A new collaboration between the beloved character IP Hoppe-chan — originally developed by Sun-Hoseki (an interactive content division of Memorytech Tsukuba Co., Ltd.) — and the online crane game app BOUNTY HUNTERS launched on April 6, 2026.
Through this collaboration, limited-edition Hoppe-chan prizes are available to win inside BOUNTY HUNTERS, an entertainment-focused online crane game platform.
Collaboration Overview
The launch coincides with the broadcast premiere of the TV anime Hoppe-chan: The Secret of the Sun Kingdom and the Black Hoppe Gang on TOKYO MX. A collaboration commercial is airing during the anime's broadcast slot, creating a direct path from viewing the show to playing the game.
- Start date: April 6, 2026
- Content: Limited Hoppe-chan prizes available in the online crane game BOUNTY HUNTERS
- Promotion: Collaboration CM airing during the TOKYO MX anime broadcast slot
Official Website: https://bountyhunters.app/
Official X (formerly Twitter): https://x.com/BountyhuntersJP?lang=ja
Background
The collaboration is positioned as a digital prize initiative using the Hoppe-chan IP, designed to convert viewers who have just engaged with the anime content into game players. Online crane games are recognized as a high-ARPU (average revenue per user) category, and the Hoppe-chan IP is considered a strong fit for the format.
Future Plans
The rollout is described as a model case for an integrated promotion strategy that combines anime, social media, and digital services. Plans include further cross-channel development linking digital prizes with EC and physical retail products, as well as product development informed by play and purchase data — all aimed at building a repeatable IP revenue model rather than a one-time hit.
