right necktie for any occasion.
Japanese jewelry brand VÉRITÉ will release its 2026 Spring & Summer Collection starting April 3, 2026, featuring pieces in the brand's signature EARTH GOLD and a range of diamond designs to mark its 35th listing anniversary.
Swiss-born backless earring brand Baqless has released its third WA Collection on March 13, 2026, featuring four new designs rooted in the Japanese aesthetic of wabi-sabi.
CLOUDY is holding the fifth edition of its "I'm NOT perfect" event in Ebisu from March 20 to 22, 2026, selling imperfect products and donating all proceeds to NPO activities in Ghana.
Multiple new shops are set to open at GREEN SPRINGS, a wellness-themed complex near JR Tachikawa Station North Exit, throughout spring 2026 — from an apparel boutique in April to a café and dining spot in June.
Owltech has released two new items under its Mignonne brand — a 13–14-inch shrink leather laptop case and a mobile accessory pouch — blending stylish design with everyday practicality.
A new LIGHT MA-1 flight jacket inspired by Quattro Bajeena from Mobile Suit Zeta Gundam goes on sale at STRICT-G stores from March 20, 2026. Pre-orders on Premium Bandai open from 1:00 PM on March 13, with an original acrylic stand included for every purchase.
RHC Ron Herman is releasing a lineup of five color denim pants from RH Vintage on March 20, 2026, alongside collaborative styling items as part of the brand's spring and summer theme "LIFE IS IN COLOR."
Two exclusive collaboration pieces from SOMETHING and JILL by JILL STUART are now available, combining SOMETHING's signature stretch denim with JILL by JILL STUART's feminine design aesthetic.
Luxury golf brand G/FORE has opened a new store at Omotesando Hills in Tokyo, marking its fourth directly managed location in Japan.
Two standout colors are turning heads this spring — ivory and silver. Ginza Kanematsu has introduced a new lineup of shoes in these trending shades, perfect for refreshing your seasonal wardrobe.
bonjour records is releasing two new colors of its exclusive collaboration tote bag with L.L.Bean. Pre-orders open March 13, 2026, with general sales starting April 10.
MATO by MARLMARL debuts its 2026 spring/summer first wave under the theme "team PARENTing," introducing the new waterproof DOLLY TOTE BAG, the sliding-strap ZIP LINE PHONE BAG, and the JOEY BACK PACK in a fresh ECRU color.
MOONSTAR's 810s footwear line adds new models and colorways for Spring/Summer 2026, launching from March 21. The lineup includes the HABIL sandal inspired by medical footwear, the SWIC/BB slipper rooted in school indoor shoes, and a new WHITE/BLACK colorway for the popular CLEVEN sneaker.
The 4th collaboration between New Era and Kyoto-based textile brand Eirakuya features caps made with traditional tenugui fabric, offered in 59FIFTY® and 9THIRTY™ models.
Japanese women's brand Samansa Mos2 has launched a four-piece Disney Collection featuring Winnie-the-Pooh, celebrating the character's 100th anniversary with frills, lace, and embroidery.
The third installment of the SNIDEL × Chacott collaboration arrives on March 18, featuring 15 new ballet-inspired pieces for spring and summer.
TSUCHIYA KABAN is releasing a new women's bag series called "Maraison" on March 26, 2026. The collection features two styles — a large-capacity tote and a 2-way mini tote — each available in three colors.
A VACHEMENT POP UP STORE is being held at select TOMORROWLAND locations, featuring this season's curated pieces alongside exclusive models specially prepared for the event.
Japanese women's fashion brand FURFUR has teamed up with Peanuts for a 4-item capsule collection featuring Snoopy and colorful heart motifs, available online from March 12, 2026.
London-born homeware brand Jubilee has added a William Morris Jacquard Weave Tote Bag to its lineup, offering six designs with front-and-back pattern variations, A4-compatible sizing, and a PU leather handle — priced at ¥4,950.
kaene, a formal wear brand from Fukuoka, is opening its first Kansai location at Namba CITY in Osaka on March 13, 2026, releasing three exclusive dress styles available only at this store.
Maison de FLEUR is launching a collaboration with Sanrio characters Hello Kitty and Tiny Chum, featuring plush charms dressed in matching polka-dot ribbon outfits, available from March 20, 2026.
NEW ERA TOYOSU, the global sports and lifestyle brand's sixth Tokyo store, opens at Urban Dock LaLaport TOYOSU 2F on April 24, offering the widest kids' product lineup of any New Era store in Tokyo.
Accessory brand IRIEBEACH and its sister brand Lufine are hosting an 8-day joint pop-up event in Minamisenba, Osaka from April 29 to May 6, 2026, featuring over 420 products including new arrivals and exclusive visitor benefits.
New Era releases an Easter-themed Peanuts collaboration collection featuring Snoopy, Woodstock, and other beloved characters embroidered on pale-tone caps — 14 styles in total for adults and kids, available from March 12 at New Era stores and the official online store.
A limited apparel and accessories collection has arrived, featuring the charming characters of the mobile puzzle game Puzzle de Housaku! Nyanko Mura alongside the iconic American brand Fruit of the Loom. Items went on sale from March 10.
Swatch is opening a limited-time pop-up store in Kanazawa's Korinbo Daiwa department store from March 19, marking the brand's first appearance in the Hokuriku region.
The third installment of the Zoff x Chiikawa collaboration arrives with seven eyewear frames featuring beloved characters, along with die-cut cloths and stand cases. Pre-orders open on March 10, 2026, with nationwide sales starting March 20.
NARS is expanding its Light Reflecting Luminizing Powder line with a new stick format. The Light Reflecting Luminizing Stick arrives in 5 shades on April 24, 2026, priced at 6,160 yen.
Japanese apparel brand Re:EDIT is branching into beauty with SN repair, a salon-quality hair care line developed in partnership with a manufacturer boasting 70 years of history. The lineup goes on sale at Rakuten Ichiba on March 17, 2026.
Tom Ford Beauty's Soleil Summer Collection 2026 arrives with new lips, cheeks, and eye products drawn from the sensuous light of the golden hour. New items go on sale from late March 2026.
A limited-edition collaboration piece from luxury menswear brand Kiton and Italian furniture maker Cassina is being exhibited at Kiton Ginza from March 19, 2026.
A cherry-blossom-inspired pink Puketti home collection from Marimekko is launching exclusively in Japan on March 19, 2026, with select items available early through the ongoing Marimekko Sakura Pop-up events.
New Balance is adding the Ellipse to its running shoe lineup, designed to help runners of all levels rediscover the pure joy of running. Available from March 12, 2026.
The KODAK FLAGSHIP STORE in Harajuku has reopened following a full renovation, blending street, outdoor, vintage, and photo culture into a richer brand experience. The Kodak Charmera is on sale in limited quantities through March 8.
CROSS FUNCTION has released three new water-repellent denim pieces — a shirt, wide pants, and an all-in-one — combining lightweight construction and pollen resistance for spring through autumn wear.
Tabio's "Kutsushitaya fam" — a revamped socks line priced at 550 yen per pair — debuts at 150 Kutsushitaya stores on March 6, 2026, featuring matching designs for parents and children as well as couples.
Fashion brand Maison de FLEUR is releasing a special collaboration collection inspired by the film Wicked: For Good, featuring 4 items that capture the contrasting worlds of witches Glinda and Elphaba.
To commemorate the 30th anniversary of Neon Genesis Evangelion's TV broadcast, footwear brand SHAKA and RADIO EVA have teamed up on the "OTTER TRAIL AT SECOND WAY for EVANGELION" collection — three sneaker-sandal models inspired by EVA-00, EVA-01, and EVA-02, available from March 7, 2026.
D2C fashion brand SOÉJU is hosting its 2026 Spring/Summer collection exhibition and fitting events across four cities — including Shizuoka for the first time. Visitors can freely try on curated pieces with no in-venue purchase pressure.
Kobe-based casual shoe brand maRe maRe DAILY MARKET is opening at Yurakucho Marui's 2nd floor shoe section on March 3, 2026, offering comfortable footwear designed for wide and high-arch feet.
Fashion brand gladgarb has opened pre-orders for its fourth collaboration with Gakuen Idolmaster, presenting 6 unisex items based on character Juo Sena's songs and costumes. Pre-orders run from February 27 to March 16, 2026, with delivery planned for June 2026.
earth music&ecology Japan Label is releasing a 22-item collaboration collection featuring virtual singers Hatsune Miku and KAITO, with pre-orders opening on March 2, 2026 on the STRIPE CLUB online store.
To celebrate JJ magazine's 50th anniversary, a special collaboration pop-up store featuring Sanrio Characters is coming to the Metele Building Lobby in Nagoya on March 28 and 29, 2026, with 12 limited-edition items available.
Shibuya PARCO hosts SHIBUYA PARCO "PERSON" from March 13 to 22, 2026, a wide-ranging program of music, art, pop-ups, and events centered on the theme of people and the things they create.
