ISOI Eye Gel Patch Wins WINNER Award at Hwahae Awards 2025 in Tokyo

Published: February 20, 2026
ISOI Eye Gel Patch Wins WINNER Award at Hwahae Awards 2025 in Tokyo

Korean natural skincare brand "ISOI" (operated by Jayeonin Inc., headquartered in Seoul, South Korea, CEO: Jinmin Lee) participated in "hwahae awards in Tokyo 2026" hosted by Hwahae, Korea's No. 1* cosmetics review website. Excellent products and brands were selected based on innovation, quality, and brand story. Among numerous exhibiting brands, the "Intensive Eye Care Gel Patch" won the "WINNER" award in the moisturizing category.

ISOI Intensive Eye Care Gel Patch 90 Sheets

ISOI Intensive Eye Care Gel Patch 3 Sheets

Intensive Eye Care Gel Patch

3 sheets: ¥297 (tax included), 90 sheets: ¥2,640 (tax included)

POINT ① Quick 3-Minute Intensive Care for Busy Days

Can be used according to age-related skin concerns on the under-eye area, eye corners, between the eyebrows, and around the mouth.

★ Busy mornings: 3-minute quick care for makeup base prevention and moisturizing care
★ Evening: 20 to 30 minutes intensive anti-aging care*

POINT ② Uses Rare Bulgarian Rose Otto Oil*

Rose Otto Oil* refers to roses harvested by hand one by one during only 30 days a year in the Kazanlak Valley in Bulgaria, famous for rose production. It contains the first-press Bulgarian Rose Otto Oil*, from which only 1g can be extracted from 3,000 roses.

POINT ③ Contains Beauty Ingredients Effective for Age-Related Skin Concerns

Contains Vitamin C derivative*, Glutathione*, Niacinamide*, 8 types of Hyaluronic Acid*, and Ectoin*.

POINT ④ Melting Gel That Becomes Thinner as You Use It

The plump gel texture adheres to the skin and becomes thinner as the ingredients penetrate*. The gel contains real rose petals.

POINT ⑤ Gentle Enough for Sensitive Skin*

Sensitive skin irritation test completed*, so it can be used comfortably even when skin is feeling delicate.


What is Bulgarian Rose Otto Oil*?

Bulgarian Rose

  1. Rich in fresh rose-derived Vitamins A and C
  2. Effective* for dullness, elasticity, skin softness, and brightening care*
  3. Fine ingredient particles support the absorption of other beauty ingredients*
  4. Rare oil that meets strict standards certified by Bulgaria's National Research Institute
  5. Used in skincare recipes long passed down in the Habsburg royal family

About ISOI

"I am SO Independent, ISOI"

ISOI is the first skincare brand in Korea to be certified as a natural cosmetics brand by a government agency. It has achieved cumulative sales No. 1* for 12 years at "Olive Young" and enjoys high support domestically in Korea, with 92%* of Korean women recognizing the brand.

The brand adheres to a philosophy of using gentle naturally-derived ingredients and never using any ingredients suspected of being harmful. Its quality is proven by receiving the highest rating in dermatological clinical tests by Germany's dermatological research institute "dermatest."

Products are available at variety shops and drugstores nationwide, as well as on the official online store, Qoo10, Rakuten Market, Amazon, and other major EC sites.

*Some stores may not carry the products.

*Cumulative sales amount No. 1 in the essence category at Olive Young from November 2012 to September 2024 (including renewed products)
*Age-appropriate skincare
*Damask rose flower oil (moisturizing ingredient)
*Ascorbyl glucoside (skin-conditioning ingredient)
*Skin-conditioning ingredient
*Sodium hyaluronate, hyaluronic acid, hydrolyzed hyaluronic acid, hydrolyzed sodium hyaluronate, hydroxypropyltrimonium hyaluronate, potassium hyaluronate, sodium hyaluronate crosspolymer, sodium acetyl hyaluronate (moisturizing ingredients)
*Moisturizing ingredient
*Up to the stratum corneum
*Does not guarantee that all individuals will experience no irritation
*Moisturizing dull-looking dry skin to create a brighter impression
*Limited to the characteristics of the raw materials
*Cumulative sales amount No. 1 in the essence category at Olive Young from November 2012 to September 2024 (including renewed products)
*Online quantitative survey of 600 women aged 20 to 59 living in Seoul, the capital region, and 5 major metropolitan cities in December 2024