Belle Maison, operated by Senshukai Co., Ltd., is launching an exclusive collection of birthday merchandise for Blue Lock protagonist Yoichi Isagi. Pre-orders for the first wave of eight made-to-order items will begin at approximately 11:00 AM on February 2nd, 2026, through Belle Maison Net.
Belle Maison Special Site URL: https://www.bellemaison.jp/cpg/prr/pr_prs_260106_lp/
About the Blue Lock Birthday Collection
In recent years, "oshi-katsu" (supporting one's favorite character or idol) has gained significant attention. A notable trend involves fans celebrating their favorite character's birthday with elaborate displays featuring merchandise and photographs, or preparing special cakes for the occasion.
For this collection, Belle Maison has created original artwork themed around each character's astrological sign. Since Yoichi Isagi's birthday falls on April 1st, the design features an Aries motif. The exclusive artwork depicts Isagi adorably wearing ram horns while enjoying a birthday cake. The design incorporates birthday party decorations such as balloons, a zodiac wheel, and a starry wallpaper to enhance the celebratory atmosphere.
Pre-orders will open approximately two months before each character's birthday, with items produced on a made-to-order basis. Products will be delivered by the character's birthday, allowing fans to use them for birthday celebrations and commemorative photos.
Product Lineup
All products are available for pre-order with scheduled shipping from late March 2026 onwards. Prices include tax. If orders exceed production capacity for the timeframe, pre-orders may close earlier than scheduled.
Diorama Acrylic Stand
Price: ¥3,290
A box-style acrylic stand that creates the atmosphere of being inside a birthday party room.
Swaying Acrylic Stand
Price: ¥1,980
An acrylic stand that gently sways when the base is pressed, creating a playful motion effect.
Cake Topper (Set of 2)
Price: ¥1,980
Can be inserted into birthday cakes or used as photo props with plushies and other items.
Acrylic Stirrer
Price: ¥1,190
Features a notch on the top that hooks onto the rim of glasses, preventing the stirrer from sinking.
Trading Card & Case
Price: ¥1,980
A set including a card case with layerable trading cards and clear cards for creative arrangements.
Can Badge
Price: ¥690
A large, eye-catching can badge delivered on a birthday-themed backing card.
Can Badge Clock
Price: ¥5,990
A clock styled like a can badge that can be used as everyday wall decor after the celebration.
Fabric Poster
Price: ¥4,990
A 100cm tall fabric poster featuring captivating scenes from the anime.
Purchase Bonus
Period: February 2nd, 2026 (Mon) 11:00 AM to February 12th, 2026 (Thu) 11:00 AM
Customers who purchase ¥3,500 or more (tax included) of eligible Blue Lock products will receive an "Original Scene Photo Sticker" as a gift. One bonus item will be included per order and will be delivered with the products.
About Blue Lock
Blue Lock is a TV anime based on the popular manga series serialized in Kodansha's "Weekly Shonen Magazine," which has surpassed 50 million copies in circulation worldwide as of August 2025. The series won the 45th Kodansha Manga Award in the Shonen Category. The story follows 300 high school forwards who gather for the "Blue Lock" project, created to develop the world's best striker to lead Japan to World Cup victory. The compelling narrative and unique characters have captivated readers across generations.
The first TV season aired from October 2022 to March 2023 on TV Asahi and affiliated networks. The first theatrical film, "Blue Lock -EPISODE Nagi-," was also released, followed by the second TV season, which aired Saturday nights at 11:30 PM on TV Asahi's nationwide "IMAnimation" block.
Blue Lock Anime Portal Site: https://bluelock-pr.com/
About Belle Maison
Belle Maison is a mail-order brand launched by Senshukai in 1976. Through catalog sales and the online shop "Belle Maison Net" (https://www.bellemaison.jp/), the brand offers original products and services tailored to various lifestyles and life stages, including fashion, cosmetics, accessories, and interior goods.
Belle Maison celebrates its 50th anniversary in 2026. Under the theme "Love, then Ideas," the brand continues to propose products and services that enhance daily life with unique ideas, expressing gratitude for 50 years of support.
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Customer Inquiries:
Belle Maison Call Center: 06-7739-2657 (Business hours: 10:00 AM to 5:00 PM, excluding Sundays and holidays)
