Prada Beauty Launches Prada Touch, a New Cream-to-Powder Multi-Use Blush
Prada Beauty introduces Prada Touch, a hybrid cream-to-powder blush available in 8 shades, launching nationwide in Japan on May 1, 2026.
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Makeup Brand "rafuna" Launches New Cover Foundation on May 1, 2026
The salon-exclusive makeup brand rafuna is releasing a hybrid balm foundation that doubles as a concealer, delivering a luminous, dewy finish with skin-care ingredients.
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#Beauty Products +1 more
New "Re:>>> Platinum Plus Cream Shampoo" Launching from Hair Care Brand "Re:>>>"
Adjuvant Cosme Japan's salon-exclusive hair care brand "Re:>>> Basic Line" introduces a new 1-week intensive care cream shampoo on May 1, 2026, designed to repair hair and help lock in color after chemical treatments.
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Dear Beauté HIMAWARI Releases Limited-Edition Moomin Collaboration Oil-In Treatment
Kracie's Dear Beauté HIMAWARI is launching three variants of a Moomin collaboration "Oil-In Treatment" in limited quantities on May 15, 2026, themed around the warmth of sharing happiness through letters.
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New Items Join Juliette Has A Gun's Bestselling Fragrance "Not a Perfume" Home & Body Line
The Paris-based fragrance brand Juliette Has A Gun has expanded its "Not a Collection" home & body range with a shower gel, body lotion, and limited-quantity room spray, all launched on April 1, 2026.
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New KireiKirei Medicated Hand Conditioning Soap in Yuzu & White Tea Scent Launches
Lion Corporation is releasing a new variant of its KireiKirei Medicated Hand Conditioning Soap featuring a calming yuzu & white tea fragrance, set for a limited advance rollout from April 20, 2026.
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Dear Beauté HIMAWARI Releases Two Limited-Edition Moomin Collaboration Hair Care Sets for Early Summer
Kracie's Dear Beauté HIMAWARI is launching "Moomin Summer" and "Moomin Magnolia" Oil-In Shampoo & Conditioner sets in limited quantities on May 15, 2026, bringing a fresh seasonal twist to hair care routines.
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New Sensitive Skin Body Care Line "KAGAE Sensitive" Launches with Hand Cream and Body Milk
Nihondo, a long-established Kampo specialist, has launched the KAGAE BODY CARE SENSITIVE series — a beauty-serum-grade body care line enriched with fermented moisturizing liquid and carefully selected Japanese and Chinese herbal ingredients for sensitive skin.
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Kérastase "GLOSS ABSOLU" Launch Popup Event Opens at @cosme TOKYO from April 8
A limited-time popup celebrating the new GLOSS ABSOLU hair care series runs at @cosme TOKYO in Harajuku from April 8 to 14, featuring hands-on product trials, a personal advisory session, and a purchase-exclusive accessory-making workshop.
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Kyoto
La Prairie SPA Opens at The Ritz-Carlton, Kyoto — Asia's First Exclusive Hotel Spa
La Prairie SPA, Asia's first hotel spa using exclusively La Prairie products, opens at The Ritz-Carlton, Kyoto on April 1, 2026, where Swiss precision skincare meets Kyoto's quiet aesthetic sensibility.
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Tokyo
AMUSE Opens a Limited-Time Select Store in Tokyo's Omotesando
Korean vegan beauty brand AMUSE is opening a limited-time select store in Harajuku, Tokyo from April 2, 2026, offering new products making their Japan debut alongside exclusive promotions and free gifts with purchase.
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Dinto's Popular Blur Glow Lip Tint Adds 4 New Shades at Don Quijote Stores Nationwide
Korean cosmetics brand Dinto is launching 4 new shades of its hit Blur Glow Lip Tint at Don Quijote stores across Japan starting April 2, 2026, bringing the full lineup to 10 colors.
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Osaka
Fragrance Brand ENSUE Launches Pop-Up Stores at ESTNATION Osaka and Roppongi
ENSUE, a unisex fragrance brand themed around "echoes of memory," is hosting limited-time pop-up stores at ESTNATION locations in Osaka and Roppongi starting April 1, 2026.
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Gucci Beauty Launches New Fragrance Gucci Bloom Ambrosia d'Oro
Gucci Beauty has introduced Gucci Bloom Ambrosia d'Oro Eau de Parfum, a luminous new addition to the Gucci Bloom collection created by master perfumer Alberto Morillas, launching June 24, 2026.
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New "Hita Serum Milk" from LebeL Works as Both a Salon Treatment and At-Home Hair Care
LebeL's HITA series is expanding with the Serum Milk, a multifunctional hair beauty serum that protects hair from heat and softens it to the tips — available at hair salons from May 20, 2026.
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Tree of Life Releases Two Summer-Limited Items in the Limy vacances Fragrance Series Starting April 1
Tree of Life is launching two summer-limited skincare items featuring the Limy vacances scent — a tropical blend of kaffir lime leaf, shekwasha citrus, and plumeria — available from April 1, 2026.
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Sisley Launches Color Cloud — A New Lip & Cheek Color in Three Sophisticated Shades
Sisley's new Color Cloud is a creamy mousse formula that melts onto the skin for a feather-light, velvety matte finish on both lips and cheeks. Available in three shades at ¥9,020 each.
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Arimino's Salon-Exclusive 'mint' Hair Care Brand Launches Full Renewal on April 9, 2026
Arimino's long-running summer hair care brand 'mint' is getting a complete overhaul — new formulas, new packaging, and an expanded lineup designed to tackle heat, odor, scalp care, and UV protection throughout the extended Japanese summer.
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Etude's Nostalgic "Lovely Cookie Blusher" Returns in Limited Quantities at Don Quijote Stores from April 10
Korean cosmetics brand Etude is bringing back the beloved Lovely Cookie Blusher — a retro Heisei-era blush — in a limited-quantity release at Don Quijote chain stores starting April 10, 2026.
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Two Limited-Edition "Mellow Colors" Join KISSME FERME Rouge Act This Spring
Two soft spring shades — Milky Rose and Milky Beige — are coming to KISSME FERME Rouge Act as a limited-edition release on April 10, 2026, brightening the complexion with a gentle, skin-blending palette.
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Tokyo
Aoyama St. Grace Cathedral x HACCI "HONEY Spring Collection" Available for a Limited Time
A collaboration menu between Aoyama St. Grace Cathedral and honey beauty brand HACCI runs from April 1 to June 12, 2026 at St. GRACE Lounge & Dining in Omotesando, featuring five honey-infused specialties paired with exclusive HACCI gifts.
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New Professional Nail Brand "ILY COCO" Launches on April 8, Offering High-Performance Equipment and Gel Products
ILY COCO, a new total nail brand for professional nail artists from IBIS Nagoya Office, launches on April 8, 2026, combining high-performance nail equipment with high-quality nail gel in a coordinated lineup.
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Ehime
Yojiya's Pop-Up Shop "Yojiya Furatto" Returns to Iyotetsu Takashimaya in Matsuyama for a Second Run
Yojiya's traveling pop-up shop "Yojiya Furatto" is returning to Iyotetsu Takashimaya in Matsuyama, Ehime, for a second run from April 15 to 28, 2026. The event features limited-edition skincare items, the third wave of "Yojiko" character merchandise, and exclusive gift campaigns.
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Diane Perfect Beauty's Summer-Limited Extra Fresh & Repair Returns for UV Damage Care
Diane Perfect Beauty's popular summer-limited Extra Fresh & Repair shampoo and treatment set returns on April 1, 2026, featuring feather keratin for UV damage repair and three fresh herbs for scalp care, with a refreshing grapefruit and peppermint fragrance.
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Lovisia Launches Poképeace Face Design Lip Balm in 4 Adorable Pokémon Designs
The gift cosmetics brand Lovisia is releasing a new lip balm featuring cute face designs of Pokémon from the Poképeace series, available in Pikachu, Piplup, Rowlet, and Mimikyu varieties — each with its own unique scent.
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New Skin Protection Line "matsukiyo MEDIVEIL+" Launches at Matsumoto Kiyoshi Stores
MatsuKiyoKoKoKara & Company is introducing a new private brand series, "matsukiyo MEDIVEIL+," focused on skin-friendly formulations. Six products go on sale from April 9 at Matsumoto Kiyoshi Group and KokoKara Fine Group stores nationwide.
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RAFRA Evolves into a Healing Beauty Brand with New Hair Care Line
Japanese beauty brand RAFRA is stepping into a new chapter in spring 2026, rebranding as a "Healing Beauty" brand and launching a new aroma hair care series centered on natural orange essential oil.
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#Beauty Products
Summer-Limited Mint & Lemon Series Gets a Renewed Look, Available from April 1
Tree of Life's popular Mint & Lemon natural essential oil product series is returning with refreshed packaging starting April 1, 2026, alongside two brand-new items for the summer season.
