AQUASTAR Inc. (headquartered in Chuo-ku, Tokyo; CEO: Hiroyoshi Harada), a company specializing in the planning and production of illustration and digital content, is exhibiting at the Business Days of TOKYO GAME SHOW 2026, held at Makuhari Messe on Thursday, September 17, and Friday, September 18, 2026.
The booth's concept is "RELEASE / REBOOT MARKETING," built around two approaches to keeping a title's fanbase excited. "RELEASE" marketing focuses on maximizing a work's launch — gaining new users, raising awareness, and turning audiences into loyal fans. "REBOOT" marketing, meanwhile, aims to spark renewed excitement for existing titles by driving re-awareness, bringing back dormant users, and reactivating communities.
At the booth, AQUASTAR will showcase promotion case studies built around these two approaches.
Booth Concept: "RELEASE / REBOOT MARKETING"
AQUASTAR supports projects across the full lifecycle of a title's marketing needs, from launch through later re-activation.
RELEASE — Maximizing the "Start"
This approach centers on generating momentum during a title's launch phase, covering new-user acquisition, buzz and reach, awareness building, and fan retention. AQUASTAR proposes promotions tailored to each title's characteristics and challenges, spanning everything from strategy design to creative production and media/SNS rollout.
REBOOT — Sparking Excitement "Once Again"
This approach aims to reignite enthusiasm for existing titles through re-awareness and renewed buzz, dormant-user win-back, community reactivation, and maximizing customer lifetime value (LTV). Visual and video content, personalization efforts, and fan-participation projects are used to address issues like stagnation and declining engagement.
AQUASTAR's Creative Strengths
AQUASTAR offers one-stop support across the wide range of areas surrounding a title, including illustration, video, web, SNS, and events. Drawing on its understanding of a work's world and fan psychology alongside its broad creative range, the company supports projects from planning and production through operation and post-campaign improvement proposals.
Exhibition Content
The booth will feature promotional case studies centered on "RELEASE" and "REBOOT," along with a range of projects AQUASTAR has worked on, including collaborations and tie-ups with creators.
Featured case studies (partial list):
- Hakusensha Inc. — "花とゆめ＋" release promotion / web advertising
- King Records Co., Ltd. — "吸引する 百田夏菜子 ビタミンBダッシュ" / game content
TOKYO GAME SHOW 2026 Overview
- Name: TOKYO GAME SHOW 2026
- Dates: Thursday, September 17 – Monday, September 21, 2026
- Business Days: Thursday, September 17, and Friday, September 18, 10:00 AM–5:00 PM
- Venue: Makuhari Messe (Exhibition Halls 1–11, International Conference Hall) / TKP Tokyo Bay Makuhari Hall
- AQUASTAR booth number: 1F, Hall 10, Business Solution Corner [10-W21]
- TOKYO GAME SHOW 2026 exhibitor site: https://tgs.cesa.or.jp/2026/exibition
TOKYO GAME SHOW, one of the world's largest gaming events, marks its 30th anniversary in 2026.
