Ziva Studio Co., Ltd., a consolidated subsidiary of Path Inc. (Shibuya-ku, Tokyo; TSE Standard Market Code: 3840), has launched the icoelle EMS SPA BRUSH (¥26,400 tax included), a new product from the beauty device brand "icoelle" born from professional "know-how" × "technology." The device was developed under the supervision of Yukie Yamamoto, a pioneer in the head spa industry.
This product features EMS technology on all 224 pins. It's a new lift care beauty device that approaches head muscles with a pleasurable "finger pressure × electrical stimulation" sensation that recreates professional techniques, "comfortably lifting" the face.
Development Background: Head Spa Professional's Focus on "Scalp as the Root Cause of Sagging"
"If you want to care for facial sagging, first loosen your scalp."
This is the message from Yukie Yamamoto, a pioneer in the head spa industry who opened Japan's first head spa specialty salon and has treated over 30,000 people.
Due to aging, stress, and poor posture, the head muscles are prone to stiffness and hardening. In particular, the temporal muscle, frontalis muscle, and occipital muscle are connected to facial muscles and the face line. When these muscles become stiff, they can lead to many issues and signs of aging, including "nasolabial folds," "drooping eyelids," and "neck and shoulder stiffness."
"Actually, the face and scalp are connected by a single sheet of skin. That's why approaching from the scalp is the most effective for lift care."
The icoelle EMS SPA BRUSH was born by incorporating the deep head muscle massage method based on Yukie Yamamoto's theory.
Product Features
1. EMS × Dense Brush: All Pins "Approach" to Support Lift Care
All 224 pins are equipped with EMS technology, providing a wide contact area and achieving uniform stimulation.
The pins have a flexible structure that "bends" to gently fit the scalp, and the round shape adapts to any head shape. With benefits as a finger pressure substitute device (promoting blood circulation, relieving stiffness, and recovering from fatigue), it achieves an "addictive comfort" like being pressed by hand.
2. Proprietary EMS Technology: Switch Boost Technology® × 11,000 Stimulations
With the proprietary "Switch Boost Technology®," it suppresses the unpleasant tingling sensation characteristic of EMS while achieving both comfort and effectiveness. With 11,000 stimulations in a 5-minute use, it approaches deeply while preventing muscle adaptation. The intensity has 5 levels, so you can adjust the EMS to your preferred strength.
3. Two Modes: Scalp and Face, All in One Device
- Scalp Mode: Gently approaches hardened head muscles with low frequency for comfortable training.
- Face Mode: Uses low to high frequency optimized for facial muscle movements, efficiently approaching facial muscles.
Additionally, it can be used not only on the head and face but also on the neck, shoulders, and hair, making it an all-in-one beauty device that efficiently trains the "visible facial impression" from the décolleté up.
4. Blue/Red LED + LLLT: Light Beauty for Beautiful Skin and Hair
- Blue LED: Refines texture for a clear skin impression.
- Red LED: Approaches skin concerned about firmness.
- LLLT (Low Level Laser Therapy): Delivers light energy with high skin penetration deep into the skin, supporting a healthy condition.
In addition, negative ion minerals are arranged on the upper and lower irradiation surfaces, fulfilling both beauty and healing simultaneously.
5. Easy to Continue: Thoughtful Product Design
With just 2 buttons, operation is complete. Mode switching and level adjustment are simple, with no confusion about how to use.
A full charge lasts up to 130 minutes, eliminating the need for frequent charging. You can continue stress-free even in a busy daily life.
The lightweight design of approximately 180g and cordless design means your hands won't get tired, and you can use it anywhere for a comfortable experience.
With a 5-minute auto-off function, you can quickly use it during spare moments for convenience. The IPX5-equivalent waterproof specification allows use in the bathroom.
Product Overview
Product Name: icoelle EMS SPA BRUSH
Price: ¥26,400 (tax included)
Main Specifications:
- Size: Approximately W65×D235×H54mm
- Weight: Approximately 177g
- Power Supply: Rechargeable (built-in lithium-ion battery 500mAh/3.7V)
- Battery Duration: Approximately 130 minutes
- Charging Time: Approximately 120 minutes
- Waterproof Performance: IPX5 equivalent
- Modes: Scalp Mode/Face Mode (EMS 5 levels)
- Accessories: Main unit, charging cable, instruction manual (with warranty card)
- Warranty Period: 1 year
- Country of Origin: China
About the Supervisor
Yukie Yamamoto
Opened Japan's first head spa specialty salon in 2006. With over 30,000 treatment experiences, she is the creator of "Deep Head Muscle Massage." Currently operates a private salon in Shinjuku-ku, Tokyo, while also engaged in beauty technology education and cosmetic research and development. A popular head therapist trusted by celebrities and models.