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Fukuoka
Shabon Dama Soap Launches First-Ever Pop-Up Shop "Our SHABON Room" at Fukuoka PARCO
Shabon Dama Soap is opening a limited-time immersive pop-up event at Fukuoka PARCO from March 28 to April 5, 2026, where visitors can try and purchase the brand's simple skincare lineup.
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Tokyo
PAÑPURI Opens New Corner at Isetan Shinjuku's ISETAN BEAUTY APOTHECARY, Launching Japan-Exclusive Fragrances
Thai wellness fragrance brand PAÑPURI is opening a new corner at Isetan Shinjuku Main Store's ISETAN BEAUTY APOTHECARY on March 25, 2026, along with two Japan-exclusive perfume oils inspired by Tokyo and Kyoto.
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Tokyo
SEAM GINZA Reopens in Ginza with Private Salon Rooms and Hair Care Experts
Hair care specialty store SEAM GINZA has reopened on the 3rd floor of ONE GINZA along Chuo-dori, offering expert product consultation and fully private salon treatment rooms.
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AQUA SAVON For me Launches New Fragrance Mist Line Including ululis Collaboration
AQUA SAVON For me is expanding with a new Fragrance Mist lineup in four scents for use on both body and hair, including a limited-edition collaboration with popular hair care brand ululis.
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Bobbi Brown Launches Crystal Eye Shadow Stick with a Luminous Wet-Glow Finish
Bobbi Brown's new Crystal Eye Shadow Stick, featuring a water-based gel formula with 55% water content and a shimmering wet-look finish, is set to launch nationwide on April 3, 2025. It comes in 5 shades priced at 4,950 yen.
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Francfranc Launches New Cool Summer Items Starting in March — From Outdoor Refreshers to Chilling Home Goods
Francfranc is rolling out a new lineup of cool summer items starting in March, spanning portable outdoor refreshers, cooling pajamas, and the popular "Fuwaro" cold-feel bedding series — including a new reversible design.
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Kikumasamune Launches Sake and Salt Bath Powder for General Sale
Kikumasamune Sake Brewing, a historic brewery founded in 1659, has put its sake and salt bathing powder on general sale as of March 2, 2026, following a well-received limited preview release.
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Laline Launches Instagram Giveaway to Celebrate New "Dreamy Bath Time" Cinnamoroll Collection
Laline is running an Instagram giveaway campaign to mark the release of its limited-edition "Dreamy Bath Time" collection featuring Cinnamoroll from Sanrio. Ten winners will receive a hand cream and an exclusive acrylic keychain.
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Clé de Peau Beauté Releases Limited-Edition Gift Collection Inspired by Fireworks
Clé de Peau Beauté is launching a limited-edition fireworks-inspired gift collection in collaboration with French artist Lisa Zordan, available nationwide in Japan from April 21, 2026.
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FENDI Launches New Fragrance "Sogni d'Oro"
Inspired by the golden hues of a Roman sunset, FENDI's new fragrance Sogni d'Oro blends French iris and Italian bergamot with a rich leather accord — a scent that captures the luminous spirit of Rome.
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hiritu Launches Its First Fabric Softener with Perfume-Inspired Scents from the Hair Care Line
The hair care brand hiritu introduces the Balance Care Softener — its first foray into fabric care — offering two luxurious fragrances and a formula derived from hair care ingredients to keep clothes looking and feeling their best.
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MOROCCAN BEAUTY's First Character Collaboration Features Limited-Edition Cinnamoroll and My Melody Special Designs
The Japanese haircare brand MOROCCAN BEAUTY is launching its first-ever character collaboration, featuring limited-edition packaging with Sanrio's Cinnamoroll and My Melody. The special kits, each containing a shampoo and treatment duo, are priced at ¥3,190 and will be available starting March 17, 2026.
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Excel's Limited-Edition "Protective UV Essence" Returns with Tea-Inspired Scents for Spring/Summer 2026
Excel's beloved Protective UV Essence is back for its sixth annual limited release, this time in two tea-inspired fragrances — Earl Grey and Chamomile Tea — featuring a featherlight, skin-fusing formula available for a limited time.
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Michi Nail Launches Three New Designs Featuring Magnetic, Marble, and Glitter Nail Chips
Michi Nail has released a vibrant collection of nail chips featuring three distinctive styles — heart holo magnetic, marble emerald, and fairy dust — each priced at ¥2,350 (tax included).
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Q+ (Qualitas) Launches Quick Dry Repair Hair Mist for Smoother, Shinier Hair
The Q+ (Qualitas) hair care brand has introduced a new Quick Dry Repair Hair Mist, designed to cut blow-drying time by 30% while delivering intensive dual-action repair for smoother, shinier hair.
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Tokyo
TSUTAYA BOOKS Launches "SPRING SWING 2026" Fair at 4 Tokyo Locations Starting March 20
Four TSUTAYA BOOKS locations across Tokyo are hosting the "SPRING SWING 2026" spring fair from March 20 to April 7, 2026, featuring beauty, wellness, art, and lifestyle pop-ups along with a stamp rally offering an exclusive sticker gift.
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Eternam Launches New Eyelash Serum Inspired by Regenerative Medicine Research
A new eyelash serum, "Eternam Eye Lash Serum," targeting the bulge region of hair follicles and formulated with human umbilical cord-derived mesenchymal stem cell conditioned medium, is set to go on sale on March 16, 2026.
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LAGOM's Gel-to-Water Cleanser Gets a Pink Lemonade Scent in a PLAZA-Exclusive Limited Edition
A fresh pink lemonade-scented version of LAGOM's best-selling morning face wash is heading to PLAZA stores in Japan starting May 14, 2026, in limited quantities.
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Love Liner Releases Limited-Edition Suntanned Hello Kitty Liquid Eyeliner
A new Hello Kitty collaboration eyeliner from the Love Liner brand is arriving at Don Quijote, Apita, and Piago stores across Japan starting March 13, 2026.
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Akita
White Lavender "Misato Sekka" from Akita's Misato Town Powers New Additive-Free Skincare Set
A new additive-free skincare set using rare white lavender grown exclusively in Misato Town, Akita Prefecture, went on sale March 11. Developed through a community workshop with local residents, the "Misato Sekka Skincare Set" pairs a mist toner and pump lotion at ¥3,310.
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OSAJI Launches Limited-Edition Ryo Cool Series on May 13, 2026
OSAJI's Ryo cool series returns for 2026 with enhanced cooling sensation and camphor as a new refreshing ingredient across hair and body care products, launching in limited quantities on May 13, 2026.
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3 Ibaraki Specialty Hand Creams Now Available at Ibaraki Flower Park
Three hand creams inspired by Ibaraki's local specialties — ume, fukure mikan, and lotus flower — are now on sale at the Rose Farm Market inside Ibaraki Flower Park.
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Tokyo
Jo Malone London Hosts Limited-Time Pop-Up "English Pear Festival"
British fragrance brand Jo Malone London is holding a three-day pop-up event celebrating the world of English Pear, with interactive experiences and exclusive purchase gifts, at Yodobashi J6 Building in Harajuku from March 26 to 28, 2026.
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Tokyo
Heroine Make Hosts "Heroine's Secret" Pop-Up Event at Omotesando for New Mascara Launch
Heroine Make is opening a limited-time pop-up event, "Heroine's Secret by Heroine Make," at ZeroBase Omotesando from March 13 to 15, 2026, celebrating the release of the new Heroine Make Long UP Mascara Super WP N.
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The Super Mario Galaxy Movie × Lush Collaboration Launches March 10 with 12 Limited-Edition Products
Lush is launching 12 limited-edition bath, body, shower, and fragrance products in collaboration with The Super Mario Galaxy Movie, available from March 10 at 80 stores nationwide, the official online store, and the official app.
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NARS Introduces Light Reflecting Luminizing Blush in 7 New Shades
A blush variant is joining the NARS Light Reflecting Luminizing Powder family. The new Light Reflecting Luminizing Blush launches on May 22, 2026 in 7 shades, blending highlighter glow with soft color payoff.
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NARS Light Reflecting Luminizing Stick Launches in 5 Shades on April 24, 2026
NARS is expanding its Light Reflecting Luminizing Powder line with a new stick format. The Light Reflecting Luminizing Stick arrives in 5 shades on April 24, 2026, priced at 6,160 yen.
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Re:EDIT Enters the Beauty Market with New Hair Care Brand SN repair, Launching March 17
Japanese apparel brand Re:EDIT is branching into beauty with SN repair, a salon-quality hair care line developed in partnership with a manufacturer boasting 70 years of history. The lineup goes on sale at Rakuten Ichiba on March 17, 2026.
