Maestro Dobel Tequila (hereafter Dobel Tequila), a luxury tequila brand from Jalisco, Mexico, is adding its top-tier line, "Dobel 50 Extra Añejo 1972," to its Japanese lineup, with sales starting on Thursday, October 22, 2026. Together with the three products officially released in Japan in June 2026, the lineup now totals four, as the brand moves ahead with a full-scale rollout in Japan. The products are sold by Proximo Japan Co., Ltd. (プロキシモ・ジャパン株式会社) of Shibuya, Tokyo.
History and Production
Dobel Tequila was launched in 2003 by Juan Dobel (フアン・ドーベル), an 11th-generation tequila maker, drawing on more than 250 years of tequila-making knowledge and skill that has been passed down. Its history goes back to 1758, when the family was granted land rights for agave cultivation in the tequila lands of Jalisco, and to 1795, when it obtained a royal permit to produce and sell mezcal wine, the forerunner of tequila.
To this day, the brand uses 100% blue agave grown on a single family-owned estate. Mature plants are hand-selected by jimadors (ヒマドール), the artisans in charge of cultivation and harvest. Harvesting at the point of maturity, when the sugar content is at its highest, contributes to a smooth mouthfeel. The water used in production is drawn from a natural underground aquifer originating from the Tequila volcano.
The Dobel Tequila distillery, owned by the same family and said to be "one of the oldest working distilleries in the world," brings out the flavor of the carefully selected agave by heating it slowly in traditional brick ovens. After yeast fermentation develops its aroma and taste, the spirit is distilled twice in copper pot stills. For barrel aging, the type of barrel and the degree of charring are chosen to suit the desired aroma and flavor, and each product's character is shaped by finishing in different barrels and blending base spirits.
While carrying on this traditional approach to tequila making, the brand combined it with an innovative idea, its own filtration technology, and established the "Cristalino (クリスタリーノ)" category for the first time in the world (see Notes). By pairing the complex, rich flavor that comes from aging with a clear, refined style, it has opened up new possibilities for the tequila category and has been leading its evolution.
New Arrival: A Limited Series of Rare Extra Añejo Tequila
Dobel 50 Extra Añejo 1972 (ドーベル 50 エクストラアネホ 1972) is the newest addition. It is one of a limited series of rare extra añejo tequilas made to celebrate anniversaries and milestones. Along with the three products officially released in Japan in June 2026, it arrives on the Japanese market for the first time as an official product of the top-tier line.
The tequila is a blend of spirits aged in toasted American oak barrels, new American oak barrels charred on the inside, and Bushmills single malt Irish whiskey barrels. Honey-like sweetness, dried-fruit flavors, and complex spice notes unfold on the palate. Aged for a minimum of eight years, this extra añejo is characterized by a silky-smooth mouthfeel. It is made with 100% blue agave grown on a single family-owned estate in the lowlands of Mexico's tequila region, where volcanic soil spreads.
- Suggested retail price: ¥85,000 (excluding tax)
Other Lineup
1. Dobel Diamante Cristalino Tequila (ドーベル ディアマンテ)
Known as the world's first Cristalino tequila (see Notes), this is the brand's signature model. It is a precise blend of Reposado, Añejo, and Extra Añejo, and its own filtering method gives it a clear, beautiful color.
Oak, vanilla, cinnamon, and almond layer together with a faint smokiness, and the smoothness is characteristic of Cristalino. Balancing aged depth with clarity, it is the bottle that represents Dobel Tequila.
- Suggested retail price: ¥9,900 (excluding tax)
2. Dobel Añejo Tequila (ドーベル アネホ)
This Añejo is carefully aged in American oak barrels and has a rich aroma and depth of flavor. Multiple vintages produced at different stages of aging are skillfully blended. Aromas reminiscent of toasted oak, vanilla, and caramel are joined by the natural sweetness and spiciness of the agave, giving it a whisky-like richness of flavor and a smooth character.
It can be enjoyed neat or sipped, to slowly savor its elegant finish.
- Suggested retail price: ¥10,890 (excluding tax)
3. Dobel 50 Cristalino Tequila (ドーベル 50 クリスタリーノ)
This is a luxurious Extra Añejo aged for three years or more in Eastern European oak and American oak barrels. It is a modern luxury tequila that combines the clarity unique to the Cristalino category with the depth that comes from aging. It has remarkable smoothness and a silky texture, and its taste is refined, with the natural sweetness unique to 100% blue agave in harmony with delicate barrel aromas.
Aromas of caramel and roasted agave are joined by fruitiness, a faint sweetness of vanilla, and a light herbal note. It is a special bottle for slowly enjoying the aroma and finish.
- Suggested retail price: ¥30,000 (excluding tax)
About Maestro Dobel Tequila
Dobel Tequila is a modern tequila brand that carries on more than 250 years of refined craftsmanship and tradition. Founded by Juan Dobel, an 11th-generation tequila maker, the brand was born in Jalisco, Mexico, in 2003 and has grown into a brand offering a wide range of ultra-premium tequilas with an extremely smooth taste.
In 2008, the brand created the world's first Cristalino tequila (see Notes), Dobel Diamante, the first smoky tequila, Humito (ウミート), and the first pechuga tequila, Pavito (パヴィート). It is known for its record of innovation in the tequila category and its craftsmanship in making smooth tequila.
In 2025, Dobel Tequila Blanco received the honorable title of "Revelation Tequila" (レヴェレーション・テキーラ) at the Concours Mondial de Bruxelles, as the best tequila in its category.
Official website: Maestro Dobel Official Website
Instagram: https://www.instagram.com/dobel_tequila_jp/
Notes
- Alcohol is for those aged 20 and over. Drunk driving is prohibited by law. Please drink in moderation.
- Drinking during pregnancy or while breastfeeding may adversely affect the development of the fetus or infant.
- Please recycle after drinking.
- According to research by Becle, Maestro Dobel Diamante, released in 2008, is the first tequila brand to have established the Cristalino category.
