Imabari Kinsei, a towel brand operated by Stylem Takisada Osaka Co., Ltd., has announced the launch of Chocolat Luxe, a new towel series dyed with cacao extract. This luxurious collection brings the happiness of chocolate into everyday life through towels.
Handkerchief towels, face towels, and bath towels will be available from late January 2026, while bath ponchos, bibs, and belt covers will be released from February 2026 onwards. The products will be sold through the official online store and direct retail locations.
Packaged in elegant gift boxes that resemble premium chocolate containers, these towels make excellent gifts for loved ones, baby shower presents, or seasonal gifts, in addition to being a perfect treat for yourself.
Bringing Chocolate-like Happiness into Daily Life
Chocolat Luxe
When choosing a gift, there's a special moment of thinking about the recipient. "Will they be happy?" "Will they use it for a long time?" With these thoughts in mind, the brand sought to create something that naturally fits into daily life and brings comfort with each use.
The goal was to create a towel that delivers happiness comparable to real chocolate.
The series focuses on colors that instantly evoke "chocolate" and gentleness that can be felt the moment it touches the skin.
Development Background
The feeling of giving chocolate – that slightly special and gentle sentiment.
"I want to give a sweet moment to someone special. If possible, I want to choose something that remains as a lasting memory."
Chocolat Luxe was born from this inspiration.
The goal was to create a towel that delivers happiness comparable to real chocolate.
Beauty alone wasn't enough – the towel needed to fulfill the heart with each use.
The first priority was achieving colors that instantly evoke "chocolate."
Using dye extracted from cacao and carefully applied by skilled craftsmen through botanical dyeing, the towels express colors that resemble real cacao, combining depth and gentleness.
Just as chocolate brings happiness to people, this towel aims to deliver gentleness and comfort with every touch.
With this intention, organic cotton was used for the pile portion.
The material was chosen with consideration for the environment and producers, without relying on pesticides or chemical dyes.
The gentleness born from nature's blessings and the reliable craftsmanship of Imabari quality.
Chocolat Luxe is a towel series that carefully wraps the feelings of the giver.
Features of the Cacao-Extracted Organic Towel
Point 1: Natural, Deep Colors from Cacao-Derived Dye
Chocolat Luxe is a botanical dye towel using dye extracted from cacao, carefully dyed by skilled craftsmen.
The chocolate pattern and natural, gentle cacao brown create an impression of quality and sophistication.
Point 2: Organic Cotton Used
The pile portion uses organic cotton grown without pesticides or chemical fertilizers. The material was chosen with consideration for the environment and producers.
Point 3: Excellent Absorbency with Imabari Quality
Carefully woven by skilled craftsmen in Imabari, the famous towel production area. The towels deliver the quality characteristic of Imabari Kinsei, combining soft texture and high absorbency.
Product Lineup and Pricing
Available from Late January 2026
- Handkerchief Towel (with gift case) approx. 11×25cm: ¥1,100 (tax included)
- Face Towel approx. 25×75cm: ¥2,200 (tax included)
- Bath Towel approx. 60×120cm: ¥7,150 (tax included)
Available from February 2026
- Bath Poncho approx. 60×120cm: ¥14,300 (tax included)
- Bib approx. 24.5×27.5cm: ¥3,850 (tax included)
- Belt Cover (2-piece set) approx. 16×22.5cm: ¥3,300 (tax included)
- Other gift sets: ¥3,630 / ¥11,000 (tax included)
Official Product Page: https://www.imabari-kinsei.com/c/series/chocolatluxe
About Imabari Kinsei
Imabari Kinsei is a product brand produced by an established textile trading company with 160 years of history. Since 2004, Imabari Kinsei has been a hit product representing the industry, branding the Imabari production area and selling over 10 million units in cumulative series sales. All towels in the Imabari Kinsei series are produced in the Imabari area.
Imabari is known as Japan's largest towel production area, blessed with a mild climate. The region is highly regarded worldwide for its long-inherited textile culture and continuously refined techniques.
While co-creating with the production area, the brand responds to the feeling of "wanting to give something reliable to loved ones," maintaining commitment to quality, design, and packaging. With abundant material variations and color developments that blend into daily life, customers can choose pieces that match their lifestyle.
Fluffy texture, moist feel, antibacterial properties – detailed specifications matched to desired usage sensations.
The careful consideration to approach the towel value and texture each person seeks, along with the craftsmanship of Imabari artisans, is what defines Imabari Kinsei.
Imabari Kinsei Official Website: https://www.imabari-kinsei.com/
Imabari Kinsei Instagram: https://www.instagram.com/imabari_kinsei_official/
Imabari Kinsei Omotesando Store: https://www.imabari-kinsei.com/omotesando/