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Tom Ford Beauty Launches "Soleil Summer Collection 2026" Inspired by the Golden Hour
Tom Ford Beauty's Soleil Summer Collection 2026 arrives with new lips, cheeks, and eye products drawn from the sensuous light of the golden hour. New items go on sale from late March 2026.
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CLEAN Reserve Launches Limited-Edition "Caramel Swirl" Eau de Parfum
The CLEAN Reserve collection has released a limited-edition Caramel Swirl Eau de Parfum, featuring a dessert-inspired scent built around caramelized coconut, mango nectar, and white chocolate with sustainable Italian tangerine.
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Coolist Cooling Brand Surpasses 3 Million Units Sold, with New Limited Fragrances for Top-Selling Asedareinu
The Coolist cooling product brand has reached a cumulative sales milestone of 3 million units. Two new limited fragrances are joining the popular Asedareinu roll-on neck cooler lineup, available from April 1, 2026.
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hada to kokoro Launches New "Kakezan Series" Skincare Line Built on Ingredient Combinations
The Japanese total care brand hada to kokoro has introduced the "Kakezan Series," a new skincare line that pairs two synergistic active ingredients per product to help users target specific skin concerns more effectively.
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AQUA SAVON Undergoes First-Ever Rebranding, Redefining Fragrance as a New Self-Care Choice
Popular Japanese fragrance brand AQUA SAVON is undergoing its first rebranding since its founding, repositioning its signature soap scents as a new avenue for everyday self-care.
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MAQuillAGE x NARUMIYA Characters Collaboration – Limited Edition Cool Primer in 3 Shades Launches April 21
MAQuillAGE is releasing a limited edition summer primer in collaboration with NARUMIYA Characters. The Dramatic Skin Sensor Base NEO Cool comes in 3 shades with exclusive character packaging and launches on April 21, 2026.
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SENSAI MOISTURE INTENSE LIPSTICK Launches on March 4, 2026 — Combining Deep Hydration and Vivid Color
SENSAI's new MOISTURE INTENSE LIPSTICK, going on sale March 4, 2026, uses the Moisture Intense Formula to deliver both rich hydration and vivid color in one lipstick.
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Kai Corporation Launches "Macaron-like Puff" for Multi-Foundation Use
A new fluffy puff from Kai Corporation works across liquid, powder, cushion, and mesh foundations, as well as face powder, concealer, and blush. The three-pack comes in colorful macaron-inspired designs.
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Sanrio's Kuromi Gets a New Collab! Moist Labo Loose Powder with Cute Character Designs Now Available
Two new collaboration designs featuring Sanrio's popular character Kuromi are now on sale at Sugi Pharmacy locations nationwide. The Moist Labo Loose Powder series, which has surpassed 13 million units in cumulative shipments, comes in a transparent type and an anti-shine type.
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Tokyo
LUSH SPA Launches Limited-Time "Love in Rose" Immersive Bathing Experience
LUSH SPA's "Book a Bath" service is adding a Japan-exclusive limited-time menu called "Love in Rose" from March 1, 2026, offering a 30-minute private bath session wrapped in rose-pink color, fragrance, and an original soundtrack.
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Dior Sauvage Men's Care Line Introduces New Shampoo and Hair Serum
Dior's Sauvage Men's Care line expands with a new Shampoo and limited-edition Hair Serum, both set to launch on March 6, 2026, powered by sustainably grown cactus extracts from the Dior Garden in Lanzarote, Spain.
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Tokyo
LOFT Launches "LOVE WITHOUT LIMITS COLLECTION" to Celebrate the Release of Wicked: For Good
LOFT stores across Japan are hosting a limited collection inspired by the world of Wicked: For Good, featuring exclusive makeup, body care, skincare items, and accessories themed around the iconic characters Elphaba and Glinda.
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New Brand Maison de Bonheur Launches with Cool Summer Body Care Series
Inspired by vacations in the South of France, Maison de Bonheur is a new fragrance-forward brand from Nature Lab, debuting its Ice Body Series at Loft stores from April 1, 2026.
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Patmos Bath Essence Display Box Set Launches Featuring All 9 Scents
The capsule-type bath additive that has been loved for 35 years is now available in a new display box set featuring all 9 varieties, from rose and lavender to yuzu.
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ReFa's SPRING CAMPAIGN 2026 — A Bouquet of Hearts for White Day and New Life Season, Starting February 25, 2026
ReFa is running its SPRING CAMPAIGN 2026 from February 25 through April 14, 2026, covering White Day and the new life season under the theme "A BOUQUET OF HEARTS." A ribbon wrapping service and a lineup of beauty products make for thoughtful seasonal gifts.
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SHIGETA Launches 3 New Herbal Teas Rooted in Holistic Beauty Philosophy
To mark its 20th anniversary, natural organic beauty brand SHIGETA is releasing three limited-edition herbal tea blends on March 5, 2026, each designed to support well-being from the inside out.
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Angelux's Limited-Edition Hydrogen Pack "Timeless Pink" Sells Out in 1 Hour at Pre-Sale Launch
The limited-edition H2 Moist Gel Pack "Timeless Pink" from Angelux's My NADESHICO emu skincare line sold out within just one hour of its pre-sale launch, with subsequent general sales batches also selling out within days.
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Biodance Launches Two Jelly Serum Mist Products, Tops Qoo10 Mist Rankings Immediately After Release
Korean global beauty brand Biodance has introduced two new gel-based mist products that bring the deep hydration of hydrogel sheet masks into a single-spray format.
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Clinique Refreshes Its Popular Chubby Series with New Spring Colors
Clinique's twist-up crayon-style Chubby makeup series is getting a seasonal refresh, with seven new lip balm shades, an all-new cheek color balm collection, and returning highlight and contour sticks available nationwide from March 13.
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Gelée by Decorative Nail's Spring "Blooming Days Collection" Launches with 6 New Color Gel Nails
Six spring-inspired color gel nail shades from the Blooming Days Collection by Gelée by Decorative Nail are now available for early purchase at the Shobido official online store and Loft stores nationwide.
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Tokyo
Matsumotokiyoshi Opens Second Shibuya Flagship "SHIBUYA SCRAMBLE FLAG"
The former Matsumotokiyoshi Shibuya Part 1 store has been fully renovated and reopens on March 7, 2026 as "SHIBUYA SCRAMBLE FLAG," a white-themed flagship that forms a striking black-and-white twin tower with the existing SHIBUYA DOGENZAKA FLAG.
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ONE FUKUOKA BLDG. to Host First-Ever "Fragrance Journey" Event
ONE FUKUOKA BLDG. in Fukuoka is hosting "Fragrance Journey," an experiential event where visitors can discover their personal fragrance identity. Five in-building brands, AI-powered scent diagnosis, coffee stands, and more await from March 5 to 15, 2026.
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Pro Cosmetics Brand Spa Treatment Launches New Intensive Eye Cream Targeting "Zombie Cells"
Starting March 1, 2026, Spa Treatment releases the Luxe Eye Cream — a rich formulation designed to address "zombie cells" and revitalize the delicate eye area through multiple beauty-focused ingredients.
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Tokyo
Makeup Artist KOTO and MiMC to Hold Photo Exhibition "What Remains" from March 1
The "What Remains" photo exhibition, a collaboration between makeup artist KOTO and natural cosmetics brand MiMC, runs March 1–8, 2026 at MiMC Omotesando FLAGSHIP SHOP in Tokyo. Admission is free.
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#Art / Design +3 more
Tokyo
medicube's New Booster Pro X2 Facial Device Gets a Two-Week Popup at Shibuya Loft
Korean derma-cosmetics brand medicube is running a limited-time popup store at Shibuya Loft from February 24 to March 9, 2026, showcasing the new Booster Pro X2 alongside exclusive popup-only sets and purchase bonuses.
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Sun Herb "Hiyodamari Gift" Bath Powder and Handkerchief & Hand Cream Sets Launch for Spring
New gift sets from the Sun Herb "Hiyodamari Gift" line are now available in three nature-inspired fragrances, perfect for spring occasions like farewell gatherings, welcoming parties, and White Day return gifts.
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ISOI Eye Gel Patch Wins WINNER Award at Hwahae Awards 2025 in Tokyo
Korean natural skincare brand ISOI's "Intensive Eye Care Gel Patch" has won the WINNER award in the moisturizing category at Hwahae Awards in Tokyo 2026, recognizing its innovation, quality, and brand story.
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Love Liner Launches Ponpon Curl Mascara for Effortless Lash Bundles
Love Liner introduces a new mascara featuring a unique "ponpon chip" brush that creates sophisticated bundled lashes without tweezers, available late February at select retailers.
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Osaka
Hankyu Umeda Main Store Hosts Wellness Event with First Kansai Appearance of easyoga Yoga Wear Brand
Hankyu Umeda Main Store presents "New Life Wellness, Better You" from February 25 to March 24, featuring yoga and pilates workshops by popular instructors and the Kansai debut of yoga wear brand easyoga.
