BAYFLOW, ALAND, and PAGEBOY Release Harry Potter Collaboration Items

Published: October 8, 2026
BAYFLOW, ALAND, and PAGEBOY Release Harry Potter Collaboration Items

Three fashion brands, BAYFLOW, ALAND, and PAGEBOY, have teamed up with Harry Potter to create collaboration items. The items have been on sale since September 10, 2026 at each brand's stores and on the official online store and ST.

Collaboration Items (Selection)

BAYFLOW: Weasleys' Wizard Wheezes

BAYFLOW, a brand that proposes lifestyles for adults, has blended Weasleys' Wizard Wheezes into playful designs.

[Harry Potter x BAYFLOW] Print T-shirt: ¥5,990

Colors: Off-white / Charcoal / Lavender

Size: F

ALAND: SYMBOLS OF MAGIC

The ALAND lineup consists of four styles that focus on Harry, Hermione, and Ron. Each design features the magical tools and magical creatures that symbolize the character, along with their individual personality and story.

ALAND Harry Potter Motif Print Zip Hoodie

[Harry Potter x ALAND] Motif Print Zip Hoodie: ¥14,990

Colors: Gray (Hermione) / Black (Harry) / Navy (Ron)

Sizes: S / L

PAGEBOY

PAGEBOY expresses the core themes of Harry Potter, "the will to choose" and "the strength to choose," through the contrast of light and dark and abstract designs. Photo prints and graphics of the school of magic bring the world of the story to life.

PAGEBOY Harry Potter and the Philosopher's Stone Photo W-ZIP Hoodie

[Harry Potter] Harry Potter and the Philosopher's Stone Photo W-ZIP Hoodie: ¥8,990

Colors: Black / Black-treated

Size: F

Original Novelty for In-Store Purchases

Customers who buy at a store can receive an original flake sticker. Four types are available, with a different design for each participating brand.

Original flake stickers

Conditions: Customers who purchase Harry Potter collaboration items totaling ¥3,000 or more (tax included) at a participating brand store receive an original flake sticker.

  • Distribution ends when the stickers run out (first come, first served).
  • Receipts from multiple transactions cannot be combined.
  • Regardless of the purchase amount or the number of purchases, each customer can receive only one sticker per brand.
  • At and ST STORE only, the sticker is given at random from the four types.
  • Online purchases are not eligible.

Harry Potter Collection Special Website: https://www.dot-st.com/cp/st26fall-harrypotter/