Juliette Has A Gun, the Paris-based fragrance brand that made its full Japanese debut in 2025, has added new products to its "Not a Collection" home & body line. The new items went on sale nationwide on April 1, 2026.
The Most Minimal Scent: "Not a Perfume"
Since its launch in 2010, "Not a Perfume" has become one of the brand's signature scents. This unique fragrance is built around a single ingredient — Cetalox — which is typically used as a base note in conventional perfumes. The result is a pure, clean scent that blends seamlessly with the skin.
The "Not a Collection" home & body line brings this minimalist approach to everyday body care and home fragrance, ideal for those who appreciate a clean, minimalist lifestyle.
New Additions to the "Not a Collection" Line
The brand's iconic scent has been transformed into premium body care products and an elegant home fragrance. The following items launched on April 1, 2026:
Not a Shower Gel
A gentle cleanser that washes the body while providing moisture. Formulated with minimal lather using only clean ingredients.
250mL — ¥4,400 (tax included)
Not a Body Lotion
A smooth-textured lotion that keeps skin moisturized. Contains glycerin (moisturizing ingredient) and shea butter (skin-conditioning ingredient).
250mL — ¥7,920 (tax included)
Not a Room Spray (Limited Quantity)
Brings a clean scent to any space. Can also be used on bed linen.
200mL — ¥8,800 (tax included)
Full "Not a Collection" Lineup
The existing "Not a Collection" range also includes:
- Not a Hand Cream — 30mL, ¥4,070
- Not a Hand Cleanser — 50mL, ¥4,400
- Not a Bar Soap — 100g, ¥3,190
- Not a Candle — 180g, ¥8,690
All prices include tax.
The clean, minimal design makes the collection a great gift option for those starting fresh in spring.
Gift Campaign
Customers who purchase Juliette Has A Gun products totaling ¥18,480 or more (excluding coffrets) will receive a mini spray of "Not a Perfume Eau de Parfum" (5mL) as a gift.
Limited quantities available, while supplies last.
