for/c p.m, the premium line of the sustainable fashion brand for/c, goes on sale in earnest on Tuesday, October 13, 2026, at Rakuten Ichiba and ZOZOTOWN. for/c is developed by Crossplus (クロスプラス), a lifestyle creation company based in Nagoya, Aichi Prefecture, and is a brand that takes people and the environment into consideration. To mark the launch, styling ideas that use middle coats and long coats, the key items for autumn and winter, are introduced below.
New Coats for Autumn and Winter Styling
The launch features middle and long coats, the main items of the autumn and winter season. The coats combine a light feel with warmth, and are made with carefully finished details, refined silhouettes, calm color schemes, and good value for the price. The middle coat in particular is easy to move in and easy to wear in many combinations, so it fits naturally into a range of life scenes, from everyday life to formal occasions such as weddings and funerals.
The styling ideas below range from polished to casual, with the new coats as the centerpiece.
1. Refined Gray One-Tone Style With a Minimal Middle Coat
This is a one-tone look in gray built around a minimal mid-length coat. Large accessories add a subtle change while bringing out the coat's three-dimensional form, for a well-balanced result.
Because the outfit is simple, the texture of the fabric and the beautiful silhouette stand out. The look blends naturally into neat styling as well, and works for everyday outings and slightly special occasions.
- Product name: River Open Double Tailored Middle Coat (リバーオープンダブルテーラーミドルコート)
- Colors: Black / Brown / Camel / Navy
- Size: FREE
- Price: ¥24,200 (tax included)
- Item number: 904109
- Product page
2. Relaxed Adult Casual Style With a Layered Long Coat
A long coat is layered over a casual denim set-up for a relaxed balance. The style combines a moderate ease with a refined feel, giving an effortless look.
Pairing the coat with casual items lets its elegance come through while keeping the outfit easygoing. Simply adding it to an everyday outfit changes the impression and widens the range of ways to wear it.
- Product name: River Soutien Collar Cocoon Long Coat (リバーステンカラーコクーンロングコート)
- Colors: Black / Brown / Camel / Navy
- Sizes: Regular length, Long length
- Price: ¥29,700 (tax included)
- Item number: 904110
- Product page
Knit and Down Items Go on Sale October 21
Knit and down items are scheduled to go on sale on Wednesday, October 21.
Yak-Blend Wool Crew Neck Knit, V-Neck Knit, and Cardigan
This simple knit series uses yak-blend wool, which has a soft texture. The fluffy pile and warm, rich character typical of yak blends add depth to the basic designs.
A moderately roomy box silhouette creates a relaxed look. The designs are simple, but the rich character of the material stands out, adding a subtle nuance to winter styling.
All three items come in Off-white / Gray / Brown / Black, in sizes M and L, at ¥13,200 each (tax included).
- Yak-Blend Wool Crew Neck Knit (ヤク混ウールクルーネックニット): item number 902169, product page
- Yak-Blend Wool V-Neck Knit (ヤク混ウールVネックニット): item number 902170, product page
- Yak-Blend Wool Cardigan (ヤク混ウールカーディガン): item number 902171, product page
Stand-Neck Volume Down Jacket and Shirt Collar Volume Down Blouson
The stand-neck volume down jacket has a glossy material and a light feel. Its full-volume silhouette wraps in warmth while giving a relaxed, refined impression. The stand neck has a drawstring, so the volume and the shape of the silhouette can be adjusted.
A cord is also placed at the hem, and cinching it creates a rounded silhouette. The jacket can be worn in various ways to suit the day's styling, and its silhouette with presence adds lightness and a refined nuance to winter styling.
- Stand-Neck Volume Down Jacket (スタンドネック ボリュームダウンジャケット), shown on the left: Black / Ivory, sizes M and L, ¥29,700 (tax included), item number 904112, product page
- Shirt Collar Volume Down Blouson (シャツカラー ボリュームダウンブルゾン), shown on the right: Black / Ivory, sizes M and L, ¥24,200 (tax included), item number 904113, product page
About for/c p.m
for/c p.m is a premium line born from for/c, a sustainable fashion brand that takes people and the environment into consideration. Its concept is "Toward a better everyday life, chosen with care" (丁寧に選ぶ、よりよいあなたの毎日へ).
The line keeps the unforced, sustainable approach that for/c has valued, while focusing on materials and design to offer items that raise everyday comfort a step. It responds to the wish to choose high-quality items that can be worn for a long time, with attention to price and ease of everyday use. for/c p.m aims for "quality within reach" (手の届く上質), with items that blend into a usual wardrobe and make each day a little richer.