CONVENIENCE WEAR, FamilyMart's original apparel brand, kicks off the 2026 spring/summer season with colorful new items starting February 27, alongside special 45th anniversary commemorative socks and handkerchiefs going on sale March 6.
FREAK'S STORE is highlighting seven recommended spring outerwear pieces, now available at stores nationwide and online. From color-block stand-collar coats to an M-65-inspired short mods coat and a balloon-hem coat, the lineup covers a wide range of styles to kick off the new season.
Japanese leather brand HIROFU introduces the new VITALE collection — tote bags crafted from original vegetable tannin leather that develops character with use, available from February 27 in two sizes.
British heritage brand HUNTER has relaunched its Travel Collection for Spring/Summer 2026, introducing a new multi-function series of lightweight, water-repellent bags and footwear designed for travel, commuting, and everyday use.
Kanzashi-ya Wargo, a Japanese handmade kanzashi specialty store, has launched the Kiwataridori Ippon Kanzashi, a new hair ornament available in five colors. Inspired by migratory birds soaring through deep forests, the piece combines wood and metal for a design that balances natural warmth with elegance. It went on sale on February 27.
The golf wear brand pierre cardin golf is launching its 2026 Spring/Summer collection, featuring actor Hiroyuki Ikeuchi as its visual model and a collaboration caddy bag with SUN MOUNTAIN.
Milan-based luxury brand BONAVENTURA has released the second installment of its collaboration with Italy's historic House of Savoy, featuring a lineup of shrink leather goods dyed in "Savoia Blue."
Weekend Max Mara has unveiled its 2026 fall/winter signature collection, a collaboration with stylist and former L'Uomo Vogue editor-at-large Robert Rabensteiner, blending Alpine tranquility with urban cultural vibrancy.
Japanese premium innerwear brand AROMATIQUE has announced its 2026 spring/summer collection themed "Extraordinary," featuring the brand's first-ever swimwear line through a collaboration with UK brand Noblesse Oblige, alongside new silk, cotton, and stretch innerwear styles.
ATTITU, the bag brand by Tsuchiya Kaban with the concept "No right answer is the new standard," will open its first directly-operated store in Kamakura on April 4, 2026, alongside a new collection featuring the brand's first shoes.
Dior's Sauvage Men's Care line expands with a new Shampoo and limited-edition Hair Serum, both set to launch on March 6, 2026, powered by sustainably grown cactus extracts from the Dior Garden in Lanzarote, Spain.
Fendi unveiled its Fall/Winter 2026-27 collection in Milan on February 25th, with Japanese actress Kaya Kiyohara, Yuri (HANA) of girls group HANA, Bang Chan of Stray Kids, and a stellar international lineup attending the show.
From March 11 to 24, Matsuya Ginza celebrates Japanese denim craftsmanship through show window installations, pop-up shops from Hiroshima and Okayama, and a souvenir tote bag offer — all set alongside the TOKYO CREATIVE SALON 2026 festival.
The latest volume in BEAMS's personal book series I AM BEAMS focuses on buyer and SSZ director Tadayuki Kato, with Amazon pre-orders open from February 25 and a general release date of April 10, 2026.
Three new variations of the iconic Capucines bag have been released, each crafted from Taurillon leather and adorned with a specially coated decorative bicolor chain and tone-on-tone LV initials.
The 7th collaboration collection between Maison de FLEUR and French gobelin weave maker Art de Lys launches on March 6, 2026, featuring "Atelier Sucré" — seven strawberry-themed bags and accessories rendered in deep red.
OJICO, an apparel and goods brand known for its playful T-shirt designs, is relocating its permanent store to Haneda Airport Garden on February 27, 2026, right at the entrance from Haneda Airport Terminal 3.
S'YTE's 2026 Spring/Summer Collection, themed around "anti-mode," launches March 5 across select stores and online, featuring lightweight layered styles, iridescent textiles, and versatile silhouettes.
Apparel brand Favorite has announced a collaboration with the mystery adventure game Urban Myth Dissolution Center, with five apparel items and original chibi character goods available for pre-order starting February 27 at 5:00 PM.
Women's fashion brand Viaggio Blu has opened pre-orders for its spring Flower Bouquet print collection, featuring a bow tie blouse, flare skirt, and cardigan with floral prints handcrafted by Kyoto artisans. In-store release is scheduled for mid-March.
Gramicci and ALWAYTH are back with their second capsule collection, featuring 8 items that blend outdoor functionality with all-weather design. The collection goes on general sale February 28, 2026, with a launch party and pre-sale the night before at Gramicci Harajuku.
To mark International Women's Day on March 8th, the sustainable jewelry brand mi luna is running a special campaign called "Choose to Be Myself. — A Day to Choose Who I Am —" featuring empowerment jewelry, mimosa-colored pieces, and a director interview.
MICHAEL KORS has released a Japan-exclusive "Lucky Charm Capsule" collection in lemon and light bouquet colorways, featuring the LAILA crossbody bag and three styles of small leather goods, available from February 25.
Tokyo's NFDT and SFDA fashion design competitions will conclude with a runway-format final judging event and awards ceremony at Toranomon Hills on March 29. Free to attend with no registration required, the event also streams live on YouTube.
Japanese bag brand pionunnal, known for its use of traditional Korean NUBI quilted fabric, and German textile brand FEILER announce their second special collaboration collection "PIOFUL," going on sale on March 9, 2026 at 12:00 PM.
UNTITLED, a Japanese career women's fashion brand, has unveiled a special feature page for its MAKE×DENIM denim collection, showcasing two styles crafted for a beautiful silhouette and all-day comfort.
At the 2026 British Academy Film Awards ceremony held in London on February 22, 2026, EJAE wore a Dior gown designed by Jonathan Anderson. Photographs by Sophie Carre reveal the craftsmanship behind the look.
ÉDIFICE is hosting a bag personalization event featuring Hender Scheme's "assemble" line, where shoppers can freely mix and match colors for each part of their bag at stores across Japan.
New merchandise from the anime Hell Teacher Jigoku Sensei Nube is now accepting pre-orders through the TOKYO MADNESS CLUB apparel series, featuring T-shirts, face towels, and rubber coasters.
To celebrate JJ magazine's 50th anniversary, a special collaboration pop-up store featuring Sanrio Characters is opening at SHIBUYA109 Abeno from March 4 to 8, 2026, with 12 limited-edition items.
Two new Limelight Gala jewelry watch models arrive this spring, showcasing intricate snake pattern gold engraving with vibrant orange enamel and a Deco Palace engraving with cognac-colored diamonds.
Dior releases a new children's capsule collection for summer 2026, featuring designs inspired by Jonathan Anderson's mainline collection with classic codes and contemporary touches.
Ladies' fashion brand index celebrates its 30th anniversary with a special collaboration featuring Sanrio's beloved character Pompompurin. The collection includes bags, pouches, wallets, and lifestyle items launching February 26.
RAFFLE launches an exclusive online lottery featuring Sanrio's beloved characters My Melody and Kuromi in collaboration with Tokyo Girls Collection's Aichi performance, offering unique merchandise including the standout "Face-Covered T-Shirts."
Men's fashion brand TAKEO KIKUCHI introduces a new label showcasing modern sophistication with playful edge, available online and in stores nationwide from February 20.
SALON adam et ropé, operated by Jun Co., Ltd., releases a new capsule collection in collaboration with AMERICANA. The 26SS collection features 6 items available from February 27, 2026.
AnotherADdress TOKYO, the first physical location of Daimaru Matsuzakaya's fashion subscription service, is hosting a series of fashion talk shows and styling events throughout February at COREDO Nihonbashi.
BVLGARI's Diva's Dream collection introduces new denim small leather goods exclusively available in Japan, featuring luxurious denim with gold thread accents inspired by Roman mosaics.
The gal magazine 'egg' will host a major event celebrating the latest gal culture and the graduation of five central models who have led the magazine for years.
Golf apparel brand HORN GARMENT celebrates its 20th anniversary with a special Spring/Summer 2026 collection launching February 20th, featuring archive revival pieces, performance sportswear, and resort lifestyle items.
Louis Vuitton has released new men's hats showcasing the Maison's exceptional savoir-faire, including the Cap LV Flower Washed with signature embroidery and the reversible Bucket Hat Monogram Blast.
Baby and kids gift brand MARLMARL releases special collaboration items featuring Sanrio Characters Hello Kitty and Hapidanbui, available online from February 19, 2026.
Adorable collaboration items featuring Obungu to Issho characters paired with beloved Sanrio Characters are now available at Don Quijote and Apita stores nationwide. The new collection includes embroidered sweatshirts and jersey sets with charming character designs.
A new eyewear collaboration between OWNDAYS and Netflix's hit series Stranger Things launches February 26th in Japan, featuring five frame styles inspired by The Upside Down and Hellfire Club with nostalgic 1980s design elements.
URBAN RESEARCH's in-house brand Téya launches its second collection featuring timeless basics with poetic design and sophisticated edge, available from February 24, 2026.
After three years of development, Allbirds introduces the Breezer Point, a pointed-toe flat that combines elegant design with the comfort of natural materials. The new model addresses common heel slippage issues while maintaining the breathability and washability that made the original Breezer series so popular.