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LIPS Beauty Platform Unveils New Mascot "Rippii" After 1,000 User Votes
Japan's leading beauty platform app LIPS has introduced a new official character named "Rippii," chosen through voting by over 1,000 users at events and on social media.
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SABON Launches White Tea Celebration Spring Collection with Limited Edition Fragrances and Body Care
Natural cosmetics brand SABON introduces its White Tea Celebration collection featuring face care, hair care, and eau de toilette inspired by spring's arrival, available from March 5, 2026.
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Tokyo
SINN PURETÉ Opens Direct Store at Isetan Shinjuku Beauty Apothecary. Opening Commemoration Campaign from March 25, 2026
SINN PURETÉ, a Japanese beauty care brand featuring mindful beauty products, opens a direct store at Isetan Shinjuku's Beauty Apothecary on March 25, 2026. Special limited sets and purchase benefits will be available during the opening week.
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Osaka
Daimaru Matsuzakaya Department Stores x Licca-chan Spring Beauty Campaign - Win Original Pouch and Get Glitter Stickers
Daimaru Matsuzakaya launches a special collaboration with Licca-chan for their Spring Beauty Up campaign. Shop cosmetics worth ¥7,000 or more to enter a lottery for original Licca-chan charm pouches, with in-store shoppers receiving limited edition glitter stickers.
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#Beauty Products +4 more
Oita
Scientifically Proven Beauty Hot Spring Experience in Beppu
Galleria Midobaru in Beppu has been certified as one of 10 establishments with scientifically verified beauty hot spring water, offering a Barrier Oasis hot spring that moisturizes and strengthens skin barrier function.
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Melt Your Lips with One Swipe - Popular Korean Brand alternativestereo's Lip Potion Caramel Glaze Launches in Stores from February 14, 2026
The viral Korean lip product Lip Potion Caramel Glaze by alternativestereo will be available at variety shops starting February 14, 2026, offering high-pigment caramel gloss in 5 shades.
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AMPLEUR's Bestselling Brightening Toner Gets a Major Upgrade for Radiant, Luminous Skin
AMPLEUR renews its popular Bright AO Lotion with enhanced translucency and moisture, launching February 27, 2026, featuring glutathione and advanced hydroquinone technology for glowing skin.
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AMPLEUR's Popular Beauty Emulsion Gel Evolves with Renewal Launch - White Pearl Vitamin Recharge for Radiant Skin Energy
AMPLEUR announces the renewal of its popular beauty emulsion gel as "AMPLEUR Bright Emulsion Gel N," launching February 27, 2026, with exclusive advance sales starting February 13 on the official website.
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Miyagi
Aqua Ignis Sendai Launches New FUJITSUKA Gel Cream with Special Event from February 21 to 23
Aqua Ignis Sendai is releasing FUJITSUKA Gel Cream, the second product in their hot spring water skincare line, with a commemorative 3-day event featuring bio-electric skin patches from biotech startup bionto.
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Banila Co Launches Third Highlighter with Innovative Dew Boost Cushion Technology
Banila Co introduces a new cushion-type highlighter that delivers natural radiance without the artificial shine of traditional highlighters, featuring high adhesion technology and skincare ingredients.
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Banila Co Launches Fourth Cushion Foundation - Essence Skin Dew Cushion
Banila Co's new Essence Skin Dew Cushion offers ultra-lightweight coverage with a natural skin finish. Available in four shades at LOFT, PLAZA, and @cosme stores nationwide from early March 2026.
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Days In Bloom Garden Launches UV Hand & Body Cream with Natural Essential Oils
Global Product Planning releases a new aromatic UV protection cream featuring moisturizing benefits and natural essential oil fragrances in two scents
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Meica x Hibiya Kadan Special Collaboration Cosmetics Series Launches at Loft Stores Nationwide
Shobido's cosmetics brand Meica and flower company Hibiya Kadan have launched a special collaboration series featuring nail oil, hand cream, lip care, and accessories with floral-inspired designs.
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OSAJI Launches 2026 Summer Makeup Collection in Two Phases Starting April 15
Japanese skincare brand OSAJI announces its 2026 Summer Makeup Collection, featuring shell-inspired colors and moisture-protecting formulas across nail colors, eyeshadows, and skin care products.
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Korea's No.1 Dermacosmetics Brand AESTURA Launches First Cleansing Foam in Atobaria 365 Series and Renews Foaming Cleanser, On Sale from February 23
Amore Pacific Japan introduces AESTURA's new Atobaria 365 Cleansing Foam and renewed Gentle Foaming Cleanser, combining gentle cleansing power with moisture barrier protection.
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LUSH Launches Easter Collection 2026 with Adorable Bunny Bath Items and 31 New Products Starting February 19
British natural cosmetics brand LUSH releases its Easter collection featuring 31 items including bunny-shaped bath bombs, honey-infused cleansers, and sweet-scented bath products from February 19, 2026.
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Ibaraki
130th Mito Plum Blossom Festival Features Kairakuen Plum Hand Cream
The special Kairakuen Plum Hand Cream will be available for purchase at three locations during the 130th anniversary Mito Plum Blossom Festival, held from February 11 to March 22, 2026.
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Tokyo
rom&nd Presents Kira Kira Valentine with rom&nd Experience Event at SHIBUYA109 Shibuya Store
Korean cosmetics brand rom&nd is hosting a Valentine's Day experiential event Kira Kira Valentine with rom&nd at SHIBUYA109 Shibuya Store from February 11 to 14, 2026. Discover your sparkling mood with the new Glasting Color Gloss Sparkle Line through an interactive mood diagnosis experience.
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Estée Lauder Announces Collaboration with FEILER Featuring Limited Edition Handkerchiefs and Best-Selling Beauty Sets
Estée Lauder has announced a special collaboration with German lifestyle brand FEILER. The partnership brings exclusive handkerchief designs paired with the brand's best-selling beauty products in limited edition gift sets.
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March 8th is International Women's Day: Celebrate with FERNANDA's Mimosa Bouquet Collection
FERNANDA JAPAN launches a limited-edition Mimosa Bouquet Collection featuring 21 fragrance items inspired by the happiness flower. Available from February 13, 2026, this collection honors International Women's Day with sustainable, ethically-sourced mimosa fragrance.
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INOUI's Popular Cheek Shade 04 in Warm Soft Beige Returns as Permanent Product ~ Launches April 21, 2026 ~
The highly sought-after Cheek 04 from INOUI, known for its warm soft beige color, returns as a permanent product on April 21, 2026, at cosmetics specialty stores and online shops nationwide.
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Never-Before-Seen "Bangs-Only" Styling Products Launch! MAEGAMI Keeper Helps Bangs Enthusiasts and Beginners Achieve Their Ultimate Look
And Nine Co., Ltd. launches MAEGAMI Keeper, a specialized bangs styling product series with two types—Gachi Keep for advanced users and Magical for beginners—to help create ideal bangs and face-framing hair.
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Shizuoka
Oku-Yugawara Onsen Hotels Offer Limited Valentine's Chocolate Facial Treatment
Two Yugawara hot spring resorts introduce an exclusive facial treatment using real chocolate masks during February 2026, limited to 10 guests per day.
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#Onsen / Hot Spring +3 more
SALONIA Launches 2026 Spring/Summer Limited Edition in Misty Pink and Green on March 2nd
SALONIA introduces their new spring/summer limited edition "flow series" hair dryers and hair irons in soft, muted pink and green colors, perfect for adding a touch of style to the new season.
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Tom Ford Soleil Neige Eau de Parfum Joins the Signature Collection
Tom Ford introduces Soleil Neige Eau de Parfum, a luminous fragrance that captures the radiance of sunlight on Alpine snow. Launching February 20, 2026, this new addition to the Tom Ford Signature Collection features citrus musk notes with bergamot, musk, and orange blossom.
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VIRCHE's Popular Repair Moist Lotion Large Size Returns for Limited Time
The annual fan-favorite Repair Moist Lotion Large Size (180mL) is now available at a special 21% off price. This luxurious, highly concentrated lotion features marula oil and is perfect for those seeking intensive aging care and lasting hydration.
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E.me Rebrands as moophem with "Comfort for Yourself" Philosophy
Fun Standard Corporation rebrands its innerwear line from E.me to moophem, prioritizing natural comfort over appearance-focused standards, launching with the Airelle sanitary shorts featuring 90ml absorption capacity.
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Hyogo
URUOI FACTOR Pop-Up Store Opens at Kobe Marui - Skincare Brand Born from Atopic Dermatitis Experience
A limited-time pop-up store for URUOI FACTOR, a skincare brand focused on deep moisture retention, has opened on the 1st floor of Kobe Marui. The brand was created by a founder with atopic dermatitis who wanted to enjoy skincare.
