The bear from Nagano Characters, the manga creations of illustrator Nagano, is getting a new look as an accessory plush from the brand Kiramekko. The new Kuma Color Collection, in which the bear wears colorful costumes, goes on sale on Tuesday, November 24, 2026.
The Bear's Subtly Sparkling Eyes
Nagano Characters makes its first appearance as Kiramekko accessory plushies
Nagano Characters are the characters from the manga works of illustrator Nagano. The loose-style illustrations and unique worldview of the manga, posted on social media, have made them popular, and the X account where the manga is posted had more than 1.9 million followers as of November 10, 2026.
Among Nagano Characters, the bear is one of the most iconic characters. The new Kiramekko accessory plushies show the bear in expressive, colorful costumes.
With eyes that shine subtly and somewhat surreal expressions, the plushies are a collection that invites you to line up all the colors or take your favorite bear along when you go out.

Product Lineup
Nagano Characters Kiramekko Kuma Color Collection (8 Types)
Single item: ¥2,090 each (tax included) / 1 BOX (all 8 types): ¥16,720 (tax included)

Red

Navy

Turquoise

Gray

Matcha

Pink

Black

Yellow



Product Details
- Seller: 株式会社グレイ・パーカー・サービス
- Product name: Nagano Characters Kiramekko Kuma Color Collection (8 types)
- Price: ¥2,090 each (tax included) / 1 BOX (all 8 types) ¥16,720 (tax included)
- Material: (Body) polyester, ABS, PMMA, PU
- Size: (Body) approximately 115 mm (H) × 80 mm (W) × 50 mm (D) or less / (Strap) approximately 70 mm (H) × 10 mm (W)
Notes
- The product photos are samples and may differ slightly from the actual products.
- The plushies are sewn by hand, so expressions and other details vary from one item to the next. Unless an item is defective, returns and exchanges are not accepted.
- Single items are sold as trading-style products (randomly packed), so you cannot choose the type. Because they are randomly packed, buying several may result in duplicates, or you may not get the type you want.
- A BOX purchase always includes all of the types.
Where to Buy
Release date: Tuesday, November 24, 2026
Online
- Nagano Characters official WEB SHOP "Nagano Market" (on sale from 11:00 AM): https://nagano-market.jp/
Stores (Official Goods Shop "Nagano Market")
- Nagano Market GINZA: https://nagano-info.jp/tenpo_nm/ginza/
- Nagano Market SHINSAIBASHI: https://nagano-info.jp/tenpo_nm/shinsaibashi/
- Nagano Market SAPPORO: https://nagano-info.jp/tenpo_nm/sapporo/
- Nagano Market UMEDA (new permanent store, grand opening on Tuesday, November 24): https://nagano-info.jp/tenpo_nm/umeda/
- Nagano Market SEOUL (available upon arrival): https://nagano-info.jp/tenpo_nm/seoul/
- Nagano Market TAIPEI (available upon arrival): https://nagano-info.jp/tenpo_nm/taipei/
Pop-Up Shop
- Nagano Market POP UP SHOP at Aeon Mall Hamamatsu Ichino (on sale from Tuesday, December 1): https://nagano-info.jp/popupshop/hamamatsuichino/
Nagano Market UMEDA Opens as a New Permanent Store at LUCUA SOUTH
Nagano Market UMEDA will hold its grand opening on Tuesday, November 24, 2026, in LUCUA SOUTH, the new wing of LUCUA Osaka.
The store has a photo spot to commemorate your visit, creating a space where you can shop while enjoying the world of the works to the fullest.
To mark the November 24 grand opening, customers who make a purchase at Nagano Market UMEDA will receive an original novelty on a first-come basis.
For details on the store and the novelty, see the Nagano Market UMEDA page: https://nagano-info.jp/tenpo_nm/umeda/

Store decorations, photo spots, and other details are subject to change without notice.
About Kiramekko
Carrying favorite plushies and mascots has become a trend in recent years, especially among younger generations. In response, Kiramekko was developed as an accessory plush brand that goes beyond ordinary character goods. It is meant to bring people's favorite characters closer, to make everyday life more fun, and to work as a gift for someone special. Its biggest feature, and the origin of the brand name, is its "sparkling (kira-kira) eyes." These eyes are meant to gently soothe the owner and bring a happy feeling every time they look at them.
Kiramekko social media accounts
- Instagram: https://www.instagram.com/kiramekko_official/
- X: https://x.com/Kiramekko_pr
- TikTok: https://www.tiktok.com/@kiramekko_gps_official
About Nagano Characters
Nagano Characters are the characters and manga works of illustrator Nagano. Known for works including Chiikawa, 『ナガノのくま』, 『MOGUMOGU食べ歩きくま』, and 『もぐらコロッケ』, they are popular on social media for the unique worldview found within their loose-style illustrations.
Related sites
- Nagano official X account: https://x.com/ngntrtr
- Nagano Market official online shop: https://nagano-market.jp/
- Online lottery shop "Nagano Market Nagano Kuji": https://online-kuji.nagano-market.jp/store
- Nagano Characters official information site "Nagano Market Info": https://nagano-info.jp/
©nagano ©Kiramekko