The NARUTO×BORUTO Fuji Hidden Leaf Village area at Fuji-Q Highland in Fujiyoshida City, Yamanashi Prefecture, is themed on the popular anime NARUTO Shippuden and Boruto: Naruto Next Generations. From Saturday, October 10, 2026, the area holds the Naruto Uzumaki Birthday Festival 2026, a limited-time autumn event marking Naruto Uzumaki's birthday on October 10.
The event offers a range of activities both inside and outside the village. A stamp rally takes visitors beyond the village to the Fujikyuko Line's Kawaguchiko, Shimoyoshida, and Fujisan stations, so it can be combined with sightseeing around Fuji-Q Highland. An SNS campaign invites fans to celebrate Naruto's birthday together online.
In addition, visitors who order a designated food item or spend a set amount at participating shops receive an original-design clear file for the Naruto Uzumaki Birthday Festival. With shopping, dining, and the stamp rally spread across the park and beyond, the event is easy to enjoy for fans as well as families and groups of friends.
Event Overview
Event Period:
October 10, 2026 (Saturday) – November 23, 2026 (Monday, holiday)
Venue:
Fuji Hidden Leaf Village and the Fujikyuko Line stations
Activities:
- Stamp rally
- SNS campaign
- Original clear file giveaway campaign
Rewards are limited in quantity and end when they run out.
Fuji Hidden Leaf Village Stamp Rally
Participants visit four locations, the Fuji Hidden Leaf Village inside Fuji-Q Highland and the Fujikyuko Line's Kawaguchiko, Shimoyoshida, and Fujisan stations, to collect stamps featuring the characters of Naruto Uzumaki's family. The rally can be paired with sightseeing around the foot of Mt. Fuji as well as a visit to Fuji-Q Highland.
Stamp Locations:
- Fuji Hidden Leaf Village
- Fujikyuko Line Kawaguchiko Station
- Fujikyuko Line Shimoyoshida Station
- Fujikyuko Line Fujisan Station
Reward:
Visitors who collect all four stamps receive a Limited Holographic Sticker.
The reward is limited in quantity and ends when it runs out.
SNS Posting Campaign
Visitors who post a photo taken inside the Fuji Hidden Leaf Village together with the festival's original image, a birthday message for Naruto Uzumaki, and the designated hashtags on SNS can enter a lottery. Ten winners receive an original novelty item designed for the Naruto Uzumaki Birthday Festival 2026.
Festival original image
Campaign Details:
- Period: October 10, 2026 (Saturday) – November 23, 2026 (Monday, holiday)
- Eligible SNS: X and Instagram
- How to enter: Post a photo with the designated hashtags
- Hashtags: #ナルト生誕祭2026 #富士木ノ葉隠れの里
- Prize: Original "Naruto Uzumaki Birthday Festival 2026" novelty
- Number of winners: 10
- Winner announcement: Mid-December. Winners are notified by direct message from the official Instagram or official X account.
- Prize shipping: Sequentially from December
Original A4 File Giveaway
At participating shops, visitors who meet the conditions receive an A4 file with an original design for the Naruto Uzumaki Birthday Festival.
Participating Shops and Conditions:
- Ichiraku Ramen: Customers who order the "Naruto Special!" (large serving of chashu ramen)
- Fuji Hidden Leaf Village Souvenir Shop: Customers who purchase ¥1,500 (tax included) or more per receipt. Limited to original Fuji Hidden Leaf Village products.
- Konoha Chaya (木ノ葉茶屋): Customers who spend ¥1,500 (tax included) or more per receipt. All items are eligible.
The gift is limited in quantity and ends when it runs out.
Fuji-Q Highland Information
Hours:
Operating hours differ by day. Please check the official website for details.
Admission:
Fuji-Q Highland park admission is free.
One-Day Pass:
- Adults: ¥6,000 – ¥7,900
- Junior high and high school students: ¥5,500 – ¥7,400
- Elementary school students: ¥4,400 – ¥5,100
- Young children and seniors: ¥2,100 – ¥2,600
Prices vary by day. Please check the official website for details.
Access:
- By car: About 80 minutes from Shinjuku via the Chuo Expressway, adjacent to Kawaguchiko IC. About 90 minutes from Tokyo via the Tomei Expressway, Gotemba IC, and the Higashi-Fuji-Goko Road.
- By bus: About 100 minutes from Shinjuku by express bus, getting off at Fuji-Q Highland. About 110 minutes from Tokyo Station by express bus, getting off at Fuji-Q Highland. Direct buses also operate from more than 30 locations, including the Tokyo metropolitan area, Nagoya, and Kansai.
- By train: Transfer to the Fujikyuko Line at Otsuki Station on the JR Chuo Line and get off at Fujikyu-Highland Station. About 50 minutes from Otsuki Station.
Official Website:
https://www.fujiq.jp/
