RINGO, the freshly-baked custard apple pie specialty shop operated by BAKE Inc., celebrated its 10th anniversary in March 2026. As part of the commemorative project "RINGO 10th ANNIVERSARY," the brand is launching a collaboration with Sanrio's beloved character Hello Kitty. The collab kicks off on Wednesday, April 1, 2026.
The special collaboration site can be found at: https://ringo-applepie.com/collaborations/hellokitty/
A total of four collaboration products will be released in phases: three set boxes pairing Hello Kitty exclusive goods with collaboration pies, and one Hello Kitty design financier tin. Each item features a design that makes opening the package itself part of the joy.
Three RINGO × Hello Kitty Collaboration Pies
All three pies below are exclusive to the collaboration sets and are not sold individually.
Freshly-Baked Custard Apple Pie [Hello Kitty]
RINGO's most popular "Freshly-Baked Custard Apple Pie Original" gets a special touch — a Hello Kitty medal chocolate placed right on top.
Freshly-Made Mille-Feuille [Hello Kitty]
RINGO's mille-feuille — layers of crispy pastry and custard — comes adorned with a Hello Kitty ribbon chocolate for an extra touch of cuteness and playfulness.
Freshly-Baked Open Pie [Hello Kitty]
Inspired by Hello Kitty's afternoon teatime in the English countryside where she was born, this open-style apple pie combines chunky honey-soaked apple pieces with Earl Grey custard cream for a fragrant, indulgent bite.
Launching April 1, 2026 (Wednesday)
Hello Kitty Cooler Bag Set
The three collaboration pies come bundled with a cooler bag perfect for outings and picnics. The bag features a limited design combining RINGO's signature red pattern with Hello Kitty, finished in a quilted style that gives it a three-dimensional, sophisticated look that pairs well with adult fashion.
- Product name: Hello Kitty Cooler Bag Set
- Price: ¥3,870 (tax included) / 1 set
- Contents: Freshly-Baked Custard Apple Pie [Hello Kitty] × 1, Freshly-Made Mille-Feuille [Hello Kitty] × 1, Freshly-Baked Open Pie [Hello Kitty] × 1, Original Quilted Cooler Bag × 1
- Available at: RINGO domestic permanent stores
- Sales period: From Wednesday, April 1, 2026 (while supplies last)
Each set purchase includes one Hello Kitty collaboration design tote bag. Limit of 4 sets of the same item per transaction. This set is subject to a 10% consumption tax rate.
Hello Kitty Pouch Set
This set pairs the three collaboration pies with a quilted pouch ideal for cosmetics or small items. The pouch features RINGO's signature red pattern with Hello Kitty embroidery — a subtle yet charming design that adds a small moment of delight to everyday life.
- Product name: Hello Kitty Pouch Set
- Price: ¥2,852 (tax included) / 1 set
- Contents: Freshly-Baked Custard Apple Pie [Hello Kitty] × 1, Freshly-Made Mille-Feuille [Hello Kitty] × 1, Freshly-Baked Open Pie [Hello Kitty] × 1, Original Quilted Pouch × 1
- Available at: RINGO domestic permanent stores
- Sales period: From Wednesday, April 1, 2026 (while supplies last)
Each set purchase includes one Hello Kitty collaboration design tote bag. Limit of 4 sets of the same item per transaction. This set is subject to a 10% consumption tax rate.
RINGO Financier Hello Kitty Tin
Three RINGO original financiers are packed into a Hello Kitty design tin. The moist, rich financier batter — full of buttery depth — is combined with chunky, honey-soaked domestic Fuji apple pieces. The tin itself features Hello Kitty and her friend Tiny Chum on a stroll, in an endearing illustration that's hard not to smile at.
- Product name: RINGO Financier Hello Kitty Tin
- Price: ¥1,480 (tax included) / 1 tin
- Contents: RINGO Financier × 3
- Available at: RINGO domestic permanent stores, BAKE the SHOP Jiyugaoka, BAKE the SHOP Matsuzakaya Shizuoka, and the official online shop "BAKE the ONLINE"
- Sales period: From Wednesday, April 1, 2026 (while supplies last)
The official online shop "BAKE the ONLINE" will begin sales on Tuesday, April 7, 2026. In-store purchases are limited to 4 tins per transaction. No purchase limit applies at the online shop.
Launching April 22, 2026 (Wednesday)
Hello Kitty Mini Plate Set
The three collaboration pies come with a Hello Kitty mini plate in one of four limited designs — great for snack time or as a small display piece. The mini plate design is assigned at random.
- Product name: Hello Kitty Mini Plate Set
- Price: ¥2,852 (tax included) / 1 set
- Contents: Freshly-Baked Custard Apple Pie [Hello Kitty] × 1, Freshly-Made Mille-Feuille [Hello Kitty] × 1, Freshly-Baked Open Pie [Hello Kitty] × 1, Original Mini Plate × 1
- Available at: RINGO domestic permanent stores
- Sales period: From Wednesday, April 22, 2026 (while supplies last)
Mini plate design is random and cannot be selected. Each set purchase includes one Hello Kitty collaboration design tote bag. Limit of 4 sets of the same item per transaction. This set is subject to a 10% consumption tax rate.
