The Computer Entertainment Supplier's Association (CESA, Chairman: Haruhiro Tsujimoto) has released a wave of visitor information for TOKYO GAME SHOW 2026 (TGS2026), including ticket sales details for the general public days, the official visitor website, the main visual, and this year's sponsors. The official visitor website has also opened today, and will keep sharing the latest ticket and program information as the show approaches.
Official Visitor Website Opens Today
The TGS2026 official visitor website (https://tgs.cesa.or.jp/) opened today.
The site introduces the full exhibitor list, ticket information, and various organizer programs.
It is available in Japanese and English, with news updated regularly.
Japanese page: https://tgs.cesa.or.jp/jp
English page: https://tgs.cesa.or.jp/en
TGS2026 Main Visual Revealed
The TGS2026 main visual is created for the second year running by illustrator Zashikiwarashi, known for a delicate and distinctive artistic style. The artwork expresses this year's show, which for the first time runs across five days. The visual will appear as the symbol of TGS2026 in many places going forward.
Comment from Zashikiwarashi:
Since this year's TGS is the longest ever, with five days packed full of play, I got to draw the main illustrations around five different themes. They're five pieces of the girl I drew for the teaser, fully enjoying everything the game show has to offer!
I'd be delighted if the sense that this is a truly wonderful event, with so many different ways to enjoy it, comes across not only to visitors but to people who haven't been yet.
Profile:
Born in 1987 in Fukuoka Prefecture. Works primarily in commercial illustration while regularly holding original art exhibitions.
Has published the illustration collections "COLOR PALETTE" and "DANDELION," with a third collection, "PEAFOWL," planned for release in May.
General Public Day Ticket Sales, Including New Ticket Types, Announced
※All prices include tax.
Marking its 30th anniversary this year, TGS2026 introduces a new ticket type: the Premium Ticket. The Premium Ticket allows admission on all three general public days and comes with a dedicated pass. Holders can use a special lounge set up in the venue, the "Energy Spot," as a rest area. It also includes the same perks as the Fast Ticket — priority entry and original merchandise — making it a genuinely premium ticket.
Sales of the Premium Ticket and Fast Ticket begin at noon on July 11 (Saturday), through a lottery. First-come, first-served sales then begin on July 20 (Monday, Holiday). One-day tickets and Special Discount Tickets are also scheduled to go on sale from July 20 (Monday, Holiday).
The general public days run for three days, September 19 (Saturday) through 21 (Monday, Holiday), with free admission for elementary school students and younger. See the details below.
A special ticket marking the 30th anniversary, the "30th Anniversary Ticket," will also be sold. It comes with a pure gold medal engraved with visuals from popular game titles, along with one-day tickets for all three general public days. It is a limited, made-to-order ticket befitting the anniversary celebration — don't miss the chance to get one.
※Overseas general admission tickets will also begin sequential sales on the same day, July 11 (Saturday), 2026.
※Advance purchase of the cosplay registration fee is also planned.
※Registration requires a fee.
Further details, including the registration start date, will be announced later via official social media.
Follow the TGS official X account (@tokyo_game_show) for updates.
General Public Day Admission Ticket List
| Ticket (all prices include tax) | Price |
|---|---|
| Sept 19 (Sat)–21 (Mon, Holiday) Premium Ticket (3-day pass) | 30,000 yen |
| Sept 19 (Sat) 1-Day Ticket (junior high school students and older) | 3,000 yen |
| Sept 19 (Sat) Fast Ticket (priority entry with bonus) | 6,000 yen |
| Sept 19 (Sat) Special Discount Ticket | 1,500 yen |
| Sept 20 (Sun) 1-Day Ticket (junior high school students and older) | 3,000 yen |
| Sept 20 (Sun) Fast Ticket (priority entry with bonus) | 6,000 yen |
| Sept 20 (Sun) Special Discount Ticket | 1,500 yen |
| Sept 21 (Mon, Holiday) 1-Day Ticket (junior high school students and older) | 3,000 yen |
| Sept 21 (Mon, Holiday) Fast Ticket (priority entry with bonus) | 6,000 yen |
| Sept 21 (Mon, Holiday) Special Discount Ticket | 1,500 yen |
| Sept 19 (Sat)–21 (Mon, Holiday) 30th Anniversary Ticket | 3,300,000 yen |
※The 30th Anniversary Ticket includes one-day tickets for all three general public days (3 tickets total).
※Advance registration details for the cosplay registration fee will be announced at a later date.
General Public Day Admission Ticket Sales Periods
Premium Ticket / Fast Ticket
Application period: 12:00 PM, July 11 (Saturday) through 11:59 PM, July 15 (Wednesday)
※Sold through a lottery.
※First-come, first-served sales begin July 20 (Monday, Holiday).
※Comes with merchandise (design colors differ by day).
※Priority entry is available at the opening of each general public day.
※Companions of elementary school age or younger also require a Fast Ticket to receive priority entry.