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Tokyo
milktouch Pop-Up Event Opens at A:PERS with Exclusive Limited Sets
Korean beauty brand milktouch, with TWICE's JIHYO as muse, launches a limited-time pop-up at A:PERS in Tokyo, featuring exclusive sets and special gifts. The event runs from February 7 to February 26, 2026.
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Taking Rest is Essential Self-Care: style table and Ethical&SEA Launch Rest Campaign Starting February 12
Ethical select shops style table and Ethical&SEA are launching a Rest Campaign from February 12, 2026, featuring recovery wear brand IOZ recovery and wellness items to help modern people address chronic fatigue and improve sleep quality through rest as self-care.
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Bio Lucia Hair Milk Leave-In Treatment with Korean Trending Beauty Ingredients Co-Developed with Certified Trichologist Now Available
Social Tech Corporation has launched Bio Lucia Hair Milk, a leave-in treatment co-developed with a certified trichologist, featuring five trending Korean beauty ingredients including CICA, glutathione, retinol, PDRN, and niacinamide. The product is designed to provide lightweight moisture and glossy hair without weighing down fine or delicate hair.
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MATIERE PREMIERE Launches Extrait de Parfum Collection - Enhanced Fragrance Concentration
MATIERE PREMIERE introduces a new Extrait de Parfum collection starting February 4, 2026, featuring five fragrances with higher ingredient concentrations and enhanced sensuality.
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Uncompromising in Both Concentration and Purity - New 31% Pure Vitamin C Penetrating Serum Launches
Ritsubi Co., Ltd. announces the release of "VC Serum 31," a high-concentration pure vitamin C serum featuring 31% pure vitamin C in a water-free formula, as part of its Mesoceutical beauty medical and aesthetic-inspired total care brand serum line.
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Tokyo
Milk Touch Launches Chocola Tint Popup Event at A:PERS - 4th Collaboration
The popular Korean beauty brand Milk Touch is hosting a popup event at A:PERS lifestyle shop to celebrate the launch of their new Chocola Tint, running from February 7 to February 26, 2026.
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Neal's Yard Remedies Announces Renewal of Natural UV Protection Milk Products
British organic cosmetics brand Neal's Yard Remedies has renewed its Natural UV Protection Milk lineup, featuring improved texture and enhanced UV protection while maintaining natural ingredients and organic certification.
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Osaka
THE GINZA Pop-Up Shop Opens at Daimaru Shinsaibashi Store - Featuring "THE RITUAL OF TIMELESS GLOW" Beauty Ritual Experience (February 15-24, 2026)
Experience THE GINZA's renewed beauty ritual collection at a limited-time pop-up shop at Daimaru Shinsaibashi Store from February 15 to 24, 2026. Discover the new UV protector, cleansing, and day serum products that transform your daily skincare into a beauty ritual.
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gelato pique Launches Renewed Self Care Series with Relaxing Fragrances on February 18
gelato pique unveils a renewed Self Care series featuring relaxing fragrances, updated designs, and enhanced textures. The collection includes body care, hand care, and home fragrance products, launching February 18, 2026 at gelato pique stores and online.
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KILIAN PARIS Unveils Cherry Blossom-Inspired Fragrance "Her Majesty"
On February 4, 2026, KILIAN PARIS launched "Her Majesty Eau de Parfum," the brand's first-ever chypre fragrance inspired by the fleeting beauty of cherry blossoms in Kyoto.
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Nobby by TESCOM Launches Professional TriBalance Ion™ Hair Dryer for Salon-Quality Results at Home
TESCOM Electric introduces the NIB400B hair dryer featuring innovative TriBalance Ion™ technology that reduces static electricity and enhances moisture, shine, and manageability. Available in early February 2026.
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Takami Launches New Microgel PGA+HA for Pores, Shine, and Sensitive Skin
Takami, the skincare brand born from a Tokyo beauty dermatology clinic, releases a new water-gel moisturizer designed to control oil, hydrate skin, and minimize the appearance of pores until evening.
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KOSÉ COSMEPORT Renews Urumina Plus Milky Lotion with Enhanced Hydration and Skincare Benefits
KOSÉ COSMEPORT is launching a renewed version of the Urumina Plus milky lotion on February 20, 2026, featuring double the hyaluronic acid and 93% beauty serum formulation for radiant, dewy skin.
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New Keratin Hair Serum Spray Launches for Women Who Find Hair Oils Too Sticky
Willumina introduces KC Hair Serum, a spray-type hair treatment that delivers keratin and collagen directly to hair without the greasy feel of traditional oils. Perfect for mature hair care.
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Tokyo
Drugstore AMERICAN PHARMACY Marunouchi Store Renewal Opening - Directly Connected to Tokyo Station
AMERICAN PHARMACY Marunouchi Store has reopened with a renewed concept, offering carefully selected domestic and international items in a prime location directly connected to JR Tokyo Station.
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Moomin x FUJIMI Collaboration Little My Shaker Now Available at MOOMIN SHOP Locations
Following the successful first collaboration, FUJIMI releases a second Moomin collaboration shaker featuring Little My's charming design, available at MOOMIN SHOP stores and online.
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Mary Quant Launches Spring 2026 Limited Edition Duo Eye Opener Eyeshadows and New Attractive Eyeliner
Mary Quant Cosmetics unveils spring-inspired limited edition Eye Opener duo eyeshadows in 4 shades and a new Attractive Eyeliner in 3 colors, launching February 6, 2026.
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SUNCUT Sunscreen Brand Launches Limited Edition Sanrio Characters Packaging Starting February 2nd
Kose Cosmeport releases limited edition SUNCUT sunscreen featuring Cinnamoroll, Pompompurin, Kuromi, Hello Kitty, and Pochacco designs. Five product types available at mass retailers and drugstores nationwide.
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Tokyo
COCO VILLA Sauna in Azabu-Juban Partners with BULK HOMME for Premium Amenity Experience
A limited-time collaboration brings THE JOURNEY premium skincare to private sauna rooms at Tokyo's newest wellness destination.
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#New Opening +3 more
Aichi
Cycle.me Opens First Pop-Up in Chubu Region at @cosme NAGOYA from January 28
Cycle.me, operated by dotme Inc., is holding its first pop-up in the Chubu region at @cosme NAGOYA from January 28 to February 3, 2026. Featuring an Inner Beauty Marche theme, visitors can experience the brand's products and world view.
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anummy Damage Hair Care Brand Launches - Enjoy Growing Your Hair
Rainmakers Co., Ltd. launches anummy, a new damage hair care brand designed to help you grow beautiful, resilient hair through daily care.
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Korean Beauty Brand Dinto Launches New Colors for Bestselling Blur-Glowy Lip Tint
Dinto, a popular Korean cosmetics brand, releases four new shades of its hit long-selling Blur-Glowy Lip Tint at variety stores across Japan starting February 3, 2026.
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Innisfree Launches Limited Edition No-Sebum Mineral Powder in Cherry Blossom - Available from February 1st
Innisfree is releasing a limited edition Cherry Blossom version of their popular No-Sebum Mineral Powder, featuring pink-tinted powder with twinkle pearls and a delicate floral scent, available from February 1st.
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Tescom Launches Protect Ion Hair Dryer TD361A with Large Airflow for Quick Drying and Beautiful Shine
Tescom Electric Co., Ltd. announces the February 2026 launch of the Protect Ion Hair Dryer TD361A, featuring powerful airflow and ion technology for quick drying and beautiful hair.
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MARKS&WEB Launches Limited Edition Yuzu/Iyokan Body Care Collection from Tokushima
Japanese botanical lifestyle brand MARKS&WEB releases its annual limited edition Yuzu/Iyokan body and hand care series on January 29, featuring citrus essential oils from Tokushima's Sanagochi Village.
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Sharp Releases Plasmacluster Hair Brush "Smoome" Sanrio characters Limited Edition
To commemorate the 25th anniversary of Plasmacluster technology, Sharp has launched limited edition models of the Smoome hair brush featuring beloved Sanrio characters including Hello Kitty, Cinnamoroll, and Kuromi.
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Tokyo
Anua's Popular "PDRN Mist" Arrives at POPUPs in Tokyo, Nagoya, and Osaka - Experience the "Glass Ball Glow" and Try Your Luck at the Gacha
Anua's experiential POPUP event featuring the viral PDRN Hydrating Mist will be held at @cosme stores in Tokyo, Nagoya, and Osaka from January to March 2026, offering exclusive purchase perks including an original gacha game.
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Flora Notis JILL STUART × Afternoon Tea Spring Collection Features Cherry Blossom & Afternoon Tea Blend Fragrance
Lifestyle brand Afternoon Tea LIVING launches a special collaboration with Flora Notis JILL STUART, featuring a new Cherry Blossom & Afternoon Tea Blend fragrance collection available from February 20, 2026.
