magicnumber Inc. (headquartered in Minato, Tokyo) is releasing HIRITU Balance Care Hand Serum, from its balance care brand hiritu, in a limited quantity. It rolls out from mid-September at Loft stores nationwide*¹, Loft Net Store, and other variety shops, followed by a launch on the OFFICIAL WEB SHOP on September 16 (Wednesday).
Balance Care Hand Serum returns with a renewal that carries over the light, less-sticky feel that made last year's version popular across all three series. It blends smoothly into the hands, letting users get right back to their phone or computer after applying. The lineup offers three series to choose from based on preferred scent, each wrapped in a perfume-grade fragrance for easy, everyday hand care. Its compact size also fits neatly into a cosmetics pouch or small bag, making it easy to carry.
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Three Types to Choose From by Scent or Desired Skin Feel
Each fragrance is as refined as a perfume, blended with beauty serum ingredients for hands that invite compliments.
Every product in the line also resists stickiness, so users can comfortably use their phone or PC right after applying.
- HIRITU Balance Care Hand Serum Smooth — 40 g / ¥935 (tax included)
- HIRITU Balance Care Hand Serum Moist — 40 g / ¥935 (tax included)
- HIRITU Balance Care Hand Serum Aurora — 40 g / ¥935 (tax included)
Release Date / Distribution
Mid-September: Rolling out at Loft stores nationwide*¹ and Loft Net Store, followed by variety shops nationwide
September 16 (Wednesday): Available on the OFFICIAL WEB SHOP
*1 Some stores may not carry the product, and availability may end without notice.
