From Tuesday, August 11 to Wednesday, September 23, 2026, an autumn stationery fair runs at around 210 "AEON" and "AEON Style" stores, bringing together the latest high-function stationery, trending items, and AEON-exclusive products under one roof.
In recent years, decorating notebooks and planners with favorite stickers and colored pens — a style known as "deko-ru" — has become popular among students and on social media, with many people enjoying building a one-of-a-kind notebook. Stationery is increasingly seen not just as something to write with, but as a way to express personal style.
Reflecting this trend, the fair spans planners, stickers, and pens for decorating, functional stationery that supports studying and work efficiency, and party items for birthdays and other special occasions.
Expanded Lineup for Enjoying "Deco" to the Fullest
Heading into autumn and event season, the fair strengthens its lineup for enjoying schedules and logs. To make it easy and fun to decorate the covers and insides of planners and diaries, the lineup includes stickers, stamps, high-color pens for wider decorating options, and character items suited to fan activities — a broad AEON-exclusive selection built around the "deko-ru" trend, aimed at helping shoppers build a notebook that's all their own.
Party Items for Birthdays and Anniversaries
Heading into autumn, a season with many birthdays and anniversaries, the fair expands its selection of balloons and cards for easy, social-media-friendly decorating. Stick balloons — popular as photo props — and long-lasting letter and character balloons well suited to wall decorating dress up birthdays and other celebrations.
High-Function Stationery and Photogenic Items to Support Study and Work
The fair also strengthens high-function stationery that helps studying go smoothly, including binders and the "Ukanmuri Clip." These items support learning efficiency, document organization, and information management, backing students and working adults alike. The "Autumn Pen Collection" also brings AEON-exclusive items alongside popular mechanical pencils.
Fair Overview
- Dates: Tuesday, August 11 – Wednesday, September 23, 2026
- Stores: Stationery sections at around 210 "AEON" and "AEON Style" stores in the Kanto, Hokuriku-Shinetsu, Tokai, Kinki, and Chugoku-Shikoku regions. Some AEON-exclusive items and some items marking 100 years since AEON's incorporation are also available at select "AEON" and "AEON Style" stores in Hokkaido, Tohoku, Kyushu, and Okinawa.
- Items: Up to approximately 630 items*
- Official site: https://aeonretail.com/Page/h-stationery-festival.aspx
Decorate While You Study — Recommended Items for a Notebook That's All Your Own
AEON-Exclusive: Kokuyo × AEON "Campus Deco-Katsu Note" Series
This series answers the "note-deco" trend of personalizing Campus notebooks. The AEON-exclusive Campus notebooks come in dessert-inspired colors, and the Campus logo is left in outline form so shoppers can fill it in with a favorite color or add illustrations and stickers to create a one-of-a-kind design.
Also joining the lineup are Campus notebook decoration stickers for easy, cute decorating, plus charms and a notebook cover with a charm hole arriving in mid-September.
- Notebook: ¥248 (tax included ¥272.80*) — on sale August 23 — 5 colors (Strawberry Parfait, Custard Pudding, Melon Soda, Ramune, Berry Mousse)
- Deco Stickers: ¥248 (tax included ¥272.80*) — on sale August 23 — 7 designs (5 colors, 1 subject-label design, 1 message design)
- Charms: ¥498 (tax included ¥547.80*) — on sale mid-September — 5 designs (rabbit, bear, cat, headphones, camera)
- Notebook Cover: ¥598 (tax included ¥657.80*) — on sale mid-September — 1 color (clear)
AEON-Exclusive: "+me DIARY"
From the "+me DIARY" series for managing your own schedule, this year adds a new ring-bound type that opens flat for easy writing. The simple design leaves room to decorate freely with favorite stickers. The lineup includes two types: a monthly-plus-weekly type (bound) for writing in detailed plans, and a monthly type (ring-bound) with plenty of free pages that can double as a log.
- Price: ¥748 each (tax included ¥822.80*)
- Varieties: 12
AEON-Exclusive: Design Phil "Fuwari Diary"
A diary offering gentle designs such as animal and floral patterns, so shoppers can pick a notebook that suits their taste. Alongside perennially popular patterns like long-tailed tits and lavender, the lineup also includes sheep, next year's zodiac animal. It comes in two sizes — an easy-to-carry A6 and a roomier B6 for writing more — so it can be chosen to fit how it will be used.