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TOCCA Beauty Renews Popular Hand Cream Line with Enhanced Fragrances and New Cleopatra Scent
TOCCA Beauty is relaunching its beloved hand cream collection with an updated Cleopatra fragrance and two new scents, Colette and Lucia, bringing the total lineup to six luxurious options available from February 20th.
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Aqua Savon Launches Limited-Edition Rilakkuma UV Sunscreen Series with "Umi Rira Kibun" Beach Theme
The popular Barrier UV series from Aqua Savon introduces adorable Rilakkuma-themed sunscreen gel and spray, featuring the characters relaxing in the ocean. Available for pre-order from February 5, 2026.
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Naris Cosmetics Launches Limited Edition Cellgrace Aura Clair Primer for Spring and Summer
Naris Cosmetics introduces a luxurious tone-up makeup base designed to enhance skin beauty during the spring and summer seasons, featuring lavender color and oil-control technology.
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SHISEIDO Launches THE PERFECT PINK Limited Lip Collection on May 1, 2026
SHISEIDO introduces a limited collection of five pink lip shades with their TechnoSatin Gel Lipstick line, redefining pink for the modern era with vivid, sophisticated colors.
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Tokyo
Experiential Salon Booth "I Want to Be Cute by Valentine's
and ST collaborates with Qoo10 to launch a Valentine's-themed beauty and fashion salon booth at and ST TOKYO in Harajuku from January 30 to February 16, 2026. Visitors can experience personalized styling sessions, try award-winning beauty products, and receive special novelty bags.
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ARGELAN Launches Hand Soap with 100% Essential Oil Fragrance
Drugstore organic pioneer ARGELAN introduces a new hand soap line featuring 100% essential oil fragrances, along with renewed body soaps and cleansing products.
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Revolutionary icoelle EMS SPA BRUSH Focuses on Head Muscles for New Lift Care Approach
Ziva Studio launches the icoelle EMS SPA BRUSH, a revolutionary beauty device developed under the supervision of head spa pioneer Yukie Yamamoto. Featuring 224 EMS pins, it targets head muscles for a new approach to facial lifting care.
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Japan's First Medicated Whitening UV Base with Balm Texture Launches February 15
Shin Nihon Seiyaku introduces a groundbreaking UV makeup base that combines whitening care with SPF50+ PA++++ sun protection in a unique balm formula.
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TRAVALO Launches New Classic Titanium Atomizer on January 20
TRAVALO JAPAN introduces the highly anticipated New Classic and New Classic Set in a sleek Titanium color, perfect for Valentine's Day gifting. Available from January 20, 2026.
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Hokkaido Skincare Brand Natural Island Releases Seasonal Spring Bath Essences
Natural Island, a Hokkaido-based skincare manufacturer, launches two limited-edition spring bath essences on January 23, 2026. Eucalyptus and Fir, and Cherry Blossom and Geranium join the popular Aroma Bath Essence series.
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Tokyo
NE:AR Pop-Up Store Opens at Shibuya Modi Featuring TWICE Sana Visuals and Exclusive Merchandise
Korean inner beauty brand NE:AR opens a limited-time pop-up store at Shibuya Modi featuring exclusive TWICE Sana trading cards, special pricing, and limited novelty items with purchase.
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PLINI OLIVA Olive Skincare Brand Releases "Olive & Orthodoxy" Booklet with Original Cover by Mari Yamazaki
Nippon Olive Co., Ltd. has published "Olive & Orthodoxy," a concept booklet exploring olive's historical and cultural significance, featuring an original cover illustration by Mari Yamazaki, creator of "Thermae Romae" and "Plinius."
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Sakura Lotion Renewal: LyuVie's Cherry Blossom Skincare Launches February 14
LyuVie, the cosmetic brand from Tokyo's mime eyebrow salon, is relaunching its signature Sakura Lotion on February 14, 2026. The renewed formula combines cherry blossom extracts with fermentation technology and botanical science for moisturized, radiant skin.
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Tokyo
Tokyu Department Store SHIBUYA NEWS - Ehoumaki, Valentine's, and Pop-Up Events Across All Stores
Tokyu Department Store locations in Shibuya are hosting seasonal events featuring traditional ehoumaki rolls for Setsubun, an extensive Valentine's chocolate event called SHIBUYA CHOCOLATE QUEST, and various pop-up shops showcasing beauty, fashion, and handmade goods.
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Itoguchi Launches Midorimayu Moist Lip Essence on New Moon Day
Kimono Brain Co., Ltd.'s skincare brand Itoguchi introduces a luxurious overnight lip essence featuring rare green cocoon silk, launching on January 19, 2026, coinciding with the new moon.
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SWATi Launches Limited Edition Bath Pearl & Hair Accessory Sets in Four Sparkling Colors
Fragrance body care brand SWATi releases limited edition bath pearl and hair clip sets on January 20th, featuring pearl-inspired designs and elegant ribbons perfect for gifting.
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Attenir Launches Spring 2026 Limited Makeup Collection Featuring Subtle Floral Shadow Makeup
Attenir releases a spring-limited coffret and makeup collection on February 15, 2026, featuring delicate floral-inspired shades with sophisticated shadow tones for adult spring makeup.
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Causette.Joli Launches Spring 2026 Limited Edition Nail Colors Inspired by Japanese Poetry
Japanese manicure brand Causette.Joli releases three new spring colors on February 7, 2026, featuring soft hues of wisteria, deutzia, and dandelion inspired by traditional Japanese seasonal imagery.
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L'OCCITANE Unveils Limited-Edition White Tea & Sakura Fragrance Collection for Spring 2026
L'OCCITANE releases its annual limited-edition sakura fragrance series on January 28, 2026, featuring a fresh combination of trending white tea and cherry blossom scents inspired by the Luberon region of Provence.
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Mason Pearson Valentine's & White Day 2026 Campaign Features Limited Edition Hairbrush and Comb Sets
OZ International, the authorized distributor of British handmade hairbrush brand Mason Pearson, launches a limited edition Valentine's and White Day campaign featuring exclusive hairbrush and comb sets, plus complimentary original drip coffee.
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muice Launches Spring Pink Collection: Limited Edition Colors from Popular Beauty Brand Produced by Kawanishi Miki
Beauty video creator Kawanishi Miki's cosmetics brand muice releases a limited spring pink collection featuring four items including blush, highlighter, primer, and eyeshadow.
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NARS Afterglow Lip Balm Relaunches with 9 Shades Including Iconic Orgasm and Dolce Vita
The popular Afterglow Lip Balm from NARS returns with enhanced care benefits and an expanded lineup of 9 shades, including signature colors like Orgasm and Dolce Vita, plus new additions. Available now.
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Aichi
Strings Hotel Nagoya Celebrates 10th Anniversary with Exclusive ReFa Beauty Stay Package
Starting January 21st, 2026, Strings Hotel Nagoya introduces a limited collaboration room featuring ReFa's premium beauty products. The package includes a take-home ReFa recovery wear set, exclusive room amenities, and breakfast buffet to commemorate the hotel's 10th anniversary.
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Two Beauty Tools in One Charm: The New Face Care Heart Charm from ATEX LOURDES
ATEX introduces a compact heart-shaped charm combining gua sha and W-pointer facial care tools, launching February 1st with advance sales at LOFT stores.
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Tokyo
New Enzyme Bath Opens in Minami-Koiwa, Edogawa-ku! Experience Thermal Beauty at "Rice Bran Enzyme Bath Bran Room Koiwa"
A new rice bran enzyme bath salon opens in Tokyo's Edogawa Ward, offering natural heat therapy for beauty and wellness using 100% domestic rice bran.
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Espoir Launches Pro Bonding Primer - Professional Adhesion for Flawless Base Makeup
Korean makeup brand espoir introduces the Pro Bonding Primer on March 3, 2026. This gel-based primer creates a smooth canvas and bonds foundation for long-lasting, flawless makeup.
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Gel Me Petaly Launches New Spring 2026 Collection with Elegant Bordeaux and Aurora Pink Designs
Gel Me Petaly, the easy-to-apply gel nail sticker brand, releases three new spring designs on January 23rd, featuring sophisticated bordeaux tones with heart motifs, garnet accents, and shimmering aurora pink finishes.
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IT ALL NATURAL Launches Charm Oil - A New Multi-Use Oil with Sweet Floral Fragrance
Hollywood Co., Ltd. releases IT ALL NATURAL Charm Oil on January 15, 2026. This limited-edition multi-use oil features 99.99% natural ingredients, including Cacay Nut Oil and pomegranate seed oil, with a romantic blend of 11 essential oils.
