A new lineup of blind-pack Hamtaro items, the Hamtaro Secret Cosmetics & Goods Series, went on sale on Tuesday, October 20, 2026. It comes from Shobido Co., Ltd. (Minato-ku, Tokyo), a company that plans, manufactures and sells cosmetics, beauty accessories, fashion accessories and character goods.
The series has two cosmetics and two goods. The cosmetics are a lip balm with a heart-shaped rubber charm and a whipped hand cream with an acrylic charm, and the scent differs from character to character. The goods are a bangs clip with a soft, fluffy flocked finish and a zipper pouch that suits storing small items.
All four items come as blind packs in 15 designs each, so which character you get is a surprise until you open the package. The series is designed to be both cute and practical.
Product Lineup
Hamtaro Lip Balm with Charm — ¥880 (tax included)

Available in 15 designs. Moisturizing ingredients: shea butter (shea fat) and hyaluronic acid (sodium hyaluronate).



Hamtaro Whipped Hand Cream with Acrylic Charm — ¥990 (tax included)

Available in 15 designs. Moisturizing ingredients: shea butter (shea fat), hyaluronic acid (sodium hyaluronate) and argan oil (Argania spinosa kernel oil).



Hamtaro Flocked Bangs Clip — ¥660 (tax included)

Available in 15 designs, with a soft, fluffy flocked finish.



Hamtaro Zipper Pouch — ¥770 (tax included)

Available in 15 designs.



Where to Buy
The series is sold at variety stores, discount stores and drugstores across Japan. It can also be purchased through Shobido's official online shop, Shobido ONLINE STORE: https://x.gd/CnwEQ
- The release date and time may change depending on circumstances.
- The release date may differ at some stores that carry the series.