Nakamura-ya Co., Ltd. (headquarters: Shinjuku, Tokyo; President and CEO: Hiroyuki Shimada; TSE Standard: 2204) will launch "CARAMEL MONDAY Morning" at supermarkets and other retail locations as a sister brand to their caramel confectionery specialty store "CARAMEL MONDAY," starting Monday, September 1, 2025.
~ Caramel confectionery specialty store that brings energy from Monday morning ~
A new caramel confectionery brand called "CARAMEL MONDAY Morning" will launch at supermarkets and other retail locations starting Monday, September 1, 2025, as a sister brand to the popular specialty store "CARAMEL MONDAY."
From silky smooth melting caramel to crispy fragrant caramel, "CARAMEL MONDAY" lets you fully enjoy the deliciousness of caramel through taste, texture, and appearance. Born in 2019 as a caramel confectionery specialty brand where "every bite brings delicious energy."
Currently, CARAMEL MONDAY operates direct stores at NEWoMan Shinjuku and Ecute Omiya, along with pop-up events at major stations and airports in the Tokyo metropolitan area, making it available as a Tokyo souvenir.
The new sister brand "CARAMEL MONDAY Morning" brings these premium caramel confections to everyday shopping locations including supermarkets, department stores, and service areas.
Brand website: http://www.caramelmonday.com/ Instagram: @caramel_monday
Caramel Butter Moon
Product Description: Round sablé cookies shaped like a full moon, sandwiching homemade caramel with butter cream. The rich caramel flavor and butter taste create a satisfying treat. A sandwich cookie where soft caramel butter flows from between crispy light sablé cookies.
Prices (including tax):
- 2 pieces: 400 yen
- 4 pieces: 800 yen
- 6 pieces: 1,188 yen
- 10 pieces: 1,944 yen
Shelf life: 60 days
Caramel Sablé
Product Description: Crispy sablé cookies shaped like CARAMEL MONDAY animals. Features fragrant caramel flavor and gentle taste using eggs and butter. The sablé comes in 4 animal shapes: lion, rabbit, owl, and squirrel - which animal you get is part of the fun.
Prices (including tax):
- 10 pieces: 1,188 yen
- 20 pieces: 2,268 yen
Shelf life: 150 days
Caramel Nutty Florentine
Product Description: Baked with crispy light dough, caramel, almonds, and cashews. A florentine with caramel flavor, crunchy nuts, and enjoyable puff texture.
Prices (including tax):
- 8 pieces: 1,350 yen
- 12 pieces: 1,944 yen
Shelf life: 150 days
Common to all products:
- Release date: Monday, September 1, 2025
- Sales channels: Supermarkets, department stores, service areas, and others
About CARAMEL MONDAY
CARAMEL MONDAY, launched in March 2019, is a caramel confectionery specialty brand with the concept of "golden caramel melted from the moon." Specializing in caramel ingredients, it offers specialty store-quality products where each product delivers different flavors and textures.
The existing CARAMEL MONDAY features black-based packaging and store design inspired by nighttime forests, incorporating the brand's iconic lion logo. Since its launch, it has become a popular gift option.
The newly launched "CARAMEL MONDAY Morning" uses sky blue as its brand color, inspired by morning skies. The packaging features horses, travelers, and cuckoos from the CARAMEL MONDAY story. The design emphasizes urban sophistication with effective use of foil and varnish.
As a brand easily accessible at familiar locations like supermarket specialty corners for daily gifts and small gestures of appreciation, it offers three varieties of caramel confections that can be enjoyed by customers of all ages, from adults to children.
About Nakamura-ya
Nakamura-ya was founded in 1901 (Meiji 34) as a bakery in Hongo, Tokyo. In 1909 (Meiji 42), it began manufacturing and selling Japanese confections, and in 1920 (Taisho 9), Western confections.
With over 110 years of confectionery manufacturing expertise, the company creates products like mooncakes, yokan (sweet bean jelly), and dorayaki (pancake sandwiches) through "painstaking craftsmanship," proposing confections that add color to daily life.
Under the management philosophy of "pursuing true value and sharing that joy," Nakamura-ya continues to create foods that bring joy and integrate into future lifestyles through creativity and challenges.
