ATEX Corporation, a wellness company manufacturing health and beauty devices and comfortable bedding, announces the launch of the "Face Care Heart Charm (AX-NB514)" from their ATEX LOURDES series, which has sold over 16 million units. This innovative beauty tool combines "gua sha" and "W-pointer" functions in a single charm. The product will be available for advance purchase starting February 1st, 2026, at ATEX Direct and LOFT stores nationwide (both physical and online), with general release scheduled for March 1st.
This new beauty tool features a unique design (patent pending) that combines two distinct facial care methods: gua sha, a Chinese beauty technique where a specialized plate is glided across the skin, and the W-pointer, which uses rounded tips to press and care for facial areas and fascia.
The heart-shaped design comes with a carabiner for cute and convenient carrying on bags. Its compact size fits easily into pouches or pockets, allowing quick care sessions while out or traveling.
Product URL: https://www.atex-net.co.jp/products/lourdes/AX-NB514/
POINT 1: Two Beauty Tools in One Charm for Efficient Self-Care
Open the adorable heart-shaped charm to reveal two types of beauty tools. This single charm enables different beauty care approaches.
Attach the carabiner to your bag for easy self-care access without needing to dig through your bag or pouch.
The opening mechanism uses a button-operated lock system, ensuring the charm stays securely closed during transport.
POINT 2: Gua Sha for Gliding Care
Fit the peaks and valleys of the plate against your skin and glide it across areas of concern.
Can be used not only around the face but also on arms and legs.
Please monitor your skin's condition while using. Avoid excessive use.
POINT 3: W-Pointer for Pressing Care
Spring resistance targets muscles. The W-pointer features two tips spaced approximately 2cm apart with independent spring structures that fit against the skin. This allows simultaneous care at two points for efficient treatment.
POINT 4: Sparkling Colors Perfect for Gifts
About the Product
Beauty care items for skin care and lift care have maintained strong popularity across all eras. This product transforms trending beauty items into an adorable charm. The "gua sha" gliding care is recommended for the neck area where aging signs tend to appear, while the "W-pointer" pressing care is ideal for approaching facial muscles. While individual results may vary with such items, they often fall into disuse over time. This compact charm design makes it easy to keep nearby for consistent use.
Specifications
Product Name: Face Care Heart Charm
Model Numbers:
- AX-NB514wh (Aurora White)
- AX-NB514pk (Glitter Pink)
- AX-NB514sv (Metallic Silver)
Price: 4,950 yen (tax included)
Size: Approximately W85 × L22 × H95mm
Weight: Approximately 80g
Accessories: Dedicated cloth (sv model only)
About the ATEX LOURDES Brand
Wonderful Self-Care Time
The brand features a lineup of items close to daily life across healthcare, exercise, beauty, sleep, and femtech categories. Enjoy self-care time filled with excitement to your heart's content.
About ATEX Corporation
Business Activities:
Planning, development, manufacturing, and sales of health and beauty home appliances (home medical devices, massage equipment, exercise equipment, etc.) and comfortable bedding (storable beds, functional mattresses, etc.)
Headquarters:
ATex Building, 2-1-5 Minamihisaboji-cho, Chuo-ku, Osaka 541-0058
Tel: 06-7670-8600 / Fax: 06-7670-8610
Official website: https://www.atex-net.co.jp/
