FitFlop, the British comfort footwear brand available in Japan through official distributor Doshisha Co., Ltd., is introducing a special collaboration collection with Pantone, the globally recognized authority on color. Called FitFlop | Pantone, the collection draws its inspiration from the connection between color, comfort, and movement.
"The Color of Comfort"
Built around the theme "The Color of Comfort," the project explores how color shapes everyday mood and movement through the lens of color science, aiming to capture not just visual appeal but the sense of ease and lightness that comes from wearing the right shoe.
For decades, Pantone has served as a shared color language recognized across design, fashion, and culture worldwide. This collection uses a curated palette of pastel tones meant to brighten everyday moods while supporting a light, natural stride.
Distinctive Pantone touches — including accents inspired by color chips and precise color ID markings — turn color from something simply seen into something felt. These details sit alongside FitFlop's biomechanics-based sole technology, working together for a calm, grounded feel with every step.
Collection Lineup
Three silhouettes make up the collection, each tied to its own Pantone color ID.
RETRO-Q SNEAKER - PANTONE
A classic, lightweight sneaker silhouette finished in soft suede. Gentle pastel gradients bring a touch of grown-up elegance to a typically casual sneaker look, while FitFlop's high-performance midsole absorbs impact for an easy stride.
Technology: iQushion™ — An ultra-lightweight, highly cushioned midsole that efficiently absorbs impact underfoot, aiming for a comfortable feel through a full day of walking.
- Price: ¥19,800 (tax included)
- Sizes: 23.0cm (US6) to 25.0cm (US8), in 1cm increments
- Colors: Misty Rose / Frosty Green / Rutabaga
- Item Numbers: ADY-E89 / ADY-E90 / ADY-E91
DELICATO HIGH BALLERINA - SOFT LEATHER - PANTONE
A flat shoe with a gently gathered design and soft leather that wraps the foot comfortably. Pantone's pastel colors blend seamlessly into the shoe's pared-back, minimal design, while its flexible, cushioned construction moves with everyday activity.
Technology: Dynamichsh™ — A footbed structure combining high-rebound cushioning with excellent flexibility, designed to support a springy stride.
- Price: ¥26,400 (tax included)
- Sizes: 23.0cm (US6) to 25.0cm (US8), in 1cm increments
- Colors: Misty Rose / Frosty Green / Rutabaga
- Item Numbers: AE0-E89 / AE0-E90 / AE0-E91
DELICATO ELASTICATED MARY JANE - SOFT LEATHER - PANTONE
A Mary Jane style with a feminine strap design that suits both classic outfits and casual looks alike.
Technology: Dynamichsh™ — A contoured footbed built with high-rebound cushioning and a biomechanics-based design, for a flexible feel with every step.
- Price: ¥26,400 (tax included)
- Sizes: 23.0cm (US6) to 25.0cm (US8), in 1cm increments
- Colors: Mauve Chalk / Pale Aqua / Antique White
- Item Numbers: ADW-E87 / ADW-E88 / ADW-069
About FitFlop
Founded in 2007 by Marcia Kilgore, FitFlop is a global footwear brand built on biomechanical engineering and functional design. Since launching the WalkStar™ sandal, the brand has grown into a full lifestyle lineup spanning sandals, sneakers, boots, and slippers, with a continued focus on comfort that lasts throughout the day. FitFlop combines advanced midsole technology, lab testing, and ergonomic design principles, and has sold more than 75 million pairs worldwide through over 5,000 stores and 2,000-plus retail partners across more than 88 countries. The brand also operates 189 concept spaces across the UK, Europe, the Middle East, India, and Asia Pacific, with showrooms in London and New York.
FitFlop official online store: https://www.fitflop.jp/
Instagram: fitflop_japan