Popular outdoor lifestyle brand CHUMS is introducing its first dedicated school bag series, the CHUMSchool Day Pack collection, featuring functional designs perfect for student commutes.
Italian luxury brand FENDI introduces new colorways of the popular "FENDI Fit" sneakers, blending the maison's heritage craftsmanship with contemporary design. Available now at FENDI boutiques and online.
Louis Vuitton releases a new collection of women's wallets and leather goods featuring vibrant leather lining and lucky clover charms, celebrating Super Lucky Day on March 5, 2026.
MOUSSY announces a double-name capsule collection with Vaquera, debuting the Paris Syndrome theme from Paris Fashion Week.
A new flagship store featuring popular character merchandise from Narumiya's beloved junior fashion brands will open at LUCUA SOUTH in Umeda, Osaka in fall 2026.
NEWYORKER WOMEN unveils a special collaboration with Artisan & Artist, featuring three premium pouch designs combining quality craftsmanship with the iconic NEWYORKER tartan pattern.
Ladies' fashion brand OPAQUE.CLIP introduces a special collaboration with Sanrio's Hello Kitty, featuring pouches, bags, and accessories with sparkly and fluffy materials in sophisticated leopard patterns and chic colors.
PEACH JOHN ROOM has released the "Sweet Bloom Collection," a new line of spring-inspired roomwear featuring beloved Mimosa and tulip floral prints. The collection includes cotton-blend pajamas, rib loungewear sets, and double gauze sleepwear.
Garrett Co., Ltd. announces the release of the ATHLETIC FORMAL DOUBLE SUIT, developed in collaboration with Fashion Director Keiji Kaneko and Kosuke Kambara, following the ATHLETIC FORMAL SUIT released in 2025. This new setup features a double-breasted jacket and two-tuck pants, creating a more formal style.
The popular shopping event hosted by FUDGE magazine returns to Higashi Honganji Temple's Shōsei-en Garden on March 7-8, 2026. Featuring 50 brands of handmade accessories, pottery, vintage fashion, and the new FUDGE Style Portrait service.
The popular hand-dyed shoe brand HTHREE brings its fitting event to Osaka for the first time, allowing customers to try on shoes and place custom orders, with a sample sale offering up to 40% off.
The latest edition of the HYSTERIC MINI brand mook series, featuring the kids' brand that led Harajuku-kei and gal culture in the late 1990s to early 2000s, is now available. The series has surpassed 1.6 million copies sold.
Japanese leather goods brand objcts.io introduces its first new backpack in five years alongside ultralight mesh tote bags, combining premium materials with lightweight design.
SWAAN4RLBERG, a leather brand based in Kurashiki, Okayama, has launched the Lace Up Shoes / Off-piste 2026 Spring limited edition collection. This made-to-order model features spring colors and customizable double tassels, available until April 12, 2026.
Belle Maison introduces the latest SWIMMER collaboration featuring the first-ever adult-sized apparel, alongside new unisex kids' items launching on February 19, 2026.
The 42nd Tokyo Girls Collection announces Spring/Summer 2026 trend keywords featuring Styling Performance, Accessory Master, and Kawaii Vibes at Yoyogi National Gymnasium on March 14
THE CLASIK's women's collection is now available at LAND OF TOMORROW stores in Tokyo and Osaka. The collection features 7 pieces including coats, shirts, jackets, and slacks, exclusively available at select locations.
Tod's for Ron Herman introduces an exclusive new leather bucket bag mini in Tuareg Blue and Ivory, plus suede cross-strap sandals, perfect for updating your spring wardrobe.
AEON will release recovery wear loungewear made with Celliant material, featuring T-shirts and long pants for both women and men, at approximately 360 stores nationwide starting February 20, 2026.
From February 21 to 23, Barneys New York Roppongi will host a special pop-up event featuring WAIPER, the Fukuoka-based military fashion shop. The event will showcase rare military surplus items, exclusive pre-release pieces, and unique remade garments including reworked Swiss army denim and US barracks bag wide pants.
Onward Kashiyama's ANY brand releases a new collection featuring Mickey Mouse art motifs, including tops, bags, pouches, and scarves, starting February 19.
Cath Kidston's flagship Omotesando store marks its first anniversary on March 6 with exclusive Harmony Ditsy items, a collaboration with accessory brand Liquem, embroidery services, and special novelty gifts.
Louis Vuitton introduces two new men's sneaker styles from the 2026 Spring/Summer collection - the LV Tilted Sneaker featuring subtle monogram denim and the LV Trainer Sneaker with monogram canvas print
Louis Vuitton releases a new collection of men's leather goods ahead of March 5, 2026, featuring colorful Monogram canvas, vibrant Taiga leather, and functional designs perfect for everyday use.
Louis Vuitton has released a new collection of women's wallets and leather goods featuring vibrant leather linings in iconic Monogram canvas, with lucky clover charms celebrating Super Lucky Day on March 5, 2026.
Stripe International's brand Maison de FLEUR unveils a collaboration collection with Sanrio's popular characters My Melody and My Sweet Piano. The collection features four adorable items including bags and charms, launching at stores and online on February 27, 2026.
American workwear brand RED KAP and URBAN RESEARCH Sonny Label unveil their seasonal collaboration featuring relaxed denim shirts and wide pants.
Creative photo studio aimme in Sapporo presents a fresh take on graduation attire with their new visual showcasing original lace furisode layered with voluminous tiered hakama, blending traditional elements with girly, edgy styling.
Cadillac Formula 1® Team drivers Checo Pérez and Valtteri Bottas wore Tommy Hilfiger at the Bahrain preseason test from February 11 to 13. This new partnership brings together two American icons.
The ladies' brand cloenc has released the first edition of its 2026 Spring/Summer Collection Look Book, showcasing a clean and modern feminine style with soft pastel accents.
SHIBUYA109 Shibuya is launching a major spring renewal featuring new trend sweets, fashion brands, and an expanded dining area on B2F starting late February through late April.
Kobe-based children's apparel brand SLAP SLIP introduces Slapuri, a magical new collection featuring three jewel-inspired princesses and adorable fairies. Special dress photo events scheduled at select stores.
Washin Co., Ltd., which develops traditional Japanese accessory brands nationwide, has renewed four stores in Kyoto's major tourist areas, transforming them into spaces where visitors can experience Japanese culture more intuitively.
Bag and smartphone case brand ajew releases their popular Valentine's limited items on February 6, 2026, available at the official online store and Isetan Shinjuku. This year features a brand-new lip case charm for the first time.
Japanese leather bag brand TOFF&LOADSTONE releases their second Spring/Summer 2026 collection themed "New Old Things," featuring modern classics with brass hardware and traditional craftsmanship.
VIVAIA unveils evolved versions of their popular autumn/winter Sneakerina series with new spring/summer models Carol and Ayla, featuring the trending slim sneaker silhouette and butter yellow colorway.
LANVIN en Bleu unveils a new collection of accessories featuring delicate cherry blossom designs with vintage charm. The collection includes necklaces, brooches, pierced earrings, and clip-on earrings in soft pink hues, celebrating the arrival of spring.
Ten popular fashion brands from Adastria are launching their seventh collaboration with Sanrio Characters on February 27, 2026. Over 120 items ranging from apparel to accessories will be available across brands including GLOBAL WORK, studio CLIP, and LOWRYS FARM.
Fashion brand Areeam releases a retro-inspired Disney Collection featuring Minnie Mouse's iconic ribbon theme. The 6-item collection launches February 13th online.
Ladies' fashion brand FRAY I.D unveils a new Marie collection inspired by Disney's The Aristocats, featuring t-shirts, tote bags, and mirror charms with elegant character designs.
Osaka Takashimaya will host a pop-up shop from February 27 to March 9, 2026, featuring illustrator mikko's charming character brand Lil ala mode. The event will showcase merchandise, original artwork displays, and themed decorations celebrating the brand's cute and fashionable world.
Starting February 21st, Ron Herman stores and online will feature a special collaboration jacket with jonnlynx. The Ron Herman Futako Tamagawa store will also host a special close-up event showcasing jonnlynx's full kids collection.
The women's streetwear brand atmos pink has unveiled its Spring/Summer 2026 collection, featuring designs that blend strength and femininity through floral motifs, military influences, and functional street style.
On February 17, 2026, Coach will open a new experiential concept store in Kyoto. The store celebrates the brand's craftsmanship and heritage with playful design inspired by Bonnie Cashin.
Italian leather bag and accessory brand Coccinelle has opened a new pop-up store in the heart of Ginza, Tokyo, featuring exclusive items including the new C-ME Lock collection.
Inspired by the iconic Medallion Chair, Jonathan Anderson designs a unique line for Dior's 2026 Spring/Summer collection, featuring delicate ribbon motifs across ready-to-wear, bags, shoes, and accessories.
