GU, a fashion brand with the message "YOUR FREEDOM - The freedom to reinvent yourself," will launch a new collaboration collection with "Pokepeace" on November 28, 2025 (Friday) at all GU stores nationwide and on the online store.
Pokepeace depicts the "peaceful" daily lives of Pokémon in a share house where Pokémon and humans gather together. This new collection features heartwarming everyday moments from outings to relaxation time.
Women's Collection Features Soft Fleece and Lounge Styles
The women's collection includes oversized jackets made with soft boa fleece and sweatshirt pullovers featuring a combination of sweatshirt and boa materials. GU's popular winter item, the Marshmallow Feel Lounge Dress, showcases designs featuring Pikachu and Tandemaus. In addition to the lounge dress, room socks are also available. The winter-appropriate boa material bag comes with a detachable pass case with a carabiner, allowing you to enjoy it separately or as a set.
Kids' Collection Offers Matching Styles with Adults
The kids' collection features sweatshirt hoodies and sweatshirt pullovers with boa material accents that allow for matching outfits with adults. The lounge set, which keeps children warm even in cold winter weather, comes in colorways inspired by Pikachu and Tandemaus.
Collection Details
- Sales Start Date: November 28, 2025 (Friday)
- Sales Locations: All GU stores nationwide and online store
- Number of Items: 8 styles total
- Price Range: ¥790 to ¥2,990
For the complete product lineup and other collection details, please visit the special page:
https://www.gu-global.com/jp/ja/feature/contents/collaboration/pokepeace/25fw/all
Preview Live Stream Event
All items from this collection will be introduced ahead of the official launch.
LIVE STATION
- Date & Time: November 26 (Wednesday), 7:00 PM - 8:00 PM
- Title: [Pokepeace] Early reveal of collection items scheduled for sale on 11/28 (Fri)
- Streaming URL: https://www.gu-global.com/jp/ja/special-feature/live-station/wgfkmqmwdff3bwsjpcex
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