Women's fashion brand FURFUR, operated by Mash Style Lab Inc. (Headquarters: Chiyoda-ku, Tokyo / President: Hiroyuki Kondo), will publicly release its 2026 Spring Collection on January 7th, 2026, at 12:00 PM (noon) on the official online store and EC department store "USAGI ONLINE." Pre-orders for the collection will begin on January 14th, 2026, at 12:00 PM (noon).
Collection Concept: "Bloom Camouflage"
Blending spring-like vibrancy with playfulness and modern sensibility.
A world where hidden strength is drawn out and individuality shines.
Frills, ribbons, heart motifs,
Lightweight jackets and colorful prints,
Beautifully fusing sweetness with toughness, femininity with modern style.
FURFUR's 2026 Spring Collection is infused with the essence of hidden moments of excitement in everyday life,
delivering a diverse lineup including romantic, sporty, and army-inspired "FURMY" series.
Collection Looks
Items:
- Hoodie ¥19,800
- Cardigan ¥17,600
- Blouse ¥19,800
- Pants ¥18,700
- Shoes ¥28,600
Item:
- Bag ¥9,900
Items:
- T-shirt ¥12,100
- Pants ¥17,600
- Babushka ¥13,200
- Bag ¥9,900
- Sunglasses ¥5,940
- Shoes ¥19,800
Items:
- Blouson ¥29,700
- T-shirt ¥5,940
- Pants ¥18,700
- Cap ¥8,800
Items:
- Cardigan ¥9,900
- Pants ¥26,400
- Bag ¥11,880
Items:
- Blouson ¥29,700
- Cardigan ¥19,800
- Camisole ¥16,500
- Skirt ¥20,900
- Shoes ¥19,800
Items:
- Shirt ¥18,700
- Shirt ¥17,600
- Skirt ¥18,700
- Bag ¥18,700
- Socks ¥2,970
Items:
- Tops ¥14,300
- Dress ¥14,300
- Earrings ¥8,800
- Shoes ¥19,800
Items:
- Bag ¥9,900
Right: LGRY (Official Online Store Exclusive Color)
Left: WHT (USAGI ONLINE Exclusive Color)
Items:
- Jacket ¥29,700
- Skirt ¥19,800
- Sweatshirt ¥14,960
- Bag ¥11,880
- Charm ¥4,950
Items:
- T-shirt ¥13,200
- Skirt ¥17,600
- Hat ¥9,350
- Bag ¥15,400
- Necklace ¥11,000
- Shoes ¥25,300
Items:
- Dress ¥27,500
- Bag ¥13,200
- Hairpin set ¥9,900
- Earrings ¥8,800
Items:
- Blouson ¥26,400
- Dress ¥28,600
- Socks ¥2,970
- Shoes ¥28,600
and more...
*All prices include tax
Collection Page Release Date
Release Date: January 7th, 2026, at 12:00 PM (noon)
- Official Online Store: https://furfurfur.jp/
- USAGI ONLINE: https://usagi-online.com/brand/furfur/
Pre-Order Information
Pre-Order Start Date: January 14th, 2026, at 12:00 PM (noon)
- Official Online Store: https://furfurfur.jp/
- USAGI ONLINE: https://usagi-online.com/brand/furfur/
- ZOZOTOWN: https://zozo.jp/shop/furfur/
- Rakuten: https://brandavenue.rakuten.co.jp/ba/shop-furfur/
Exclusive color items available only through the Official Online Store and USAGI ONLINE are also included in this collection.
Please check each online store page for details.
The collection will be released in physical stores starting late January 2026.
About FURFUR
BRAND CONCEPT
"Feminine mode wears"
Combining refined femininity with a touch of humor and modern essence,
"Feminine mode wears" that are graceful and elegant yet exude strength.
Leading women who love sophisticated fashion to a romantic and joyful state of mind.
SHOP
Starting from LaForet Harajuku, a birthplace of numerous cultures and trends, FURFUR operates 8 stores including Lumine Shinjuku 2, Shibuya PARCO, Ikebukuro PARCO, Lumine Yokohama, JR Nagoya Takashimaya, Umeda EST, and FUKUYA ADDICT.
Official Online Store
USAGI ONLINE
