THE ARTIST COLLECTION is a capsule toy series featuring artwork and logos designed by artists, mainly from overseas. The latest addition to the series brings pin badge capsule toys featuring Ayumi Hamasaki, with three sets launching at the same time.
The new capsule toys are pin badges (pins) across three sets (33 designs in total), designed mainly around jacket artwork from her acclaimed singles and albums — including her first album "A Song for ××," "LOVEppears," "Duty," and her latest single "mimosa" — each packaged in a capsule with a dedicated backing card, making them a highly collectible item.
Starting July 31, 2026 (Friday), the toys will roll out at capsule toy corners nationwide, including HMV (16 stores), gashacoco, and ガシャポンのデパート.
Limited-time POP UP events will also be held for seven days at three gashacoco locations in Tokyo, Nagoya, and Osaka, featuring in-store posters, music video screenings, and clusters of capsule toy machines set up in-store. As a POP UP store-exclusive bonus, customers who purchase three of the eligible items will receive, while supplies last, a POP UP-exclusive hologram postcard (one of three random designs).
An SNS post giveaway campaign is also being held to celebrate the pin badge capsule toy release. Posting with the hashtag "#ayuカプセルトイ2026" is also a good way to exchange information about the capsule toys.
THE ARTIST COLLECTION: Ayumi Hamasaki — Overview
- Product: Pin badges (11 designs each, 33 designs total)
- Size: Approximately 25 × 25mm
- Material: Epoxy resin, white iron, iron
- Price: ¥500 per play (tax included)
- Planning/Production: LAWSON Entertainment Inc.
Ayumi Hamasaki VOL.1: 11 Designs
- A Song for ××
- Duty
- FIVE
- Sunrise/Sunset (LOVE is ALL)
- crossroad
- Feel the love/Merry-go-round
- Pray
- オヒアの木
- Nonfiction
- 時代
- Aマーク-Leopard
Ayumi Hamasaki VOL.2: 11 Designs
- LOVEppears
- I am...
- MY STORY
- You were.../BALLAD
- L
- Terminal
- Hello new me
- Dreamed a Dream
- Summer Again
- BYE-BYE
- Aマーク-Pink
Ayumi Hamasaki VOL.3: 11 Designs
- RAINBOW
- Rule/Sparkle
- MOON/blossom
- how beautiful you are
- Zutto.../Last minute/Walk
- Step by step
- 23rd Monster
- MASK
- Aurora
- mimosa
- Aマーク-Pink Leopard
Images are for illustrative purposes only and may differ from the actual product. Due to the nature of vending machines, the same design may be dispensed consecutively.
Where to Buy
- HMV (16 stores)
- gashacoco
- ガシャポンのデパート
- Other capsule toy corners
Some gashacoco and ガシャポンのデパート locations do not carry this item. Availability may vary by store, and retailers are subject to change without notice. Some stores that carry the item may still sell out, and inquiries about being out of stock or restocking cannot be answered.
Limited POP UP Displays to Celebrate the Ayumi Hamasaki Capsule Toy Release
To celebrate the release of the Ayumi Hamasaki capsule toys, three gashacoco stores will host limited-time POP UP spaces with posters, large panel displays, and an in-store purchase bonus (hologram postcards).
- Period: July 31 (Friday) – August 6 (Thursday), 2026 (capsule toy sales will continue after the event ends as long as stock remains)
- Locations:
- gashacoco Ikebukuro (1F/B1F, Ikebukuro Kikumura Building, 1-41-6 Higashi-Ikebukuro, Toshima-ku, Tokyo)
- gashacoco Nagoya ZERO GATE (1F, Nagoya ZERO GATE, 3-28-11 Sakae, Naka-ku, Nagoya, Aichi)
- gashacoco Shinsaibashi BIGSTEP (1F, Shinsaibashi BIGSTEP, 1-6-14 Nishi-Shinsaibashi, Chuo-ku, Osaka)
Purchase Bonus at POP UP Event Locations
For every three eligible items purchased, customers will receive one POP UP-exclusive hologram postcard (one of three random designs) while supplies last.
Image for illustrative purposes
Postcards are limited in quantity and available on a first-come, first-served basis while supplies last. Designs are distributed at random among three types and cannot be chosen individually. Cannot be combined with other campaigns.
SNS Post Giveaway Campaign
To celebrate the Ayumi Hamasaki capsule toy release, an SNS post giveaway campaign is also being held. Entrants who post on social media with the hashtag "#ayuカプセルトイ2026" will be entered into a drawing for a complete set of 11 pin badges from Vol.1, Vol.2, and Vol.3, with one winner selected per set.
- Campaign period: July 31 (Friday) – August 31 (Monday), 2026, 11:59 PM
- Prizes: A complete set of 11 pin badges each from Vol.1, Vol.2, and Vol.3 (one winner per set, three winners in total)
How to Enter
- Try the Ayumi Hamasaki pin badge capsule toys.
- Post a photo of the pins you get on social media with the hashtag "#ayuカプセルトイ2026" by 11:59 PM on August 31 (Monday).
- Take a screenshot of your social media post.
- Submit the screenshot along with the required information through the entry form within the entry period to complete your entry.
- Entry period: July 31 (Friday) – September 6 (Sunday), 2026, 11:59 PM
- Entry form: https://forms.gle/yzJFu6DuEYA11jZc6
Winners will be notified only through the shipment of their prize; entrants who are not selected will not be contacted individually. Prizes are expected to ship in September 2026 (shipping is limited to addresses within Japan). Winning entries cannot be transferred to a third party or exchanged for cash. Multiple entries from the same person using different accounts, or other conduct deemed improper, may result in disqualification without prior notice. Entries are submitted via Google Forms; sign in with a Google account if prompted. After submitting, look for a message confirming that your response has been recorded — no confirmation email will be sent. Incomplete entries will not be eligible for the prize, so please check your submission before entering. Entry details cannot be reviewed or changed after submission.
About Ayumi Hamasaki
Born in Fukuoka Prefecture in 1978, Ayumi Hamasaki debuted as a singer in 1998 and has released numerous million-selling singles and albums since 1999. Her songs explore themes of solitude, hope, and self-affirmation, and her signature "A mark" symbol has become an icon representing her artistic identity. She has sold over 50 million records in total and continues to perform regularly, including arena tours across Japan and shows in Asia.
Official website: https://avex.jp/ayu/
