A new chocolate snack, "Seven Premium Pretzel Chocolat Bitter," is set to launch at Seven-Eleven stores across Japan starting Tuesday, March 10, with availability rolling out gradually nationwide.
The snack features pretzels — which have been gaining popularity among younger consumers through SNS, YouTube ASMR videos, and Korean food trends — coated in a rich bitter chocolate made with sustainable cacao certified by Cocoa Horizons. The combination of the pretzel's mild saltiness and the bittersweet chocolate creates a sweet-salty flavor balance that's hard to stop reaching for.
Product Details
Seven Premium Pretzel Chocolat Bitter
- Price: 138 yen (149.04 yen including tax at the reduced 8% consumption tax rate)
- Release date: From Tuesday, March 10 (rolling out gradually)
- Sales area: Nationwide
- Manufacturer: Bourbon
Sustainable Bitter Chocolate
The chocolate coating uses sustainable cacao certified by Cocoa Horizons. The slightly bitter, full-bodied dark chocolate is not overly sweet, making it easy to keep snacking on right to the last piece.
Crunchy Pretzel Texture
Image is for illustrative purposes.
Even after being coated in chocolate, the pretzels hold onto their satisfying crunch, with a moderate saltiness at their core. Paired with the bitterness of the dark chocolate coating, the result is a sweet-salty combination that makes this snack genuinely hard to put down.
Comment from the Development Team
As the chocolate market shifts amid rising cacao prices, the team set out to develop a new texture-forward chocolate snack by pairing the trending ingredient of pretzels with chocolate. The balance between the pretzel's crunchy bite and the rich chocolate coating was carefully refined to achieve what they describe as the ideal texture. The product also pays attention to appearance and flavor, aiming to offer an enjoyable chocolate experience in every bite.
Prices may vary by store. Products may become unavailable due to stock depletion or other circumstances. Product availability, names, and specifications may differ by location.
