ANAYI, a fashion label built around new expressions of elegance, is rolling out its 2026 autumn/winter collection in stores and on its official online store starting August 19, 2026 (Wednesday).
Collection Visuals Blend Live-Action and AI
Built around the theme "PASSAGE," the 2026 autumn/winter collection tells the story of one model's journey of change and growth through visuals that blend live-action material with AI-generated imagery.
An unknown model is cast in a series of advertisements, gradually taking on bigger roles and advancing into a major campaign. That journey traces the world of "PASSAGE" — moving from one place to the next and advancing toward a new stage.
The backdrops are AI-generated, then composited and edited together with material of the model and garments shot in an actual studio. By pairing the realism unique to live-action — the texture of the clothing, the model's presence — with the freedom of AI-driven expression, the campaign creates a world where reality and imagination intersect.
Autumn & Winter Collection 2026: PASSAGE
The 2026 autumn/winter collection begins at Paris's oldest passage. Along its glass-roofed arcade, sunlight spills onto the cafés, galleries, a bookstore, and a shoe repair shop lining the corridor. What's found there is an elegant, rich, comfortable everyday life — a rediscovery of everyday wear that brings something new to daily life.