Dunhill's 2026 Spring Summer campaign captures the tension between refined British elegance and rebellious freedom through visuals that embody restrained sophistication and effortless attitude.
earth music & ecology releases a special collaboration with Converse featuring the ALL STAR FLW OX sneaker in two exclusive custom colors. Pre-orders start February 6th with a 10% discount campaign on STRIPE CLUB.
Ginza Kanematsu releases a new collection of elegant shoes designed to transition seamlessly from special occasions to everyday commuting and outings.
grounds launches collaboration footwear with Thailand's SCULPTURE and artist Tintin Cooper, first unveiled at groundscolere Bangkok 001 event in December 2025.
Fashion media JJ, celebrating its 50th anniversary, collaborates with Anna Sui for a special pop-up store at SHIBUYA109 Shibuya from February 18-23, 2026, featuring exclusive revival design items with the JJ 50 logo.
Laura Ashley, the beloved British lifestyle brand, has launched its 2026 Spring & Summer Collection on its official website starting February 9. The collection features elegant floral designs perfect for sophisticated women.
The LILY BROWN store at Hakata Hankyu reopens on March 11th with exclusive limited-edition colors, special novelty gifts, and point-up campaigns to celebrate the renewal.
And Nine Co., Ltd. launches MAEGAMI Keeper, a specialized bangs styling product series with two types—Gachi Keep for advanced users and Magical for beginners—to help create ideal bangs and face-framing hair.
miyansol, a Korean bag brand utilizing innovative DuPont Tyvek material, is opening its first-ever pop-up store in Japan at Matsuzakaya Nagoya Store from February 11–17, 2026, featuring eco-friendly daily bags with vibrant colors and customizable straps.
New Era announces a Japan-exclusive triple collaboration collection with Netflix and the 2026 World Baseball Classic, featuring caps and apparel celebrating the upcoming tournament.
Lingerie brand PEACH JOHN releases a collaboration collection with fashion icon Betty Boop™ on February 10th, featuring two lingerie styles and warm knit pajamas.
Samantha Thavasa Japan Limited introduces a new collection inspired by Disney's Big Hero 6 character Baymax. The lineup features 9 items including bags and accessories that capture the heartwarming world of the caring robot.
Shimokitazawa Reload partners with Vantan Design Institute to host a four-day pop-up event featuring student fashion brands, creating a unique cultural intersection in the heart of downtown Shimokitazawa.
Citizen Watch launches two limited-edition wicca watches inspired by the contrasting witches Elphaba and Glinda from the upcoming film, featuring intricate details that capture the story's colors, emotions, and iconic elements.
Luxury brand resale specialist YOCHIKA unveils a concept film showcasing an Hermès Birkin's journey through Kyoto, reflecting the company's commitment to building customer trust through quality service.
ambie, the innovative ear cuff earphone brand, marks its 9th anniversary with a special campaign featuring limited edition Socks gacha sets and exclusive discounts on starter sets through February 16th.
Fun Standard Corporation rebrands its innerwear line from E.me to moophem, prioritizing natural comfort over appearance-focused standards, launching with the Airelle sanitary shorts featuring 90ml absorption capacity.
The SPRING 2026 collection features romantic items crafted with premium materials and refined silhouettes, perfect for celebrating special moments with loved ones.
Artists and celebrities have been adorned by GURTWEIN's couture dresses. The first-ever private order event and new collection pop-up offers a rare opportunity to experience the brand's world, previously shown only in select locations, including exclusive Isetan pieces.
HOGAN presents a special pop-up event at Isetan Shinjuku, showcasing the 2026 Spring/Summer collection with Japan-exclusive sneakers and a new personalization service.
LOVE BY e.m. unveils a new Tom and Jerry jewelry collection at the Tom and Jerry POP UP STORE at Isetan Shinjuku from February 9 to 17, 2026. The collection features playful earrings and charms inspired by the beloved cartoon characters.
PARCELLE JEWELRY's Matsuyama store announces new jewelry collections for February, including the delicate Cocon series and silver Palette rings, along with special events like STONE marché, TRUNK SHOW, and the one-day Petite Boutique.
TENGA's TXA-TENGA by Artist- project is hosting a pop-up event at TENGA LAND in Tokyu Plaza Harajuku Harakado on February 22 to celebrate the collaboration with illustrator Kae Tanaka.
DAN's sixth T-shirt collection features designs based on the original 1997 Medabots game packages from Imagineer. The Kabuto and Kuwagata versions will be available for pre-order through February 28.
CRUTCH Co., Ltd.'s street brand GALFY unveils a collaboration collection between its gal line CANDY GALFY and Sanrio's iconic Hello Kitty character, featuring 12 items launching February 7.
Louis Vuitton expands its Escale watch collection with five new models featuring advanced complications, including the iconic World Time in platinum and the innovative Twin Zone travel complication.
Ethical select shops style table and Ethical&SEA are launching a Rest Campaign from February 12, 2026, featuring recovery wear brand IOZ recovery and wellness items to help modern people address chronic fatigue and improve sleep quality through rest as self-care.
Cypress Trading, based in Osaka, has signed an official distribution agreement with UK watch brand Dennison and will begin official sales in Japan from February 2026.
British lifestyle brand Barbour announces a collaboration with Japanese menswear brand Kaptain Sunshine, drawing inspiration from seafaring workwear and maritime heritage.
COMPASS+, a business gear brand by YOCABITO Co., Ltd., introduces the Garment Duffel Bag and Compression Bag—two essential solutions that eliminate suit wrinkles and the hassle of carrying multiple bags during business trips.
Christian Louboutin's 2026 Summer Collection introduces the Jane Nina, a closed flat mule featuring the iconic chunky heel, round toe, and everlasting red sole.
BARNEYS NEW YORK is hosting a special limited-time event featuring Dieffe Kinloch, a Milan-based art accessory brand known for its vibrant, artistic designs. The event runs from February 6 to February 15, 2026 at Ginza, Yokohama, and Fukuoka stores, showcasing exclusive items including bags, card cases, and socks.
Italian luxury brand Fendi unveils a digital campaign featuring Sienna Spiro, Amber Mark, Kilo Kish, and Kitty Cash for the new Fendi Way bag, celebrating independent spirits and creative confidence.
LANVIN en Bleu launches a new collection of lucky motif accessories, including ribbon designs symbolizing bonds and promise, along with elegant heart motifs finished with mother-of-pearl and pearls.
Maison de FLEUR releases a special collaboration book featuring Hello Kitty adorned with strawberry ribbons. The collection includes four charming items available at FamilyMart and bookstores starting March 11, 2026.
MARY QUANT unveils its 2026 Spring Collection featuring spring-inspired colors and materials. The lineup includes classic setups, tulle camisole dresses, and sheer shoulder bags perfect for the blooming season.
Narumiya International's Mezzo Piano brand releases a special collaboration collection featuring Sanrio's popular characters My Melody and My Sweet Piano, with ballet-inspired designs launching at stores and online.
Mila Owen releases their 2026 Spring Collection web catalog on February 5th, showcasing a refined take on traditional basics with feminine touches and a balanced, modern aesthetic.
Nautica's 2026 Spring & Summer Collection has arrived, featuring madras check and vibrant woodland camo designs adapted for streetwear.
Five beloved fragrances from KO-GU's eau de parfum collection return on February 20th, featuring fresh, floral scents perfect for spring. Pre-sale begins February 5th at KO-GU Shinjuku.
This February, PARCELLE JEWELRY Umeda unveils charming strawberry jewelry, botanical Primula rings, and vibrant new collections, alongside three exclusive jewelry events including a trunk show, stone market, and custom order consultations.
SHIBUYA FASHION WEEK 2026 Spring announces its key visual designed by internationally acclaimed artist Face Oka, along with exciting event details including THE CULTIVATE MARKET, shopping campaigns, and exclusive collaborations.
French chic meets heritage craftsmanship in this denim-focused collection launching February 4, 2026.
VIVAIA unveils the upgraded Margot 3.0, featuring enhanced cushioning, anti-slip technology, and sustainable materials. Available at stores in Tokyo and Osaka from February 4th, 2026.
Audemars Piguet announced a new Neo Frame Jumping Hour watch on February 3, 2026, at the AP Social Club in Andermatt, Switzerland. The timepiece combines modern craftsmanship with vintage appeal, featuring the manufacture's first automatic jumping hour movement.
British lifestyle brand Cath Kidston introduces a new spring collection featuring nostalgic floral art with cotton lace details and frilly accessories, available at stores and online starting February 6th.
On February 4, 2026, KILIAN PARIS launched "Her Majesty Eau de Parfum," the brand's first-ever chypre fragrance inspired by the fleeting beauty of cherry blossoms in Kyoto.
PUMA Japan releases the Velum SB Nitro, their first lifestyle collaboration with footwear designer Salehe Bembury. This innovative design features biomorphic inspiration, 5D printed cage structure, and NITROFOAM cushioning technology in the new "Rhubarb" colorway.
HIPSHOP releases a Space Battleship Yamato collaboration underwear collection on February 6, 2026, featuring bold designs inspired by the legendary anime series. Available at HIPSHOP stores nationwide, online, and select EC platforms.