※Sold only through online advance sales; not available at physical stores.
※The purchaser's name is printed on the ticket, and identity verification is carried out at the venue.
※Limited to two tickets per person per day.
・Sales agent: Lawson Ticket
1-Day Ticket (date-specific single-day ticket)
・September 19 (Sat) ticket: 12:00 PM, July 20 (Monday, Holiday) through 3:00 PM, September 19 (Sat)
・September 20 (Sun) ticket: 12:00 PM, July 20 (Monday, Holiday) through 3:00 PM, September 20 (Sun)
・September 21 (Mon, Holiday) ticket: 12:00 PM, July 20 (Monday, Holiday) through 2:00 PM, September 21 (Mon, Holiday)
※Sales end early once the set quantity is sold.
・Domestic sales agents: Lawson Ticket, asoview!, Stagecrowd, Ticket Pia, JRE MALL, CN Playguide, Seven Ticket, eplus, Ticket Me, Animate
・Overseas sales agent: Trip.com
30th Anniversary Ticket
Made-to-order sales begin: 12:00 PM, July 11 (Saturday)
・Domestic sales agent: asoview!
※Domestic sales only
・Details on Premium Ticket / Fast Ticket bonuses are available on the official website.
※Premium Ticket / Fast Ticket bonus colors differ by day.
・Premium Ticket purchasers also receive a limited, dedicated pass.
Sales Through Travel Agencies
A limited quantity of package plans that include the Fast Ticket will also be sold.
These include accommodation plans with a Fast Ticket for those living in Japan, highway bus plans for stress-free travel from farther afield, and Fast Ticket-inclusive tour packages for some countries and regions. Check the ticket page on the official website for details.
Notes
※All tickets are date-specific.
※Tickets are sold only through ticket agencies or designated stores; same-day tickets are not sold at the venue.
※Admission is free for elementary school students and younger (excluding the Premium Ticket and Fast Ticket).
※At the Family Game Park, which has a separate entrance, admission is free for junior high school students and younger and one accompanying guardian.
※On September 19 (Sat) and 20 (Sun), first entry is until 4:00 PM, with re-entry until 4:30 PM.
On September 21 (Mon, Holiday), first entry is until 3:00 PM, with re-entry until 3:30 PM.
※Each morning from September 19 (Sat) through 21 (Mon, Holiday), after the gates open, Premium Ticket and Fast Ticket holders are admitted first, followed by 1-Day Ticket and Special Discount Ticket holders.
※For details on ticket sales channels, check the official visitor website (https://tgs.cesa.or.jp/), open today.
Business Day Admission Ticket Sales Announced
For TGS2026, September 17 (Thursday) and 18 (Friday) are set as Business Days for visitors with game-related business purposes, creating an environment suited to meetings and negotiations. During this period, exhibitor invitees and Business Day ticket holders may enter. Business Day ticket sales include prior screening to confirm the buyer works in the game industry, and only those who pass may enter on both Business Days.
Business Days are not open to those under 18 or to students, and infants and young children accompanying visitors are also not permitted.
Business Day ticket sales are scheduled to begin July 30 (Thursday). There are three ticket types: Business Day Pre-Registration (16,500 yen, tax included), Business Day Gold Pass (44,000 yen, tax included, which includes perks such as business lounge access), and Business Day Black Pass (110,000 yen, tax included, which includes access to a dedicated lounge and entry through a special gate).
See the official website (https://tgs.cesa.or.jp/) for details.
TGS2026 Sponsors Announced
Four companies have been confirmed as TGS2026 special sponsors: Red Bull, Suzuki, NURO, and CHARGESPOT.
In addition, "Twitch" has been confirmed as the naming sponsor of the Creator Lounge, and BEAMS as the staff wear partner.
Red Bull Japan Co., Ltd.
・"Red Bull," the globally known energy drink brand behind "Red Bull gives you wings," returns as a Platinum Sponsor of TGS for another year.
・Red Bull Energy Drink's ingredients include caffeine, the amino acid arginine, B vitamins, and sugars derived from sugar beet (sucrose and glucose). One can contains about 80mg of caffeine, roughly the same as a cup of drip coffee, and about 27g of sugar, comparable to the same volume of apple or orange juice.
・Under the theme "Just for fun. Then go for the win," Red Bull positions itself as a key item for boosting performance in gaming.
・Red Bull has run global gaming events including the Street Fighter tournament "Red Bull Kumite" since 2015 and the VALORANT tournament "Red Bull Home Ground" since 2021. Alongside Red Bull players such as Umehara, Bonchan, and Gachikun, it also supports ZETA DIVISION's team activities in Japan.
・Red Bull sampling will take place at the venue, with multiple booths offering visitors an energy boost.
"Red Bull Sphere on Tour," an event general visitors can also enjoy, will run throughout the show with a variety of guests and activities.
