To mark the 30th anniversary of the Persona series, the collaboration event "Kei Mochizuki × PERSONA 30th ANNIVERSARY in Loft" will be held at 10 Loft stores nationwide, opening in sequence from Friday, December 4, 2026. Illustrator Kei Mochizuki has newly drawn the five protagonists of the Persona series for the event.
Besides original goods, the event features AR content and a special display on the 間坂ステージ at Shibuya Loft. The collaboration pairs Mochizuki's illustrations, which carry shadow yet have a firm core, with the Persona series' theme of facing one's own heart and overcoming hardship. It offers visuals that can only be seen at this event.
Event Overview
- Event name: Kei Mochizuki × PERSONA 30th ANNIVERSARY in Loft
- Start: Friday, December 4, 2026, opening at 10 Loft stores nationwide in sequence
- Participating stores: Shibuya Loft (渋谷ロフト), Kyoto Loft (京都ロフト), Moyuk Sapporo Loft (モユク札幌ロフト), Kawaguchi Loft (川口ロフト), Kokura Loft (小倉ロフト), Sendai Loft (仙台ロフト), Machida Loft (町田ロフト), Niigata Loft (新潟ロフト), Osaka Izumi Loft (大阪和泉ロフト), Nagoya Sakae Loft (名古屋栄ロフト)
- Event special page: https://algernonproduct.co.jp/p30th-kei_mochizuki/
Original Goods
Original goods featuring the newly drawn illustrations will be on sale.
Loft Purchase Bonus (9 Stores, Not Including Shibuya Loft)
During the event, for every ¥2,000 (tax included) spent on related products at the eligible stores, customers receive one randomly selected "cut-in style mini sticker" (10 designs in total). The bonus is handed out at the nine stores other than Shibuya Loft.
- Distribution period: Follows each store's event period
- Shibuya Loft does not hand out the "cut-in style mini sticker."
- Designs cannot be chosen.
- Quantities are limited, and the giveaway ends once they run out.
- The image is for illustration only and may differ from the actual item.
Shibuya Loft Exclusive Bonus
During the period, for every ¥2,000 (tax included) spent on related products at Shibuya Loft, customers receive one randomly selected "clear card" (10 designs in total).
- Distribution period: Wednesday, December 16, 2026 to Thursday, January 7, 2027
- Designs cannot be chosen.
- Quantities are limited, and the giveaway ends once they run out.
- The "cut-in style mini sticker" (10 designs) is not handed out at Shibuya Loft.
Made-to-Order Item
A reproduction of Kei Mochizuki's original art, bearing a reproduction of the artist's signature, will be available to order from Friday, December 4, 2026 at the Loft Net Store (ロフトネットストア). Foil is used on part of the background and on the signature.
Venue-Exclusive AR Content
At each Loft venue, visual POP displays are set up. Launch the camera from the dedicated QR code and hold it over a display, and illustrations of the characters appear in AR. Tapping an illustration plays the original PV. The video is the same at every venue.
Special Display at Shibuya Loft's 間坂ステージ
Shibuya Loft's 間坂ステージ hosts a display created for this event. It includes standee panels and wall art using newly drawn full-length illustrations, along with cube-shaped signage that plays the original PVs of all the protagonists. The space lets visitors experience the world of Persona as drawn by Kei Mochizuki.
Video Ad at Shibuya Center-gai Hit Vision
A video ad for the event will be shown at 渋谷センター街ヒットビジョン (Shibuya Center-gai Hit Vision). Visitors heading to Shibuya Loft may want to stop by.
- Location: 渋谷センター街ヒットビジョン (Shibuya Center-gai Hit Vision)
- Period: Monday, December 14 to Sunday, December 20, 2026
Mail Order After the Event
A mail-order sale is planned after the in-store events end. Details will be announced at a later date.
About the Persona Series
The Persona series turns 30 in 2026, counting from its first game, 女神異聞録ペルソナ (Megami Ibunroku Persona). It is a juvenile RPG set in towns of Japan, in which players experience everyday life such as school, friendship, and romance while confronting the occult and the extraordinary, including rumors and urban legends.
A "persona" is another self sleeping within a person, appearing in the form of gods and demons handed down through legend. The series tells stories of boys and girls who awaken to the power of the heart, meet one another, stand up to many hardships, and grow.
- Persona series official site: https://p-ch.jp/
About Kei Mochizuki
Kei Mochizuki is an illustrator working across a wide range of fields, including games, music, and books. Representative works include the character バーヴァン・シー (妖精騎士トリスタン) in Fate/Grand Order, 京極正宗 in Touken Ranbu, レーシングミク 2025Ver. (Racing Miku 2025 Ver.), and the character designs for 第四境界.
- Kei Mochizuki official X: https://x.com/key_999
Copyright: ©ATLUS. ©SEGA.
