Non-Alcoholic Daiginjo-Style Sparkling Drink "Hakutsuru Ginrei Sparkling" Gets a Renewal, Launching Nationwide September 11
A renewed version of "Hakutsuru Ginrei Sparkling" arrives nationwide from Hakutsuru Sake Brewing on September 11, 2026 (Friday). The drink first launched in 2022 as what the company describes as the industry's first sparkling drink with a sake taste, and has built a following as a non-alcoholic, daiginjo-style drink prized for its pleasant ginjo aroma, suited to enjoying alongside meals, and its crisp, refreshing finish.
Demand for non-alcoholic drinks has been rising in recent years, driven by more diverse lifestyles and drinking occasions, growing health consciousness, and the spread of a "sober curious" mindset, particularly among Gen Z and millennials. To meet this demand, the renewal newly spells out that the drink "won't make you drunk," among other design changes aimed at communicating the product's features more clearly.
Hakutsuru Sake Brewing continues to develop products that let people enjoy the aroma of sake and its appeal as a drink to have with meals, regardless of alcohol content, adapting to changing drinking occasions and lifestyles.
Renewal Highlights
Design elements have been rearranged so that the fact it's a non-alcoholic drink, along with the product's features, comes across at a glance.
- Newly added the phrase "won't make you drunk."
- Clearly labeled "non-alcoholic" at the top of the label.
- Placed the product's core phrase, "sake sparkling that won't make you drunk," at the center of the label.
- Displayed health-related details, "low calorie," "8 kcal," "Alc. 0.00%," and "gluten free," clearly at the bottom of the label.
Close-up of the label
Hakutsuru Ginrei Sparkling Product Overview
| Item | Details |
|---|---|
| Product Name | Hakutsuru Ginrei Sparkling, 200ml |
| Category | Carbonated drink (sparkling sake-taste drink) |
| Suggested Retail Price | ¥344 (before tax) |
| Ingredients | Fructose-glucose syrup (made in Japan), carbon dioxide, seasoning (amino acids), acidulant, flavoring |
| Alcohol Content | 0.00% |
| Energy | 8 kcal / 100ml |
| Product Features | A non-alcoholic, daiginjo-style sparkling drink designed to be enjoyed with meals, with a pleasant ginjo aroma and a crisp, refreshing taste. It contains no artificial sweeteners, is gluten free, and is low in calories at 8 kcal per 100ml. The name combines "Gin," from its daiginjo-style taste, with "Rei," meaning zero, for its 0.00% alcohol content, to form "Ginrei." The product was developed for those aged 20 and over. |
| Release Date | September 11, 2026 (Friday) |
| Best-By Period | 2 years from the month of manufacture |