Hamee introduces a new collection of mobile straps under the tokitam brand, featuring acrylic chains, cushion charms, beads, and shoulder straps. Designed to bring a touch of excitement to daily life, these accessories combine functionality with adorable designs. Pre-orders begin February 4, 2026, with sales starting in early March.
The casual feminine footwear brand artemis by DIANA has partnered with popular illustrator Masami Ushikubo for their 2026 Spring/Summer collection, featuring a fresh seasonal visual and limited edition items.
Street sports brand DUBSTACK® is hosting an SNS campaign to give away their popular 'FUTON RIDER' snowwear to one lucky winner as winter sports enthusiasm surges globally this February.
Ferragamo unveils its Valentine's Day 2025 campaign celebrating love and connection through a curated collection of accessories. The "Hug Me Close" campaign features the iconic Hug bag with Gancini closure, along with footwear, silk scarves, and fragrances for both women and men.
A new Made-in-Hakata bag brings traditional Hakata weaving into daily use. The NABIKI bag, a collaboration between Fukuoka Canvas and Hakata Ori, features upcycled obi fabric and goes on sale February 21st at Hakata Machiya Furusatokan.
TOMORROWLAND stores, including Lumine Yurakucho and Lumine Shinjuku, are hosting a limited-time event showcasing vintage scarves from luxury brands like HERMES. Each piece is unique, offering a special opportunity to find rare designs.
VIS releases a special collaboration collection with OUTDOOR PRODUCTS featuring three stylish bags designed for women's daily life, combining casual functionality with refined femininity.
Samantha Thavasa launches a new collaboration collection featuring bags and charms inspired by the world of the upcoming film Wicked For Good, opening March 6th. The collection captures the essence of Elphaba and Glinda with dress-inspired colors and character motifs.
Wpc. Patterns, a lifestyle brand born from umbrella brand Wpc., announces its 2026 spring/summer collection featuring actress and artist Non as the visual model.
Louis Vuitton presents a carefully curated men's gift selection perfect for Valentine's Day, featuring bags, wallets, accessories, jewelry, and fragrances.
Anna Sui unveils a romantic limited-edition necklace collection featuring crescent moons, butterflies, and cut glass accents. Available in reversible gold and black designs from January 30, 2026.
The renewed atmos Ginza blends traditional Edo aesthetics with modern sneaker culture, featuring artwork by SNEAKERWOLF and shoetree.
BROS by WACOAL MEN marks its 35th anniversary with a special collaboration featuring popular illustrator Chocomoo on the new Hanakotoba Pants collection, available from January 29, 2026.
Actor Will Price attended the premiere of The Only Living Pickpocket in New York at the Sundance Film Festival in Park City on January 28, 2026, wearing a stylish Dior ensemble.
Italian luxury brand FENDI presents a curated Valentine's Day selection featuring the FENDI Lui series for men and the iconic Peekaboo bags in various colors for women, available now at direct stores and online.
Freada's spring collection features a collaboration with Thai embroidery collective WINWINWIN and unique remade pieces using vintage materials like French tablecloths and European cotton bags.
FREAK'S STORE has launched three exclusive Coleman bag models from the Walker series, featuring 33L and 15L backpacks plus a square shoulder bag perfect for outdoor adventures and urban use.
Starting January 30th (Friday), a new collaboration between Fruit of the Loom and FREAK'S STORE launches. The first collection features 19 exclusive styles, including the brand's first-ever shirt series alongside classic loungewear with the signature colorful designs Fruit of the Loom is known for.
ERIS VELINA, a Kobe-based pearl specialist, is launching its unique "Osakanapearl" collection featuring baroque pearls transformed into adorable sea creature characters. The brand will exhibit at the Tokyo International Gift Show and Kyoto Gift Show in February 2026, seeking B2B partners for high-end retail channels.
Footwear brand LOOK n FEEL debuts with UNION TRAINER, a dial-up sneaker combining British trainer aesthetics with 6 features for year-round wear. Pre-orders available on Makuake from February 1, 2026, with up to 35% off.
Manhattan Portage introduces a special collaboration collection featuring Sanrio's beloved character Kuromi, combining the character's dark charm with signature bag designs in a sweet-and-spicy style balance.
MAYSON GREY, the renowned Japanese ladies' fashion brand, marks its 40th anniversary with commemorative items and events throughout the year to thank its loyal customers.
Ladies' fashion brand NOELA releases its Spring 2026 collection catalog featuring elegant feminine styles with marine-inspired details and soft neutral tones.
On January 29, 2026, a new standard color Titanium was added to RIMOWA's popular Classic Suitcase Collection.
SATUR, a popular Korean contemporary brand, is opening its first permanent store in the Kansai area at LUCUA Osaka on February 27, 2026. The store will feature the brand's latest 26SS collection and offer exclusive novelties for visitors.
TISSOT announces new models in the PRC 100 Solar collection, featuring innovative solar technology and striking new color options including yellow gold PVD combinations and ice blue dials.
Fukuoka PARCO is hosting a limited-time pop-up event featuring the innovative footwear brand "grounds," supervised by fashion designer Mikio Sakabe. The event showcases the brand's signature designs along with RESORT26 collection items and advance sale products.
Louis Vuitton unveils a vibrant selection of wallets and leather goods to bring colorful joy to everyday life in 2026, featuring special anniversary items celebrating 130 years of the iconic Monogram canvas.
Discover the perfect gifts for special moments with loved ones from the Louis Vuitton Valentine's Women's Gift Selection.
New Era, the global sports and lifestyle brand, releases its debut collaboration collection featuring three beloved candy brands—Mentos, Chupa Chups, and Frisk—on February 5 at New Era stores and the official online store.
Patina Osaka releases its second collaboration with world-renowned artist VERDY on January 31, 2026, featuring sweatshirts and socks at the hotel's first-floor retail shop.
Japanese lifestyle brand Wamonoya Kaya collaborates with contemporary ukiyo-e painter Suzuki Hyottoko on a unique collection featuring household appliances and everyday motifs in traditional ukiyo-e style. The 12-item lineup includes aloha shirts, reversible jackets, and traditional Japanese goods, bringing humor and color to modern living.
To celebrate the March 6, 2026 Japanese release of Wicked: For Good, 20 official design T-shirts are now available on Amazon Merch on Demand, featuring character portraits and playful designs.
Fashion brand LOWRYS FARM announces its debut houmongi collection, blending traditional kimono elegance with modern design sensibilities through a partnership with kimono specialist Kyoto Marubeni.
E-Come Group has released the MLB PIGMENT TOTE BAG SERIES featuring vintage-look bags with bold team logos. The collection includes popular teams like the New York Yankees and Los Angeles Dodgers, available nationwide for ¥3,090.
Allbirds, the sustainable footwear brand from San Francisco, is bringing its natural material-based shoes to Hyogo and Okinawa with pop-up stores at OSHMAN'S locations. These pop-up shops mark the brand's first appearances in both prefectures.
EKAL, a brand connecting daily life with nature through lakeside living, is re-releasing the popular collaboration bag with CARIBOU Mountaineering in new 2026 SS colors.
British footwear brand Dr. Martens introduces two new collections for the 2026 Spring/Summer season, featuring distinctive white contrast stitching and premium leather designs.
FamilyMart's popular Convenience Wear line welcomes a new beige color option for its best-selling zip-up jacket and jogger pants. A 50% off clearance sale runs from February 3 to 28, 2026.
On February 13, 2026, the FEILER shop on the 10th floor of Hankyu Umeda Main Store will reopen with a completely new concept. Featuring the largest sales floor area of any department store FEILER shop in Japan, the renewed store offers an elegant space where visitors can experience the brand's latest products, including exclusive baby items available only at select locations.
Ferragamo launches a visual celebration honoring Italian excellence, craftsmanship, and iconic figures, featuring the legendary Tramezza shoe and ski champion Alberto Tomba.
Lifestyle brand Afternoon Tea LIVING launches a special collaboration with Flora Notis JILL STUART, featuring a new Cherry Blossom & Afternoon Tea Blend fragrance collection available from February 20, 2026.
Fukusuke Corporation will release a new line of socks featuring the beloved Koala's March chocolate snack character. The collection includes five styles across men's, women's, and genderless sizes, available from late January 2026 at department stores and the official online store.
Danish fashion brand Ganni unveils its second collaboration with The Walt Disney Company, showcasing a 16-piece capsule collection starring Daisy Duck alongside a limited-edition fanzine, launching globally from January 19, 2026, and in Japan from February 6, 2026.
LOWRYS FARM releases a special collaboration collection featuring beloved character Chiikawa, offering 10 types of cute fashion items including pajama sets, sweatshirts, and fluffy setups perfect for relaxing at home.
PROJECT YOU will release exclusive collaborative merchandise at the Rolling Stone Korea x MISAMO pop-up event, featuring original artwork by popular artist Cotoh. The special event runs from February 7 to March 8, 2026, at Ginza Novo.
Tinder partners with Paris-based fashion brand EGONLAB to debut a capsule collection during Paris Fashion Week Menswear 2026-27 Fall/Winter, with proceeds supporting the NGO Safe Place.
