A new addition to Furyu Corporation's no-miss "Furyu Kuji" lottery lineup is coming to Ministop, hobby shops, bookstores, and other locations nationwide. "Furyu Kuji Esther Bunny Cake Dreams" goes on sale from Saturday, September 19, with rolling availability by store.
This edition features Esther Bunny, the POP and girly rabbit character, in a design themed around a "sweet and cute cake." The lineup includes plush toys, a tote bag, and other items made with illustrations drawn exclusively for this lottery. Full details for every prize — Prizes A through G, the "Last Get" prize, and the "Double Get" prize — are revealed for the first time below.
Prize Lineup
Prize A: BIG Plushie — Ribbon Bunny (1 design / approx. 30 cm)
An eye-catching, roughly 30 cm plushie made with an illustration drawn exclusively for this lottery, dressed in an adorable outfit trimmed with ribbons and frills. It comes in a soft pale-pink palette with a fluffy texture.
Prize B: Tote Bag (2 designs, selectable / approx. H30 × W30 cm each — only one is received)
A gusseted tote bag available in pale pink and white, featuring eye-catching dimensional embroidery.
Prize C: Plushie with Carabiner (3 designs, selectable / approx. 14 cm each — only one is received)
A small plushie fitted with a carabiner clip that clips easily onto bags for carrying around.
Prize D: Aurora Pouch (3 designs, selectable / approx. 16 cm each — only one is received)
A pouch made from shimmering clear material with an aurora-style finish, handy for carrying small items.
Prize E: Cupcake-Style Towel (4 designs, selectable / approx. 20 cm each — only one is received)
A towel packaged to look like a cupcake, available in four soft, pastel colorways.
Prize F: Acrylic Keychain (6 designs, selectable / approx. 5 to 7 cm each — only one is received)
An acrylic keychain featuring illustrations drawn exclusively for this lottery.
Prize G: Sticker Set (6 designs, selectable / stickers approx. 6 to 7 cm, flake stickers approx. 2 to 3 cm each — only one is received)
A sticker set to stick on smartphone cases, notebooks, and more.
Last Get and Double Get Prizes
The "Last Get" prize, guaranteed to whoever draws the very last ticket at each store, is another roughly 30 cm plushie — "BIG Plushie — Cream Bunny" — made with an illustration drawn exclusively for this lottery and sharing the same ribbon-and-frill styling as Prize A.
The "Double Get" prize gives 50 winners, chosen by lottery, a chance to receive the same "BIG Plushie — Cream Bunny" from the Last Get prize.
Product Details
| Item | Details |
|---|---|
| Product Name | Furyu Kuji Esther Bunny Cake Dreams |
| On Sale | From Saturday, September 19 (rolling release) |
| Available At | Ministop, hobby shops, bookstores, and other locations |
| Store List | https://furyuprize.com/kuji/lineup/42800/shoplist |
| How to Play | ¥790 per play (tax included); one prize from 7 tiers (25 designs total) is awarded per draw, with no losing tickets; the final ticket holder also receives the "Last Get" prize |
| Official Site | https://furyuprize.com/kuji/lineup/42800 |
| Official X | https://x.com/FURYU_kuji |
| Official Instagram | https://www.instagram.com/furyu_kuji |
| Official YouTube | https://www.youtube.com/@FURYU_kuji |
| Official TikTok | https://www.tiktok.com/@furyu_kuji |
| Copyright | © esther kim. All Rights Reserved. |
| Sold By | Furyu Corporation |
Store availability and release timing may vary by location, and sales end once stock is gone.
About Esther Bunny
Esther Bunny is a POP and girly rabbit character designed by Korean-American artist Esther Kim. Built around the theme "Love MySelf, Love YourSelf," the character promotes the importance of valuing oneself and has become a beloved presence across generations, offering a sense of comfort like a home for the heart, loved around the world with especially strong popularity across Asia.
Official website: https://estherbunny.jp/
Official X: @Estherbunny_JP
Official Instagram: @estherbunny_jp
About Furyu Kuji
Furyu Kuji is a guaranteed-prize original lottery from Furyu Corporation. Centered on popular anime and games, it features exclusive illustration-based merchandise and highly original items designed to appeal to fans. It is currently available at convenience stores, hobby shops, bookstores, and other locations nationwide.
Official site: https://furyuprize.com/kuji
Official Instagram: https://www.instagram.com/furyu_kuji
Official YouTube: https://www.youtube.com/@FURYU_kuji
Designs and specifications are subject to change as they are still under supervision. Product availability and release timing may vary by store. Actual products may differ slightly from photos shown. Content in this release is subject to change or cancellation without notice. "Furyu Kuji," "Last Get," and "Double Get" are trademarks or registered trademarks of Furyu Corporation. Other company, product, and service names are trademarks or registered trademarks of their respective owners.
