BIRTHDAY BAR, a gift select shop, will release collaboration items with HikariELF, Shibuya Hikarie's original Christmas character, from November 5 (Thursday), 2026. The items will be sold exclusively at the BIRTHDAY BAR store inside Shibuya Hikarie ShinQs.
Ahead of the release, reservations open on October 7 (Wednesday) through a dedicated form.
Special HikariELF Items Available Only at BIRTHDAY BAR in Shibuya Hikarie ShinQs
As the holiday season approaches and the city lights up with illuminations, BIRTHDAY BAR has prepared special HikariELF items to get shoppers into the Christmas mood.
In addition to the mascot charm that was well received last year, this year's limited lineup adds an acrylic keychain that is easy to use every day and a sitting plush toy that can be displayed in a room.
Sales period: November 5 (Thursday) to December 25 (Friday), 2026
Product Lineup (All Prices Include Tax)
Mascot Keychain Pose
Hoppe (ホッペ): ¥2,860 / Toukatsu Bucho (統括部長) and KeeKee (キーキー): ¥2,420
HikariELF, Shibuya Hikarie's original Christmas character that was a big hit last year, introduces a 2026 version of its mascot keychain. This year's design features cute poses, so shoppers can choose a favorite from the fluffy fairies.
From left: Hoppe, Toukatsu Bucho, KeeKee
Sitting Plush Toy
Hoppe: ¥4,950 / Toukatsu Bucho: ¥4,400
Created in response to customer requests, a fluffy HikariELF plush toy makes its debut. It features a cute sitting pose and a soft, fluffy look, making it a fit for the holiday season.
Left: Toukatsu Bucho / Right: Hoppe
Hoppe, with an outstanding presence.
Acrylic Keychain
¥990 each
These acrylic keychains hint at the stories of the HikariELF characters. Each character has a different motif charm attached. Among this year's items, the acrylic keychain is the only one that features all five HikariELF characters. They can be attached to a bag or pouch.
From top: Hoppe / Toukatsu Bucho / Salvador Gururu (サルバドール・グルル) / Band (バンド) / KeeKee
Popular Items From Last Year Return
In addition to the three new items for 2026, popular items from last year are coming back. Some items are being revived in response to fan requests, so anyone who missed them last year, or wants another one, can check them alongside the new items.
Mascot Pouch, Toukatsu Bucho and Hoppe: ¥3,080 each
Mascot Keychain, Toukatsu Bucho: ¥2,200
Mascot Eco Bag, Toukatsu Bucho: ¥3,740
Mascot Eco Bag, Hoppe: ¥3,740
The HikariELF collaboration items are sold for a limited time only, through December 25 (Friday). They are available only at the BIRTHDAY BAR store inside Shibuya Hikarie ShinQs.
- Shibuya Hikarie official website: https://www.hikarie.jp/
- HikariELF special page: https://www.hikarie.jp/christmas_hikarielf/
Reservation Information
Reservations open on October 7 (Wednesday) through the form below.
Reservation form: https://forms.gle/eLWcgU2Qm6pPo4HS8
Eligible items and purchase limits
- Mascot Keychain Pose (Hoppe / Toukatsu Bucho / KeeKee): up to 3 of each
- Sitting Plush Toy (Hoppe / Toukatsu Bucho): up to 3 of each
- Acrylic Keychain (Hoppe / Toukatsu Bucho / Salvador Gururu / Band / KeeKee): up to 1 of each
- 2025 Revival Mascot Pouch (Hoppe / Toukatsu Bucho): up to 3 of each
- 2025 Revival Mascot Eco Bag (Toukatsu Bucho): up to 3
The 2025 revival Mascot Keychain (Toukatsu Bucho) and Mascot Eco Bag (Hoppe) are not available for reservation.
Reservation period: Through November 4 (Wednesday)
Pickup period: November 5 (Thursday), 11:00 AM to November 11 (Wednesday), 9:00 PM
Notes
- Reservations are accepted only through the dedicated form above. Reservations cannot be made by phone or by direct message on social media.
- The pickup period cannot be extended.
- Reservations will be treated as canceled from November 12 (Thursday) onward.
- Delivery from the physical store is not available.
- Reservations cannot be accepted from November 5 (Thursday) onward.
- Reservation acceptance may end without notice.
Store Information
BIRTHDAY BAR, Shibuya Hikarie ShinQs Store
Address: Shibuya Hikarie ShinQs 4F, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8509
About HikariELF
The five fluffy fairies known as HikariELF are original characters of Shibuya Hikarie, inspired by the Christmas elves ("ELF") known in Western and Nordic countries. Dispatched by Santa Claus, they are investigating Christmas at Shibuya Hikarie. While researching how customers spend Christmas and which gifts are popular, they are preparing hospitality to make Christmas at Shibuya Hikarie even more enjoyable.