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The Sold-Out Limited Edition Fragrance Returns! KILIAN PARIS "Angels' Share Paradis Extrait de Parfum" Becomes a Permanent Addition
After selling out instantly in Spring 2025, KILIAN PARIS's Angels' Share Paradis Extrait de Parfum is back as a permanent fragrance starting January 14, 2026.
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New Rice Bran Fermented Sheet Mask Launches Focusing on Pores and Radiance
Rosette Co., Ltd. introduces a new sheet mask featuring rice bran and fermented ingredients, designed to address pores and enhance skin clarity for a smooth, radiant complexion.
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SHEGLAM Launches Silk Slip Lip Oil Balm for 2026 New Year's Sale - A Lightweight, Glossy Lip Balm with Lasting Moisture
Global cosmetics brand SHEGLAM has added the Silk Slip Lip Oil Balm to its 2026 New Year's sale lineup in early January. This innovative lip product combines the moisture of an oil with the smooth texture of a balm.
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Takami Launches New Medicinal Whitening Serum Targeting Spots, Wrinkles, and Acne with Melanin Tracking Approach
Takami, the skincare brand born from Tokyo's Omotesando beauty dermatology clinic, launches Takami Bright Spot B3+ on February 24, 2026. This laser-like serum targets melanin with precision for clear, radiant glass skin.
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Kanagawa
Aderans Yokohama Kannai Total Hair & Beauty Salon Reopens January 14 with New Wig Display Space
The Aderans Yokohama Kannai salon relocates and reopens with enhanced facilities, including a new wig display area, private consultation rooms, and scalp analysis monitors.
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FUJIMI Protein Fasting Perfect Set Launches with New Supplement for Post-Diet Maintenance
FUJIMI's popular fasting set has been renewed with a new supplement to help maintain results after fasting. The FUJIMI Protein Fasting Perfect Set now includes Sparkling Support tablets for weight and body fat management.
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Her lip to BEAUTY Launches LIP TO LOVE SERUM - A Beauty Serum Lip Offering Hydration, Radiance, and Anti-Aging Care
Her lip to BEAUTY, produced by Haruna Kojima, is launching LIP TO LOVE SERUM on February 21st, 2026. This highly anticipated beauty serum lip combines over 90% beauty serum ingredients with a high-adhesion moisturizing formula.
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Yushin Brewed Sake Launches Advanced Wrinkle Improvement Serums Featuring Rice Power® No.11+
Two new high-performance facial serums from the developers of Rice Power® No.11+ deliver dual improvement effects for wrinkles and skin moisture retention. RAIZ repair Concentration D+ and W+ will be available starting February 13th.
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![Cherry Blossom Aroma Hand & Bath Items Launch with Oshima Cherry Blossom Flower Extract [Limited Edition]](https://assets.hldycdn.com/cdn-cgi/image/format=webp,width=400,quality=75/cf6285f4-8435-4d96-8177-e26bfa3c0f60.jpeg)
Cherry Blossom Aroma Hand & Bath Items Launch with Oshima Cherry Blossom Flower Extract [Limited Edition]
Global Product Planning introduces the "SAKURA - Romantic Bloom" series featuring two cherry blossom fragrances. The limited-edition collection includes hand soap with gold glitter, pearl-like oil-in bath pearls, and bath gift sets, all enriched with moisturizing cherry blossom extracts.
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Tokyo
Thai Herb Stories Launches First Men's Series "Wan Sao Long" at Nature Takadanobaba
Thai aromatherapy brand Thai Herb Stories introduces Wan Sao Long, its first men's series featuring rare Thai herbs designed for active lifestyles. Now available exclusively at Nature Takadanobaba.
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Tokyo
up2me's hugmyLip Event Offers Hair, Makeup & Photo Experience in Harajuku This February
KOSE COSMEPORT Corp. is hosting an interactive event on February 7, 2026, featuring professional hair and makeup services, photo shoots, and hands-on experiences with the new hugmyLip Color Lock Plumping Balm.
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rom&nd Japan-Exclusive Glitter Gloss Launches! Popular Color Gloss Gets Sparkling New Line
rom&nd's beloved Glasting Color Gloss, known for its glossy "bunny tongue lip" effect, welcomes a new Sparkle line with delicate glitter. This Japan-exclusive release launches February 5, 2026, at variety shops, GMS stores, and Don Quijote nationwide.
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Tokyo
COA GINZA Maison Opens in Ginza - Award-Winning Beauty Salon Expands to Fifth Location
COA, the acclaimed beauty salon that won the HOT PEPPER Beauty AWARD GOLD Prize for two consecutive years, has opened its fifth location, COA GINZA Maison, in Ginza on January 6, 2026.
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Gucci Glow Collection Expands with New Blush and Lip Colors
Gucci Beauty introduces Gucci Glow Blush and new lip color shades, launching February 11, 2026. The collection features highlighter-blush hybrids and luminous lip shades in elegant ivory and gold compacts.
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Tokyo
L'OCCITANE Joins LUMINE ETHICARNIVAL with Eco-Friendly Campaigns Starting January 14
L'OCCITANE stores at LUMINE and NEWoMan will offer eco-friendly initiatives during the LUMINE ETHICARNIVAL period, including eco points for refill purchases, candlelight nights, and a limited-edition candle gift set available from January 7.
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Osaka
MAEÉ Compression Socks Pop-Up Event at Hankyu Men's Osaka (January 21 to February 14, 2026)
Wellness brand MAEÉ, operated by encyclo Inc. under the POLA ORBIS Group, will hold a limited-time pop-up event at Hankyu Men's Osaka B1F from January 21 to February 14, 2026.
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Tom Ford FUCKING Fabulous Lip Launches Two New Shades, Now Available in 10 Colors
Tom Ford Beauty introduces two highly anticipated new shades to the FUCKING Fabulous Lip collection, including Asia's most popular F2 Blush, expanding the lineup to 10 bold colors.
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Radiance with Shine, Vibrancy with Color. Extra Lip Tinted Balm and Extra Blushing Lip Oil Launch!
Bobbi Brown's popular lip tint is reborn as the Extra Lip Tinted Balm with enhanced moisturization and skincare benefits. The new Extra Blushing Lip Oil delivers cooling freshness and mirror-like shine. Both products launch nationwide on January 23rd, 2026.
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New Skincare Routine! HARIMARO Launches Stratum Corneum Prep Toner Pads
SEVEN BEAUTY has launched new toner pads from their skincare brand HARIMARO. These innovative pads gently remove dead skin cells while preparing your skin for better absorption.
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Majolica Majorca Launches Next-Generation Mascara with Washable Lock Technology
The makeup brand introduces Lash Expander Neo Lash mascara featuring innovative technology that maintains beautiful curls while offering easy removal with warm water. Available from February 21, 2026.
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Tokyo
Yoando Exhibits NMN Skincare and Beauty Products at COSME Week Tokyo 2026
Abe Yoando Pharmaceutical will showcase its medical-grade YP skincare line, EX Beauty Drink, and other NMN-based beauty products at the 16th COSME Week Tokyo from January 14 to 16, 2026 at Tokyo Big Sight.
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IPSA Launches New Serum Active Kit for Radiant, Firm Skin to Start the New Year
IPSA releases a limited-edition beauty serum kit featuring their signature Serum Active and Protector Multi Shield, designed to promote healthy, glowing skin through an active lifestyle. Available from January 8, 2026.
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L'OCCITANE Renews Personalized "MY SHEA" Gift Service – Perfect for Birthdays, Baby Showers, and Spring Gift Occasions
L'OCCITANE's popular personalized gift service "MY SHEA" and "My Hand Cream" have been renewed with fresh packaging and expanded product lineup, now available exclusively through the official online store.
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MAKE UP FOR EVER's Best Cosme Award-Winning Artist Color Crayon Welcomes New Shade 226 on February 1, 2026
The multi-use Artist Color Crayon, beloved for face, lip, and eye makeup, launches a new pastel pink shade that brings soft, luminous beauty to any look.
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OSAJI Launches Spring-Limited Urara Fragrance Series on February 18, 2026
The sensitive skin brand OSAJI introduces its spring-limited Urara series, featuring floral and herbal fragrances designed to support fluctuating mind and body during seasonal transitions.
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New Fragrance Joins Couture Fragrance Collection - Valentino Anatomy of Dreams Amour Sans Détour Parfum
Valentino Beauty launches a new fragrance in its Anatomy of Dreams collection, Amour Sans Détour Parfum, on January 14, 2026. This passionate floral leather scent evokes a clandestine romance in a Roman palazzo boudoir.
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Elixir, 19-Year Best-Selling Skincare Brand, Launches Advanced Brightening Lotion & Emulsion - On Sale February 21, 2026
Shiseido's aging care brand Elixir, the No. 1 best-selling skincare line for 19 consecutive years, introduces its evolved Super Light Boost Lotion and Emulsion featuring dual whitening active ingredients and proprietary Colagenesis® compound, launching February 21, 2026.
