The British fragrance and lifestyle brand Jo Malone London has launched a limited-edition design bottle for its Harajuku-exclusive scent, Yuzu Zest Cologne, created in collaboration with illustrator Shogo Sekine. The limited-quantity release began on Friday, April 17, 2026, at the Jo Malone London Harajuku store.
A Collaboration Celebrating Two Anniversaries
The collaboration comes at a significant moment for the Harajuku store — its 2nd anniversary of opening and the 1st anniversary of Yuzu Zest Cologne. Both milestones provided the occasion for this special creative partnership.
About Yuzu Zest Cologne
Yuzu Zest Cologne was born from the unique character of Jo Malone London's Harajuku store, a space known for immersive installations and interactive experiences that guide visitors on a personal journey through fragrance. The scent captures a fresh, energetic quality — evoking the feeling of a breeze through Tokyo's streets. Vibrant citrus brightness is layered with the clarity of clary sage and the grounding warmth of fir balsam, resulting in a fragrance that balances sophistication and vitality.
Shogo Sekine's Design
For the limited-edition bottle, Shogo Sekine drew on his signature apple motif to express the diversity and energy of the people who pass through Harajuku. Through colorful, pop visuals, the design reflects the free-spirited, individualistic atmosphere that the neighborhood is known for worldwide.
Sekine shared his thoughts on the collaboration:
"Congratulations to JO MALONE LONDON Harajuku on your 2nd anniversary. I am truly honored to be part of this milestone. Harajuku is a place that draws global attention — a constant flow of people where diverse fashion and cultures intersect. People in this town live freely, dress freely, walk freely, and enjoy life freely. Through this collaboration packaging, I wanted to capture that atmosphere within the bottle. The apple motif I draw symbolizes 'people.' Just as apples come in different origins, colors, and shapes yet are still apples, people too can be fully themselves while wearing their own individuality, unconstrained by those around them. I hope the one-of-a-kind fragrance you find at JO MALONE LONDON becomes a small encouragement toward that freedom."
— Illustrator Shogo Sekine
The design reflects the idea that beauty lies in each person's distinct individuality — a sentiment that resonates with the ethos of both the brand and the neighborhood.
Product Details
Yuzu Zest Cologne (Shogo Sekine Limited Design Bottle)
- Release date: April 17, 2026 (Friday)
- Available: Jo Malone London Harajuku (limited quantity)
- Size: 100mL
- Price: ¥25,960 (tax included)
About Shogo Sekine
Born in Tokyo in 1983 and raised in New York, Shogo Sekine began his career as an illustrator in 2013. His style combines handwritten typography, geometric shapes, and botanical elements. He has provided artwork across a wide range of fields including magazines, advertising, apparel, products, textiles, and interior spaces.