- Price: A6 ¥448 (tax included ¥492.80*) / B6 ¥548 (tax included ¥602.80*)
- Varieties: 21 total (A6: 14 / B6: 7)
AEON-Exclusive: Furukawa Shiko Design "Diary" & "100-Piece Stickers"
A "Diary" and "100-Piece Stickers" are coming from a collaboration with Furukawa Shiko, a brand popular among stationery enthusiasts.
The "100-Piece Stickers" pack 100 stickers of sweets such as shortcake and pudding, plus cute animals, onto a single sheet. The "Diary (Monthly)" uses an easy-to-write-in B6 size with cute illustrations on the inside pages, and can be paired with favorite stickers to enjoy a personalized planning time.
- 100-Piece Stickers: ¥448 (tax included ¥492.80*) — 4 designs
- Diary (Monthly, B6): ¥798 (tax included ¥877.80*) — on sale late August — 4 designs
Koisuru Color Pens: "Matte Hop" and "Dual Metallic"
The "Matte Hop" vivid matte-color ballpoint pen and the "Dual Metallic" ballpoint pen, which gives a single line two kinds of shine, are featured together as "color pens to fall for." Both offer strong color payoff and plenty of ways to use them, making them a good pick for decorating notebooks and photos.
- Dual Metallic: ¥228 each (tax included ¥250.80*) — 16 varieties
- Matte Hop: ¥198 each (tax included ¥217.80*) — 23 varieties
High-Function Stationery and Photogenic Items to Boost Performance
Binder Life: Study More Efficiently
Kokuyo Limited-Color 2-Ring Binder (A4)
A binder with five index tabs that makes it easy to carry loose-leaf paper and printouts together and organize multiple subjects, now in AEON-exclusive colors.
- Price: ¥898 (tax included ¥987.80*)
- Colors: Lavender, Green
Kokuyo Campus 2-Ring Binder-Compatible Punch
A hole punch that can be clipped directly into a 2-ring binder for carrying. It's thin and light enough to fit in a pencil case without adding bulk, so it's ready whenever it's needed.
- Price: ¥448 (tax included ¥492.80*)
- Colors: Green, Gray
Next-Gen Clips Make Studying Easier
Kokuyo Campus Pen-Style Portable Book Clip
A book clip that folds neatly into a pen shape. Because the left and right clips move independently, it fits pages of different thicknesses.
- Price: ¥498 (tax included ¥547.80*)
- Colors: Green, Purple
Ukanmuri Clip Puchi Clear Mint
The hit Sunstar Stationery product "Ukanmuri Clip" now comes in an AEON-exclusive Clear Green color. Shaped like the "ukanmuri" (roof) kanji radical, it fastens pages without covering the center, so the content of books and notebooks stays visible.
- Price: ¥398 (tax included ¥437.80*)
Autumn Pen Collection for a Motivation Boost
AEON-Exclusive: Tombow Pencil "Monograph" Mechanical Pencil, Heisei Gal Ver.
From the "Monograph Mechanical Pencil," popular among middle and high schoolers, an AEON-exclusive "Heisei Gal" design joins the already well-selling "Korean design" version. The barrel and package feature a nostalgic motif of purikura (photo-sticker booth) prints and emoji evoking Heisei-era girls' culture. Available in six colors, it keeps all the functionality that makes Monograph easy to use for study and work, in a special design that lifts the mood just by holding it.
- Heisei Gal Ver.: ¥648 (tax included ¥712.80*) — scheduled to go on sale September 2
- Korean Design Ver.: ¥598 (tax included ¥657.80*)
- Colors: 6 colors each
For Birthdays and Fan Activities — Memories and Social-Media-Ready Moments
Balloons (Stick & Film)
The fair expands its lineup of balloons and cards for easy, social-media-friendly decorating. It includes stick balloons that double as popular photo props, along with items from the long-lasting ibrex balloon series that's well suited to wall decorating — from "Happy Birthday" message balloons to favorite character balloons — to dress up celebration scenes.
- Price: from ¥98 (tax included ¥107.80*) to ¥2,280 (tax included ¥2,508)
- Varieties: up to 30
Birthday Cards
The lineup centers on birthday cards that are easy to use day-to-day and priced to be easy to pick up, including colorful greeting cards from Dutch design maker TMS.
- Price: ¥248 (tax included ¥272.80*)
- Varieties: up to 16
* Product lineup and item count vary by store. For single-item purchases, tax-included prices are rounded down after the decimal point.