・On September 21 (Mon, Holiday), the final general public day, the venue's event stage becomes the Red Bull Stage, hosting the Street Fighter 6 showcase event "Red Bull Revenge."
Further announcements will follow at https://www.redbull.com/jp-ja/events/red-bull-at-tokyo-game-show and on X (@RedBullGamingJP).
Suzuki Motor Corporation
Suzuki Motor Corporation returns as a TGS2026 special sponsor for a second consecutive year.
Throughout both Business Days and the general public days, Suzuki will display a special collaboration motorcycle with the popular fighting game Street Fighter 6: the "Hayabusa Tuned by JURI."
This model is a customized version of the GSX1300R Hayabusa, an "ultimate sports bike" with a 1,339cc engine, styled to evoke the character Juri from the game.
This display, where gaming and reality intersect, is a must-see for game fans.
Sony Network Communications Inc.
The communications brand "NURO" will support the network environment at TGS2026.
At the TGS2026 venue, NURO will provide network lines that support smooth event operations, backing stable connectivity for online streaming and stage productions.
This year also includes a collaboration stage with pro esports team "REJECT" on the venue's event stage. The stage will be simulcast on TGS's official YouTube channel and other official streaming platforms.
INFORICH Inc.
INFORICH, which operates the mobile battery sharing service "CHARGESPOT," returns as a sponsor again this year.
It supports the charging needs that come with smartphone use during gameplay, watching streams, and posting on social media. TGS promotions will also appear on "CHARGESPOT" digital signage nationwide, and battery stands will be installed at Makuhari Messe, the show's venue, for visitors to use.
Twitch
"Twitch," a provider of one of the world's largest live-streaming services, joins as the naming sponsor of the TGS2026 Creator Lounge. Throughout the show, it will sponsor "TGS Creator Lounge Presented by Twitch," a lounge where streamers, influencers, and creators gather.
"Twitch" is a live-streaming service centered on game streaming and esports, connecting creators and viewers around the world in real time. Built around two-way communication through chat, it offers an interactive entertainment experience where streamers and their communities come together.
The lounge at the venue will host a variety of guests, serving as a hub for sharing TGS information and energy.
BEAMS Co., Ltd.
BEAMS returns as TGS2026's staff wear partner for a second consecutive year.
This year's staff wear again uses the TGS2026 main visual by illustrator Zashikiwarashi in its design. As a special design marking the 30th anniversary, it will be worn by the operations staff who greet visitors at the venue.
The staff wear is made not only to build a sense of unity among operations staff but also as an item that embodies the world of Tokyo Game Show. Blending BEAMS' own design sensibility with TGS's playful spirit, the wear helps set the atmosphere across the whole venue. Look out for this special staff wear, visible only at the show.
TGS Official LINE Account Launched
The Tokyo Game Show official LINE account launched today.
It will deliver timely TGS2026 updates, including ticket sales, free sticker distribution, event stage information, and official program streaming schedules. During the show, same-day announcements and visitor information will also be delivered. Add the account as a friend to receive the latest updates.
Register here: https://page.line.me/tokyo_game_show
Second Wave of TGS BOOSTERZ Announced
For TOKYO GAME SHOW 2026, CESA continues its official influencer program, known as "TGS BOOSTERZ," built around the theme of "boosting the appeal of Tokyo Game Show out into the world," following its launch last year. Today's second wave names 13 members: singer Eir Aoi, comedian JP, Moga Mogami, Kaori Maeda (MC of BS11's "Anige Eleven"), Red Bull athletes Gachikun and Bonchan, TikTok game creators Saichanneru, Rinati, Misorakun, Yukidora, and Pyon, Taiwan-based content creator RJ, and fashion director Li You-Chun.
Family Game Park Returns This Year
"Family Game Park 2026" is a free-admission area for junior high school students and younger, set up at TKP Tokyo Bay Makuhari Hall during the three TGS2026 general public days, September 19 (Sat) through 21 (Mon, Holiday).
Only children in junior high school and younger, together with an accompanying guardian, may enter. Families can enjoy a range of content together, including two zones — "Asobiba!," where kids can try the latest games made for children, and "Manabiba!," where visitors can learn about jobs in game development and take part in workshops — as well as a kids' stage and character greetings. We look forward to seeing you there.
※Visitors in junior high school and older need a separate ticket to enter exhibition areas at the Makuhari Messe venue other than Family Game Park.
Family Game Park 2026 Overview
Name: Family Game Park 2026
Organizer: Computer Entertainment Supplier's Association (CESA)
Co-organizers: Nikkei Business Publications, Inc.; Sony Music Solutions Inc.
Dates:
September 19 (Sat), 2026, general public day, 9:30 AM to 5:00 PM
September 20 (Sun), 2026, general public day, 9:30 AM to 5:00 PM
September 21 (Mon, Holiday), 2026, general public day, 9:30 AM to 4:00 PM
Venue: TKP Tokyo Bay Makuhari Hall
