Business bag brand "FUMIKODA" (operated by FUMIKODA Inc., Meguro-ku, Tokyo, CEO: Fumi Koda) will begin general sales of the "BILLY business," a business backpack with carry-on functionality that garnered significant attention on the crowdfunding site "Makuake," starting February 3, 2026, at their online boutique and directly-operated store.
Why the "BILLY business" Gained Support
Developed as an upgraded version of FUMIKODA's popular item "BILLY," this product attracted significant attention even before the project launched, surpassing its funding goal in just 8 minutes after going public.
In addition to the existing practicality features such as "lightweight," "rain-resistant," and "instantly converts to shoulder bag," the newly added "carry-on functionality" met the needs of executives and business professionals who frequently travel for work. Furthermore, the dignified design approved by custom suit professionals garnered widespread support.
Three Key Features of "BILLY business"
1. Ultimate Usability Reflecting User Feedback
The revolutionary feature that "instantly converts from backpack to shoulder bag" remains unchanged, with updates that further pursue convenience for business scenarios.
2-Way Specification
Simply pull the strap to instantly switch from backpack to smart shoulder bag.
Side Pocket
Smoothly access your wallet, smartphone, or business card case while wearing the bag.
Carry-On Functionality
Double zipper installed on the back panel. Attaches to the carry case handle, dramatically reducing stress during business trip travel.
2. Beautiful Even on Rainy Days with Proprietary Material "FUMITEX"
Uses Japanese-made synthetic leather "FUMITEX" also adopted for luxury car interiors.
Easy Care
Resistant to dirt and water, maintenance is complete with just a wipe on rainy days.
Ultra-lightweight & High Durability
While offering texture that surpasses genuine leather, achieves surprising lightness and robustness to withstand daily heavy use.
3. Dignified Quality Supervised by Long-Established Custom Suit Maker "Ginza Tailor"
"Ginza Tailor," beloved by successive prime ministers and business leaders since its founding in 1935, thoroughly supervised everything from form to function.
Achieves premium material texture that beautifully complements jacket styles and exquisite silhouette that creates "trust" in business settings.
Development Story: Behind the Birth of "BILLY business"
Interview with Ginza Tailor President Shoko Ogura × FUMIKODA Fumi Koda
https://fumikoda.jp/blogs/journal/250602-fumikodawoman
Product Overview
Product Name: BILLY business
Price: M size ¥66,000, L size ¥77,000, XL size ¥83,600
Material: High-durability synthetic leather "FUMITEX"
Colors: 5 colors (Black, Navy, Gray, Beige, Ivory)
Sales Locations:
FUMIKODA Official Online Boutique
FUMIKODA Nakameguro Directly-Operated Store
*XL size available only at directly-operated store
Size (external dimensions width × height × depth) / Weight / PC storage capacity:
M size (27cm × 33cm × 11cm) / approx. 630g / 12 to 13 inches equivalent
L size (30cm × 40cm × 11cm) / approx. 750g / 13 to 15 inches equivalent
XL size (33cm × 44cm × 11cm) / approx. 880g / 16 inches and above
About FUMIKODA
A Japanese bag brand launched by Fumi Koda, a creative director who manages an IT-related company, with the mission of delivering well-being to all work scenes.
Uses no animal-derived materials, instead utilizing Japanese-made synthetic leather used in luxury car interiors and upcycled materials from resources scheduled for disposal.
Products are carefully crafted one by one by skilled domestic artisans, with some upcycled products manufactured at facilities supporting employment for people with disabilities. Since its founding in 2016, the brand has pursued both sustainable material selection and workplace creation where everyone can take pride, proposing a sustainable yet premium and beautiful lifestyle.
The manufacturing approach that balances style, functionality, and sustainability has resonated with many, gathering support primarily from business professionals.