AMI Paris presents its Fall/Winter 2026 collection, marking the brand's 15th anniversary with a colorful and inclusive showcase that returns to its roots while opening a new chapter.
CELFORD launches its latest spring collection with actress and model Rinka Kumada, showcasing elegant designs that transform everyday moments into special occasions.
Finnish design house Marimekko introduces a new bag collection featuring its signature Unikko and Piccolo prints. Available for pre-order on ZOZOTOWN starting February 6, ahead of the general release on February 13.
and ST collaborates with Qoo10 to launch a Valentine's-themed beauty and fashion salon booth at and ST TOKYO in Harajuku from January 30 to February 16, 2026. Visitors can experience personalized styling sessions, try award-winning beauty products, and receive special novelty bags.
Italian luxury brand BONAVENTURA opens a special pop-up store at Nihonbashi Mitsukoshi featuring new colors and exclusive personalization services from January 21 to 27.
Canada Goose unveils its 2026 Lunar New Year Collection, celebrating the Year of the Horse with the signature Carmine Red color and a collaboration with artist Matt McCormick.
grounds is releasing miniature versions of their popular shoes as capsule toy straps. All six designs feature the iconic MOOPIE outsole, launching at locations nationwide from January 27th.
Tokyo-based jewelry brand PARCELLE JEWELRY opens a seven-day pop-up shop at Miyazaki Yamakataya from January 21 to 27, 2026, featuring handcrafted pieces including new color-change gemstone jewelry and custom order options.
Underwear brand HIPSHOP releases a new Peanuts Series featuring Snoopy and friends in baseball team uniforms, available for both adults and kids.
STELLAR HOLLYWOOD launches its 2026 Spring/Summer collection featuring the new series "WHAT YOU WANT FIND IN YOUR CLOSET" with zodiac horse-themed lucky items and statement baroque pearl accessories.
Year-round wearability meets iconic UGG comfort in fresh new styles
Gap unveils its Japan-exclusive SAKURA Collection on January 20, 2026, featuring cherry blossom-inspired designs across women's, men's, and kids' apparel and accessories, available at all Gap stores and online.
Moonbat Corporation introduces two new wind-resistant models to its popular ultra-lightweight umbrella series, featuring reinforced structures that withstand 30m/s winds while maintaining exceptional lightness. New hat collection also debuts.
Moonbat Co., Ltd. launches the Miracle Tech Protection, an upgraded version of their world-class compact umbrella featuring 100% sun protection, 100% UV blocking, and waterproof performance, all in an 11.7cm package.
The popular platform triple sole series from Shoes in Closet welcomes a new lace-up design. The Platform Triple Sole Volume Lace-Up Shoes 6437 are now on sale as an early spring addition.
Tokyu Department Store locations in Shibuya are hosting seasonal events featuring traditional ehoumaki rolls for Setsubun, an extensive Valentine's chocolate event called SHIBUYA CHOCOLATE QUEST, and various pop-up shops showcasing beauty, fashion, and handmade goods.
Y's introduces a new denim collection featuring timeless designs that embody the brand's signature philosophy of structure, volume, mobility, and presence.
nainen knit lingerie, known for raising body temperature by 1°C, hosts a wellness pop-up event from January 21 to 27 at Hanshin Umeda Main Store featuring collaboration products with Perfect Potion aromatherapy and Legare herbal tea.
New Balance announces the Australian Open 2026 Kit for tennis star Coco Gauff, a collection embodying the beauty of graceful movement and summer spirit. For the first time, fans can purchase versions inspired by Coco's custom kit.
Fine jewelry brand Spinelli Kilcollin presents a trunk show at ISETAN MEN'S Shinjuku from February 4 to 17, showcasing the debut of the new Enzo ring with black diamonds and offering special custom order services.
GARNI's pop-up store opens at Isetan Shinjuku from January 28 to February 3, 2026, featuring new collections and exclusive pre-sale items in a gallery-style space.
Popular influencer brands Gypsohila and kyanae.bon join forces for an exclusive Valentine's collaboration at Hankyu Umeda Main Store, featuring heart-shaped lollipop brownies and special packaging designs.
Fashion brand Ungrid will launch its inaugural pop-up store at Lumine Ikebukuro from January 19 to February 23, 2026, featuring the 2026 Spring collection and exclusive FRUIT OF THE LOOM collaboration items.
A Tramezza craftsman from Italy will visit the Ferragamo pop-up store at Isetan Shinjuku Men's Building on January 24, showcasing the artistry behind the luxury shoe collection running until February 3, 2026.
On February 7th, 2026, Tuna from the popular "Gal Cat" series will appear at SHIBUYA109 Shibuya Store for a special one-day birthday event, coinciding with the ongoing pop-up shop.
HIROFU has added two new colors, 'Bologna' and 'Amalfi,' to its highly popular CITTA tote bag series. These versatile bags feature soft calf leather with minimal decoration, making them perfect for any occasion from commuting to travel.
The second collection of eco-friendly collaboration bags featuring Lisa Larson's iconic hedgehog and lion designs launches, combining sustainable materials with colorful embroidered designs perfect for everyday fashion.
Louis Vuitton introduces a vibrant new collection of women's wallets and leather goods in fresh pop colors, featuring the Maison's iconic details and elegant gold accents to add a splash of color to everyday looks.
MAX&Co. will hold a pop-up store featuring its UNDYED capsule collection at Ginza Mitsukoshi's GINZA Stage from January 21 to 28, 2026. The collection showcases undyed natural fabrics in collaboration with Italian textile manufacturer Nova Fides.
The Nishikawa Town Mountain Village Revitalization Council presents a popup featuring collaboration items between traditional vine craft artisan KOGUMA and designer unit pinkpepper, running February 5-10, 2026, at THINK OF THINGS in Shibuya.
Hirofu Co., Ltd., a World Group company, unveils the 2026 Spring & Summer Collection Vol.1 for TOFF&LOADSTONE, a Made in Japan leather bag brand, on their website starting January 16 (Friday).
Watabe Wedding announces the 2026 Resoll Collection featuring three new wedding dresses and one tuxedo, with the theme "Flourish - Filled with Happiness as You Are."
BRILLIANCE+, a diamond jewelry brand specializing in over 30,000 natural diamonds and carbon-neutral lab-grown diamonds, has launched new lab-grown diamond eternity rings 'Folia,' 'Refina,' 'Eleniqu,' and bracelet 'Dima' starting January 14, 2026.
ccnmade, a popular Korean donation-based accessory brand beloved by K-POP artists like BTS's V and SHINee's Onew, is launching its first Japanese pop-up shop at JR Nagoya Takashimaya from February 11 to 17, 2026.
Gel Me Petaly, the easy-to-apply gel nail sticker brand, releases three new spring designs on January 23rd, featuring sophisticated bordeaux tones with heart motifs, garnet accents, and shimmering aurora pink finishes.
Green Parks unveils a fresh Disney Collection featuring Mickey & Friends with retro pop designs. The collection includes 7 items launching on January 15, 2026, available at Green Parks stores and STRIPE CLUB online.
FAVMENT's new Hatsune Miku collaboration collection launches January 23rd at Daimaru Tokyo, Daimaru Umeda, and online, featuring graphic tees, hoodies, bags, and more.
Paris-born diamond jewelry maison Messika opens a popup at Ginza Mitsukoshi from January 14 to 20, celebrating its 20th anniversary with exclusive early releases including the non-pavé Move Uno collection.
Plus Vendome will host a special pop-up store at Takashimaya Shinjuku Store from February 11 to 17, 2026, featuring online-exclusive jewelry collections including the popular NANA collaboration items.
SLAP SLIP, a children's fashion brand from Kobe, introduces the "Slapuku Sticker" series featuring jewel-like puffy 3D stickers and sparkly sticker books. The collection launches at 62 stores nationwide and on BEBE MALL.
Hong Kong-based backpack brand ABLE CARRY announces new material variant of Max EDC backpack and brand's first daily sling, launching January 28, 2026.
Camper, the Spanish footwear brand from Mallorca, collaborates with RCD Mallorca soccer club for a special limited edition release. Only 10 pairs available in Japan at Camper SHIBUYA PARCO from January 16.
Jacob & Co. has consistently pursued the impossible in watchmaking. Among their innovative creations, the Twin Turbo stands as a legitimate haute complication watch that unites twin 3-axis flying tourbillons with a decimal minute repeater, a world-first achievement that showcases the brand's technical mastery.
The leather product brand objcts.io, operated by Tsuchiya Kaban Seisakusho, introduces new mini and large size variations of its Essential Daily Leather Tote and Hobo bags starting January 21, 2026.
Two collaborative cap styles featuring the popular 9FIFTY™ model will be available at TMT's online store and flagship store starting January 17, 2026.
TOKYO CREATIVE SALON 2026, one of Japan's largest creative festivals, will be held from March 13 to 22, 2026, across nine major Tokyo areas including Marunouchi, Nihonbashi, Ginza, Shibuya, Harajuku, and more.