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Gucci Beauty Launches Limited Edition Fragrances "Gucci Guilty Love Edition Pour Homme & Pour Femme" to Celebrate Love
Gucci Beauty introduces two limited edition fragrances for the season of love. The Gucci Guilty Love Edition Pour Homme and Pour Femme reinterpret the signature scents of the Gucci Guilty fragrance collection with cool almond green and captivating lilac bottles.
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LUSH Launches Valentine's Limited Chocolate-Themed Skincare Workshop "Chocopa!" Starting January 24
The British natural cosmetics brand LUSH is introducing a hands-on chocolate cosmetics workshop at 71 stores across Japan, offering Valentine's skincare experiences from January 24 to February 14, 2026.
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Ocha-Ken Collaboration Lip Tint Launches! Korean Beauty Brand Coralhaze Releases Limited Edition Dew Drop Tint on January 19, 2026
Korean cosmetics brand Coralhaze releases a special Ocha-Ken-inspired limited edition Dew Drop Tint in four new colors, featuring adorable character packaging. Available from January 19, 2026 at variety stores including PLAZA and Loft.
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SUNCUT® Launches Multi-Vitamin Tone-Up UV Essence for Radiant Skin Protection
KOSÉ COSMEPORT introduces a new multi-vitamin infused sunscreen essence featuring SPF50+ PA++++ protection and tone-up effects, launching February 2, 2026.
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Tescom Launches Protect Ion Hair Dryer with Low-Temperature Technology for Healthier Hair
Tescom Electric announces the release of the TD462A Protect Ion Hair Dryer in mid-January. Featuring gentle low-temperature airflow and ion technology, the dryer helps minimize heat damage while delivering glossy, manageable hair.
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Yanagiya Apricot Oil Launches New Gloss Oil Spray for Glossy, Smooth Hair with a Single Spray
Yanagiya Honten Co., Ltd. releases the new Yanagiya Apricot Oil Gloss Oil Spray on January 6, 2026, at Loft stores and online. Nationwide release follows on February 5, 2026.
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Aoyama Flower Market Launches Limited-Edition Hyacinth Fragrance – Fresh and Elegant Eau de Toilette from Bestselling Series
The popular fragrance series from Aoyama Flower Market, with cumulative sales of 30,000 units, introduces a new "Hyacinth" scent available for a limited time this spring starting January 10, 2026.
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Wearable Forest Bathing. Tree-scented Eau de Cologne Brings Calm to Your Mind. Three Mini-size Fragrances Launch January 15th
BAUM, the skin and mind brand themed around coexistence with trees, is re-releasing three mini-size eau de cologne fragrances on January 15th, 2026, by popular demand.
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Dr. Vranjes Firenze Launches Rosso Nobile Hand Cream and Hand Soap on January 15, 2026
Dr. Vranjes Firenze introduces a new daily beauty ritual inspired by its iconic fragrance, featuring Rosso Nobile hand cream and hand soap, launching at retail stores and online January 15, 2026.
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Osaka
ETVOS Pop-Up Event at Hanshin Department Store Umeda Main Store (January 7-13, 2026)
ETVOS holds a special pop-up event celebrating the 2026 SS Collection launch at Hanshin Umeda Main Store's beauty event space, featuring exclusive gifts, makeup lessons, and limited-time offers.
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Guerlain's Parure Gold Debuts New Mesh Cushion with Black Bee honey
Guerlain launches the Parure Gold Skin Mesh Cushion, combining 24K gold with Black Bee honey for a radiant jewelry-skin finish.
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Tokyo
INSIDE THE DIOR ADDICT SWEET SHOP Pop-Up Event Opens in Harajuku
Parfums Christian Dior presents a limited-time pop-up event celebrating new Dior Addict products at 6142 in Harajuku from January 22 to 25, 2026.
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SEKKISEI Launches New Brightening Day Care Advance UV Lotion Combining Moisturizer, Sunscreen, and Makeup Base in One Product
KOSÉ's global skincare brand SEKKISEI introduces a daytime whitening UV lotion that combines three functions in one product, launching on March 16, 2026.
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Tokyo
AXXZIA Hosts Limited-Time Event at @cosme TOKYO: Try Popular Items from January 7-13, 2026
AXXZIA will hold a special limited-time event at @cosme TOKYO in Shibuya from January 7-13, 2026, featuring popular eye care sheets, LISBLANC series, and AG Drink XI with exclusive purchase benefits.
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Kyoto
EKATO Self-Care Brand Holds First Solo Pop-Up at JR Kyoto Isetan (January 6-12, 2026)
Skincare brand EKATO opens its first Kyoto pop-up at JR Kyoto Isetan from January 6 to 12, 2026, featuring carbonated gas packs, body rollers, touch-up experiences, and exclusive event sets.
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Gift the Scent of a Gentleman This Valentine's Day with SABON's Limited Edition Special Kit
Natural cosmetics brand SABON releases a limited-edition Valentine's gift kit featuring the Gentleman Collection fragrance, available from January 15, 2026.
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SMELLY Manicure Gets a Makeover with New Bottles and Colors Launching January 30, 2026
SMELLY's nail polish line undergoes its first renewal since the brand's inception, featuring a refined design with 10 new shades including 6 spring-inspired colors and 4 popular classics. The collection launches with a new nail care oil.
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Head Beauty Brand "haru" Launches Exclusive Lucky Bags on Yahoo! Shopping for the New Year Season
nijito Co., Ltd., which operates the head beauty brand "haru," has launched a special "haru Lucky Bag" sale exclusively on Yahoo! Shopping's official haru online store for the year-end and New Year season.
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SHEGLAM Launches "Skin Sync Satin Foundation" - A Winter-Friendly Liquid Foundation for Dry Skin (December 24)
Global cosmetics brand SHEGLAM has released a new liquid foundation designed for winter dry skin. The Skin Sync Satin Foundation features a buttery smooth texture and moisturizing ingredients, delivering a natural satin finish.
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Sisley Launches Limited Edition New Year Ecological Compound Kit Featuring Bestselling Beauty Emulsion
Sisley Paris introduces a special New Year kit featuring their bestselling Ecological Compound Advanced emulsion (125mL) along with four popular mini-size products, launching January 1, 2026.
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GLORIART Launches Luxury Lipstick Line with 10 Sophisticated Colors
Naris Cosmetics unveils The Rouge, a premium lipstick collection featuring fit film technology, moisturizing ingredients, and poetically named shades designed for mature skin.
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Transform Your Post-Bath Routine into a Home Spa Experience with TOUCHBeauty's Multifunctional Scalp Care Hair Brush
Life on Products introduces the TOUCHBeauty Scalp Care Hair Brush TB-2343, a multifunctional hair care device that combines negative ions, high-speed vibration, EMS microcurrent, and dual-color LED technology to deliver salon-quality scalp and hair care at home.
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SOYO Launches Facial Cleansing Brush with High-Density Bristles on December 23, 2025
Nous Co., Ltd. is releasing the SOYO Facial Cleansing Brush, a new facial cleansing tool featuring high-density bristles designed to elevate daily skincare routines. The product will be available starting December 23, 2025.
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Pretty Guardian Sailor Moon Transformation Item Lip & Cheek Released
Bandai's cosmetics brand Miracle Romance announces new lip & cheek products inspired by iconic transformation items from Pretty Guardian Sailor Moon, featuring three classic designs with moisturizing ingredients.
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Tokyo
Yuki Kashiwagi's Cosmetics Brand upink Launches First Collaboration with mezzo piano
The collaboration features limited-edition cosmetics and a special popup store in Nihonbashi, Tokyo from November 22 to 29, 2025
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Limited Collaboration "Calypso Plumper Tint" with Mizumori Ado Launches – 4.2 Million Units Series Cumulative Sales
A new limited-edition tint lip product featuring illustrations by multi-talented artist Mizumori Ado goes on sale on November 16, 2025, from the popular Calypso beauty brand.
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Mitea ORGANIC Launches Pokémon Peace Collection at FamilyMart Stores Nationwide
FamilyMart introduces a special Pokémon Peace-themed collection from the organic skincare brand Mitea ORGANIC, featuring 12 items across 7 product types, available from October 21, 2025.
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Sanrio Characters Design "Secret Portable Lipstick" Released
Shobido Co., Ltd. has launched the adorable "Secret Portable Lipstick" featuring Sanrio Characters designs in a blind package format. The strawberry-scented lip balm contains hyaluronic acid and shea butter for moisturizing.
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New Kirby and Warp Star Cheek & Shiny Powder Available for Pre-Order
A new Kirby-themed cosmetic compact featuring the beloved pink character riding his iconic Warp Star is now available for pre-order through Premium Bandai, priced at 5,940 yen.
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