HIROFU, a ladies' bag brand operated by Hirofu Co., Ltd. (part of the World Group), will release new colors 'Bologna' and 'Amalfi' for its CITTA series starting Saturday, January 17th, available at the online store and HIROFU shops nationwide.
HIROFU is a leather brand offering shoes, bags, and accessories at department stores across Japan. Since its founding in 1978, the brand has proposed a unique style with the concept of Simple/Minimal/Contemporary, creating timeless designs unaffected by trends.
About the CITTA Series
The CITTA tote bag series, which debuted last fall, has earned strong support from many customers. Named after the Italian word for "city," it's designed as a city bag for light travel from one urban destination to another.
The material features embossed calf leather with a small grain pattern, making scratches less visible while providing elasticity. The lining uses cotton fabric to achieve a lighter weight. By minimizing decorative elements and keeping the design simple, the natural texture of the leather stands out.
The CITTA series features an open-top design, making it easy to quickly load and unload items. Available in three sizes (S/M/L), these bags can be used in various situations, from commuting and school to shopping and travel.
New Colors Combining Elegance and Versatility
Two new colors have been added to the CITTA series.
'Bologna,' inspired by the Italian city's streets and local cuisine, is a deep bordeaux shade. It pairs well with light blue denim and serves as a focal point in any outfit.
'Amalfi,' a light terracotta shade, evokes the coastal cliffs. It adds brightness and softness to coordinated outfits in navy or monochrome colors.
Both new colors feature bi-color leather and stitching, creating a sense of dimension in the simple tote bag design.
Product Details
CITTA Tote Bag
- Size S: ¥58,300 (tax included)
- Size M: ¥64,900 (tax included)
- Size L: ¥71,500 (tax included)
Visit HIROFU shops nationwide or the online store to see the collection.
Where to Purchase
Online Store: https://store.world.co.jp/s/brand/hirofu/?utm_source=prtimes&utm_medium=pressrelease&utm_campaign=hirofu&utm_term=260116
CITTA Series Details: https://store.world.co.jp/s/brand/hirofu/topics/087636/?utm_source=prtimes&utm_medium=pressrelease&utm_campaign=hirofu&utm_term=260116&utm_content=citta
Social Media
Instagram: @hirofu_official
LINE: https://lin.ee/JScHdm2
About HIROFU
HIROFU's concept is Simple, Minimal, and Contemporary. Since its founding in 1978, HIROFU has continued to create shoes, bags, and accessories that showcase the natural texture of materials. The brand proposes timeless products that prioritize quality, with the hope that they will be cherished for years without being swayed by trends.
