Radiance with Shine, Vibrancy with Color. Extra Lip Tinted Balm and Extra Blushing Lip Oil Launch!
On sale nationwide from January 23rd, 2026
A new lip care routine to elevate your mood. The "Extra Lip Tint" has been upgraded with enhanced moisturization and finish, reborn as the "Extra Lip Tinted Balm." The Extra Lip Tinted Balm hydrates lips with moisturizing ingredients and adds skincare components*2. While preventing dryness, it creates a natural, beautiful color.
The "Extra Blushing Lip Oil" is a new product featuring a fresh, cooling texture.
The moment it touches your lips, a refreshing coolness spreads, finishing with mirror-like shine and brilliance for an attractive look.
For daily lip care, with deeper moisture and excitement. The "Extra Lip Tinted Balm" and "Extra Blushing Lip Oil" subtly yet surely bring out your beauty.
*1: Refers to visual impression through makeup effects
*2: Skincare components refer to moisturizing, conditioning, and skin-protecting ingredients, including water. (Company standards)
Extra Lip Tinted Balm
All 15 Colors ¥5,060 (tax included) 2.5g
The "Extra Lip Tint" makes its upgraded debut.
More personal and comfortable lip care for you. The beloved "Extra Lip Tint" has been reborn with expanded skincare effects and color lineup, while maintaining its moisture, plumpness, and smoothness. The new formula consists of 84% skincare components1, featuring an emollient blend at 70% concentration including ceramide2 for both moisturization and protection, and plant-derived emollient oils such as olive oil, jojoba oil, avocado oil, and cacao seed butter as key ingredients. It instantly melts into lips and maintains moisture.
Through the continued use of peptide complex3 technology, lips appear moisturized and plump, creating volume and a smooth, soft impression. Additionally, the color develops in response to lip pH, bringing out a natural complexion4 perfect for each individual. The complete lineup of 15 colors features sheer, subtly tinted pigmentation that naturally blends with your natural lip color, imparting beautiful vibrancy. Please try this new lip care that "colors your vibrant daily life."
*1: Skincare components refer to moisturizing, conditioning, and skin-protecting ingredients, including water. (Company standards)
*2: Wheat flour lipids
*3: Peptide complex is a composite ingredient consisting of palmitic acid, ethylhexyl, tribehenin, sorbitan isostearate, and palmitoyl tripeptide-1.
*4: Refers to visual impression through makeup effects
Three Enhanced Features
■ 84% Skincare Components
84% of the formula contains skincare components1. Moisturizing ingredients including ceramide2 and emollient components provide moisture to lips and protect from dryness.
■ High Moisturizing Power
The 70% emollient blend (including olive oil, jojoba seed oil, avocado oil + cacao seed butter, etc.) melts into lips like silk, with luxurious comfort that lasts. Each application provides fresh moisture for dry-free lips.
■ Color/Pigmentation
Custom tint technology responds to each lip's natural pH to create natural complexion*3 suited to the individual.
Furthermore, clear and vivid colors are available in 15 shades, accommodating various lip tones.
*1: Skincare components refer to moisturizing, conditioning, and skin-protecting ingredients, including water. (Company standards)
*2: Wheat flour lipids
*3: Refers to visual impression through makeup effects
Extra Blushing Lip Oil
All 5 Colors ¥5,060 (tax included) 6ml
Fresh shine and cooling sensation for your lips. The new lip care product "Extra Blushing Lip Oil" debuts, bringing radiance and comfort to lips.
"Extra Blushing Lip Oil" is an entirely new sensation lip oil that combines plump texture, fresh brilliance, and pleasant cooling sensation.
Plant-derived oil moisturizing components gently envelop lips while maintaining fresh moisture. Furthermore, light-reflecting Light Reflective Oil Complex*1 and fine micro-pearl pigments create natural shine, leading to a plump, voluminous finish.
The subtle cooling sensation felt with one application provides pleasant stimulation to lips and refreshes your mood.
Achieving not only beauty but also "blissful lip care" that feels soothing with each application.
Additionally, it adopts "Blooming Color Technology" that responds to lip pH to provide natural, gentle color suited to each individual's lip color*2. The transparent lineup of 5 sheer shades is perfect for use alone or layered over your favorite lip color to add shine and dimension.
*1: Jojoba seed oil, avocado oil, hydrogenated polyisobutene, tritridecyl trimellitate, polyglyceryl-2 triisostearate, octyldodecanol, diisostearyl malate (moisturizing components)
*2: Refers to visual impression through makeup effects
Product Features
■ Dimensional Shine and Volume
The new jelly oil formula envelops lips for a plump impression.
Light Reflective Oil Complex*1 and fine micro-pearl pigments create dimensional brilliance.
■ Strong Moisturization & Comfortable Use
Botanical oil formulation (jojoba seed oil, avocado oil) provides moisture to lips, maintaining a fresh state.
A moisture veil supports the lip barrier function while maintaining healthy condition.
Subtle cooling sensation refreshes, with non-sticky comfortable application and moist finish with wet-look effect.
■ Custom Color for Complexion
Blooming Color technology allows pigments to respond to lip pH. Artist-selected blushed shades provide natural, gentle color.
■ Versatility
Enjoy complexion*2 with single colors, or layer over existing lip colors to add dimension and shine for your original lip makeup.
*1: Jojoba seed oil, avocado oil, hydrogenated polyisobutene, tritridecyl trimellitate, polyglyceryl-2 triisostearate, octyldodecanol, diisostearyl malate
*2: Refers to visual impression through makeup effects
About BOBBI BROWN
Founded in New York in 1991.
It began with 10 brown-based lipsticks that suit everyone.
As a makeup brand that embraces individuality and respects true beauty, it has stimulated the industry. And our belief in naturally enhancing each person's beauty with simple products and easy techniques remains unchanged today.
