Each HOSHINOYA property offers an overwhelming sense of escape built around its own distinctive theme, and from November 1, 2026 to March 31, 2027, HOSHINOYA is offering a "Winter Wellness Stay" program designed to ease the physical and mental strain that modern life tends to bring on during winter. With its harsh cold and shorter daylight hours, winter is, in a way, a season when the human body — much like an animal preparing to hibernate — instinctively wants to store up energy and rest deeply, practicing what could be called "yojo," or the nourishing of life. Drawing on the natural surroundings and local culture of each property, three approaches are offered to reset the "winter fatigue" and "brain fatigue" that modern people tend to experience. These winter-only stay plans include a breakfast that lets guests savor the culture of each region, along with a souvenir gift matched to each property's theme.
Background: The Growing Toll of "Winter Fatigue" and "Brain Fatigue"
In recent years, "winter health struggles" have drawn growing attention as a social issue in the healthcare market. Winter's sharp swings in temperature put a strain on the autonomic nervous system that regulates body temperature, while shorter daylight hours lower levels of the brain chemicals that support emotional stability, leaving people more prone to low moods. The cold also keeps people indoors more, increasing the time spent on smartphones and exposure to information overload — conditions that make winter a season when the brain is prone to chronic "brain fatigue."* In response to this modern-day challenge, HOSHINOYA offers stays designed to reset guests' minds and bodies ahead of spring.
*Reference: Sophie E. O'Connell, Paula L. Griffiths, Stacy A. Clemes, 2013, "Seasonal variation in physical activity, sedentary behaviour and sleep in a sample of UK adults."
Three Winter Wellness Stays, Chosen to Match Your Type of Fatigue
Proposal 1 — Escape the Cold: Clearing Sunlight-Deficit Stagnation Through Active Refreshment
Featured properties: HOSHINOYA Okinawa, HOSHINOYA Taketomi Island, HOSHINOYA Bali
Even in winter, the warm southern islands offer an ideal environment for comfortably moving the body and restoring a natural rhythm of sleeping and waking. Guests can move freely in HOSHINOYA Okinawa's heated pool, which feels of a piece with the clear ocean beyond, or in HOSHINOYA Bali's pool — its longest stretch running 70 meters like a river through the heart of the property — before unwinding poolside with a specialty drink. In the evening and morning, activities drawing on each location's environment and culture help circulate fresh energy through the whole body.
Plan URLs
HOSHINOYA Okinawa: https://hoshinoresorts.com/plans/JA/0000000018/0000000134
HOSHINOYA Taketomi Island: https://hoshinoresorts.com/plans/JA/0000000010/0000000444
HOSHINOYA Bali: https://hoshinoresorts.com/plans/JA/0000000502/0000000104
Proposal 2 — Onsen: Releasing Autonomic Fatigue From Temperature Swings, Then Unwinding in the Post-Bath Lounge
Featured properties: HOSHINOYA Karuizawa, HOSHINOYA Tokyo, HOSHINOYA Guguan
This proposal makes use of the hot spring, the classic remedy for loosening a body stiffened by winter cold. After relaxing to the fullest in a natural hot spring shaped by the character of each location, guests can enjoy a post-bath moment of calm — at Karuizawa in a lounge overlooking the hamlet, at Tokyo in "Ochanoma Lounge," a semi-public lounge dedicated to each floor, and at Guguan on a sofa in the guest room looking out over Taichung's mountains like a folding screen. A breakfast that turns the region's local flavors into a gentle taste the body welcomes from within rounds out the stay, restoring guests' energy.