EDITION stores in Omotesando Hills and Kobe BAL are hosting a special sale event featuring archive items from various selected brands at discounted prices.
The popular Reebok x Nautica collaboration is back with a second collection featuring six bonded sweat items, launching at FREAK'S STORE stores and online platforms on January 16th.
DIANA Co., Ltd. unveils its first-ever collaboration with beloved Sanrio Characters, featuring Hello Kitty, My Melody, Cinnamoroll, and Pompompurin across multiple brands including DIANA, +diana, CUMUU_DIANA, and artemis by DIANA.
Japanese streetwear brand Subciety releases a four-piece collaboration with New Era, featuring caps and a cotton tee, available from January 16th at 12:00 PM.
TOMORROWLAND stores nationwide will host a MAISON de SABRÉ pop-up store from January 15 to January 25, 2026. This limited-time event offers a rare opportunity to explore the world of the internationally acclaimed leather brand in person.
V.A., a concept store operated by JUN Co., Ltd., will release a collaboration collection featuring The Metropolitan Museum of Art and Champion's iconic sportswear designs, available from January 16, 2026.
Golden Concept, a luxury Apple Watch case brand, has introduced new Apple Watch straps featuring distinctive camouflage patterns. Available in Midnight Camouflage and Ranger Camouflage colorways.
Gucci Beauty introduces Gucci Glow Blush and new lip color shades, launching February 11, 2026. The collection features highlighter-blush hybrids and luminous lip shades in elegant ivory and gold compacts.
HOLLYWOOD RANCH MARKET unveils a new REMAKE collection centered on denim, transforming surplus fabrics through handcrafted techniques into unique, one-of-a-kind pieces.
Wellness brand MAEÉ, operated by encyclo Inc. under the POLA ORBIS Group, will hold a limited-time pop-up event at Hankyu Men's Osaka B1F from January 21 to February 14, 2026.
The vintage clothing store in Matsuyama, Ehime has opened a new second floor specializing in men's and US vintage fashion. The store offers 24-hour shopping with a face recognition system and cashless payment.
MUJI introduces two new clothing series featuring organic cotton blends with modern silhouettes. The High Density Twill series debuts on January 12, followed by the Karoyaka Broad series on January 19.
French brand Repetto introduces new colorways for its Tennis Silk sneakers, featuring delicate design elements inspired by the graceful beauty of ballerinas.
The University., a fashion brand inspired by an imaginary university, is opening its first solo pop-up store in the Kansai region from January 14 to 20, 2026.
ABC-MART introduces a fresh take on denim with a new collection that extends beyond clothing to footwear. The latest DENIM lineup features sneakers and apparel that bring a versatile, contemporary edge to everyday style.
Esquisse Co., Ltd. is hosting a limited-time pop-up event for their knit brand aLkaa at Seibu Shibuya from January 20 to 26, 2026, featuring Spring/Summer pre-orders and Fall/Winter sales.
The Korean athleisure brand andar is opening a one-week pop-up store at Isetan Shinjuku from January 14 to 20, featuring fleece-lined leggings, wide pants, air denim, and the debut of their men's collection with exclusive early-release items.
Ginza Kanematsu has released new spring sneakers and bags designed to instantly update winter outfits. The collection features versatile pieces in soft, neutral tones that seamlessly transition from winter through spring.
Women's fashion brand FURFUR has released the latest visuals for its 2026 Spring Collection. The collection will be publicly available on January 7th at noon, with pre-orders starting on January 14th at noon through the official online store and USAGI ONLINE.
kate spade new york unveils a romantic Valentine's Day collection for 2026, featuring heart-shaped jewelry including pendants, earrings, rings, and bracelets, along with the popular KSDuo, Deco, and Do it all bag series in a festive red jam color.
PEACH JOHN launches a special collaboration collection with popular chocolate brand Philly chocolate, featuring rose-motif roomwear and accessories perfect for Valentine's Day.
Valentino Beauty launches a new fragrance in its Anatomy of Dreams collection, Amour Sans Détour Parfum, on January 14, 2026. This passionate floral leather scent evokes a clandestine romance in a Roman palazzo boudoir.
The popular smartphone game app Break My Case is teaming up with ZOZOTOWN for an exclusive collaboration. Limited-edition collaboration items will be available for pre-order exclusively on ZOZOTOWN starting January 9th, and an in-app event featuring original story content will run from January 9th to 25th.
The iconic Serpenti Viper collection evolves with six new designs in yellow and white gold, embodying eternal transformation and contemporary elegance.
Gucci Beauty introduces two limited edition fragrances for the season of love. The Gucci Guilty Love Edition Pour Homme and Pour Femme reinterpret the signature scents of the Gucci Guilty fragrance collection with cool almond green and captivating lilac bottles.
New York lifestyle brand LeSportsac and Kyoto's oldest cotton fabric merchant EIRAKUYA unveil a special collaboration featuring five pouch designs inspired by traditional Japanese hand towel patterns.
The iconic 1990s-2000s gyaru fashion brand LOVEBOAT releases nostalgic yet modern school bags featuring leopard and hibiscus patterns, perfectly blending retro aesthetics with contemporary practicality for today's fashion-conscious students.
BOSS celebrates the upcoming Year of the Horse with a capsule collection inspired by traditional Chinese metalwork, featuring brand ambassador and world champion swimmer Wang Shun.
Bulgari's 2026 Spring/Summer leather goods collection introduces stunning new bags that blend the art of jewelry craftsmanship with modern leather design. The Serpenti Cuore collection features heart-shaped silhouettes and crystal-embellished editions launching from January 2026.
A special Canada Goose pop-up at Isetan Shinjuku Mens brings together heritage models and cutting-edge outerwear from January 7 to 27, 2026.
Parfums Christian Dior presents a limited-time pop-up event celebrating new Dior Addict products at 6142 in Harajuku from January 22 to 25, 2026.
The fresh SUNNY sneaker from JIMMY CHOO reinterprets the brand's core femininity and sophistication as a modern trainer, featuring delicate lace for a light and ethereal impression.
SPINNS unveils a delightful new collaboration featuring Korilakkuma and strawberries, offering apparel, home goods, and accessories in sweet pink and ivory tones.
Marimekko marks its 75th anniversary with special Japan-exclusive tote bags featuring fusion designs of iconic Unikko and Vihkiruusu prints. The new Maridenim collection and home goods are now available for pre-sale on the official online store starting January 16th.
Following the popular Revival Collection, Mezzo Piano Junior launches the second wave featuring brand character Berrie-chan in Heisei-era POP art designs. Pre-orders begin January 6, 2026, on NARUMIYA ONLINE with delivery in late January to early February 2026.
New Era launches a new collaboration collection featuring iconic artwork by renowned Japanese artist Taro Okamoto and the legendary Osaka Kintetsu Buffaloes baseball team logo.
Melrose Co., Ltd. will hold its second MELROSE THINK. pop-up event from January 10 to 14, 2026, at Lumine Shinjuku Gallery1, featuring sustainable and ethical fashion brands and initiatives.
Discover the heritage kilt skirt brand O'Neil of Dublin, established in the 1850s, at a limited-time pop-up shop at Hanshin Department Store Umeda Main Store from January 7 to 13, 2026.
Sapporo Draft Beer Black Label THE SHOP announces exclusive collaboration sneakers designed by Yasuhiro Mihara, the creative force behind Maison MIHARA YASUHIRO, available for pre-order from January 5, 2026.
TSUCHIYA KABAN introduces a limited khaki color to its signature Diario leather series, set to launch on January 15, 2026. The elegant beige-toned khaki complements spring and summer wardrobes while showcasing the natural richness of premium leather.
Y's has released "TOKYO: HELD MOVEMENT," a striking new photo series for their 2026 Spring/Summer collection captured by acclaimed photographer Max Vadukul on the streets of Tokyo.
BONAVENTURA introduces a special limited edition collection of handcrafted leather animal charms, each symbolizing different types of good fortune for the new year.
SMELLY's nail polish line undergoes its first renewal since the brand's inception, featuring a refined design with 10 new shades including 6 spring-inspired colors and 4 popular classics. The collection launches with a new nail care oil.
A Bathing Ape (BAPE®) introduces a special New Year hamaya (demon-breaking arrow) novelty for customers spending ¥50,000 or more at select stores starting January 1, 2026.
emmi unveils a special collaboration with Onitsuka Tiger, launching the MEXICO 66 CHUNK sneakers with platform soles in a fresh New Year colorway featuring ivory suede, gold stripes, and pink accents.
Maison de FLEUR's popular spring series "STRAWBERRY COLLECTION" returns with six new items, including strawberry-shaped shoulder bags, pouches, and embroidered accessories, celebrating the arrival of spring.
Duskin's Mister Donut and Adastria's LEPSIM fashion brand are releasing a new collaboration collection featuring illustrated hoodies, retro-inspired designs commemorating Mister Donut's 55th anniversary, and coordinating kids' items starting January 9, 2026.
Vendome Boutique, a costume jewelry brand showcasing the beauty of natural materials, will refresh its JR Nagoya Takashimaya store on December 26, 2025. The reopening features spring-themed accessories and a special Noritake collaboration.
