The "Life with Living Creatures Zero-Distance Encounter Experience" at Zero Distance Aquarium Ise Sea Paradise, located in Ise City, Mie Prefecture, has been officially certified as an Ise Brand product as of March 26, 2026.
About the Certification
The Ise Brand is a certification program that recognizes outstanding products and services embodying the unique regional resources and charm of Ise and contributing to elevating and promoting the area's value.
What Makes This Experience Special
The aquarium has welcomed visitors as a tourism landmark in the Ise region since its founding in 1966, situated adjacent to the scenic Meotoiwa (Wedded Rocks) along the coast.
Built around the concept of "zero distance," the aquarium's defining feature is how close visitors can get to the animals. The experience program includes:
- Interactive encounters with sea mammals
- Exhibits designed to let visitors sense the breathing and vitality of marine life
- Programs allowing visitors to experience animals through sight, hearing, smell, and touch
The hands-on interactions, which draw on the natural instincts and abilities of each creature, have become the aquarium's signature offering, leaving a lasting impression on visitors.
An Experience-Driven Aquarium Boosting Ise's Tourism Appeal

Over the years, Ise Sea Paradise has been a beloved destination for local residents and a long-standing choice for school field trips and educational excursions. Through social media and various media channels, the facility has been actively helping draw visitors to the Ise-Shima region.
With this Ise Brand certification, the aquarium aims to further enhance and communicate the value of its experiences as a fresh highlight of Ise tourism.
Looking Ahead
Zero Distance Aquarium Ise Sea Paradise plans to continue:
- Deepening close-encounter experiences between visitors and animals
- Developing new exhibits that integrate digital technology
- Contributing to the overall visitor appeal of the Futami area
Visitor Information
The aquarium is located at 580 Futaminoecho E, Ise City, Mie Prefecture. It is open from 9:30 AM to 5:00 PM (last entry at 4:30 PM), with hours subject to seasonal changes. Admission is ¥2,400 to ¥2,800 for adults (price varies by day), ¥1,200 for elementary and junior high school students, and ¥600 for children aged 4 and older.
For more details, visit the official website at https://ise-seaparadise.com/.