Hot spring qualities
HOSHINOYA Karuizawa: Weakly alkaline hypotonic high-temperature spring (drawn directly from the source, uncirculated)
HOSHINOYA Tokyo: Iodide-sodium-chloride strong saline spring
HOSHINOYA Guguan: Weakly alkaline bicarbonate spring
Plan URLs
HOSHINOYA Karuizawa: https://hoshinoresorts.com/plans/JA/0000000001/0000001109
HOSHINOYA Tokyo: https://hoshinoresorts.com/plans/JA/0000000015/0000000164
HOSHINOYA Guguan: https://hoshinoresorts.com/plans/JA/0000000503/0000000100
Proposal 3 — Five Senses: Powering Down the "Brain Fatigue" of Information Overload to Awaken the Senses
Featured properties: HOSHINOYA Kyoto, HOSHINOYA Fuji
Set amid the rich nature of Kyoto's Oku-Arashiyama and the foothills of Mt. Fuji, these two properties sit in a quiet environment shaped by winter's cold, making them ideal for shutting out the noise of daily life and heightening the senses. Guests are encouraged to set their smartphones aside during the stay: at HOSHINOYA Fuji, a campfire bar lets guests enjoy a drink to the sound of burning firewood, while at HOSHINOYA Kyoto, guests can take part in an activity that introduces the incense culture rooted in the city, along with exercises done while feeling winter's clear air on the skin — all immersing guests in experiences that stimulate the five senses throughout the stay. Stepping away from digital devices guides the brain into a resting state and awakens senses that tend to dull in everyday life.
Plan URLs
HOSHINOYA Kyoto: https://hoshinoresorts.com/plans/JA/0000000007/0000000664
HOSHINOYA Fuji: https://hoshinoresorts.com/plans/JA/0000000014/0000000104
Plan-Exclusive Perks: A Breakfast That Reflects Local Culture, and a Souvenir for Wellness at Home
At every property, this plan includes a distinctive breakfast reflecting local culture (once during the stay; served daily at HOSHINOYA Guguan only). Guests also receive an original souvenir gift so they can continue the reset experience once they're back home, with bath additives, specialty herbal tea, and other items chosen to match each property's theme.
| Property | Discount off the regular rate | Perks |
|---|---|---|
| HOSHINOYA Okinawa | 35% off | Dining breakfast (once per guest during the stay) Champagne (one glass per guest) Herbal tea set (one set per guest) |
| HOSHINOYA Taketomi Island | 35% off | Dining breakfast (once per guest during the stay) Original cocktail (one glass per guest) Bath salt (one set per guest) |
| HOSHINOYA Bali | 20% off | Dining breakfast (once per guest during the stay) Original cocktail (one glass per guest) Bath salt (one set per room) |
| HOSHINOYA Karuizawa | 25% off | Dining breakfast (once per guest during the stay) Bath additive (one set per room) |
| HOSHINOYA Tokyo | 25% off | Dining breakfast (once per guest during the stay) Special matcha-topped ice cream (one serving per guest) Bath additive (one per guest) |
| HOSHINOYA Guguan | 20% off | Dining breakfast (served daily during the stay) Bath additive (one set per room) |
| HOSHINOYA Kyoto | 30% off | In-room breakfast (once per guest during the stay) Kameya Yoshinaga (亀屋良長) wagashi (one set per room) |
| HOSHINOYA Fuji | 30% off | Dining breakfast (once per guest during the stay) Wild herbal tea (one per guest) |
"HOSHINOYA Winter Wellness Stay Plan" Overview
Period: November 1, 2026 – March 31, 2027
Booking opens: August 4, 2026 (via the official website)
Rate: See each property's official website for details
Featured properties: 8 HOSHINOYA properties (Karuizawa, Kyoto, Taketomi Island, Fuji, Tokyo, Okinawa, Bali, Guguan)
Notes: Drinks at HOSHINOYA Fuji's campfire bar and HOSHINOYA Kyoto's incense bar (薫香bar) are charged separately. At HOSHINOYA Taketomi Island and HOSHINOYA Guguan, guests can choose their preferred breakfast from several options.
About HOSHINOYA
With the concept "To the best seat of the moment," HOSHINOYA provides extraordinary experiences through unique themes at each property. At facilities located in Japan and overseas, the land's climate, history, and culture are delicately woven into hospitality, allowing visitors to experience the finest moments that can only be tasted in the season they encounter, freeing them from the flow of daily time. Marking the 20th anniversary of the brand's founding in 2025, HOSHINOYA Nara Prison is scheduled to open on June 25, 2026, with HOSHINOYA Asuka planned for 2027.
