Bvlgari Unveils 2026 Serpenti Viper Collection

The Eternal Modernity of an Icon - Anne Hathaway and Priyanka Chopra Jonas Star in New Serpenti Campaign

Embodying the snake's captivating allure and transformative power, Bvlgari's Serpenti Viper collection marks a new chapter in its eternal narrative of perpetual regeneration with the announcement of its latest evolution. Six new designs released in January 2026 enhance the collection by offering a contemporary interpretation of scales, fusing flowing geometric patterns with versatile styling that complements any look. The new pieces in yellow and white gold express Serpenti's ever-evolving character while preserving the brand's iconic essence. These two materials accentuate the diverse charm of this singular icon. Alongside a new Serpenti campaign featuring global ambassadors Anne Hathaway and Priyanka Chopra Jonas, these new designs depict a unique evolution in Serpenti's timeless spirit.

An Icon Reborn in New Expression

Since 1948, Serpenti has been Bvlgari's symbol, representing the maison's artistry and the universal power of constant rebirth. In the Serpenti Viper collection, this iconic presence is elevated to its purest form. Within an abstract and minimal vision, the stylized design of gracefully linked scales and streamlined serpent heads establish a contemporary new identity. The enchanting rhythm woven by gold links meticulously assembled by Bvlgari's skilled craftsmen flows along the body like a luminous second skin, embodying the perfect balance of iconic design and comfortable wearability.

The yellow gold collection, which has walked alongside the brand's history, radiates warm brilliance and modern appeal. A miniature snake pendant necklace elegantly entwined on a chain embodies its refined curvature.

Meanwhile, a modern necklace expresses the movement of a serpent gracefully coiled through captivating geometric design and elegant curves. This design is completed as the pavé-set diamond tips capture light, emitting a delicate sparkle. Completing the yellow gold ensemble are drop earrings that reflect the same rhythmic movement. The pavé-set heads and tails shimmer with every gesture.

The white gold Serpenti Viper magnificently adorns this icon. Pendant necklaces and hoop earrings feature dazzling pavé decoration that accentuates the serpent's sculptural form, expressing a more contemporary and refined shape. The drop earrings capture the essence of Serpenti's captivating brilliance, radiating elegant and powerful sparkle.

With refined charm and infinite adaptability, Serpenti Viper exists as an eternally modern jewelry icon. Bold yet timeless, constantly evolving. This modular form expands infinite styling possibilities, and its inherent versatility allows you to enjoy a wide range of coordinations, from casual everyday styling to combinations with other Bvlgari iconic jewelry.

Serpenti Campaign

Serpenti's spirit of "transformation" is expressed in the Serpenti campaign released in January 2026 through the appearance of Bvlgari global ambassadors Anne Hathaway and Priyanka Chopra Jonas. Photographed by renowned photographer Chris Colls, the campaign features Anne Hathaway wearing Serpenti Viper and Priyanka Chopra Jonas wearing Bvlgari Tubogas, each showcasing Bvlgari's iconic collections in radiant light.

Through graceful movements, they express Serpenti's theme of "regeneration," a timeless design. This is also a message inspired by the icon's constant transformation, encouraging the embrace of infinite changes in life.

The Serpenti Viper collection is available at all Bvlgari stores nationwide and on the official Bvlgari website.

Contact: Bvlgari Japan 0120-030-142 https://www.bulgari.com/ja-jp/