Golden Concept, a luxury Apple Watch case brand, has launched new Apple Watch straps featuring camouflage patterns.
The straps are crafted from fluoroelastomer, combining durability with flexibility. Through a proprietary multi-color molding process, the patterns achieve depth and dimension. Two colorways are available: "Midnight Camouflage" with rich, deep tones and "Ranger Camouflage" with a military-inspired aesthetic.
The collection is available at Golden Concept's official Japanese website (https://goldenconcept.jp/collections/apple-watch-strap) and at the brand's physical stores (Omotesando and Daimaru Umeda).
Ranger Camouflage: Natural Tones for Everyday Wear
The Ranger Camouflage features layered shades of green with black accents, creating a pattern that balances strength with understated elegance. The natural color palette makes it suitable for daily use.
Apple Watch Strap / RS - Ranger Camouflage ¥35,200 (tax included)
Midnight Blue Camouflage: Refined Sophistication
Midnight Blue Camouflage is based on deep navy tones layered with multiple shades of blue, creating a sophisticated appearance. The subtle design transitions seamlessly from business to evening settings.
Apple Watch Strap / RS - Midnight Blue Camouflage ¥35,200 (tax included)
Unique Patterns Through Multi-Color Molding
The straps are crafted from durable fluoroelastomer using a proprietary multi-color molding technique. Color overlays create variations in definition—some areas feature sharp edges while others blend softly. Each strap has a slightly different appearance, offering an individual, one-of-a-kind quality.
Seamless Construction for Custom-Like Fit
The straps feature precise adjustment options with a butterfly deployment clasp, enabling smooth and intuitive fastening for comfortable wear. The seamless construction contours naturally to the wrist, providing a tailored fit.
Apple Watch Strap / RS - Camouflage (2 colors)
Apple Watch Strap / RS - Ranger Camouflage ¥35,200 (tax included)
Apple Watch Strap / RS - Midnight Blue Camouflage ¥35,200 (tax included)
Product Specifications
Collection: Apple Watch Strap / RS - Camouflage
Price: ¥35,200 (tax included)
Compatibility: Apple Watch 44/45/46/49 MM
Material: Fluoroelastomer
Strap Size: 16 to 22cm (wrist circumference)
Store Locations
Golden Concept Omotesando Store
1F, 3-5-19 Kita-Aoyama, Minato-ku, Tokyo
03-6427-4368
Golden Concept Daimaru Umeda Store
8F, Daimaru Umeda, 3-1-1 Umeda, Kita-ku, Osaka
Business Hours: 10:00 AM to 8:00 PM
050-5785-1216
Closed: Year-end and New Year holidays only
Golden Concept Official Japanese Website
https://goldenconcept.jp/collections/apple-watch-strap
About Golden Concept
Founded in 2015 in Sweden by designer Puia Shamsossadati, Golden Concept is a lifestyle luxury brand specializing in premium Apple Watch cases and products that blend high-tech materials with luxury aesthetics.
Official Website: https://goldenconcept.jp
Instagram (Global): https://www.instagram.com/GoldenConcept/
Instagram (Japan): https://www.instagram.com/GoldenConcept.jpn/
