Hallmark Japan (Nihon Hallmark Co., Ltd., Shiba, Minato-ku, Tokyo) has launched 28 new greeting card designs on Monday, March 9, 2026. The lineup covers a wide range of styles — from playful interactive cards for kids to elegant floral designs suited for Mother's Day, Father's Day, and other seasonal gift-giving occasions.
New Releases at a Glance:
- Total new products: 28 (19 featured in this release)
- On sale: March 9, 2026 (Monday)
- Where to buy: Specialty and general merchandise retailers nationwide, and the official Hallmark Japan online store (https://hallmark.jp/)
Interactive Kids' Cards Full of Movement
Moving Cards for Kids
Cards that open, close, and pull — adding physical interaction to the greeting experience — are now part of the lineup. "Kirakira Crocodile & Cake" and "Kirakira Rabbit & Apple" feature broad holographic foil on the cover in vivid colors. When opened, the crocodile's mouth snaps wide open to reveal cakes and presents inside.
852863 Kirakira Crocodile & Cake (Birthday) — ¥484 (tax included)
852870 Kirakira Rabbit & Apple (Birthday) — ¥484 (tax included)
The pull-tab card "Car Pull Birthday" reveals three cars packed with cute animals when you pull the arrow tab. The design is full of whimsical details — a tiny flying squirrel on the pull section and a skateboarding hedgehog on the back.
852887 Car Pull Birthday (Birthday) — ¥484 (tax included)
Floral Cards Suited for Mother's Day
Pressed Flower Gift Series
These cards evoke a gift box of carefully arranged pressed flowers wrapped with ribbon. A gift-tag-style attachment adds an extra touch of elegance, making them ideal for Mother's Day and other spring celebrations.
852764 Pressed Flower Gift Pink (Birthday) — ¥484 (tax included)
852771 Pressed Flower Gift Blue (Thank You) — ¥484 (tax included)
852788 Pressed Flower Gift Yellow (Multi-purpose) — ¥484 (tax included)
Clear Base Series
Colorful blooms paired with a transparent vase-shaped attachment create a look reminiscent of interior décor. The clear material adds a refreshing, early-summer feel to each card.
852795 Clear Base Blue (Birthday) — ¥484 (tax included)
852801 Clear Base Yellow (Thank You) — ¥484 (tax included)
852818 Clear Base Green (Multi-purpose) — ¥484 (tax included)
Cards Suited for Father's Day and More
Toast Design for Many Occasions
852825 Red Wine (Multi-purpose) — ¥385 (tax included)
Opening this card reveals two wine glasses moving in a toasting motion — an adult-oriented design suitable not only for Father's Day but also for Respect for the Aged Day and Coming-of-Age Day celebrations.
Transparent Material × Holographic Foil Cards
Nature-themed designs have been added to the popular series that uses transparent material with holographic foil motifs. "Sunlight and Mountain Range" depicts a sunlit outdoor scene, while "Moonlit Forest" presents a fantastical view of a forest at dusk. The bold background colors allow the foil's shimmer to stand out.
852849 Holo Foil Sunlight and Mountain Range (Thank You) — ¥385 (tax included)
852856 Holo Foil Moonlit Forest (Multi-purpose) — ¥385 (tax included)
"Shiba Otosan" — A Long-Running Showa Retro Series
852832 Shiba Bonsai (Multi-purpose) — ¥385 (tax included)
This fan-favorite series depicts nostalgic Showa-era Japanese scenes through the expressions and gestures of a charming Shiba Inu. The new addition shows the Shiba tending to a bonsai tree in the garden — a warm, heartwarming design. The Shiba Inu has gained growing international recognition in recent years under the name "Shiba Inu," aided by viral moments on social media.
Cats, Sweets, and Houseplants — Trending Motifs
Nyaice Day
Cat-loving staff were interviewed to capture the most relatable feline behaviors for these pop-up cards. Peek-a-boo moments, the classic "loaf" sitting pose, and a cat sitting on a keyboard — these cards pack in all the endearing behaviors that make cats irresistible.
852894 Peeking from the Cake (Birthday) — ¥484 (tax included)
852900 Cat Tower Play (Birthday) — ¥484 (tax included)
852917 Mischief on the Laptop (Birthday) — ¥484 (tax included)
Too Cute to Quit
With the concept "Too cute to quit," this series combines on-trend motifs popular across social media. "Colorful Cake" features ribbon cakes, towel cakes, and macarons that have caught attention as photogenic sweets. "Houseplants" highlights unique-looking plants like monilaria (bunny succulent) and bunny cactus. "Ice Cream" showcases visually exciting scoops loaded with colorful toppings.
852924 TCTQ Colorful Cake (Birthday) — ¥385 (tax included)
852931 TCTQ Houseplants (Thank You) — ¥385 (tax included)
852948 TCTQ Ice Cream (Multi-purpose) — ¥385 (tax included)
