Hanshin Umeda Main Store (阪神梅田本店) in Osaka will hold "MILK GRAPHIC. - Making Milk More Fun -" (MILK GRAPHIC.～ミルクを、もっと面白く。～), its first event focused on milk, on the 1st-floor Shokusai Terrace (食祭テラス) from Wednesday, November 18 to Monday, November 23 (a national holiday).
The event was launched with the wish that visitors enjoy milk as an interesting culture through its design and stories, as well as its taste. The venue brings to life the world of Milk no Hon (『ミルクの本』), written by Milk Meister® Takasago (ミルクマイスター®高砂さん). It features milk sweets that have been loved in regions across Japan for many years, event-only menu items from popular shops in Tokyo and Hokkaido, a pop exhibition expressing the world of the book, and original goods.
The Presenter, Milk Meister® Takasago
Milk Meister® Takasago is a milk enthusiast who has tried 700 or more kinds of milk. Drawing on 20 or more years of experience as a graphic designer, Takasago shares the appeal of milk in many ways, including the theatrical anime Milk no Kevin THE MOVIE (『ミルクのケビン THE MOVIE』), the milk-only glass "Miki" (ミ器), and local milk trading cards (ご当地牛乳トレカ). Takasago also serves as chairman of the NPO 酪農乳業ネットワーク協会 ("Ushimiru", うしミル).
Menu Items Made With Hokkaido Milk Selected by Professionals
The lineup includes rich, smooth soft serve, baked sweets with a strong milk flavor, and an authentic café latte made with milk selected by a barista.
Tokyo Jiyugaoka "MILK LAND HOKKAIDO → TOKYO"
An antenna shop run by dairy farmers from Hokkaido, Japan's dairy kingdom (酪農王国), opens a counter at Hanshin Umeda Main Store. Along with the taste of its dairy products, it conveys scenes from the places where the products are made and the thoughts of the people who make them.
Milk Land Mountain (ミルクランドマウンテン) - Eat-in only
- Price: ¥1,760 per serving (planned daily sales: 50)
A former signature sweet of the shop returns. Fruit is placed on a bavarois of Hokkaido milk and yogurt, topped with soft serve and finished with Hokkaido fresh cream topped using espuma (エスプーマ). It comes with a selectable set of three Hokkaido milks to compare.
Image is for illustration. Quantities are limited, and items may sell out.
Hokkaido-Born Carbonara Rice (北海道生まれのカルボナーラライス) - Eat-in only
- Price: ¥1,760 per serving
A flavor long loved at the shop returns for this event only. Rice mixed with Hokkaido corn ("tokibi rice", とうきびライス) is topped with a hot carbonara sauce made from Hokkaido dairy products, and cheese is shaved in front of the diner to finish. It comes with a selectable set of three Hokkaido milks to compare.
Image is for illustration. This item is available for eat-in only.
Hokkaido "BARISTART COFFEE"
This coffee shop from Hokkaido lets customers choose by the type of milk. Baristas select milks one by one, and the taste of milk differs depending on the environment in which the cows are raised and their breed. Customers first choose a milk and then match it with coffee beans.
Biei Jersey Milk Cup Cream Puff "Autumn Apple" (美瑛ジャージーミルクのカップシュークリーム“秋のりんご”)
- Price: ¥1,296 per serving (planned daily sales: 20)
A popular cream puff made with Biei Jersey milk appears as an Osaka-limited cup sweet. For this event, it is served with autumn apple jam.
Quantities are limited, and items may sell out.
Tokyo "akim'p" (アキンプ)
Brûlée Pudding (ブリュレプリン) - Eat-in
- Price: ¥801 each
This pudding specialty shop draws attention on the media and social media and is known for its constant lines. Its signature square pudding has a smooth base made with Hokkaido ricotta cheese, and the surface is torched for a crisp texture.
Local Dairy Products Loved in Regions Across Japan
Soft serve, pudding, financiers, and many other "local dairy products" that have been loved in their home regions for years are available in Osaka Umeda, giving visitors a chance to compare the tastes of different milks.
Yamagata "Tamura Milk" (田村牛乳)
- Tamura Milk Sand Financier (田村牛乳サンドフィナンシェ), 8 pieces: ¥1,296
- Tamura Milk (田村牛乳), 200 ml: ¥162
Mie "Yamamura Miruku Gakko" (山村みるくがっこう)
- Yamamura Pudding Soft (山村ぷりんソフト), 120 g: ¥561 (planned daily sales: 200)
- Yamamura Milk (山村牛乳), 180 ml: ¥301 (planned daily sales: 80)
- Other items are also available.
