The Korean skincare brand celimax, operated by Goodai Global Japan Co., Ltd., is starting offline sales of its "Real Noni" series, which uses noni (Yaeyama-aoki fruit extract, a skin-conditioning ingredient) to help skin look healthy and full of moisture. The lineup consists of the Real Noni Hydrating Serum, which gives skin moisture, firmness, and a glow, and the Real Noni Bubble Cleanser, a face wash with a dense foam that rinses off to a smooth, mild finish. Both products go on sale in stages from Monday, October 12, 2026.
About the Real Noni Series
The series is aimed at people who are concerned about skin that feels unsettled by dryness. With the rich benefits of noni, it aims for a soft, dewy, moisture-filled look. celimax suggests adding the Real Noni series to the cleansing and moisturizing steps that form the basis of daily skincare.
Real Noni Hydrating Serum (リアルノニ ハイドレイティングセラム)
- Price: 2,420 yen (tax included)
- Size: 30 mL
- Release date: from Monday, October 12, 2026 (rolling out in stages)
- Where to buy: variety stores and drugstores nationwide (excluding some stores)
Product Features
A dewy, viscous texture
The serum has a smooth, viscous texture that blends easily into skin and leaves a snug, moisturized feel. It fills skin with moisture without feeling sticky, so it is comfortable to use.
"Double Noni ingredients" for healthy-looking skin
The serum contains noni fruit extract, a celimax featured ingredient, and noni seed-derived oil to soften and condition the skin. The two noni ingredients are Yaeyama-aoki fruit extract and Yaeyama-aoki seed oil (both skin-conditioning ingredients). The serum is gentle on skin that tends to feel unsettled by dryness and helps guide it toward a healthy condition.
Hyaluronic acid and panthenol for glowing, moisturized skin
With hyaluronic acid (sodium hyaluronate, a moisturizing ingredient) and panthenol (a moisturizing ingredient), the serum holds moisture throughout the stratum corneum for fine-textured, glowing skin with a dewy look, as if lit by light.
Firmness and elasticity care at the same time
The serum also contains adenosine (a skin-conditioning ingredient), which gives skin plenty of firmness and elasticity. This two-pronged approach of moisture and firmness finishes skin with a refined glow.
How to Use
After applying toner, take an appropriate amount in your hand and gently spread it over your whole face.
Real Noni Bubble Cleanser (リアルノニ バブルクレンザー)
- Price: 1,870 yen (tax included)
- Size: 155 mL
- Release date: from Monday, October 12, 2026 (rolling out in stages)
- Where to buy: variety stores and drugstores nationwide (excluding some stores)
Product Features
Plant extracts for healthy-looking skin after washing
The cleanser contains noni fruit extract (Yaeyama-aoki fruit extract, a skin-conditioning ingredient) along with plant extracts such as white willow bark extract, tea leaf extract, and Centella asiatica leaf extract (all skin-conditioning ingredients). It removes excess sebum and dirt thoroughly while leaving skin moisturized and healthy after washing. The result is a clean feel that is refreshing but not tight.
Salicylic acid for a gentle yet thorough cleanse
This bubble cleanser contains salicylic acid (a skin-conditioning ingredient). It lifts away dead skin cells and sebum dirt and rinses them off, while caring for skin mildly with consideration for the burden on skin. Its soft feel is gentle on delicate skin, leaving a comfortable finish.
Fine, dense foam in one push
This foam-type cleanser spreads a generous amount of fine, dense foam with a single push. The resilient foam resists going flat and wraps around the skin, reducing friction while washing for a clean finish. Its fresh herbal scent adds a refreshing note to face-washing time. When skin feels rough from dead skin cells and dirt, the cleanser can also be used as a "bubble pack": spread the foam over the whole face and leave it on for 10 seconds.
How to Use
With a wet face, work in an appropriate amount (1 to 2 pushes) and wash while gently massaging the skin. Then rinse thoroughly with water or lukewarm water. The cleanser can be used for nighttime washing and also as a morning cleanser.
About celimax
celimax is a Korean skincare brand founded by data analysis professionals, built around "communication and research." Its product development starts with customer feedback, and it offers items that fit into daily skincare while addressing a variety of skin concerns.