Areeam, the fashion brand produced by influencer and YouTuber Ainyan, will launch exclusive Walt Disney face art items at Disney THE MARKET 2026 in Isetan Shinjuku Store. The limited collection features three items in monochrome designs including a face bag, shirt, and skirt.
EYEVAN has expanded its EYEVAN Tortoise collection, featuring genuine tortoiseshell eyewear, with two new models. The Webb model now comes in a 49 size, and the Avalon model joins the lineup.
ROPE' PICNIC unveils a special Hello Kitty collaboration collection featuring 7 items, including face-shaped mini bags and jacquard knits. Pre-orders begin December 26, 2025, with in-store sales starting January 1, 2026.
Favorite, an apparel brand that brings anime and manga worlds to life in clothing, launches pre-orders for four Tokyo Ghoul-themed apparel items on December 26, 2025, at 5:00 PM.
British lifestyle brand Cath Kidston releases six limited edition NEW YEAR BAG sets starting January 1, 2026. Each features an exclusive original tote bag filled with 3-6 curated items including tableware and pouches, with sets ranging from 5,500 to 9,900 yen.
Italian luxury brand Fendi introduces the ultra-lightweight "Fendi Flight" sneaker from its 2026 Spring/Summer Pre-Collection, combining sporty unisex design with comfort and functionality.
Felissimo's lifestyle goods brand Kraso has released three new products designed to enhance oshi-katsu (fan activities) and nui-katsu (plushie activities) for adults. The lineup includes a stage curtain-style pouch, sitting plushie costumes, and a display shelf with storage drawer.
Korean fashion platform MUSINSA is bringing five designer brands to Lumine Shinjuku for a unique relay-style pop-up event, with each brand taking the spotlight for a week.
JELLY BEANS launches a special New Year campaign where customers can create their own personalized Happy Bag by selecting one item each from Style A and Style B, available exclusively on the official online store.
Santos Co., Ltd. has restocked the sold-out Tinker Bell design from their popular Disney Stained Glass Umbrella series, featuring stunning stained glass-inspired artwork on vinyl umbrellas.
Hankyu Umeda Main Store presents the golf fashion event "HOLE No.19 WINTER EDITION" from December 17 to 25. The event features pre-sale of "TW" collaboration items and 8 brands making their Hankyu debut.
STRICT-G announces a first-time collaboration with bag brand master-piece, releasing three Char Aznable-themed bags featuring the signature red accents and premium Japanese craftsmanship.
Bandai announces a new collaboration collection featuring Samantha Thavasa Petit Choice and the popular anime My Hero Academia, with 35 items including shoulder bags, wallets, pass cases, and charms inspired by 7 beloved characters.
On November 13, 2025 (Thursday), Graff opened its 12th store in Japan, "Graff Kyoto Takashimaya Store," in the cultural heart of Kyoto's Shijo district.
COSPA's Nijigen Cospa brand announces new official T-shirts featuring characters from the anime Bad Girl, scheduled for release in late January 2026.
HIPSHOP launches the fourth edition of its Dragon Ball Z collaboration, featuring 12 new designs from the Cell Saga. The complete collection now includes 36 unique underwear designs for fans of the legendary anime series.
A nostalgic fashion brand from the Heisei era collaborates with London lifestyle brand SKINNYDIP LONDON for an exclusive pop-up store at Laforet Harajuku.
German luxury brand MCM and popular anime Crayon Shin-chan announce their second collaboration collection featuring 2D charms of Shin-chan and Shiro, launching November 8, 2025.
A Korean family apparel brand launches its first pop-up store in Japan, offering parent-child matching items from November 6 to 30, 2025.
Sydney-based lifestyle brand Deus Ex Machina will open its first outlet store in Japan at Mitsui Outlet Park Okazaki on November 4, 2025, marking its first entry into the Tokai region
Family apparel brand BABYDOLL releases a cozy collection of roomwear and room socks featuring Haikyu!! characters, available from October 28th at 12:00 PM through their official online shop.
The official Pokémon baby brand monpoké has released its 2025 Autumn/Winter Lookbook featuring new seasonal apparel, picture books, and special collaboration items with petit main.
GU will launch a new Pokémon collaboration collection called "Pokepeace" on November 28, 2025, featuring cozy fleece jackets, lounge dresses, and matching parent-child outfits inspired by the peaceful daily lives of Pokémon.
Western Japan's largest vintage event, "Vintage Fes! - Vinfes! - 2025," will be held at Kobe International Exhibition Hall on October 18-19, 2025. Featuring approximately 120 shops showcasing rare vintage items from the 1950s-1990s.
A new collaboration between beloved Sanrio characters and HOMEGAME brings Hello Kitty, My Melody, and Kuromi T-shirts to multiple store locations across Japan.
Nike MoMA Everyday Socks featuring swoosh and MoMA logos will be available in six colors starting September 25th online and October 3rd in stores.
Fashion brand AIR TOKYO releases new Attack on Titan merchandise featuring iconic scenes from the anime, including stylish t-shirts and Survey Corps-inspired MA-1 jackets.
KIMONO ARCH launches the first installment of their 2025 Autumn & Winter Collection featuring traditional Katakai-Momen kimono with natural dyes and reversible denim-style fabrics.
Beloved Japanese children's characters Gachapin and Mukku are teaming up with fashion brand Maison de FLEUR for an adorable collection featuring bags, pouches, charms, and handkerchiefs, launching January 9 at stores nationwide.
Fukuoka is a city that offers a wide variety of shopping experiences. With many stores offering the latest fashions, delicious gourmet foods, and local specialties, there are plenty of spots for shopaholics to enjoy. This article focuses on popular large-scale shopping facilities in Fukuoka that both children and adults will enjoy. Click here to learn […]
It often rains during your trip. Many famous sightseeing spots in Fukuoka seem to be outdoors, but in fact there are also many indoor spots close to the station. There are plenty of commercial facilities, amusement parks, and shopping malls where you can enjoy the whole day even on rainy days. If you are looking […]
What is Shibuya Scramble Square（渋谷スクランブルスクエア）? Shibuya Scramble Square opened in 2019 as a new landmark tower directly above Shibuya Station.The tower is approximately 230 meters high, with 47 floors above ground, and includes stores, restaurants, community space, offices, and observation facilities. The concept is “mix, create, and spread to the world”. As a place where […]
What is Shibuya PARCO（渋谷パルコ）? PARCO is one of the most popular commercial facilities in Japan. Operating in major cities such as Tokyo and Osaka, PARCO continues to introduce cutting-edge fashion and the latest trends. In particular, PARCO here in Shibuya is the flagship store of PARCO and is synonymous with Shibuya culture. This store was […]
You’re visiting Tokyo, but it’s raining. On such days, we recommend visiting a commercial facility directly connected to a station where you can enjoy Tokyo to the fullest! The 8 locations introduced here offer a wide variety of shopping and dining options. Let’s enjoy Tokyo without getting wet from the rain directly from the station! […]
Tokyo is dotted with numerous attractive commercial facilities. In this article, we will introduce 10 places that we especially recommend to all visitors to Tokyo. Enjoy shopping and dining experiences that combine Japanese tradition and modern culture! Click here to learn more about Tokyo. Shibuya Scramble Square (渋谷スクランブルスクエア) Shibuya Scramble Square, a landmark tower directly […]
We have carefully selected seven large-scale commercial facilities in Tokyo that can be enjoyed even on rainy days. Here are some spots worth visiting for indoor shopping, leisure activities, and gastronomic experiences. Don’t worry even if it suddenly rains. Let’s spend a fulfilling time! Click here to learn more about Tokyo. Tokyo Midtown Hibiya （東京ミッドタウン日比谷） […]
Harajuku, the center of youth culture, is located in Shibuya Ward, Tokyo. It is visited by many young people and tourists and is known as a place where various cultures such as fashion, music, and art intersect. Newly opened in Harajuku, Tokyu Plaza Harajuku “Harakado”(“Harakado” below) will open on April 17, 2024 (Wednesday). A rooftop terrace, […]
Summary Kokusai-dori in Naha City, Okinawa Prefecture, is a bustling shopping street in Naha City, lined with stores and restaurants and popular among tourists. It is a lively street where visitors can enjoy local goods and international brands.This time, we changed into traditional Okinawan clothing and went for a walk, had a Christmas party at […]
Summary This time, my friend and I visited Mikan Shimokita, a newly opened commercial facility in Shimokitazawa in 2022. We enjoyed exploring the inside of the new building and strolling through the streets, visiting the shops along the way. Shimokitazawa is a stylish neighborhood known for its eclectic vibes, bustling streets filled with fashion and […]
Asakusa is one of Tokyo's most popular neighborhoods, packed with temples, street food, kimono experiences and traditional shopping streets. My friend and I spent a full day exploring Asakusa in kimono, riding a rickshaw, eating our way through Nakamise Street and discovering hidden spots. Here is our recommended itinerary plus extra tips for getting the most out of your Asakusa visit.