Yamanashi "Kiyosato Milk Plant" (清里ミルクプラント)
- Kiyosato Milk Soft (きよさと牛乳ソフト), cone or cup: ¥594 (planned daily sales: 170)
- Plum Soft (すももソフト), cup only: ¥794 (planned daily sales: 30)
- Yamanashi Plum Milk Base (山梨のすももミルクの素), 350 g: ¥2,480
- Kiyosato Milk (きよさと牛乳), 200 ml: ¥330 (planned daily sales: 40); 500 ml: ¥660 (planned daily sales: 20)
- Kiyosato Drinking Yogurt (きよさとのむヨーグルト), 150 ml: ¥330 (planned daily sales: 40); 500 ml: ¥800 (planned daily sales: 20)
- Other items are also available.
Hyogo "Yuge Farm" (弓削牧場)
- Whey Soap (ホエイソープ), 1 piece: ¥901 (this is a soap)
- Double Milk Soft with Creamy Milk Jam (とろ～りミルクジャムのダブルミルクソフト), 1 serving: ¥801 (planned daily sales: 50)
- Cadette Baked Fromage Cake (カデット・ベイクド・フロマージュ・ケーキ), diameter 12 cm, 520 g: ¥4,301 (planned daily sales: 5). The cake size is approximate.
Dairy Makers Based in Osaka and Hyogo
Osaka "Ikaruga Milk" (いかるが牛乳)
Milk made exclusively for school lunches, which is not usually sold in stores, appears at the event for a limited time. A yogurt that was released this September, said to ease fatigue of both the mind and body, is also available.
- Ikaruga Milk (いかるが牛乳), 200 ml: ¥141
- Yogurt for mental fatigue, physical fatigue, and immune support (夜にも食べたい ココロの疲労感・カラダの疲労感・免疫サポートヨーグルト), 90 g: ¥195
Osaka "Nihon Rakuno Kyodo" (日本酪農協同)
This maker carries the slogan "Drink every day, healthy every day." (「毎日飲んで、毎日健康。」). It brings "&MoO" (アンドモォ), which explores the possibilities of milk under the theme "Milk, deliciously and interestingly" (“ミルクをおいしく、おもしろく。”), as well as yogurt made with Hokkaido dairy ingredients using the traditional Greek straining method.
- &MoO Coffee (&MoOコーヒー), 500 ml: ¥249
- Shifuku no Greek (至福のギリシャ), 375 g: ¥409
Hyogo "Awajishima Milk" (淡路島牛乳)
Awaji Island is said to be the oldest dairy island in western Japan, because it was an early adopter of the Holstein breed, the well-known dairy cow with black and white patches. From the island's representative maker come milk from cows raised listening to Mozart's music, and mozzarella made with freshly milked, high-quality Awaji Island raw milk and carefully chosen seaweed salt (藻塩).
- Mozart Milk (モーツァルト牛乳), 1,000 ml: ¥378 (planned daily sales: 30)
- Awaji Island Mozzarella (淡路島モッツァレラ), 100 g: ¥999 (planned daily sales: 20)
Experience the World of Milk no Hon With Original Goods
Milk no Hon (『ミルクの本』, author: Milk Meister® Takasago) is the theme of the event. A pop, fun space spreads across the venue as if the world of the book had jumped out of its pages. In addition to the cute illustrations from the book and a graphic exhibition of milk cartons, original goods are on sale.
Original Goods
- Milk no Hon Tote Bag (『ミルクの本』トートバッグ), cover design or cow: ¥1,870 each
- Milk no Hon Acrylic Keychain (ミルクの本アクリルキーチェーン), cow or the milkman on page 188 (188ページの牛乳屋さん), 1 piece: ¥880 each
Talk Guide
Visitors walk around the displays of Milk no Hon inside the store while hearing detailed explanations of things about milk they may not yet know.
- Dates: Wednesday, November 18; Saturday, November 21; and Sunday, November 22
- Times: 1:00 PM and 3:00 PM each day (about 20 minutes per session)
- Capacity: 5 people per session
- Fee: Free
- How to join: Spots are given on a first-come, first-served basis at the store on the day.
Event Details
- Event: MILK GRAPHIC. - Making Milk More Fun - (MILK GRAPHIC.～ミルクを、もっと面白く。～)
- Venue: 1st floor Shokusai Terrace, Hanshin Umeda Main Store (阪神梅田本店 1階 食祭テラス)
- Dates: Wednesday, November 18 to Monday, November 23 (a national holiday)
