Hakutsuru Sake Brewing is renewing its "Hakutsuru Maru Karakuchi" sake, with the refreshed version going on sale nationwide from Friday, September 11, 2026.
For this renewal, the design has been unified with the visual identity of the "Hakutsuru Maru" series, creating a package that's easier to recognize and more approachable. The word "Karakuchi" (dry) has been enlarged and changed to white lettering, making it easier to spot on store shelves and pick up in hand.
The taste carries on the light, easy-drinking character that "Hakutsuru Maru" is known for, made possible by an original koji mold, one of the brand's proprietary brewing techniques. The result is a dry sake with a crisp, refreshing finish and clean edge that appeals to those who prefer dry sake.
Design Renewal Highlights
- Improved visibility of "Maru Karakuchi" (the "Karakuchi" text has been enlarged and changed to white; the colors of the circular "Maru" emblem and the English lettering have also been updated)
Product Details
Hakutsuru Maru Karakuchi
- Category: Japanese sake (Nihonshu)
- Suggested Retail Price: Sake Pack 3L ¥2,427 / 2L ¥1,675 / 900ml ¥842; Sake Cup 200ml ¥192 (all prices exclude tax)
- Ingredients: Rice (domestic), rice koji (domestic rice), brewer's alcohol, sugars / acidulant
- Alcohol Content: 13% or higher, under 14%
- Sake Meter Value (SMV): +6
- Acidity: 1.3
- Amino Acid Content: 0.9
- Flavor Profile: While retaining the signature taste of "Hakutsuru Maru," this sake stands out for its crisp, refreshing dryness. Its refined dry flavor pairs especially well with richly seasoned dishes, enhancing the food it's served with. Made with 100% domestically grown rice.
- Release Date: Friday, September 11, 2026
The "Hakutsuru Maru" Brand
Warmth spreads with every pour, and a smile emerges with the first sip.
Enjoyed alongside good food, shared in conversation with friends,
hearts grow warm and round, and smiles connect in a circle.
The "Hakutsuru Maru" series uses "Hakutsuru Original Yeast," which creates a broad depth of flavor, together with the "four-stage koji brewing method" that draws out the umami of the koji. The rice used is 100% domestically grown.
Its light, easy-drinking character and well-balanced, richly rounded umami make it a great match for a wide range of everyday dishes.
Brand Site: https://www.hakutsuru.co.jp/maru/
