IKEA Japan is celebrating its 20th anniversary in Japan with a special collaboration featuring the new Pokémon game Pokémon Pokopia. A cloud island called "IKEA Island" will appear within the game, while IKEA stores across Japan will recreate the in-game rooms as real-life walk-through room sets. The campaign, titled "Find a Fun Life with Pokémon at IKEA," runs from April 1 (Wednesday) to May 10 (Sunday), 2026.
IKEA views the home as more than just a place — it aims to make everyday living more comfortable and enjoyable. This collaboration reflects IKEA's belief that a playful home environment supports well-being, sparks creativity, and helps people express their individuality.
The collaboration marks milestones for both brands: Pokémon is celebrating its 30th anniversary, while IKEA Japan is marking 20 years since opening its first store in the country. Both brands share a commitment to connecting people and embracing a sense of playfulness.
Nicholas Johnson, Growth & Marketing Manager at IKEA Japan, commented:
"As a 'partner for life at home,' IKEA supports people in creating homes they love. Guided by our spirit of curiosity and our value of togetherness, we prioritize collaboration with partners to bring more comfortable everyday moments to people across Japan. We believe a playful home environment enhances well-being, stimulates creativity, and nurtures the time to be yourself. We are very excited to share that vision of home life through this special collaboration with Pokémon Pokopia."
About the Pokémon Pokopia Collaboration
Event Title: Find a Fun Life with Pokémon at IKEA
Period: April 1 (Wednesday) to May 10 (Sunday), 2026
Locations: IKEA stores in Japan (excluding IKEA Okayama)
Event URL: https://www.ikea.com/jp/ja/campaigns/20th-anniversary-pokemon-pub72465cf0/
Pokémon Room Sets (April 1 – May 10)
In Pokémon Pokopia, players take on the role of a Ditto that has transformed into a human. By learning moves from Pokémon they encounter, players can do more things — from crafting furniture and growing vegetables to cooking and building a home — while enjoying a laid-back life with Pokémon in a cozy town. Mirroring this, IKEA offers inspiration and solutions to help people create spaces that reflect their own personalities in real life.
The cloud island "IKEA Island" will appear in Pokémon Pokopia. Players can visit it by entering an address in the game's "Virtual Mode" — the address code can be found at IKEA stores. The island features two special rooms designed by IKEA interior designers inspired by Pikachu and Snorlax.
These in-game rooms are also recreated in IKEA stores across Japan, so visitors can experience them in person. Each room set also comes with the in-game code to visit "IKEA Island" in Pokémon Pokopia, making it possible to enjoy both the physical and virtual spaces.
Pikachu-Inspired Room Set
Inspired by Pikachu's expressive, energetic character, this room set centers on IKEA's kids' product line combined with items featuring Swedish-style mushroom and leaf motifs to evoke a deep forest atmosphere. The open layout incorporates elements of socializing, rest, creativity, and play.
Snorlax-Inspired Room Set
Drawing inspiration from Snorlax's relaxed, easygoing nature, a comfortable sleeping area takes center stage, with a dining table placed right beside the bed. A floor-to-ceiling storage system accommodates both everyday items and food storage. Soft blue and white tones create the feeling of floating on a cloud.
Note: The "IKEA Island" in Pokémon Pokopia can be visited from April 1 (Wednesday) to June 30 (Tuesday) only. Each store carries one or both room set types (Pikachu and/or Snorlax). Photography of the room sets is permitted, though visitors are asked to be considerate of others during busy periods.
In-Store Activities (April 18 – May 10)
Pokémon Pokopia Stamp Rally
A stamp rally inspired by Pokémon Pokopia will run inside IKEA stores. At each stamp rally station, visitors can search for Pokémon from the game alongside IKEA trivia. Stamp rally sheets can be taken home as keepsakes.
Stamp rally sheets are available at store entrances (one per person). There are 7 stamps in total to collect throughout the store.
Gift & Lottery Campaign
IKEA Family members who spend ¥5,000 (tax included) or more in a single transaction can visit the Customer Service Area (after checkout) to receive a free original sticker featuring IKEA Japan and Pokémon designs. Participants can also enter a prize lottery.
How to participate:
- Bring your receipt to the Customer Service Area on the day of purchase.
- Staff will check the receipt and IKEA Family membership number, then hand over a sticker.
- To enter the lottery, scan the QR code shown by staff and fill in the entry form.
Notes: Sticker designs come in 6 varieties (2 designs per week on a rotating basis); design selection is not possible. Available while supplies last. One sticker per ¥5,000+ receipt; receipts cannot be combined. Eligible purchases include food and home furnishings. Services, IKEA gift cards, Swedish Bistro, online store, and remote shopping purchases are not eligible. Lottery entries are limited to one per person.
Swedish Restaurant: Pokémon Cake Decorations
To mark the 20th anniversary, the Swedish Restaurant cakes at participating IKEA stores will be decorated with Pokémon-designed paper picks. A Pokémon photo spot will also be set up inside the Swedish Restaurant.
Note: Paper picks are available while supplies last. IKEA Yokohama BayQuarter, IKEA Kyoto, IKEA Hiroshima, and IKEA Okayama are not included in the restaurant campaign. Crowd restrictions may apply.
