7-Eleven Japan is introducing a major transformation to its sweets collection, combining redesigned packaging with an exciting lineup of new products. The convenience store chain is rolling out this renewal sequentially at stores nationwide starting January 20th (Tuesday), 2026.
Building on 7-Eleven's commitment to taste and quality, this renewal embraces a fresh concept called "Shiawase Shokkan" (Happy Texture). The concept aims to deliver excitement and happiness through textures like "silky smooth" and "airy light" from the first bite.
The timing aligns with Valentine's Day season, featuring an array of new chocolate-based products. From the moment customers select items to their first taste, 7-Eleven aims to deliver excitement, novelty, and happy textures.
For more details, visit: https://www.sej.co.jp/products/hpsw2601/
Product Lineup
Featured Products
■ Quattro Choco Eclair
Price: ¥368 (¥397.44 tax included)
Release Date: From January 24th (Sat)
Sales Area: Nationwide
This eclair offers different textures of "crispy" and "fluffy" along with four types of chocolate ingredients in one bite. The chocolate cream uses couverture chocolate for an aromatic and smooth melt-in-your-mouth experience, while the dark chocolate cream delivers a rich aroma and deep flavor.
■ Kumo-dora Tsubu-an & Whipped
Price: ¥278 (¥300.24 tax included)
Release Date: From January 24th (Sat)
Sales Area: Nationwide
This new-style dorayaki features cloud-like "fluffy" textured dough filled with chunky sweet red bean paste made from Hokkaido Tokachi azuki beans and smooth milk whipped cream.
■ Toro Nama Shokkan Cheesecake
Price: ¥270 (¥291.60 tax included)
Release Date: From January 20th (Tue)
Sales Area: Nationwide
This baked cheesecake uses abundant cream and is baked at high temperature for a short time, achieving a rich yet rare-like "melting" texture. Biscuit at the bottom adds flavor and textural accent.
Shiawase Shokkan × Chocolate
■ Ghana Chocolat Nama Dorayaki
Price: ¥230 (¥248.40 tax included)
Release Date: From February 3rd (Tue)
Sales Area: Nationwide
A collaboration with Lotte's "Ghana" chocolate. This dorayaki features fluffy, mochi-textured cocoa-flavored dough filled with rich ganache and smooth chocolate cream.
■ Ghana Chocolat Canelé
Price: ¥270 (¥291.60 tax included)
Release Date: From February 3rd (Tue)
Sales Area: Nationwide except Okinawa
Another Lotte "Ghana" collaboration. This canelé expresses Ghana chocolate's signature milk-rich, deep flavor. Features a crispy exterior with a chewy interior texture.
■ Chocolat Orange Wa-Parfait
Price: ¥398 (¥429.84 tax included)
Release Date: From February 3rd (Tue)
Sales Area: Nationwide except Okinawa
A Japanese-style parfait featuring smooth, mochi-textured orange kudzu jelly, chocolate mousse, and milk mousse, topped with rich chocolate mochi, chocolate cream, chocolate sauce, orange peel, and refreshingly tangy orange warabi mochi.
■ Torokeru Nokou Nama Chocolate
Price: ¥420 (¥453.60 tax included)
Release Date: From February 3rd (Tue)
Sales Area: Nationwide
Rich, aromatic cacao with an ultimate melt-in-your-mouth texture that dissolves instantly. These luxurious bite-sized nama chocolates spread rich happiness with each piece.
■ Marugoto Ichitsubu Chocolat Ichigo Daifuku
Price: ¥260 (¥280.80 tax included)
Release Date: From February 10th (Tue)
Sales Area: Nationwide except Okinawa
A whole strawberry wrapped in rich chocolate-flavored sweet bean paste and soft mochi dough. The strawberry's sweet-tart flavor pairs perfectly with the rich chocolate sweetness.
■ Nokou Choco Pudding
Price: ¥320 (¥345.60 tax included)
Release Date: From February 10th (Tue)
Sales Area: Nationwide except Okinawa
A chocolate lover's dream featuring milk chocolate pudding made with two types of chocolate, topped with white chocolate cream. Chocolate cream sauce at the bottom ensures chocolate enjoyment until the last spoonful.
Major Sweets Renewal to Share Happy Textures
Renewed Packaging! Treat Yourself Sweets Section
The new packaging features a "Shiawase Bubble" (Happy Bubble) motif design. Colorful "Shiawase Bubbles" deliver excitement to customers, bringing brightness and fun to the shelves while adding color to daily life and serving a social role.
With the expanding "jibun choco" (treat yourself chocolate) market, where people reward themselves with chocolate, 7-Eleven has prepared products using luxurious chocolate perfect for the Valentine's Day season. The lineup includes items that help everyone forget daily stress and feel happiness.
Crispy, Fluffy, Melty: Calculated "New Texture Experience" Stimulates All Five Senses
Among the new products, special attention has been paid to texture in items like "Quattro Choco Eclair" and "Kumo-dora Tsubu-an & Whipped." The "Quattro Choco Eclair" features 7-Eleven's highest number ever of "4 types of chocolate ingredients," offering an enjoyable texture experience. The "separated egg method" used for the kumo-dora dough incorporates whipped egg white meringue and bakes at low temperature for a long time, achieving unprecedented "height" and "fluffiness" compared to conventional dorayaki. With crispy chocolate coating and fluffy cream, these products truly realize "Shiawase Shokkan," delivering excitement and deliciousness.
Staff Comments
"With this renewal, we aimed to provide moments where customers can feel happiness in their daily lives through our carefully crafted products. We put our hearts into the new package design and product creation so customers can feel happiness from the moment they select items until they finish eating. We hope you'll give them a try."
※Prices may vary by store.
※Tax-included prices reflect the reduced 8% consumption tax rate.
※Products may become unavailable when quantities run out or due to various circumstances.
※Some stores may not carry certain products, and product names/specifications may vary by store.
※Images are for illustration purposes only.
※For sales region categories: https://www.sej.co.jp/products/area/
※Information is current as of publication. Please check the website for the latest information.
