A new prize figure brand is arriving at crane game corners across Japan. Furyu Corporation is launching Muchute, an original figure brand built around the concept of "cute" figures designed to captivate everyone who sees them, with rollout beginning in July 2026.
About Muchute
Muchute is a new figure brand built around quality, size, and sculpting, aiming for pieces with a striking presence and charm that catch the eye at a glance. The lineup is designed to spark heart-racing, exciting emotions, with careful attention paid to sculpting, posing, and design down to the smallest detail.
Leading the brand's debut is a Hatsune Miku figure, "Muchute Figure – Paint Girl Another Color Ver.," based on a pop, colorful design by illustrator Kurumitsu, brought to life with dynamic posing and vivid coloring. Also joining the lineup is "Muchute Figure – Racing Miku 2025 Sepang Ver." from the Hatsune Miku GT Project, based on artwork by illustrator Kei Mochizuki, capturing a dynamic pose with a water-gun prop, natural skin tones, and finely detailed costume work that represents the brand's appeal.
Additional characters joining the lineup include Albedo from Overlord and Kirino Kousaka from My Little Sister Can't Be This Cute, spanning a range of genres. Together with the brand's signature sculpting, the lineup lets fans enjoy a variety of worlds at once. More popular titles are planned to join going forward.
Hatsune Miku Prizes (July Lineup)
Muchute Figure – Paint Girl Another Color Ver.
Based on artwork by illustrator Kurumitsu, this figure reimagines Hatsune Miku in a new color scheme as part of the Muchute lineup. Her large, flowing twin-tails are sculpted with a sense of three-dimensional movement, capturing the flow and volume of each strand of hair. The bold, paint-inspired color scheme catches the eye, and combined with a lively expression, the figure has an energetic feel throughout. Playful details like the spray can in her hand and paint splatters on her outfit add extra charm, bringing to life the pure joy of painting in a pop, free-spirited design.
Hatsune Miku GT Project Prizes (August Lineup)
Muchute Figure – Racing Miku 2025 Sepang Ver.
Based on artwork drawn by Kei Mochizuki, the official illustrator for Racing Miku 2025, this figure is brought to life with a dynamic pose. A wide stance with one leg stepping forward creates a sense of motion, as if capturing the exact moment she starts to run. The twin-tails and hair ornaments, styled to flutter in the wind, add a light rhythm to the figure. Detailed items like the water-gun-shaped prop and translucent tank parts are also highlights, along with carefully sculpted skin tones, costume volume, and even details down to her feet. Fans can enjoy the pop yet sporty charm unique to Racing Miku.
Overlord Prizes (August Lineup)
Muchute Figure – Albedo Aqua Ver.
From the anime Overlord, Albedo makes her debut as a Muchute figure. Her swimsuit look highlights Albedo's alluring, elegant charm. Her long, flowing hair and distinctive horns are carefully sculpted to capture the flow and volume of each strand, giving the figure a soft sense of movement throughout. The sheer shirt worn over her swimsuit is finely detailed down to the natural wrinkles and texture, adding delicate depth to the sculpt. Combined with a slightly wistful expression and pose, the figure captures Albedo's mysterious, enchanting character in a simple yet well-balanced piece.
My Little Sister Can't Be This Cute Prizes (August Lineup)
Muchute Figure – Kirino Kousaka
From the TV anime My Little Sister Can't Be This Cute, Kirino Kousaka is sculpted in the adorable style unique to Muchute. Her pose—hand on hip, pointing at someone—captures her lively, characteristic charm, while her winking expression brings out her bright, energetic personality. The figure's silhouette has a graceful curve throughout, offering a different look from every angle. Fine details like the ribbon on her uniform and the pleats of her skirt add a natural sense of movement and dimension, resulting in a simple yet well-balanced piece rich in presence.
Product Overview
Featured titles: Hatsune Miku, Hatsune Miku GT Project, Overlord, My Little Sister Can't Be This Cute
Where to find them: Amusement facilities nationwide (some locations may not carry these items)
Lineup:
- Muchute Figure – Paint Girl Another Color Ver. (available from July 2026)
- Muchute Figure – Racing Miku 2025 Sepang Ver. (available from August 2026)
- Muchute Figure – Albedo Aqua Ver. (available from August 2026)
- Muchute Figure – Kirino Kousaka (available from August 2026)
For more information, visit Furyu's official prize information site, "Furyu Prize": https://furyuprize.com/
Product details will also be posted progressively at: https://f-ch.jp/muchute_release
Copyright Notice
Art by Kurumitsu © Crypton Future Media, INC. www.piapro.net
©Kugane Maruyama, KADOKAWA／Overlord: The Sacred Kingdom Production Committee
©Tsukasa Fushimi/ASCII Media Works/OIP2
Manufacturer: Furyu Corporation
*Details in this release are subject to change or cancellation without notice.
*"Furyu Prize" and "Muchute" are trademarks or registered trademarks of Furyu Corporation.
*All other company names, product names, and service names are trademarks or registered trademarks of their respective owners.
