IT ALL NATURAL Launches Charm Oil - A New Multi-Use Oil with Sweet Floral Fragrance

Hollywood Co., Ltd. (Headquarters: Minato-ku, Tokyo) announces the limited-edition release of IT ALL NATURAL Charm Oil on January 15, 2026, available through their official online shop BEAUTY CELLAR ONLINE.

Product Overview

IT ALL NATURAL Charm Oil

• Volume: 50mL
• Price: ¥4,290 (tax included)

This multi-use oil contains 99.99% naturally-derived ingredients. The formula features "Cacay Nut Oil＊¹," known as a super-aging* oil, as its key component. The product also incorporates plant-derived styling and care ingredients that help protect against UV rays, prevent color fading, and shield hair from heat damage. Additionally, it contains "Pomegranate Seed Oil＊²," which provides moisturizing benefits and works with women's natural rhythms. Developed with salon-quality standards, this multi-use oil is safe for use on skin and body thanks to its 99.99% natural-derived formulation.

The fragrance blends 11 essential oils, including ylang-ylang, which is believed to boost estrogen production—a hormone associated with the heart-fluttering feeling of falling in love. The sweet and gorgeous scent is designed to make women shine from within.

*Providing moisture to aging skin
＊¹ Caryodendron Orinocense Seed Oil (emollient) ＊² Punica Granatum Seed Oil (emollient)

Sales Locations

• BEAUTY CELLAR ONLINE
• ABBEY
• SINCERE GARDEN
• SINCERELY hair salon&spa
• SINCERE GARDEN WEB shop
• Isetan Shinjuku Main Building B2F Beauty Apothecary
• CosmeKitchen
• Biople
• Takashimaya Belle Naturelle/Belle Sympathique
• cetera beauty shop
• Aming

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Concept

01. Sweet and Gorgeous Fragrance that Brings Happiness to Skin and Hair

This blend combines 11 essential oils, including ylang-ylang, which is said to increase estrogen production—a hormone released during heartwarming moments like falling in love. The formula also features neroli, which helps calm anxious feelings. The fragrance is designed to draw out feminine charm and create an inner radiance.

Blend Contents

Bitter orange flower (neroli), ylang-ylang, Damask rose, geranium, jasmine, orange, magnolia, juniper, palmarosa, lavender, bergamot

02. Key Ingredient: Super Aging* Oil

"Cacay Nut Oil＊¹"

This virgin cacay nut oil is cold-pressed from the seeds of cacay nuts native to the Amazon. It contains three times the vitamin A (retinol) of rosehip oil and twice the linoleic acid of argan oil. It's often called a "miracle oil."

03. Salon-Quality Plant-Derived Styling and Care Ingredients

The formula includes 11 carefully selected plant-derived ingredients, pursuing both gentle plant-based care and salon-quality performance and texture. It also contains pomegranate seed oil＊², which provides moisturizing properties and works with women's natural rhythms.

The oil can be used for styling nuanced hairstyles, as a pre-dryer treatment oil, or as a beauty serum or pre-toner booster for skin.

*Providing moisture to aging skin
＊¹ Caryodendron Orinocense Seed Oil (emollient) ＊² Punica Granatum Seed Oil (emollient)

Styling and Care Plant Ingredients

Caryodendron Orinocense Seed Oil (cacay nut oil), Punica Granatum Seed Oil, γ-docosalactone (derived from rapeseed), sunflower seed extract, shea butter, jojoba seed oil, argan oil, rice bran oil, safflower oil, olive fruit oil, camellia seed oil

Free From

Silicone, synthetic fragrances, synthetic colorants, mineral oil, parabens, animal-derived materials, petroleum-based surfactants, UV absorbers

HOW TO USE

Hair: Apply lightly to the ends of dry hair by working it in, then style. When using as a pre-dryer treatment oil, apply to entire hair after towel drying. For damaged areas, especially mid-lengths to ends, massage in thoroughly.

Face: Apply carefully from the bottom of the face upward.

Body: Take an appropriate amount and apply to areas of concern. Recommended for neck and décolleté areas.

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Full Ingredient List

Rice bran oil, tetradecane, ＊Caryodendron Orinocense seed oil, ＊Argania Spinosa kernel oil, ＊Punica Granatum seed oil, γ-docosalactone, dilauroyl glutamate (phytosteryl/octyldodecyl), camellia seed oil, ＊jojoba seed oil, ＊olive fruit oil, ＊safflower oil, ylang-ylang flower oil, Damask rose flower oil, bitter orange flower oil, jasmine oil, geranium oil, lavender oil, bergamot fruit oil, palmarosa oil, orange oil, magnolia flower oil, juniper fruit oil, shea butter, sunflower seed extract, tri(caprylic/capric acid) glyceryl, octyldodecanol, hydrogenated cocoglyceride, tocopherol

＊Organic ingredients

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About IT ALL NATURAL

IT ALL NATURAL is a natural care brand jointly developed by hair salon "ABBEY" and organic aroma spa "Sincere Garden." The brand pursues salon-quality products that effectively address both hair and skin needs with multi-functional benefits.

For more details about IT ALL NATURAL, visit here