emmi, the women's daily wear and wellness & training wear brand from MASH STYLE LAB Inc. (Chiyoda-ku, Tokyo), is releasing a special edition sneaker made in collaboration with adidas Originals. The "TOKYO W EMMI" goes on early sale from September 10 (Thu) at LUMINE Shinjuku 1, NEWoMan Takanawa, NEWoMan Shinjuku, LUMINE Yurakucho, and Omotesando Hills. On the same day, a shoe-accessory customization event begins at the NEWoMan Shinjuku, LUMINE Yurakucho, and Omotesando Hills locations. The sneaker then becomes available nationwide from September 17 (Thu) at emmi's directly operated stores, its official online store, and USAGI ONLINE.
A Reworked Take on the adidas Originals "TOKYO"
The adidas Originals "TOKYO," a low-profile sneaker that evokes the running styles of the 1970s, gets a special edition through this collaboration. Made with long-piled hairy suede in a dark brown tone, it pairs well with an autumn wardrobe. The slim silhouette blends a retro mood with modern touches, and a gold logo adds a touch of luxury. Patterned shoelaces are also available as an optional swap.
Product Details
adidas Originals for emmi / TOKYO W EMMI
Price: ¥14,300 (tax included)
Color: BRW
Sizes: 22.5cm / 23cm / 23.5cm / 24cm / 24.5cm / 25cm / 25.5cm
Sneaker Customize Studio
Period: September 10 (Thu) to September 13 (Sun)
Venues: NEWoMan Shinjuku, LUMINE Yurakucho, Omotesando Hills
During this period, customers who purchase "adidas Originals for emmi / TOKYO W," along with a total of ¥18,000 (tax included) or more, can take part in a customization event using emmi's original shoe accessory parts.
Customers can choose five customizable items in total: two shoelaces plus three parts.
Customization Options
Parts (choose one of each of the three types):
- emmi part (one design only)
- Bijou part
- Pearl / bijou part
Shoelaces (suede, lace, organza ribbon) – choose two:
Pick one suede color plus one more shoelace color of your choice.
Please note that the customization event ends once all parts are gone.
Release Schedule
Early Release
September 10 (Thu)
Stores: NEWoMan Shinjuku, NEWoMan Takanawa, LUMINE Shinjuku 1, LUMINE Yurakucho, Omotesando Hills
Nationwide Release
September 17 (Thu)
- emmi's directly operated stores nationwide: https://emmi.jp/Page/shoplist.aspx
- emmi official online store: https://emmi.jp/
- USAGI ONLINE: https://usagi-online.com/brand/emmi/
Online stores begin sales at 12:00 PM (noon).
