Food Cosme Co., Ltd. has signed an exclusive distribution agreement for Japan with CHASIN' RABBITS, a Korean vegan beauty brand, and has launched two cover cream products at Loft stores across the country. The products became available from April 18, 2026 (Saturday), on a rolling basis at Loft retail locations and the Loft online store.
About CHASIN' RABBITS
Built on the concept of "Chase the Better," CHASIN' RABBITS is a K-Beauty brand that balances functionality, fun, and sustainability. The brand places importance on a pop and approachable world while aiming for a better lifestyle for people, animals, and the environment alike.
The brand's three core values are PEACE, LOVE, and GROOVE — embracing diversity, practicing vegan and cruelty-free product development, and delivering creative, energetic beauty.
Its commitments include vegan formulations, no animal testing, and eco-conscious packaging.
Foundation-Free Cover Creams
Both products are designed to be used in place of — or as a base under — traditional foundation. They offer lightweight, all-day comfort, tone and texture improvement with a single application, and SPF50+ PA++++ sun protection.
For a Natural, Dewy Finish — All About Glow Cover Cream
35 mL / ¥2,190 (tax included)
A glow-type formula in an ivory shade that covers while giving a natural radiance. Despite its feather-light texture, it evens out skin tone and refines the appearance of skin — delivering a bare-skin finish without foundation.
For Pore Coverage — All About Blur Purple Cover Cream
35 mL / ¥2,190 (tax included)
A matte-type tone-up cream that blurs the look of pores and uneven texture for a soft, natural matte finish. The purple color transforms into a natural ivory on application, helping create a lighter-looking complexion.
Available at: Loft stores nationwide and the Loft online store (select locations; availability may vary by store)
Launch date: Rolling out from Saturday, April 18, 2026
