Women's fashion brand FURFUR, operated by Mash Style Lab Inc. (Headquarters: Chiyoda-ku, Tokyo / President: Hiroyuki Kondo), released its 2026 Autumn Collection on July 9th, 2026, at 12:00 PM (noon) on the official online store and EC department store "USAGI ONLINE." Pre-orders for the collection begin on July 15th, 2026, at 12:00 PM (noon).
Collection Concept: "Miss FUR"
A woman with elegant femininity, hiding a playful spirit within —
"Miss FUR"
Ribbons that tickle a girl's heart, favorite furs, sweet frills.
But that alone would be too plain.
A ribbon tied gently, like an accessory, onto a traditional blouse or knit.
A touch of sweet spice from frills and lace added onto a classic jacket.
That kind of glamorous preppy style suits the mood right now.
Enjoy autumn with a look that's polished, yet carries a certain freedom.
With a subtle irony woven into everyday femininity.
Collection Looks
Items:
- Sweatshirt ¥9,900
- Pants ¥16,500
- Bag ¥16,500
- Tights ¥2,090
Items:
- Jacket ¥29,700
- Cardigan ¥18,700
- Pants ¥17,600
- Collar ¥9,900
- Earrings ¥5,060
- Bag ¥16,500
Items:
- Knit ¥19,800
- Blouse ¥19,800
- Pants ¥19,800
- Earrings ¥5,060
- Belt bag ¥13,200
- Shoes ¥25,300
Items:
- Bag ¥11,000
- Charm ¥5,940
Items:
- Vest ¥19,800
- Blouse ¥17,600
- Skirt ¥18,700
- Earrings ¥5,060
Items:
- Coat ¥29,700
- Dress ¥34,100
- Bag ¥14,300
- Shoes ¥25,300
Items:
- Shirt ¥19,800
- Dress ¥25,300
Items:
- Jacket ¥23,100
- Cardigan ¥18,700
- Blouse ¥25,300
- Skirt ¥26,400
- Bag ¥11,000
- Tights ¥2,090
Items:
- Jacket ¥31,900
- Blouse ¥19,800
- Pants ¥19,800
- Hairpin ¥6,600
- Shoes ¥23,100
Item:
- Bag ¥16,500
Items:
- Knit ¥19,800
- Skirt ¥12,100
- Scarf ¥9,900
- Chou chou ¥4,400
- Shoes ¥25,300
and more...
*All prices include tax
Collection Page Release Date
Release Date: July 9th, 2026, at 12:00 PM (noon)
- Official Online Store: https://furfurfur.jp/
- USAGI ONLINE: https://usagi-online.com/brand/furfur/
Pre-Order Information
Pre-Order Start Date: July 15th, 2026, at 12:00 PM (noon)
- FURFUR Official Online Store: https://furfurfur.jp/
- MASH STORE App: https://apps.apple.com/jp/app/mash-store/id1623326415
- USAGI ONLINE: https://usagi-online.com/brand/furfur/?link=HD
- ZOZOTOWN: https://zozo.jp/shop/furfur/
- Rakuten: https://brandavenue.rakuten.co.jp/ba/shop-furfur/
Exclusive color items available only through the Official Online Store and USAGI ONLINE are also included in this collection.
Please check each online store page for details.
The collection will be released in physical stores starting mid-July 2026.
About FURFUR
BRAND CONCEPT
"Feminine mode wears"
Combining refined femininity with a touch of humor and modern essence, "Feminine mode wears" that are graceful and elegant yet exude strength.
Leading women who love sophisticated fashion to a romantic and joyful state of mind.
SHOP
Starting from LaForet Harajuku, a birthplace of numerous cultures and trends, FURFUR operates 8 stores including Lumine Shinjuku 2, Shibuya PARCO, Ikebukuro PARCO, Lumine Yokohama, JR Nagoya Takashimaya, Umeda EST, and FUKUYA ADDICT.
Official Online Store
USAGI ONLINE
